Very deceptive, valuations are often 2 or 3 times what any buyers are offering. Substantial fees accrue while one waits for an upturn in prices which may never come.
Company replied
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See what reviewers are saying
I have been using the platform for a number of years now. In the beginning it worked well. I could buy and also sell my Whisky. But as of late the liquidity on the platform has dried up and I have bee... See more
Company replied
Do not invest through this platform - highly misleading and you are highly likely to lose a lot of money. ‘Valuations’ that are provided by whiskey direct in no way reflect even the midpoint... See more
Company replied
Within minutes you can invest in 1 litre of spirit, or 1000 litres of aged single malt. This is a trustworthy, well thought out company, with a well executed website and efficient, helpful staff. Inve... See more
Company details
- #76 of 78 best companies in Investment service
- #106 of 107 best companies in Alternative Financial Services
- #18 of 19 best companies in Asset manager services
- #27 of 27 best companies in Investment company
- #167 of 169 best companies in Non-bank financial service
About WhiskyInvestDirect
Written by the company
See live buy & sell prices of all our maturing Scotch whiskies - no personal details required.
Everyone can review all historical prices for each of the 220+ maturing Scotch whiskies available to buy and sell on WhiskyInvestDirect.
We also publish all the prices paid and returns made when Whisky industry bidders purchase large volumes of maturing Scotch via our Bulk Trade Bid process.
WhiskyInvestDirect is the only whisky business that publishes an Audit online. It proves that your whisky and currency are where they should be in full every time the audit is published.
WhiskyInvestDirect is supplied by many of the top Scotch distilling companies including Diageo, Pernod Ricard, Distell, Beam Suntory and Whyte & Mackay.
WhiskyInvestDirect
Written by the company
- Enabling private investors to access the good returns from whisky maturation since 2015.
- Private investors can now access the maturing Scotch whisky market. You can buy & sell single malt & grain whisky stored in the distiller's bonded warehouse. Our users buy and sell 24/7 using our live order board and once they have sold their funds are available to withdrawal instantly.
Contact info
Unit 5, Berghem Mews, W14 0HN, London, United Kingdom
- +44(0)20 8600 0135
- support@whiskyinvestdirect.com
- www.whiskyinvestdirect.com
3.0
Average
282 reviews
Asks customers to review
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Very positive experience
Started investing about a year ago, which was a good time as there were various packages available then, and have made a really good return, over 20%, I think. Having just sat on my investments at first I gradually got into the trading platform, which has been kind of fun, and I've developed various strategies, which I shall keep under my hat! As someone says below, with limited stock currently available, and also with the prices on the platform having risen rather astronomically in some cases, it requires patience and dedication to make the site work for you. But I still enjoy it and have done well out of it.
14 September 2022
Unprompted review
You guys need to offer more whisky
This was once a very interesting investment idea, but too many people have come aboard. My pre-orders are now filled to less than 10% and I pay more money in custody charges than I can possibly win by keeping the whisky. In the past, my minimum amount of whisky to buy was set at 1 LPA. In the current circumstances, I will have to put this to 200 LPA or so which means that, in fact, there will be no way to get any new whisky anymore. The live order board is wiped out of sensible offers for the last year or so. Maybe the organisers can try and get more whisky from other places (Ireland, Japan, US) to make the process efficient again.
3 September 2022
Unprompted review
May use AI-assist with repliesRead more
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Over subscribed
I am begging to doubt this venture anymore. it is getting near on impossible to secure a worthy amount on the Pre Order board. I requested over £4k investment and was allocated £150.00 worth.
I cannot help feeling the platform is too over subscribed and does not look as interesting as it once did
Having seen the reply I have actually been with you folk for the best part of those 7 years and as for the pre order notice and making sure I'm linked into receiving early notifications is exactly how I chose 4K and got £150. Pretty empty reply to be fair.
