XD Design Reviews 

Their new models of bags are incredible. I had their backpack for nearly 4 years and it was obviously due for a replacement due some defects. I contacted XD and even though it was out of warranty, they still assisted me. I love my new bag, it's awesome! Best bag I ever had.

Bought two new bags and got one of them for free because of an issue that I had with one older bag I bought in 2021. Thank you for that excellent customer care!

I've been using the Bobby Hero XL from XD Design since October 2020, and I can honestly say it’s the best backpack I’ve ever owned.

As a professional photographer in London working with restaurants and social media clients, I carry a lot of valuable equipment with me every day. The anti-theft design has given me unmatched peace of mind, especially in crowded cities. The thoughtful compartments, durability, and sleek design make it both functional and stylish—I've never needed to look for another brand.

Over the past five years, this backpack has traveled with me through countless jobs, shoots, and cities. It's been so reliable that many of my friends and colleagues ended up buying one after seeing mine in action. That’s how much I’ve trusted and recommended XD Design.

Now that my bag is showing the wear of heavy use, it only reminds me how well it's served me all these years. Thank you XD Design for building something that truly lasts—I'm already planning to replace it with the exact same model.

If you’re looking for a backpack that actually does what it promises and becomes part of your daily life, don’t hesitate. 10/10!

In general, always appreciated their design and their bags. Will purchase one soon again, and hoping it will continue being a great product :)

I need a bag for my business trips with space for brochures, pen, laptop and small items.
The first bag I bought in 2018 was perfect in this way. Unfortunately you changed your internal design and now the small internal holders and bags are missing.

I had to return my new bag and... will continue to find another solution. What a pitty.

Quick respons that solved the problem !
I (or rather my husband..) managed to get the lock into self lock when trying to set a new, personal code but a new lock was forwarded (received within a couple of weeks) and now I also have a bag (not only my husband, who took the bag with the lock I made work from Day 1..) - Thank you very much !

Avoid this product at all costs. The built-in lock is a complete scam.. it can block itself even if you never changed the code. I wasted hours trying to open it, only to end up breaking it in frustration. Absolutely unreliable and poorly designed. Don't risk getting stuck while traveling. buy something else.

Order my bag and received within 2 days. Very happy with it.

Honestly, I can’t even remember how long I wanted this backpack before finally deciding to buy it. And right before a two-day trip to Austria and the Czech Republic, I thought - now’s the time!

During my trip, I traveled by FlixBus and train, and the backpack was perfect for both.

First impressions? This backpack is really comfortable. If you pack smartly, you can fit everything you need. For me, it was enough for two days of travel without needing an extra bag, which is a big plus.

One thing I absolutely love - pockets! There are plenty of them, and they’re well-designed, so everything stays organized and easy to find. I really appreciate good organization, and this backpack delivers.

Overall, this backpack fully met my expectations! Comfortable, stylish, and perfect for short trips. If I had to choose again, I’d get it without hesitation.

I love my Hero small backpack but they have also very good costumer service. My backpack had a lose stitch but the warranty was a few days over. They gave me a new one, so happy!

My biggest issue with boutique backpack makers is that even though the product is great, the customer service aspect is often lacking. That's the case with my XD Bobby Bizz as well.
The backpack has served well for almost two years, with great design and thoughtful features. Shortly before the 2 year mark, though, a buckle fell apart without ever actually having been used to detach the shoulder strap. This created a sharp edge that quickly damaged one of my nicer winter coats.
This was still within the 2-year warranty window, so I filed a claim and would've been happy with a repair, since the backpack is otherwise is very good condition. This was flatly denied, claiming that this is expected product lifetime and no solution was offered.
Given how the strap and buckle are constructed, there is no straightforward way to repair or replace it at home. This renders an otherwise great backpack unusable and a major point of aggravation, since I'm not comfortable discarding a 2-year old bag due to a minor mechanical issue. This fundamentally undermines trust in the company and any of its durability or sustainability claims.

The strap of the bag ripped after a few months. Despite the warranty, the customer service said I cannot claim because I didn't buy the product from the website. The warranty card of mine states that warranty is valid for purchasing from the website directly or resellers.
If I could give them score less than one I would do that.

Have had the bag for over a year and was really happy with it. Now some seams have come loose and I have tried to get in touch with XD-Design as I bought it through their website. Despite having submitted the warranty claims, tried to contact them through e-mail, contact support form and instagram I have received no response what so ever in the last two weeks. This is really a let down.

Update: Following their mail in March 2026, I had a pleasant exchange with XD-design and they reached out to resolve the issue despite the fact I no longer had the back or an invoice, they replaced the originally damaged bag. I appreciated the effort they took to reach out after all this time had passed and attempted to make things right. I hope that my latest experience with XD Design shows how they have changed and improved their customer service. Based on my experience this year I have changed my review to 4 stars from 1.

Bag has defects - split along seams and handle. Tried the warranty but no one has replied. Tried the Contact Us form but no reply. Bad quality and no customer service. Avoid.

UPDATE: April 2026. XD DESIGN got in touch after my 1 star review and agreed the bag was defective and replaced it. I am ultimately pleased with the outcome even if it took over a year to rectify the issue, hence the update to 4 stars.

A high quality product (the anti-theft design allows you to travel safe even in overcrowded places like the underground) It's the second time I buy a Bobby Hero Regular. My first experience was absolutely positive and therefore I decided to buy another one as my brother's graduation present. He uses it as a briefcase as well as cabin-luggage.

Thanks, when the bag is heavy I feel comfortable to wear it. The only thing I would change is the handle. It's too low and it makes feel pain in the muscles below the neck. So to prevent it I have to keep the bag very low on my back, the bag is on my buttocks.

Placed an order last week, but as yet received no communication on when my order will be shipped, and when I try to use the chatbot to talk to someone, I get a response that they are off line and to contact them during work hours, which it currently is! And any mail sent just gets an automated reply back. I just want to know when I can expect my order.

I was amazed by how fast my product arrived and how user friendly the whole process was. Super efficient!

I like quick delivery. Quality of the backpack is awesomr