West Midland Safari Park Reviews 

169
TrustScore 2 out of 5

1.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 45 reviews, most reviewers were unhappy with their experience overall. Many customers found the experience to be overpriced, feeling it was a waste of money for what was offered. People frequently encountered significant traffic congestion during the safari drive, often seeing very few animals, which led to disappointment. Reviewers also reported issues with staff, describing them as rude, unhelpful, and at times, unprofessional. However, some customers also noted a shift in priority, with animals seemingly moved to lodge viewing areas, diminishing the experience for day visitors. Conversely, a small portion of people who stayed in the lodges were highly satisfied, praising the amazing accommodations, staff, and unique close-up animal encounters. Others mentioned that many rides were not working or were unsuitable for younger children, leading to further dissatisfaction.

What people talk about most

Price

Reviewers highlight negative aspects of price, with many finding the costs to be extortionate and not worth... See more

Location

Customers had ambiguous experiences with location, with some reviewers describing it as one of the most... See more

Staff

People report negative experiences with staff, with many reviewers describing employees as unhelpful, rude,... See more

Service

Customers consistently note negative experiences with service, with many feeling that the place has gone... See more

Product

Clients share ambiguous opinions on the product, with some praising the wide range of activities, including... See more

Reviews shaping this summary

Rated 1 out of 5 stars

We were stuck in insane traffic inside the safari – it felt like being on the M6! Barely moved for over 3 hours, occasionally spotting an animal here and there. We had family visiting from abroad... See more

Rated 1 out of 5 stars

Went here years ago and was brilliant just come back from taking the family and salt it’s no longer a safari but merely a bumper to bumper traffic jam, with the animal enclosers being torn up by the v... See more

Rated 1 out of 5 stars

Unclear for buying tickets on the website. There were buy 1 get 1 free but no notifications that cannot offer the free return and warning during the process. However, it was expensive than b... See more

Rated 1 out of 5 stars

Place totally geared up to prioritise the lodge guests over day visitors. All the favourites such as lions, tigers... been moved to the lodges, leaving hardly any viewing points for day visitors. Th... See more


Company details

  1. Wildlife and safari park
  2. Tourist attraction

Written by the company

Are you ready for a spectacular family day out in the West Midlands? Hop in your car and embark on the epic 4-mile Safari Drive, where you can spot some of Africa and Asia's most incredible wildlife. Come face to face with lions, tigers, rhinos, elephants, giraffes, zebras, and many other rare and exciting species. But the journey doesn't stop there, embark on an on-foot journey through the Safari Walk areas. Don’t miss the opportunity to take in the sights of the Park’s walking trails. See cheetah, elephant, giraffe and more up close on foot. After a day full of animal encounters, step into the past and meet dinosaurs and ice age creatures, and treat the little ones to a mini adventure of their own at the Explorers' Play Park. There's plenty to get up to for visitors of all ages at West Midlands Safari Park, don't miss out on one of the best things to do near Birmingham for families and book your tickets today for the best prices online! A memorable day out for the family is guaranteed at West Midlands Safari Park! Book your tickets today and start looking forward to your visit. Tickets are delivered to you instantly via email and SMS.


Contact info

1.9

Poor

TrustScore 2 out of 5

169 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.9

All reviews

(169)

46 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Waste of money!!!

If you want to burn your hard earnt fuel and sit in bumper to bumper stand still traffic with not a single Animal in sight then this is the place to go, you cant feed the animals any longer and that reflects massively on there overall lack of malnurishment

2 May 2026
Unprompted review
Rated 1 out of 5 stars

Awful

Went on 18th April for my Nephew's birthday, first of all your website is atrocious not only does it not explain your tickets clearly which led to us having to purchase 2 additional tickets as your BOGOF offer is deceiving, the drive through itself was disappointing and the language I am using is not a true reflection of what I want to say...The whole experience and theme park was just dire, absolute waste of your money and the staff are just lost, why would you stick people at a barrier with no access to take payments and when you ask why they have no answer, also safari for 5 tigets and animals that resemble more of a fox/dog! Will never go there again, even if you paid me

17 April 2026
Unprompted review
Rated 1 out of 5 stars

Burger & co West Midlands Safari park restaurant

ear Sir/Madam,

I am writing to formally raise a complaint about my recent visit to Burger & Co at West Midlands Safari Park.

During our visit, I was very concerned about the cleanliness and overall hygiene standards. The table we were seated at was extremely dirty. I politely asked a member of staff if she could clean the table before my son sat down. Unfortunately, she responded in a rude and hesitant manner and only carried out a very half-hearted attempt at cleaning it. I felt I had no choice but to clean the table myself using my son’s baby wipes, which resulted in thick black residue coming off the surface. This was extremely unpleasant and unacceptable.

In addition to this, I observed staff handling food without wearing gloves. They were moving between handling the tills, sauces, and drinks, and then directly touching food with their bare hands. This raised serious concerns about food hygiene and safety standards.

The quality of the food itself was also very disappointing. The meal appeared rushed and poorly prepared. The chips were soggy and saturated with grease, and the chicken was significantly undercooked, which is particularly worrying from a health and safety perspective.

