West Midland Safari Park Reviews 

169
TrustScore 2 out of 5

1.9

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Review summary

Created with AI, based on recent reviews

Evaluating 45 reviews, most reviewers were unhappy with their experience overall. Many customers found the experience to be overpriced, feeling it was a waste of money for what was offered. People frequently encountered significant traffic congestion during the safari drive, often seeing very few animals, which led to disappointment. Reviewers also reported issues with staff, describing them as rude, unhelpful, and at times, unprofessional. However, some customers also noted a shift in priority, with animals seemingly moved to lodge viewing areas, diminishing the experience for day visitors. Conversely, a small portion of people who stayed in the lodges were highly satisfied, praising the amazing accommodations, staff, and unique close-up animal encounters. Others mentioned that many rides were not working or were unsuitable for younger children, leading to further dissatisfaction.

What people talk about most

Price

Reviewers highlight negative aspects of price, with many finding the costs to be extortionate and not worth... See more

Location

Customers had ambiguous experiences with location, with some reviewers describing it as one of the most... See more

Staff

People report negative experiences with staff, with many reviewers describing employees as unhelpful, rude,... See more

Service

Customers consistently note negative experiences with service, with many feeling that the place has gone... See more

Product

Clients share ambiguous opinions on the product, with some praising the wide range of activities, including... See more

Reviews shaping this summary

Rated 1 out of 5 stars

We were stuck in insane traffic inside the safari – it felt like being on the M6! Barely moved for over 3 hours, occasionally spotting an animal here and there. We had family visiting from abroad... See more

Rated 1 out of 5 stars

Went here years ago and was brilliant just come back from taking the family and salt it’s no longer a safari but merely a bumper to bumper traffic jam, with the animal enclosers being torn up by the v... See more

Rated 1 out of 5 stars

Unclear for buying tickets on the website. There were buy 1 get 1 free but no notifications that cannot offer the free return and warning during the process. However, it was expensive than b... See more

Rated 1 out of 5 stars

Place totally geared up to prioritise the lodge guests over day visitors. All the favourites such as lions, tigers... been moved to the lodges, leaving hardly any viewing points for day visitors. Th... See more


Company details

  1. Wildlife and safari park
  2. Tourist attraction

Written by the company

Are you ready for a spectacular family day out in the West Midlands? Hop in your car and embark on the epic 4-mile Safari Drive, where you can spot some of Africa and Asia's most incredible wildlife. Come face to face with lions, tigers, rhinos, elephants, giraffes, zebras, and many other rare and exciting species. But the journey doesn't stop there, embark on an on-foot journey through the Safari Walk areas. Don’t miss the opportunity to take in the sights of the Park’s walking trails. See cheetah, elephant, giraffe and more up close on foot. After a day full of animal encounters, step into the past and meet dinosaurs and ice age creatures, and treat the little ones to a mini adventure of their own at the Explorers' Play Park. There's plenty to get up to for visitors of all ages at West Midlands Safari Park, don't miss out on one of the best things to do near Birmingham for families and book your tickets today for the best prices online! A memorable day out for the family is guaranteed at West Midlands Safari Park! Book your tickets today and start looking forward to your visit. Tickets are delivered to you instantly via email and SMS.


Contact info

1.9

Poor

TrustScore 2 out of 5

169 reviews

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1.9

All reviews

(169)

46 reviews in the last 12 months

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Rated 4 out of 5 stars

Bigger animals seem to have moved to…

Bigger animals seem to have moved to less seeable areas unless you book a cabin its hit and miss whether you see anything. 🐘 looking bored again pacing up and down and swaying a lot . We went on a weekday , quieter . Eventually into carnivore after waiting 10 minutes while one of rangers swapped car at gate with his mate and chatted for ages . Prairie dogs hidden in corner again and now and again see a tail flicking. Same in lions . It's OK place but you just got to be lucky sometimes as to whether you see much or not . Cheetahs look good . Observation windows aren't that good , lot of reflection taking photos , maybe should have slanted them a bit to reduce glare .

11 September 2025
Unprompted review
Rated 1 out of 5 stars

No longer a safari park

Went here years ago and was brilliant just come back from taking the family and salt it’s no longer a safari but merely a bumper to bumper traffic jam, with the animal enclosers being torn up by the vip safari and jeeps now driving over the ground, the animals are herded towards the lodges. So cars are stopping just to try and get a glimpse of a bit of fur. Whole experience has declined into an expensive air BnB. Looking at the price to stay in lodges shows where they are prioritising. I don’t think this will be open to the general public in a few years but will be an expensive staycation site.

