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Rated 1 out of 5 stars

Ended up having to raise a chargeback. Multiple failed orders from abnormal.io - I have had to repeatedly email abnormal after my account kept getting charged. The comms are horrific and... See more

Rated 1 out of 5 stars

They're really gritty like drinking grains of sand I even put them in the blender after shaking them so much I got whiplash but nothing helped. I've tried chocolate, banana and strawberry and all wer... See more

Company replied

Rated 3 out of 5 stars

Great idea and seems they have good intentions with paper packaging, free trial, donating to charities etc. however the flavours I've tried (strawberry sundae, chocolate swirl and coffee one?) didn't... See more

Company replied

Rated 5 out of 5 stars

I use abnormal. every lunchtime at work and it's completely changed my day-to-day. I feel full without being bloated, have boosted energy levels and genuinely look forward to the flavours, which are t... See more

Company replied

Company details

  1. Fitness and nutrition
  2. Health food shop
  3. Online Food Ordering Service

About abnormal.®

Written by the company

personalised nutrition

abnormal.® is the first ever nutritionally complete meal that is tailored to your diet, lifestyle and goals. In just 3 minutes, our clever algorithms will learn what makes you unique and build meals tailored to you.

paper-based packaging

We use renewable material in our paper-based sachets that you can simply recycle as part of your kerbside collection, as well as promote single-serve sachets to reduce food waste.

super convenient

Make in 30 seconds, and clean up in 30 seconds. Take abnormal. with you anywhere. Simply tear, shake and go!

smart subscription

Designed to fit into your life with meals delivered straight to your door. Simply bring forward, push back or pause at any time.

Contact info

2.3

Poor

TrustScore 2.5 out of 5

159 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

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See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Absolutely love this product

Absolutely love this product! Taste super nice and I no longer skip meals. They really set me up for the day and I do not feel the need to snack inbetween.

19 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Katie for the 5* review.

It's so great to hear that abnormal. is fuelling your day!

Lewis

Rated 5 out of 5 stars

Really impressed

The products were great. My husband and I deeply enjoyed them. And their customer team was really kind and efficient when sorting out some issues with my husband's account. Amazing company!

19 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Karen for the kind words. We are so pleased to hear that you and your partner are enjoying abnormal.

If there's ever anything else we can do to help, please let us know.

All the best,

Lewis

Rated 5 out of 5 stars

Perfect Travel Companion

Having just bought a narrowboat and with the constant travel abnormal has been a lifesaver not only keeping me all topped up for my triathlon training but also taking up less space on board which is now at a premium.

I only need a shaker and some water and I've got a meal wherever I am, it's perfect as it saves me reaching for a takeaway and I don't have to worry about my lactose intolerance.

Would highly recommend to those constantly on the move, wanting to make sure they're getting everything they need to keep going. Nutrition has always been my achilles heel but now im finally in a place where I can stay on top of everything going on without compromising on taste!

19 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Mason for the 5* review!

We are delighted to hear that abnormal. is fuelling your adventures!

All the best,

Lewis

Rated 5 out of 5 stars

Impressive product!

I filled out a questionnaire and the shakes I’ve received have been tailored to my lifestyle which I think is great! I think this brand has captured what people need with this offering as it feels personalised as opposed to a one fits all approach.

It’s hard being motivated when working from home but since taking these shakes I definitely feel more energised. I’ve found it’s such a convenient meal replacement. I’m so busy with work and the shakes only take 30 seconds to make (and I haven’t skipped breakfast or lunch since I started having them which is a bonus). With it being a small sachet it’ll be really handy to take into the office too when I’m back there.

I also love anything that’s planet friendly and the packaging is all paper so it’s recyclable which is amazing!

Overall a great product and brand 👏🏼

19 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Meredith for the support and kind words.

So glad to hear you're enjoying the benefits of abnormal.!

If you ever have any questions at all, Please do not hesitate to drop us a message!

All the best,

Lewis

Rated 5 out of 5 stars

Love this product

Love this product - I no longer skip breakfasts and actually have some energy to get me through the day!

19 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thanks Rachel, We are so pleased to hear that abnormal. is working for you!