Overall, this experience fell far below acceptable standards in terms of cleanliness, food quality, and customer service. I would appreciate it if this matter could be investigated and appropriate actions taken to ensure improvements are made.

17 April 2026
Unprompted review
Rated 1 out of 5 stars

Daylight robbery

Judging by the previous reviews these get ignored by the company so this is for those yet to go...still terrible experience a year on. SO expensive throughout..but as they say it's the people that make it so if the staff had been pumped it may have felt almost worth it but they were all so grumpy and obviously badly managed. One of the rides the staff was so rude and told me I can't drive and refused to be helpful. As we scanned our tickets a staff member was defiling my children with his woke views... total waste of time and money.

10 April 2026
Unprompted review
Rated 3 out of 5 stars

Visited today

Visited today, very warm day & lots of visitors, was just after 10.30 to join the queues, have come many times…just never seen this amount of pushing in from cars, direct signage saying do not stay in right hand lane….yet the thing was full!! Parking on crosshatches & nearly having gate hit a few cars. This is NOT what the experience is all about people…it’s about the animals 2.5hrs toget through as too many selfish people out there now crossing into right hand lane, only to push in or near miss or just create a third line. Unforgettable memories for the wrong reasons. Rides out the back. Well again queues galore it’s only NMarch, can’t believe what it will be like come summer!! Americans have got his all over us, they totally know how to entertain the queues & keep us entertained…come on WMSF…fine or stop these people rebooking…not what we were expecting at all

31 March 2026
Unprompted review
Rated 2 out of 5 stars

The safari is totally pointless

The safari is totally pointless. Basically sat in a traffic jam for 2 hours with 3 bored kids. I can’t understand why it took 2 hours to drive around? There is literally nothing to see. The road was then blocked by two safari trucks parking side by side. They only moved when others started to beep their horns.

The park was ok, we didnt try any of the rides, not massively exciting sadly.

Got half price tickets so only paid £66 for 4 of us thank goodness.

Price of food is criminal, £22 for a pizza in Dino Diner and £15 for a cheeseburger.

First and last time we will go which is a shame as I’ve been wanting to go for a couple of years.

One positive though, the lodges looked very nice and all the animals seemed to be on view for anybody paying £1,000 per night to stay there. The lookout to the giraffes and elephants was also nice.

30 March 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely waste of money we went today…

Absolutely waste of money we went today hardly any animal to see crazy traffic disappointed kids in almost every other car including ours waste of petrol,money and a whole day to see Absolutely nothing 😑 avoid at all cost

22 March 2026
Unprompted review
Rated 1 out of 5 stars

WMSP Now Dated, Run Down and Tired

Just had a trip to WMSP with our 2 Gandson's.... and i must say that im deeply disappointed in the state of the park, seriously in need of some money spending on the grounds and a better system for actually seeing the animals.
We started our drive round and saw only 2 lions briefly, no white lions, no elephants, no tigers, no african dogs etc which was disappointing and the way some people drive round is ridiculous you are basically in a traffic jam for hours and really didnt see a great deal. After thats anticlimactic drive we went to the walk through park and there was so much closed and rides that didnt work and toilets with no paper and were a mess the dinosaur exhibit was so dated and falling apart.
After a walk about it was clear the whole place is now just a run down cash grab with nothing going back into the grounds or up keep of the park.
Over priced food and drink was also an issue on site and the coffee van in the play area just needs shutting down completely selling dish water not coffee. Sad to say it but we will not be returning again very disappointed

21 March 2026
Unprompted review
Rated 3 out of 5 stars

have been to the park several times to…

have been to the park several times to see animals but today my daughter wanted to just go on the rides so we turned up thinking we would need to pay 75 pound for 5 of us. but no had to pay admission fee which was 160 quid then another 75 just for rides which i find so stupid only so many times u want to see the animals. had a good day but cheaper to go alton towers or drayton manor

21 March 2026
Unprompted review
Rated 1 out of 5 stars

Safari

Were currently sat on the car safari. It's absolute garbage. We've not moved for 25 minutes because of the number of vehicles they allow through. We've paid to sit in a traffic jam.

21 March 2026
Unprompted review
Rated 5 out of 5 stars

VIP Experience/Nairobi Lodge

My sister and I spent a couple of days at wmsp. First day we had the VIP Carnivore experience and met Nicola, Emma and Nick. What an experience it was! All 3 were outstanding in their knowledge and friendliness. Had amazing time, very special and memorable. We met the 2 Cheetahs, the 4 Lion brothers and momma Sumatra tiger (Dorga) and her 4 offspring with feeding and help clearing them out.
The 2nd day was staying the night with the Lions at Nairobi Lodge. The stay was perfect in every way, we were welcomed by all 4 brothers sitting together on the hilltop directly outside the lounge window, they went indoors after dark but at 3am we were woken up to an hour of roaring sporadicly before quietness again until 8am when the boys came back onto the hill of their enclosure and roaring in unison. Wow!
Thank you WMSP, you were brilliant and those animals are well and truly cared for. 🙏❤️