6 September 2025
Unprompted review
Rated 1 out of 5 stars

Worst experience

Worst experience
Booked slot for 12 drive thru
Seen few animals n I mean a few
Traffic was 2 hours long with kids just sitting thier because thiers no animals
Total waste of money

29 August 2025
Unprompted review
Rated 1 out of 5 stars

We were stuck in insane traffic inside…

We were stuck in insane traffic inside the safari – it felt like being on the M6! Barely moved for over 3 hours, occasionally spotting an animal here and there. We had family visiting from abroad and thought this would be a fun day out, but it turned out to be a total letdown.

By the time the safari was over, everyone was exhausted and fed up. We didn’t even bother with the rides or any other activities (if there were any).

Honestly, it felt like a complete waste of £150. Wouldn’t recommend

16 August 2025
Unprompted review
Rated 3 out of 5 stars

Not a bad day out

We were three family parties who visited yesterday with children ranging from 6 to 15. Although the stop/start through the safari; because of security and safety makes the drive through a bit slow. We saw lots of animals including lion cubs which the kids loved. The sea lion show was a bit short and not very exciting. The queues for the fair rides were not too bad so the kids got to go on some rides twice. However one of the roller coasters broke down just as we got to the front of the queue and didn’t reopen until late afternoon. The ice creams and drinks are pricey but they always are in such places. Don’t know about food - we took picnics. All in all I’ve given it 3 stars because it wasn’t a bad day out. The children enjoyed it and that was the main thing.

6 August 2025
Unprompted review
Rated 1 out of 5 stars

Absolute waste of money

Absolute waste of money, took my daughter (1) and sister (7) There is absolutely nothing there for babies - not even the park had a baby swing so she had a day out of doing nothing basically, my sister was just under 1.2m so didnt get to go on most of the rides. It was awful and so overpriced. The animals look depressed (the ones you actually can see) it was a hot day, hardly any water to be spotted out for them. The drive through took over two hours! Endless gates and lights to go through, too many cars at one time too. Overpriced and unenjoyable day out for my daughters birthday and I'm unbelievably gutted as I remember it being a lot better than this. All the staff were just downright rude or miserable too.

2 August 2025
Unprompted review
Rated 1 out of 5 stars

not even 1 star it should be 0

not even 1 star it should be 0. So bad, waste of money , DO NOT go. No animals to see plus it’s a shit place & very boring. We came for just the rides but they made us pay for admission which was £32 pp just to enter the park and go to the drive thru to see NO animals. DO NOT recommend coming here and wasting your time/money.

28 July 2025
Unprompted review
Rated 1 out of 5 stars

Really wish I read the reviews before…

Really wish I read the reviews before spending £120 plus fuel and picnic to bring my niece and nephew here during the heatwave. No shade, no animals, infested by wasps, drinks were extremely over priced. The rides kept breaking down, the ghost ride is one trip round the block with no lights working my 4 year old nephew and 11 year old niece were bored out of their minds. Tried emailing customer service 4 times complaining how much of a rip off it was and no response. Then I stumbled upon all of these bad reviews and wish I found them before. Avoid at all costs! I came about 6/7 years ago and it was amazing. Such a dump and rip off now.

12 July 2025
Unprompted review
Rated 2 out of 5 stars

Dont bother

Dont bother. Very few tired dirty looking animals. Nothing to enrich them. Didnt see many water troughs about. So sad. You presume that lions or tigers would be roaming round. No all locked away. As for the poor bull elephant in small ares. The grass had been cut very short. All in all swful.

17 July 2025
Unprompted review
Rated 1 out of 5 stars

They've sucked all of the fun out

I remember visiting in the 90's and late 80"s when you could feed the animals through the window of your car. Ill never forget when the giraffe stuck his head through the sunflower for some food pellets that me and my friend were holding,and we were laughing so hard. You'd have wilderbeast wander over and you could feed them also. Then you had the infamous monkeys that would run all over your car and sometimes nick a part or two off it.

My partner and I took our 3 year old son today and I can only describe it as a maximum security prison with the odd animal scattered here and there. On the drive around we were confronted with endless sliding gates the were light controlled, they take forever to get through, and whe you do get through, there's very little too see.