24 August 2022
Reply from WhiskyInvestDirect
Dear MRHL,
Seven years ago, when WhiskyInvestDirect enabled our users to invest in maturing Scotch whisky stored and insured in Scotland, we were the first (and still only) company to provide a platform for investors to buy and sell physical whisky 24/7 at live market prices and at low transaction costs.
Since then, as interest in whisky investing has increased, we’ve seen a significant growth in new investors joining our platform. At the same time, we’ve seen a tightening in the supply of new and young spirit from distilleries as Scotch whisky exports grow and raw materials and production costs rise.
This is further evidenced by the increased number of bulk trade bids (BTBs) that we have received. A BTB is the easiest way for an industry buyer to pick up a significant quantity of the whisky that they require for blending or bottling and for stock owners to realise their investment.
Whilst the live order board enables users to sell their maturing whisky in an instant, the flip side is that there are significantly more buyers than sellers and this has naturally pushed prices upwards, benefitting current stockholders, but frustrating new investors and those wishing to add to their holdings.
However, WhiskyInvestDirect adds hundreds of thousands of litres of maturing Scotch to the platform each quarter (on average every 2 months) via pre-orders. This remains the best way to purchase young spirit even if users are currently unlikely to receive all the whisky that they would like to buy.
Going forward, we will continue to source high-quality, well-priced maturing Scotch whisky from existing and new suppliers but despite having placed orders for many millions of litres over the coming 12 months we realistically expect user demand to outstrip supply over the medium term.
To ensure that you have a chance to participate in the upcoming pre-orders please make sure you opt-in to our notifications so that you receive emails when this new stock is released.
Kind regards,
The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com
Phone: UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
WhiskyInvestDirect is the best…
WhiskyInvestDirect is the best investment I've got at the moment. The demand for whisky must be high as some have gone up 50% in three years. There are costs for storage but you get it back in spades because the whisky has appreciated. The website lays it all before you and you can see how much your profit is and your costs. Glad I joined.
27 July 2022
No whisky available
Sadly, the company policy continues accepting new investors even when it is almost impossible to invest for the existing ones, due to the lack of stock available or new one not able to cover the huge demand. A great platform, a very secure one but I feel very frustrated.
26 July 2022
Unprompted review
Reply from WhiskyInvestDirect
Dear Daniel,
Seven years ago, when WhiskyInvestDirect enabled our users to invest in maturing Scotch whisky stored and insured in Scotland, we were the first (and still only) company to provide a platform for investors to buy and sell physical whisky 24/7 at live market prices and at low transaction costs.
Since then, as interest in whisky investing has increased, we’ve seen a significant growth in new investors joining our platform. At the same time, we’ve seen a tightening in the supply of new and young spirit from distilleries as Scotch whisky exports grow and raw materials and production costs rise.
This is further evidenced by the increased number of bulk trade bids (BTBs) that we have received. A BTB is the easiest way for an industry buyer to pick up a significant quantity of the whisky that they require for blending or bottling and for stock owners to realise their investment.
Whilst the live order board enables users to sell their maturing whisky in an instant, the flip side is that there are significantly more buyers than sellers and this has naturally pushed prices upwards, benefitting current stockholders, but frustrating new investors and those wishing to add to their holdings.
However, WhiskyInvestDirect adds hundreds of thousands of litres of maturing Scotch to the platform each quarter (on average every 2 months) via pre-orders. This remains the best way to purchase young spirit even if users are currently unlikely to receive all the whisky that they would like to buy.
Going forward, we will continue to source high-quality, well-priced maturing Scotch whisky from existing and new suppliers but despite having placed orders for many millions of litres over the coming 12 months we realistically expect user demand to outstrip supply over the medium term.
To ensure that you have a chance to participate in the upcoming pre-orders please make sure you opt-in to our notifications so that you receive emails when this new stock is released.
Kind regards,
The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com
Phone: UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
I was a member for the past 3 years and…
I was a member for the past 3 years and am delighted with the return and would have given 5 stars.However, during the past 6 month it has been increasingly difficult to preorder due to the high demand and I only got 9% of my last order so i have now sold all stock and left the platform. It seems to be a victim of it's own success as there is insufficient whisky to meet demand.