23 February 2026
Unprompted review
Rated 3 out of 5 stars

Stopped in the lion lodge for the 2nd…

Stopped in the lion lodge for the 2nd stayed in December last year. Don’t think we will be going back. The lodge is expensive and last year the food was great. We had a lovely warm meal for dinner and breakfast was a cooked English breakfast. This year the only options for breakfast was cold continental like corn flakes and yoghurt or a mushroom bagel or something. My kids couldn’t eat that considering the money you pay it’s overrated. Feel they’ve got greedier each year. The Santa’s grotto is lovely though especially the Santa we had. The safari has got boring too. Won’t return

22 December 2025
Unprompted review
Rated 1 out of 5 stars

Been today for a visit with my family…

Been today for a visit with my family it was alwful hardly no animals out the lady at the desk Amanda was so rude wouldn’t except my carers paperwork so made me pay … it’s gone so down hill then we lost one of our tickets so wouldn’t let us in the park bit with out paying again please don’t waste
Your time and money so disappointed there’s nothing to see there other than a few cows and deers

29 December 2025
Unprompted review
Rated 1 out of 5 stars

Unclear for buying tickets on the…

Unclear for buying tickets on the website.

There were buy 1 get 1 free but no notifications that cannot offer the free return and warning during the process. However, it was expensive than bought the original one.

It was ridiculous and also sent the free return link to me.

Always only said all were your responsibilities.

That business strategy of this park will make it closes soon.

7 September 2025
Unprompted review
Rated 2 out of 5 stars

Everything now seems geared to the lodges

Everything now seems geared to the lodges, with animals being moved to the lodge viewing areas, there really seems little point in the safari drive. Held in the pens only to find no wild dogs (they have african wild dog lodges) & no white lions (they have white lion lodges) they appeared to be completely empty compounds!
The dinosaur trail and ice age trail are unkempt with many of the exhibitions showing more that a bit of wear with no obvious upkeep.
The the rides, no pirate ship, no water flume and no rhino rollercoaster, so a third of the rides for 10+ year olds out of action.
It just feels like they have prioritised lodges over everything else which is really disappointing as these are for the elite few really.

11 October 2025
Unprompted review
Rated 3 out of 5 stars

Needs upgrading!

Loved the drive through it took us 1 hour to complete gutted no white tigers would have liked to see more animals on the drive lots of deer type animals we liked the wild dogs. Food was very average and cost over 60 pounds for dinner for 4 and a snack later of 5 dounts and 4 drinks was 21 pound which I thought was expensive. The walk through was great and we enjoyed the birds and bats that flew all around you. We had a talk about a stick insect and a chinchilla this was good the girl that done the talk was great. The rides what can I say terrible I got our wrist bands which was already paid she said 4 rides are not working is that OK I said it would have yo be as I already paid too many spinning rides the ghost ride was rubbish the monkey ride broke with people on it so shut for a hour the drop just dropped once and then done not worth the money

11 October 2025
Unprompted review
Rated 1 out of 5 stars

Can u spot any animals!

Place totally geared up to prioritise the lodge guests over day visitors. All the favourites such as lions, tigers... been moved to the lodges, leaving hardly any viewing points for day visitors. They can hardly call these new lodge areas for the animals a safari either as they are small compared to the size of the area they used to have in the safari part. Left feeling like a second class citizen. They need to be honest about what's now on offer for day visitors.

26 September 2025
Unprompted review
Rated 4 out of 5 stars

Went out of season on a Monday

Went out of season on a Monday. Safari drive was quiet and saw lots of animals BUT NO WHITE TIGERS. Went into the walk area - lots closed for refurbishment eg penguins and sealions. Good value wristband for the little penguins (£7). 9 rides for her and no queues. Great value day out despite the missing animals.

22 September 2025
Unprompted review
Rated 3 out of 5 stars

Not what it used to be!

Not what it used to be at all. Overall we had a decent day because we tried to make the best of it. You can no longer feed the animals, I’m guessing this is due to the horrendous volume of traffic. The animals aren’t interested in the cars so you barely see anything and the ones you do see look very fed up, takes such a long time to get around due to traffic. There’s barriers into the outside activities once you park up, there’s turnstiles and only 1 pushchair/wheelchair entrance, most people had prams- it was pouring down with rain and it took ages to get through. I think as they should scan your tickets as you enter this should be proof enough you’ve paid. One of my tickets wouldn’t load for my tiny baby who was free any way, I was treated like a criminal with the rude member of staff grabbing my pram and shouting that I was trying to enter without a ticket after spending over £100 for this day out! Disgusting customer service. The food is a massive rip off in the restaurant, they don’t even provide plates, we expected this though, I would recommend taking a picnic. The lady at the wristband collection was also miserable and very rude. I think if the staff hate working with the public so much maybe they should find employment elsewhere. The funfair was very good, my toddler had a little penguin wristband which I found great value (only £7) for the things he could go on and the queues weren’t too bad. I won’t rush back. Used to go here so much when I was younger, such a shame to see it’s gotten very commercialised and overpriced and the staff we encountered were vile.

13 September 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look