World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more

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Company details
- #11 of 67 best companies in Travel Insurance Company
- #56 of 229 best companies in Insurance agency
- #18 of 137 best companies in Insurance company
About World First Travel Insurance
Written by the company
What can you expect from World First?
Written by the company

- New cover for COVID-19
- All policies automatically include our COVID-19 cover. See our website for more details.
- Choose your level of cover
- With multiple levels of cover to choose from, you only ever pay for what you need.
- Cover for medical conditions
- Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
- Your cover, your way
- Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
- Go explore!
- We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
- Getting active?
- All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
- UK customer service team
- Our friendly customer service team is based right here in the UK.
Count on it...
Here’s what we can promise you.

- 14-day money back guarantee
- No credit or debit card fees
- 24/7 access to English-speaking emergency medical assistance helpline
- Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)
Contact info
Rothwell & Towler Ltd, Tourism House, Woodwater Park, Pynes Hill, EX2 5WS, Exeter, United Kingdom
- 0345 90 80 161
- info@world-first.co.uk
- www.world-first.co.uk
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I don't go away very often, but....
I don't go away very often, but I've used World First a number of times.
Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The price has always been refreshingly competitive.
Brilliantly professional and…
Brilliantly professional and understanding staff. Called about medical cover for a Uk trip, and it was so easy. Felt that the service knew and understood about my medical conditions, and it was easy to talk about the ones that were relevant to my cover. And the price was shockingly low compared to what I was expecting. Thank you
Excellent service from Steve
Excellent service from Steve, at World-First Travel Insurance today - I have been shopping around for quotes for a while. He dealt with pre-existing medical conditions in a sensitive, thorough way. Quote very reasonable and much better than other companies I had tried. Will be taking forward once dates for trip confirmed. Would strongly recommend based on this initial experience. Thank you.
Really helpful customer service…
Really helpful customer service assistant. Very competitive pricing and documents arrived quickly by e mail.
Helpful and Friendly
Really helpful people who spoke to you to understand the details of your pre existing conditions rather than just tick boxes or yes/no with no context.
Will definitely use World First again
I like that there is a customer service…
I like that there is a customer service advisor at the other end of the phone . I spoke to Beth and she was very helpful and very patient.
It took quite a long time to sort out…
It took quite a long time to sort out our insurance but the lady on the phone remained patient and helpful and we did get the insurance sorted out to our delight.
Great to deal with
This was the only company that would insure me with a less than 6 month prognosis. Thanks to them I managed to enjoy a wonderful cruise and I have another one booked. I had almost given up all hopes of obtaining cover.
Good price for my trip.
Straight to the point no messing and…
Straight to the point no messing and very easy to understand, well priced too..
Used WFTI few times now & easily follow…
Used WFTI few times now & easily follow through the stages to arrange cover. Various package options, plus add ons available if required.
The staff I spoke to were very helpful
The staff I spoke to were very helpful, I wasn't asked the same computer generated questions regarding my husband's pre existing illnesses that all the other insurers asked.They went into alot more detail and were able to give me a realistic quote ( when most companies just said they were unable to help).
Getting insurance for a medical condition made easy!!
I have used World First for the last 3 years as my child has a really rare condition. They have always been helpful on the phone and this year (2026) his condition was online in the drop down box! I couldn’t believe it! Made it so much easier to go through the system online and pay for the insurance! Getting insurance for a medical conditional is never easy but this was 100% easier! Thank you World First!
Your Advisor(s) was very professional…
Your Advisor(s) was very professional but also very approachable and helpful. Excellent service !
Ease of booking.
No problems on holiday but confident as I had the trusted iinsurance
I was lucky as I didn't have any problems on my holiday. I was very impressed how helpful and professional the person I spoke to who arranged it. I would use you again.
Easy to get on-line cover
As always, a very easy process to arrange my holiday insurance. All done on line in about 15 minutes. It only takes that long as I have some medical issues and World First ask a range of questions about each condition. This means I can go away with peace of mind that I am fully covered for my holidays for the year 😊
the agent listened to all my comments &…
the agent listened to all my comments & explained the policy details well
I have used World First Travel on…
I have used World First Travel on numerous occasions. Straight forward website ,simple process with various levels of cover all explained.
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