1st Central Insurance Reviews 

196,586
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 30,358 reviews, reviewers overwhelmingly had a great experience with this company. Many consumers find the website exceptionally user-friendly, noting that setting up a new car insurance policy or updating details is completely straightforward and stress-free. Additionally, people frequently praise the helpful customer service team for providing clear explanations and going the extra mile to resolve policy questions. Some people were dissatisfied with unexpected price increases during renewals and experienced long waiting times when trying to contact support by phone. A few reviewers also mentioned frustrating online account login errors and communication challenges when trying to manage their policies digitally.

What people talk about most

Price

Reviewers share mixed feedback about price, with many customers appreciating the affordable initial quotes... See more

User experience

Users describe positive interactions with user experience, highlighting how quick, straightforward, and easy... See more

Service

Customers had positive experiences with service, frequently praising the straightforward, online setup and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, as reviews are sharply divided... See more

Website

Clients share positive opinions on website, noting that the online process is very easy to navigate and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

It’s was disappointing to have the premium jump up when the registration was entered even though the car model and make didn’t change. There were also allot of (and too many) add on options where the... See more

Company replied

Rated 4 out of 5 stars

Everything went quite smoothly when I made my car insurance renewal. The only criticism I have is that the lady I dealt with had a foreign accent and I find that sometimes difficult to understand, but... See more

Company replied

Rated 4 out of 5 stars

Renewal was smooth and seamless. The premium increase was something of a surprise, but roughly in line with competitors, sadly !! I have had no cause to test the service, and long may it live that... See more

Company replied

Rated 4 out of 5 stars

The price for insurance is good. Didnt like the fact so much was an "added extra" that would have made the cost too much. Overall experience was good so far.

Company replied


Company details

  1. #51 of 69 best companies in Car and Motor Insurance Agency
  2. #31 of 42 best companies in Home Insurance Agency
  3. #191 of 229 best companies in Insurance agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

197k reviews

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4.3

All reviews

(196,586)

30,269 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

cost effective and meet my specific needs

easy to communicate, clear offers that meet my specific requirements, competitive quote

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our communication easy and our offers clear, meeting your specific needs. It's wonderful to know you also appreciated our competitive quote!

Emily

Rated 5 out of 5 stars

All good

All good, great price and good options all in all a pain free experience

29 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our pricing great and that you had a pain-free experience with good options. Thank you for your wonderful feedback!

Emily

Rated 3 out of 5 stars

Well

Well, what I like that the insurance was that difficult to complete the process, and I haven't started using I believe when I started properly with you I will know what I don't like.

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your feedback regarding the ease of completing the insurance process. We understand that you haven't fully started using our services yet, and we look forward to hearing more about your experience once you do.

Emily

Rated 5 out of 5 stars

Easy and simple setting things up…

Easy and simple setting things up instructions really clear no issues at all

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your wonderful five-star review! We're so pleased you found the setup easy and simple, and that the instructions were clear with no issues at all. Thank you for your kind feedback!

Emly

Rated 2 out of 5 stars

Have been with 1st central for a few…

Have been with 1st central for a few years now and have never had many issues until recently. The gave me an insanely high renewal quote for my insurance. Due to this I decided to move to a different company for insurance. I used the 1st central dashboard to declare that's I no longer wanted to renew. I also attempted to call multiple times only to be left on hold for over an hour each time. Turns out their dashboard is only there for a laugh as they took it upon themselves to renew my policy and withdraw money from my account. I declined the renewal and didn't sign any new credit agreement yet the proceeded anyway without permission. When I called to sort the issue I was told the money would be refunded within 10 working days. So I now have to wait 10 days for my own money because this company doesn't know their arse from their elbow. Absolute joke of a company wouldn't recommend.

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are truly sorry to hear about your incredibly frustrating experience with your renewal quote and the difficulties you faced trying to cancel your policy. We understand your disappointment with the auto-renewal and the delay in receiving your refund. Your feedback is very important to us as we continuously strive to improve our processes and customer service.

Emily

Rated 5 out of 5 stars

Quick and easy to insure my vehicle

Quick and easy to insure my vehicle, would highly recommend.

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found the process of insuring your vehicle quick and easy. Thank you for your wonderful recommendation and positive feedback!

Emily

Rated 3 out of 5 stars

All good

All good. Very professional service. Would recommend

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service professional and that you would recommend us. Thank you for your positive feedback!

Emily

Rated 5 out of 5 stars

Questions were straight forward and I…

Questions were straight forward and I experienced no hassle to find price within my budget.

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased you found the questions straightforward and had no trouble finding a price within your budget. Thank you for your positive feedback!

Emily

Rated 1 out of 5 stars

Waited over an 1hr and 15 minutes to…

Waited over an 1hr and 15 minutes to speak with someone about a policy that got cancelled only to be put on hold again. Spoke with someone from South Africa who then said will look at my details and then was placed on hold again. Very Very poor service. Price maybe competitive but service is so awful could never recommend.

28 September 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are truly sorry to hear about your extremely frustrating experience with the long wait times and being placed on hold multiple times when trying to discuss your cancelled policy. We understand your disappointment with the service you received. Your feedback is very important as we review our processes.

Emily

Rated 5 out of 5 stars

Really good easy and affordable

Really good easy and affordable

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service really good, easy, and affordable. We truly appreciate your positive feedback!

Emily

Rated 5 out of 5 stars

Very good

Very easy to use

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found everything straightforward and easy to use. We truly appreciate your positive feedback and the five-star review!

Emily

Rated 5 out of 5 stars

Easy to sort

24 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your five star review and welcome to 1st Central 😊.

Emily

Rated 5 out of 5 stars

Very good service

Very good service. This site seems like it has good reviews

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service very good and that you noticed our positive reviews. Thank you for your wonderful five-star feedback!

Emily

Rated 5 out of 5 stars

Excellent service and value for money

Excellent service and value for money

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service excellent and that it offered great value for money. We truly appreciate your positive feedback!

Emily

Rated 5 out of 5 stars

Great value for money

Great value for money

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your five-star review and positive feedback. We are so glad you found our services to be of great value.

Emily

Rated 4 out of 5 stars

Easy to set up

25 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your feedback! We're glad to hear that you found the setup process straightforward. We appreciate you taking the time to share your experience.

Emily

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