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Review summary

Created with AI, based on recent reviews

Considering 255 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their quality and effectiveness in improving dental health, reducing sensitivity, and providing a clean feeling. Many appreciate the pleasant flavors and the fact that the toothpaste doesn't contain harsh chemicals. The ordering process is frequently described as fast, easy, and efficient, and the customer service receives high marks for being helpful, responsive, and personal. However, some customers were dissatisfied with the whitening claims, noting that the product did not remove stains or even worsened them in some cases. A few people also felt that the toothpaste did not leave their teeth feeling clean for an extended period. Additionally, some reviewers mentioned issues with automatic subscriptions and difficulties with order cancellations or modifications.

What people talk about most

Product

Reviewers highlight positive aspects of the product, with many praising its effectiveness in whitening teeth,... See more

Quality

People report positive experiences with product quality. Many customers praise the toothpaste for making... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers praise the incredible and amazing... See more

Order

Clients share positive opinions on order. Many customers find the ordering process easy and straightforward,... See more

User experience

Customers had positive experiences with the user experience. Many reviewers expressed satisfaction, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Finally, relief from sensitivity! ​After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... See more

Rated 5 out of 5 stars

Wonderful product. I have a blood disorder which causes oral bleeding, painful blisters and mouth ulcers. I've noticed straight away how soothing and effective this toothpaste is after just a couple... See more

Rated 5 out of 5 stars

I kept seeing ads for Zing online and decided to give it a go! Ordering and delivery were straightforward. I ordered the starter pack, so had to decide which flavour to try first. I opted for lemon an... See more

Rated 5 out of 5 stars

Usually I can't believe I've fallen for an ad on facebook - but couldn't resist the idea of stronger tooth enamel and whiter teeth. Amazingly, this time I'm not disappointed. Actually, I'm really ple... See more


Company details

  1. Beauty product supplier
  2. Cosmetics Industry
  3. Cosmetics shop

Written by the company

ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

307 reviews

5-star
4-star
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1-star

Replied to 54% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

Customer care service

My parcel was placed in a safe place by RM and I couldn't find it. I emailed customer care and Lucy was very helpful and lovely. I got replacement toothpaste and that was delivered very quickly. Overall, I'm very happy with my interaction with Lucy and customer service and as usual very satisfied with toothpaste. Thank you.

27 February 2026
Unprompted review
Rated 5 out of 5 stars

I made a mistake with my recent order…

I made a mistake with my recent order and emailed asking for help.
The very kind Lucy came back that evening, confirming she had sorted out MY mistake.
Apart from liking their product very much, Lucy's swift and no-fuss help gets a 10 out of 10. Thank you, Lucy.

25 February 2026
Unprompted review
Rated 5 out of 5 stars

This is the best toothpaste ever

This is the best toothpaste ever! It’s really made a noticeable difference to my teeth - I wouldn’t be without it now. I made a mistake with a discount code which customer service so kindly sorted out for me. There aren’t many businesses who would do that these days. I’m very impressed.

23 February 2026
Unprompted review
Rated 5 out of 5 stars

I genuinely love this stuff

I genuinely love this stuff. Tastes great, helps my sensitivity, has whitened my teeth a fair bit. One of my recent tubes was a bit faulty, and customer service could not have been easier, kinder or better - they got back to me so swiftly and sent a replacement. So not only do I recommend the product (peach is my fave), but the company themselves too!

19 February 2026
Unprompted review
Rated 5 out of 5 stars

The customer service was great!!

The customer service was great!!! I said I didn’t want to be pressured into a subscription until I knew the product was great and communication about that was excellent. I e mailed again to say how pleased I was with the product and Lucy in customer service was lovely in her return e mail. It seems like a personal business that cares. Well done Zing!!!! 👍🏼👍🏼

18 February 2026
Unprompted review
Rated 5 out of 5 stars

Happy Customer!