If you ever have any questions at all, please do not hesitate to drop us a message.

we're always here to help you on every step of your abnormal. journey!

All the Best,

Lewis

Rated 5 out of 5 stars

I’m now on my third subscription box…

I’m now on my third subscription box from these guys. It is an excellent product all round. Packaging. Taste. Nutritionals. Service. I can’t fault it.

I don’t understand at all the people on here saying they can’t cancel. It’s the easiest thing. For anyone that wants to do it, just login in and click cancel subscription in your account! Come on people!

It’s a complete meal hence why it has the recommended amount of sugar in it for a balanced diet. If you want a pure protein shake then don’t buy this. This is a meal replacement. VERY DIFFERENT.

Anyway, big tick from me abnormal. Keep up the good work.

17 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Chloe for taking the time out to write this detailed and kind review.

We are over the moon to hear that abnormal. is working for you and we really appreciate your support for the brand.

If you ever have any questions or queries, please do not hesitate to drop us a message

We're always here to help you on every step of your abnormal. journey!

All the Best,

Lewis

Rated 2 out of 5 stars

Tried the shakes as part of a free…

Tried the shakes as part of a free trial. Thought they had way too much sweetner, compared with other shakes I've tried, which made them too sweet, and left a bad aftertaste. The sweetner really needs to be reduced.

16 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you for taking the time out to write this review.

We are so sorry to hear that you did not enjoy your experience with abnormal.

Unfortuntly, I am unable to find a record of your order on our system. Please can you kindly contact me directly on anything@abnormal.io. I would love to get some more feedback on your experience.

All the best,

Lewis

Rated 5 out of 5 stars

Good free trial, great customer service, now a paying customer

I don't normally write reviews, but here we are. I think I saw an ad for the free trial on a social network, and for a fiver it was a no-brainer to try the product. I've never tried any of these meal replacement products but as someone who loathes cooking, it made sense to finally try and with minimal risk. (and a free shaker)

I picked a few each of the then 3 available flavours (at time of writing there are now 4 flavours available; banana was added recently). Cutting to the chase, the strawberry is FANTASTIC. Absolute heaven. Chocolate is very good as well, but I did not enjoy vanilla at all. I agree with other reviews that describe it as synthetic tasting; kind of hard to describe. I mean it's palatable, sure. I had no digestion problems with any of the products. And of course the packaging and presentation are high quality. Promptly delivered with DPD and no issues with delivery or tracking details.

I decided to contact customer service to understand their definition of meal replacement part-way through the trial, and was promptly answered using the online chat by Lewis. He was very helpful and understanding of my perhaps basic queries.

Once I ran out of the free trial products (which btw, are the same size and quality you get when you pay full whack) I thought that I could live without the shakes and resume my normal "cooking". I went back to the website after a week because I had a few instances where a shake would have done the trick and I either skipped a meal or snacked. Fortunately, banana was now also a flavour. And for buying a full-size box they threw in a free t-shirt.

Banana is also heavenly. I skipped vanilla this time and ordered 10 of the other three flavours. The t-shirt is actually good quality which surprised me, given the website claimed it's worth £19.99. It's 100% cotton and made from a single piece of fabric, ie not stitched at the sides. Good quality product here too!

Anyway, the 30-day box will certainly last me a couple of months so I have paused my subscription without issue. I'm sure I'll be back again and look forward to what else abnormal get up to in the coming weeks and months. Would definitely recommend. I can't comment on pricing because I have no idea what competing products cost, but it feels about right given the packaging and delivery costs are absorbed.

15 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Luke for taking the time out to write this 5* review. We are so thrilled to hear that abnormal. is working for you!

If you ever have any questions at all, Please do not hesitate to drop us a message.

We're always here to help you on every step of your abnormal. journey!

All the Best,

Lewis

Rated 4 out of 5 stars

I had never heard of this until a promo…

I had never heard of this until a promo dropped into my inbox and I thought ‘why not’ for the promo deal you getting a full weeks lunches and just picking up the postage and packaging cost, it seemed an easy option to at least try it out.
If I’m honest the issue around who was delivering did frustrate me as I had emails from both Hermes and DPD advising on tracking numbers, so like others have mentioned I began to think scam, however it did finally arrive (4days) via Hermes and was well presented

The free shaker is of decent quality(worth the cost of the promo delivery price anyway!)

