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Review summary

Created with AI, based on recent reviews

Considering 255 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their quality and effectiveness in improving dental health, reducing sensitivity, and providing a clean feeling. Many appreciate the pleasant flavors and the fact that the toothpaste doesn't contain harsh chemicals. The ordering process is frequently described as fast, easy, and efficient, and the customer service receives high marks for being helpful, responsive, and personal. However, some customers were dissatisfied with the whitening claims, noting that the product did not remove stains or even worsened them in some cases. A few people also felt that the toothpaste did not leave their teeth feeling clean for an extended period. Additionally, some reviewers mentioned issues with automatic subscriptions and difficulties with order cancellations or modifications.

What people talk about most

Product

Reviewers highlight positive aspects of the product, with many praising its effectiveness in whitening teeth,... See more

Quality

People report positive experiences with product quality. Many customers praise the toothpaste for making... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers praise the incredible and amazing... See more

Order

Clients share positive opinions on order. Many customers find the ordering process easy and straightforward,... See more

User experience

Customers had positive experiences with the user experience. Many reviewers expressed satisfaction, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Finally, relief from sensitivity! ​After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... See more

Rated 5 out of 5 stars

Wonderful product. I have a blood disorder which causes oral bleeding, painful blisters and mouth ulcers. I've noticed straight away how soothing and effective this toothpaste is after just a couple... See more

Rated 5 out of 5 stars

I kept seeing ads for Zing online and decided to give it a go! Ordering and delivery were straightforward. I ordered the starter pack, so had to decide which flavour to try first. I opted for lemon an... See more

Rated 5 out of 5 stars

Usually I can't believe I've fallen for an ad on facebook - but couldn't resist the idea of stronger tooth enamel and whiter teeth. Amazingly, this time I'm not disappointed. Actually, I'm really ple... See more


Company details

  1. Beauty product supplier
  2. Cosmetics Industry
  3. Cosmetics shop

Written by the company

ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

307 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 54% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

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Rated 5 out of 5 stars

I've been buying Zing toothpaste for a…

I've been buying Zing toothpaste for a couple of years now and couldn't be happier, delivery is lightening fast too! I recently made an error with my order, Lucy sorted it straight away, fabulous customer service.
Thank you Zing!

17 March 2026
Unprompted review
Rated 5 out of 5 stars

The best floss

Zing floss is the best floss I have ever used. Very effective. Toothpaste tastes great and at the same time supports the Teenage Cancer Trust.

4 March 2026
Unprompted review
Rated 4 out of 5 stars

An upsell I never agreed to

I ordered one toothpaste ( mint ) and I like it so I order 1 pack of duo today. I confirmed with £16.xx or £19.xx in total and paid with PayPal.
But then the confirmation page added on a upsell ( and extra £16.xx with free delivery at another time ) I am totally lost!! Sent an email a few hours ago, hoping to stop this.

Update— It is swiftly resolved at 18 March today.

17 March 2026
Unprompted review
Rated 2 out of 5 stars

Improved appearance but increased sensitivity

I've been using it since the middle of November. It definitely made a difference to the appearance of my teeth, reduced stains and improved the texture, but unfortunately it's made my sensitivity worse (after initially getting better) so will need to back to my previous toothpaste. Really disappointed, but the pain isn't worth it.

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Only been a while since I started using…

Only been a while since I started using Zing but I can say I like the fresh taste and clean feeling of my teeth and mouth as a whole. When you add in the other benefits like vegan and recyclable it looks even better. Hopefully long term the difference will able to be seen . I will be continuing to use Zing

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Delighted!

I'm in my sixties, so I am not going to have pearly white teeth unless I have veneers or new ones, and I am not prepared to do either. I decided to try Zing toothpaste and have been using it for 6 weeks.

After two weeks, my teeth looked better, and my mouth felt healthier. I have two bad upper molars, which cause inflammation around the gums. I noticed that things were calming down, but I didn't want to jump in with a review until I felt certain things were genuinely improving.

I am now delighted with the toothpaste, it's made a big difference to my teeth and gums. As I said, my teeth are not pearly white, but they are whiter now after six weeks of using Zing toothpaste.

I read other people's concerns about a hidden subscription, so I contacted customer service, and they assured me there was no subscription.

I highly recommend Zing toothpaste.

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Zing is great! Teeth never felt so good!

Different flavours from the mint and a trial pack which was a brilliant way to try out all the flavours!! Kids could try them all out before settling on their favourite! Teeth sparkling and feeling great!! Thank you Zing!

17 March 2026
Unprompted review
Rated 5 out of 5 stars

I really like the Lemon Zing toothpaste…

I really like the Lemon Zing toothpaste , it’s so nice to taste and makes your teeth and mouth feel really clean, it works too on sensitive teeth and it has replaced my well known brand. I’ve ordered another trio of fruity flavours to try , Zing makes brushing your teeth a pleasure.

16 March 2026
Unprompted review
Rated 5 out of 5 stars

Excellent toothpaste

Excellent toothpaste. I personally hate the taste of mint, but all of the other companies that do different flavours make my teeth super sensitive. I have been shopping here for about two years and I love it. Can’t go without it!

15 March 2026
Unprompted review
Rated 2 out of 5 stars

Beware

Recently ordered a tube of Zing toothpaste to try it. What I didn't realise until I saw a payment appear on my bank transactions this week, is that Zing have started a subscription, without my knowledge or agreement.
I've emailed them twice, messaged once and getting no response.
Be very careful as this must happen a lot and it's not acceptable.
If Zing see this, please respond to my emails and refund the payment you've taken from my bank without my knowledge.

11 March 2026
Unprompted review
Zingtoothpaste logo

Reply from Zingtoothpaste

Hi Janette, thanks so much for reaching out, I'm here to help! I just wanted to confirm you're receiving my emails? I responded last week to say that your order and subscription had been refunded, however I'm worried that my emails are landing in junk? I've also responded to your message on Facebook, so I'm hoping that will reach you safely! We're a small family business so rest assured I'll do everything I can to help! xx

Rated 5 out of 5 stars

The kids like it and SLS free!

The toothpaste has been a big success with my kids. One of my sons was getting regular ulcers from regular toothpaste, but Zing has no SLS and this seems to be helping.

13 March 2026
Unprompted review
Rated 5 out of 5 stars

I love this toothpaste

I love this toothpaste. The flavours are great and you don't get that eye watering minty experience you get with other toothpaste. My teeth feel cleaner and look whiter. The tubes last longer than you would think to look at them! I recently had a problem with an order and the customer service was excellent. Lucy responded straight away and solved my issue brilliantly. I highly recommend.

12 March 2026
Unprompted review
Rated 5 out of 5 stars

I really like this toothpaste and can…

I really like this toothpaste and can see and feel a difference. Having a lemon taste is my mouth is different (that's the one I'm currently using) and refreshing. Can't wait to try the others. I will be a permanent customer now as it does seem to be much better than shop bought toothpaste. So glad that I found it.

5 March 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely love this toothpaste

Absolutely love this toothpaste. My teeth feel cleaner, stronger, look whiter and I no longer suffer with sensitivity pain.

A recent trip to my dentist confirmed it’s good stuff as she commented on how clean and healthy my teeth are.

It is expensive, very expensive, but I have found the tubes do last a while and I personally feel it’s worth it.

I haven’t subscribed yet I just keep buying when there are offers on, but once I’ve worked out how long 4 tubes actually last me, I will be tempted to subscribe for sure.

The website is extremely clear about subscription / one off purchases, so the people leaving 1 star reviews about not realising need to go to … get their eyes checked.

1 February 2026
Unprompted review

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