Finally, relief from sensitivity! After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... See more
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ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱
Contact info
71-75 Shelton Street, Covent Garden, WC2H 9JQ, London, United Kingdom
- help@zingtoothpaste.com
- zingtoothpaste.com
Replied to 54% of negative reviews
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I've been buying Zing toothpaste for a…
I've been buying Zing toothpaste for a couple of years now and couldn't be happier, delivery is lightening fast too! I recently made an error with my order, Lucy sorted it straight away, fabulous customer service.
Thank you Zing!
The best floss
Zing floss is the best floss I have ever used. Very effective. Toothpaste tastes great and at the same time supports the Teenage Cancer Trust.
An upsell I never agreed to
I ordered one toothpaste ( mint ) and I like it so I order 1 pack of duo today. I confirmed with £16.xx or £19.xx in total and paid with PayPal.
But then the confirmation page added on a upsell ( and extra £16.xx with free delivery at another time ) I am totally lost!! Sent an email a few hours ago, hoping to stop this.
Update— It is swiftly resolved at 18 March today.
Improved appearance but increased sensitivity
I've been using it since the middle of November. It definitely made a difference to the appearance of my teeth, reduced stains and improved the texture, but unfortunately it's made my sensitivity worse (after initially getting better) so will need to back to my previous toothpaste. Really disappointed, but the pain isn't worth it.
I love it the mint zing toothpaste was…
I love it the mint zing toothpaste was nice and my smile was amazing and beautiful and I love it so so so much thank you so much zing toothpaste I will buy it again and again
Only been a while since I started using…
Only been a while since I started using Zing but I can say I like the fresh taste and clean feeling of my teeth and mouth as a whole. When you add in the other benefits like vegan and recyclable it looks even better. Hopefully long term the difference will able to be seen . I will be continuing to use Zing
Delighted!
I'm in my sixties, so I am not going to have pearly white teeth unless I have veneers or new ones, and I am not prepared to do either. I decided to try Zing toothpaste and have been using it for 6 weeks.
After two weeks, my teeth looked better, and my mouth felt healthier. I have two bad upper molars, which cause inflammation around the gums. I noticed that things were calming down, but I didn't want to jump in with a review until I felt certain things were genuinely improving.
I am now delighted with the toothpaste, it's made a big difference to my teeth and gums. As I said, my teeth are not pearly white, but they are whiter now after six weeks of using Zing toothpaste.
I read other people's concerns about a hidden subscription, so I contacted customer service, and they assured me there was no subscription.
I highly recommend Zing toothpaste.
Zing is great! Teeth never felt so good!
Different flavours from the mint and a trial pack which was a brilliant way to try out all the flavours!! Kids could try them all out before settling on their favourite! Teeth sparkling and feeling great!! Thank you Zing!
I really like the Lemon Zing toothpaste…
I really like the Lemon Zing toothpaste , it’s so nice to taste and makes your teeth and mouth feel really clean, it works too on sensitive teeth and it has replaced my well known brand. I’ve ordered another trio of fruity flavours to try , Zing makes brushing your teeth a pleasure.
Excellent toothpaste
Excellent toothpaste. I personally hate the taste of mint, but all of the other companies that do different flavours make my teeth super sensitive. I have been shopping here for about two years and I love it. Can’t go without it!
Toothpaste that remineralizes tooth…
Toothpaste that remineralizes tooth enamel and has interesting flavours as well as mint.
Brilliant product
Beware
Recently ordered a tube of Zing toothpaste to try it. What I didn't realise until I saw a payment appear on my bank transactions this week, is that Zing have started a subscription, without my knowledge or agreement.
I've emailed them twice, messaged once and getting no response.
Be very careful as this must happen a lot and it's not acceptable.
If Zing see this, please respond to my emails and refund the payment you've taken from my bank without my knowledge.

Reply from Zingtoothpaste
The kids like it and SLS free!
The toothpaste has been a big success with my kids. One of my sons was getting regular ulcers from regular toothpaste, but Zing has no SLS and this seems to be helping.
Exemplary communication
Outstanding customer service from Lucy - thank you - 2 items purchased will review after use.
I love this toothpaste
I love this toothpaste. The flavours are great and you don't get that eye watering minty experience you get with other toothpaste. My teeth feel cleaner and look whiter. The tubes last longer than you would think to look at them! I recently had a problem with an order and the customer service was excellent. Lucy responded straight away and solved my issue brilliantly. I highly recommend.
Brilliant product and service
Brilliant product (my sensitive teeth are now feeling great and looking whiter) and lovely, friendly, super fast customer service 🙂
I really like this toothpaste and can…
I really like this toothpaste and can see and feel a difference. Having a lemon taste is my mouth is different (that's the one I'm currently using) and refreshing. Can't wait to try the others. I will be a permanent customer now as it does seem to be much better than shop bought toothpaste. So glad that I found it.
Absolutely love this toothpaste
Absolutely love this toothpaste. My teeth feel cleaner, stronger, look whiter and I no longer suffer with sensitivity pain.
A recent trip to my dentist confirmed it’s good stuff as she commented on how clean and healthy my teeth are.
It is expensive, very expensive, but I have found the tubes do last a while and I personally feel it’s worth it.
I haven’t subscribed yet I just keep buying when there are offers on, but once I’ve worked out how long 4 tubes actually last me, I will be tempted to subscribe for sure.
The website is extremely clear about subscription / one off purchases, so the people leaving 1 star reviews about not realising need to go to … get their eyes checked.
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