The actual meals at 350calories each do show as heavy on the carbs at 38.6 g and over 10g of fat but they do fill you up for a lunch replacement. I’ve had them all with water only and some do taste a little in the powdery side but may have been better if I had been more patient with the shaking😂.

Overall if you are thinking of trying I would say go for it, as stated above the free shaker more than compensates for the cost you will have on the first order (p&p only) . A tasty meal replacement and I believe loads of new flavours now to choose from.

13 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Mark for taking the time out to write this review, We really appreciate the feedback and are happy to hear that abnormal. is fuelling your lunch!

I have sent you across a private message to get some more feedback regarding the issue with the courier.

I look forward to speaking to you,

Lewis

Rated 4 out of 5 stars

Update, product arrived finally

UPDATE: Package has arrived today. However it was not DPD as stated in my dispatch email, but Hermes who delivered, which explains why the tracking link to DPD did not work. If you're going to dispatch an item, please inform the customer of the correct courier and correct tracking link to avoid confusion in the future.
But anyway, on to the product itself. The personalised box I can tell is of high quality, the shaker is very good and doesn't leak. I first tried the Vanilla Cream and it doesn't taste all too pleasant to me and seems a bit porridgy in flavour... or the closest way I can descibe it anyway. I've increased the 1 to 4 stars, dropped a star for the wrong courier information. I won't drop a star to taste, as that's my own preference. I have chocolate swirl and strawberry sundae still to try, so if I find a flavour I like, I'll renew my order in future.
ORIGINAL REVIEW: Tracking number doesn't work and I've not received any product. I've contacted them asking for a refund and cancelled any future orders. If I get what I paid for and this gets fixed or refunded, I'll amend my review. But first impressions right now is that it is suspicious and feels like a scam.

9 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Chi, Thanks for taking the time to write this review. Unfortunately we have no record of your order in our system so we are unable to contact you. Please contact me directly at anything@abnormal.io and I will resolve this for you immediately.

All the best,

Lewis

Rated 5 out of 5 stars

Really great service

Really great service, definitely plan to buy again

7 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thanks Tomos! We are so happy to hear that your enjoying abnormal..

If there's anything we can do for you in the future, don't hesitate to reach out!

All the best,

Lewis

Rated 5 out of 5 stars

Great service

Great service! Will definitely buy again.

5 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Megan for the 5* review!

If you ever have any questions at all, Please do not hesitate to drop us a message.

We're always here to help you on every step of your abnormal. journey!

All the best,

Lewis

Rated 5 out of 5 stars

Fast delivery, good taste and so easy! 10/10

Fast delivery, great tasting and the packaging is like Apple make food supplements. 10/10 will 100% be keeping my subscription! So easy and tasty, especially when time is short

5 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Sam for the support, We are over the moon that you are enjoying abnormal.!

All the best,

Lewis

Rated 5 out of 5 stars

Like many people I’m always on the…

Like many people I’m always on the fence with trying something new but was advised from a colleague of a service that plans and constructs a meal plan for the lifestyle you live. So thought what can I lose? I was given a free plan and as soon as I received my first batch I was hooked. I didn’t feel the urge to over eat which was always an issue for me. After the free plan I could already notice a difference in my energy levels which were heightened. My performance in work was better and my overall mood. I’ve signed up now fully and not looked back! An amazing product and service which I can’t fault!

5 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

This is so great to hear! Thank you so much Warren for sharing your experience with us. We are so glad that abnormal. is working for you!

Rated 1 out of 5 stars

I have been locked out my profile

I have been locked out my profile, as I was not able to change my password for abnormal website issues. And could not cancel my subscription. I won't eat the meals as I got very bad allergy reaction and cannot digest them. But at the same time, I still have been charged for next shipment and I do not want it.
I want an immediate refund for that, and cancel my order now, but the customer service is awful. No one is answering my calls, messages or email. Such a bad service! I will not recommend this product to anyone and I will not use it anymore.