1 July 2022
Unprompted review
great experience.
15 June 2022
A brilliant way to invest in whisky in…
A brilliant way to invest in whisky in a big way or small way. There's is never any sales pitch by staff. You can buy and sell with ease. Love this platform.
11 June 2022
Unprompted review
Good solid company, difficult to get invested.
Good company and positive solid investment. It is a long term investment though so don't expect to make huge return overnight. Getting money invested in new stock is becoming a problem because so many investors have come to the platform now. I guess it's a good sign that so many people want to put their money with WhiskyInvestDirect but unfortunately it makes it really difficult for larger investors.
23 May 2022
Unprompted review
Good platform but you need a long term outlook…
The platform itself is good, simple to use and works well from a usability perspective.
I know very little regarding Whisky investment but that isn’t necessarily required, a basic understanding is sufficient.
However, given the current popularity of the platform there is significant cash drag based on a reasonably sized investment. The live marketplace isn’t particularly active, despite accessing a few times a day in the first instance and there is significant demand in the ‘buy’ part of the website and very few lenders/investors selling their holdings. The pre order board was useful, however the requested investment is likely to be partially fulfilled given so much demand.
In conclusion, if you have plenty time and want an hands on active investment and are prepared to have patience, then this is a good option. Let’s see how it goes, I’ll update my review if liquidity improves.
12 May 2022
Unprompted review
Nice and easy whisky investment.
6 May 2022
Unprompted review
Great platform to diversify your…
Great platform to diversify your investment portfolio! Highly recommend
25 April 2022
a lot of delay in the change of bank…
a lot of delay in the change of bank accounts, from which my funds were stopped for more than 1 week to be able to occupy them.
8 April 2022
Reply from WhiskyInvestDirect
Dear EnriqueMB,
Thank you for taking the time to review our service and we are sorry for any inconvenience you may have experienced whilst changing your linked bank account.
WhiskyInvestDirect abide to strict UK Anti-Money Laundering laws and our compliance team must follow these procedures. We endeavour to make these as easy as possible for customers, however there are no shortcuts to these checks.
For more details on our terms and conditions of changing linked bank accounts, please visit the link below:
www.whiskyinvestdirect.com/help/terms-and-conditions.html#Modifying-your-linked-bank-account
Please also note that our policy states that it can take up to 5 working days to review documents in order to satisfy the needs of all our customers.
Kind regards,
The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com
Phone: UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
Pretty good platform so far
I've been investing for 8 months and I'm really satisfied with this platform. Their costumer service is always helpful and willing to solve any problem.
15 March 2022
I have dealt with this company for some…
I have dealt with this company for some time now and find them very informative and straight forward to deal with. Any queries I have had have been responded to simple and promptly.
4 March 2022
Poor investment opportunity
I was hugely disappointed in this service, they had no material investments investment available above a few hundred pounds, for which there are high minimum charges. Effectively I was losing money while earning no interest as I waited with money on deposit for any decent sized investments to become available.
1 March 2022
Unprompted review
Reply from WhiskyInvestDirect
Dear Paul Guckian,
We are transparent regarding our low charges and proud of them. We draw attention to them at the top of our home page and link to our published tariff:
https://www.whiskyinvestdirect.com/help/tariff.html
In summary you pay a 1.75% commission when you trade, and storage (including insurance): £0.175 per Litre of Pure Alcohol per year (£3 per month minimum).
We also explain in the FAQs on our homepage that: “You can buy as little as one LPA, but with our minimum storage charge of £3 per month such small purchases are not economical.”
In regards to investment opportunity, we have new fillings that are released on the platform periodically (on average every 2 months). Please make sure you are opted in to our notifications so that you receive emails when this new stock is released.
If you have any questions, please contact us via the channels listed below.
Kind regards,
The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com
Phone: UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
Very efficient and easy to use
Very efficient and easy to use. The site gives access to an area of investment that seems profitable at the moment.
23 February 2022
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