You can no longer feed them, touch them or have them anywhere near to your car.

They've literally sucked all of the fun out the place. My son was bored out of his mind.

Will not be returning, rubbish

6 July 2025
Unprompted review
Rated 1 out of 5 stars

A complete waste of money took our…

A complete waste of money took our child and few of her friends for her birth didn’t really see any animals apart from hippos few giraffes and one elephant didn’t see any lions white tigers wild dogs not sure if they even have them there anymore not allowed to feed the animals that’s been stopped and then we went to the fair that needs updating aswell all in all a disappointing day out

5 July 2025
Unprompted review
Rated 1 out of 5 stars

Very disappointing

We visited yesterday with our young son. We started with the drive through safari, what a joke! I've moved quicker on the M25 in rush hour! Too many cars and noone directing traffic. Large enclosures with absolutely no animals in and I think the total amount of animals we say in over 2 hours was about 10. Don't waste your money!

28 June 2025
Unprompted review
Rated 1 out of 5 stars

Waste of time

Came before. Had lots of white lions etc. NOW...nothing!!..lack of animals...lack of everything! Total dross..and complete scam..
Would not come back..even if it was free!.
Owners should be sued for scamming customers

26 June 2025
Unprompted review
Rated 2 out of 5 stars

Upon arriving

Upon arriving, we wanted to freshen ourselves up and get a bite to eat after a long journey before the safari drive. I thought that once my tickets were scanned at entrance of the safari drive, I would be able to safely park near the refreshment area but that was not the case. When I realised my mistake, I appealed to the better nature of the entry staff but he was too stern and firmly told me that I would HAVE to go all the way around the safari drive before entering the visitors car park. Again, I politely asked that we need to go to the toilets first. He would not oblige so another member of your team stepped in and he was kind enough to resolve our problem amicably. All I want to suggest is that please make it clear to your customers that the safari drive is a one way system that forbids you to stop anywhere on the route therefore before entering the safari drive please follow your route to the visitor's carpark for comfort relief. By the way, the food place called Amigos was closed this side of the ticket scanning area entering the theme park. If we had entered the theme park to find another eatery, we would have missed our slot for the safari drive. Not a good experience I am afraid.

29 May 2025
Unprompted review
Rated 2 out of 5 stars

Not many animals to see

O currently visit the park ,I think it was the 6th time going there and I was so disappointed this time. It looked like animal disappeared , is it not allowed to feed them anymore , it was boring and even my 4 year old child got bored driving through.
There are definitely not so many animals like it used to be and not been able to feed them it’s definitely made a negative impact on the experience.

24 May 2025
Unprompted review
Rated 1 out of 5 stars

Not as inclusive as you would think…

I bought my sister who is profoundly disabled (Rett Syndrome) an annual pass for her 40th birthday. Having seen that staff were being taught makaton etc, I felt under the impression that it was a really inclusive attraction. WRONG! My sister managed only two slightly successful trips there. Often there were no disabled spaces, frequently taken up by non badge holders and nobody policing this, the drive round took hours only to see very few animals and of the few larger animals, they seemed to be directed at the lodge areas for their visitors. Many of the paths were not wheelchair friendly at all, meaning places like lemur woods were an impossibility. Disappointed just doesn’t cut it at all. I feel like I really wasted my money and what should have been a super special gift for my sister who has a life limiting disability, was just a gutting waste.

5 May 2025
Unprompted review
Rated 1 out of 5 stars

Don't waste your money!

The safari experience is now awful, we have been coming here for 30 years plus and this was the last time we will visit. They have stopped you feeding the animals, so now most of them are nowhere to be seen. The park is now focused on their very expensive lodges.
There has been no new rides on the fair for years and the food and drink is well overpriced. Waste of money!

4 May 2025
Unprompted review
Rated 1 out of 5 stars

A waste of time and money!

It looks like many people have beaten us to it. This is probably the worst zoo/safari experience we've ever had. We sat bumper to bumper for 2 hours going round the safari. We also did this last week on the M6 because they closed it, and it was less stressful and didn't cost us £64! It was chaotic, no one paying attention to the left/right lane rules, sometimes there were no road markings, and no one was managing this. The zoo itself is small, there are more outdated rides than anything, and apart from the 3 baby tigers, it was a complete waste of time and money. We won't be back, even if they have real dinosaurs!

27 April 2025
Unprompted review

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