5 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Elena,

Thank you for taking the time to write this review. We are so sorry to hear that abnormal. was not for you. We do apologies for the slight delayed response in getting back to you, However, I can see that a member of our team has now resolved your issue.

All the best,

The a.team

Rated 1 out of 5 stars

Original review removed by Abnormal

I wrote an honest review about the awful taste of this product and it has been removed by Abnormal so they don’t like constructive criticism.

Original review- Feb 2021:

Very disappointing

I signed up for a free trial of this product, due to an influencer on Instagram. The concept is good however the shakes taste horrible. More work is definitely needed on the taste of these meal replacements as companies such as protein world do better tasting ones which are better value.

The Abnormal shaker is very good though, I would purchase this again on its own if it was an option. I can’t see this as an option on their website though.

The packaging still creates mess as there is too much powder in the sachet, so this is contrary to their advertising statement.

After the trial it is £59 a month which is extortionate as this only includes 1 meal replacement a day whereas you would pay £30 for nicer flavours with other brands which could provide you with 2 replacements a day- so better value.

Also they don’t have an option to cancel, there is a ‘manage your subscription’ button but once pressed it will restart your subscription and provide no option to cancel. The payment was pending in my account straight away and a dispatch date of 2 days later so I couldn’t cancel. This was very misleading. I had to contact their customer service for a refund. They don’t have a telephone number either purely online chat. They advertise their WhatsApp but when I contacted that it said that I should go back to the website.

I think this is a scam by influencers as anyone who actually thinks this tastes nice and the marketing of it is transparent is being paid or gifted this for free. For £59 a month I expect to have clear cancellation buttons etc, clicking on the wrong button on their website leads to £59 automatically being deducted from your account so think twice.

It seems as if it’s a new company also so maybe with some time you will be able to amend your business model etc.

4 August 2021
abnormal.® logo

Reply from abnormal.®

hi,

Thank you for your feedback. We are sorry to hear that you were not satisfied with the taste. We frequently conduct taste tests within the team and will continue to do so to as we look for new ways to improve our product. Your constructive feedback is something we take very seriously, and this issue will be reported to our production team. Furthermore, we offer a smart subscription meaning you can cancel, freeze, fast forward your subscription to suit you. We have worked on making this clearer on our website for our customers so we can avoid confusion.

Rated 5 out of 5 stars

Great shakes and great service

I started with my free trial of abnormal and I was skeptical, however, these shakes really do fill you up like a meal. I do however, advice that you give them a little blend for a creamier shake, but that's just my preference. After my free trial, I want my subscription to start so I got in touch with abnormal via the chat function on the app and they sorted it straight away for me.

4 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thanks so much Kayleigh for the support, we are so glad that you're happy with your meals!

Please keep us updated on how you get on with your subscription box.

Rated 5 out of 5 stars

Excellent

I’m on my 2nd box and love these, great to keep on hand for a quick tasty meal when you’ve not had time to prep. Great mix of macros and nutrients and keep you feeling full. I would 100% recommend these and have recommended them to a number of friends.

3 August 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Roger for the support. We are so happy to hear that you're enjoying your abnormal. meals.

If you ever have any questions at all, Please do not hesitate to drop us a message.

We're always here to help you on every step of your abnormal. journey!

Rated 1 out of 5 stars

Beware cancelling your subscription!

I am very disappointed in this company. I tried the product for a couple months and then decided to pause my subscription. Several days later I chose to cancel it and yet still had the full £59.99 taken from my account. I have attempted to both call and message them to get a refund but have had no response. Please resolve this, Abnormal.

31 July 2021
abnormal.® logo

Reply from abnormal.®

hi Caroline,
We are so sorry to hear about this. We've reached out privately to try to make this up to you! Please look out for an email from anything@abnormal.io

Rated 5 out of 5 stars

Great product

Great product, tasty shakes and keeps me full. Would recommend 🙂

29 July 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much for the kind words,We're genuinely so happy to hear that abnormal. is working for you!


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