I have to say I was excited to try the products and I haven’t been disappointed. Funky and fun but effective too. I have tried sls free toothpastes before but never got on well with them. The floss is thicker than I have used before and to be honest I hadn’t flossed for a while so my gums and teeth did hurt after but I’ve stuck with it and my teeth feel and look so much cleaner now and it’s no longer painful to floss. Yes these products are more expensive but I think they are worth it. I am enjoying using them and am really happy with the results so far. I will definitely reorder. The fact that this is a small family business is also a plus for me and the customer service I received from Lucy to resolve a matter was exceptional. I am a very happy customer!

17 January 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely love the toothpaste

Absolutely love the toothpaste, great flavour , can see the difference and sensitivity is so much better!!!! Will definitely order again and try out other products, delivery is outstanding, very quick . They are happy to help with any queries you have and are above and beyond helpful 👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻

13 February 2026
Unprompted review
Rated 5 out of 5 stars

The BEST toothpaste- Sensory Friendly!

The BEST toothpaste on the market!
As someone with ASD, Zing has been an absolute game changer for me! I’ve always struggled with sensory overload when it came to dental hygiene, both the strong mint flavour and the froth most toothpastes give means brushing my teeth has always been a battle. After trying Zing, I now look forward to brushing my teeth! Both the flavours and the amazing froth-free formula make this toothpaste amazing for someone like me!
Not only do I enjoy using it, I’ve had amazing results, with my teeth feeling, and looking so much better!
I couldn’t recommend more, and would highly encourage anyone debating to give it a try!

13 February 2026
Unprompted review
Rated 5 out of 5 stars

Great product and brilliant customer service

I ordered a starter pack and tried the lemon one this week. It was fantastic. My teeth feel cleaner and not as sensitive. I then ordered the floss and the customer service from Lucy was brilliant (both fast and friendly)when I asked to merge the two subscriptions.

12 February 2026
Unprompted review
Rated 5 out of 5 stars

I bought Zing after seeing a random…

I bought Zing after seeing a random Facebook advert, it’s so nice to use, doesn’t make your mouth full of foam, leaves it feeling fresh, I use mint as it’s the flavour I prefer, been using it for several months now!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Happy customer

Original mint toothpaste taste snd feels fresh and lovely. Delivery is quick and they have amazing customer service service. Friendly , quick and efficient! 👍

10 February 2026
Unprompted review
Rated 5 out of 5 stars

Ordered just one mint flavour tube not…

Ordered just one mint flavour tube not really expecting anything different from the usual but this is amazing, and I noticed the difference after the first use! Not too strong mint flavour, not abrasive but my teeth have developed a smoothness and cleanness that lasts all day and I didnt think it was possible at age 72. Have now bought a further 2 packs of 4. Will not use anything else from now on.

1 February 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Service

Super quick response to help resolve an issue that wasn’t even their fault! Unfortunately my package was stolen from in front of my door before I got home and Lucy was amazing, responded so quickly and got me another set sent out! ☺️

9 February 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic products

I’ve ordered from Zing twice and really love their products. The toothpaste is obviously more expensive than your high street brands but I personally think it’s worth paying the extra money for dental products with better, higher quality ingredients. The black floss is also fantastic - I actually look forward to flossing now. I had to get in touch with customer service about my second order as the box was open upon delivery and one of the tubes had fallen out. Lucy was more than happy to help out and send a replacement. Highly recommend supporting this small independent business!

28 January 2026
Unprompted review
Rated 5 out of 5 stars

great toothpaste and great customer service

I found Zing when I was looking for a toothpaste with healthier ingredients. I have now been using it for over half a year and just made a large order for the future. I love the taste, I love the design of the tubes, and I love how it has improved my teeth. I had dark patches in the crevices on the top of my teeth and now they are all lovely and white again! I made a mistake with my last order and customer service was very nice and helpful. I can only recommend Zing!

1 February 2026
Unprompted review
Rated 3 out of 5 stars

No good for sensitivity

Tastes good. Sls free. Unfortunately my sensitivity returned with a vengeance. So much so I made an emergency appointment with the dentist as I was convinced I had a cavity. No. Just sensitivity. Back to sensodyne for me.

2 February 2026
Unprompted review

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