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Rated 1 out of 5 stars

Ended up having to raise a chargeback. Multiple failed orders from abnormal.io - I have had to repeatedly email abnormal after my account kept getting charged. The comms are horrific and... See more

Rated 1 out of 5 stars

They're really gritty like drinking grains of sand I even put them in the blender after shaking them so much I got whiplash but nothing helped. I've tried chocolate, banana and strawberry and all wer... See more

Company replied

Rated 3 out of 5 stars

Great idea and seems they have good intentions with paper packaging, free trial, donating to charities etc. however the flavours I've tried (strawberry sundae, chocolate swirl and coffee one?) didn't... See more

Company replied

Rated 5 out of 5 stars

I use abnormal. every lunchtime at work and it's completely changed my day-to-day. I feel full without being bloated, have boosted energy levels and genuinely look forward to the flavours, which are t... See more

Company replied

Company details

  1. Fitness and nutrition
  2. Health food shop
  3. Online Food Ordering Service

About abnormal.®

Written by the company

personalised nutrition

abnormal.® is the first ever nutritionally complete meal that is tailored to your diet, lifestyle and goals. In just 3 minutes, our clever algorithms will learn what makes you unique and build meals tailored to you.

paper-based packaging

We use renewable material in our paper-based sachets that you can simply recycle as part of your kerbside collection, as well as promote single-serve sachets to reduce food waste.

super convenient

Make in 30 seconds, and clean up in 30 seconds. Take abnormal. with you anywhere. Simply tear, shake and go!

smart subscription

Designed to fit into your life with meals delivered straight to your door. Simply bring forward, push back or pause at any time.

Contact info

2.3

Poor

TrustScore 2.5 out of 5

159 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

The system is flawed and I was billed TWICE (£120) for the full subscription even before receiving the free trial!

I ordered the 7-meal free trial and it was scheduled to be delivered on a day I wasn't home, so I tried to change the delivery date on the website. I selected a date and it gave me another date I didn't choose; and after a few hours I discovered I had already been billed TWICE for the full amount of the subscription (£120)!! I asked the Customer Service what was going on and THEY CANCELLED MY TRIAL and told me to use another email address if I wanted to order again. Which is unfair since I made no mistake, it's a problem they should solve, not me. So bad ordering system and bad customer service.

15 July 2021
abnormal.® logo

Reply from abnormal.®

hi Barbara,

Thank you for taking the time to write this review. We are so sorry to hear about your experience. We have sent you over a private message to get this resolved straight away.

All the best,

The a.team

Rated 5 out of 5 stars

I Love the product

I ordered the free trial and tried all the flavours. They were all pretty incredible but the Chocolate Swirl was by far my favourite one! The £59.99 subscription box felt like a lot of money to begin with but once I realised how much money I was spending on meal deals, etc for my lunch it seemed much cheaper.

I don’t have one everyday but when I’m in a rush or don’t have enough time to make something before going to see a client I’ll just grab one. I do feel like it makes me more awake and fills me up enough to carry me through to my next meal.

14 July 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Jessica for the 5* review!

It's so great to hear that you are enjoying abnormal. If you ever have any questions at all, Please do not hesitate to drop us a message.

We're always here to help you on every step of your abnormal. journey!

Rated 5 out of 5 stars

This company really stood out to me!

I don't normally write reviews but this company stood out to me!

I have been a fit and healthy person my whole life, and I am a sports student. However, as I have a few life changes, along with lockdown preventing me from going to the gym everyday, I gained a stone and a half in the past year.

It has been slow progress trying to get myself back into eating clean and working out, until now. I have been using abnormal shakes three times a day and supplementing that with a large dinner for the past week. I am already seeing a massive improvement! I haven't been struggling with hunger and cravings anymore and I feel like I have a lot more energy. I can already see and feel that I a getting closer to a healthy weight again. It takes away a lot of the stress around when and what to eat, especially when I go out for the day.

I have been seeing negative reviews regarding customer service. I had an issue with my payment and I sent them an email on Sunday, they got back to me this morning, Monday. I am very pleased with the customer service.

I love the oaty texture of the shakes and they taste great. The personalisation of them to my lifestyle is also a great way that they stand out from the crowd. I also love how they are in individual packages, as that makes them easy for me to just put them in my bag incase I get a craving or am hungry while out and about.

The only criticism I could suggest is the lack of flavours as a lot of people may only like one or two flavours, which I imagine could get boring if they like variety.

I would also like to add that I wouldn't recommend using shakes to replace food if you don't know how to eat clean and havn't had success with eating healthy in the past. You should be learning along side so that you dont gain the weight back when you eat more solid food again.

I am using them to give me a boost at the start of getting back on track. As I have been eating clean and maintaining a healthy weight my whole life until lockdown, I know I can easily get back into it. In the future, I plan on replacing only meals when I can't get healthy food, for example if I can only go to a convenience store, or to save time when running around places and I may otherwise forget to eat.

If you plan on learning healthy and sustainable habits, along side using abnormal, I would highly recommend!

I really hope the company does well!

Also, if they are interested, I would love to be a representative to help with advertisement. I would love to hear back from you on ways I could help!

5 July 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Charlie,

Thank you so much for sharing your positive experience. We are so happy that you have been enjoying abnormal. and it's great to hear that you have incorporated the meals in to your daily lifestyle to help smash your goals!

We do appreciate the feedback and we are looking to expand our flavour range in the very near future. If you do have any questions at all, please do not hesitate to getting in touch with us. We're always here to help you on every step of your abnormal. journey!

The a.team

Rated 5 out of 5 stars

I ordered my trial

I ordered my trial - delivered witin 48 hours. Box is beautifully presented and personlised. I know its going to take me a couple of weeks before I will start my seven day trial - so I cancelled by subscription. This is remarkably easy process, I can't understand how people are struggling to do this, its clearly marked, easy to navigate and took about 60 seconds? Looking forward to trialing this and will renew my subscription if it goes well for me.

2 July 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Steve for the 5* review. We are so happy to hear that you enjoyed your trial box.

If you have any questions at all, please do not hesitate to getting in touch with us. We're always here to help you on every step of your abnormal. journey!

The a.team

Rated 1 out of 5 stars

Absolutely disgusted with the hard…

Absolutely disgusted with the hard sell!
I've not even started my free samples yet and already I'm being billed for my first month!
I've tried to cancel only to be told I can do it on the website... 1 hour later I still can not find it on the website!
This is not how to do good business... beware and keep clear!

28 June 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Simon,

We are so sorry to hear that you feel this way. We would never want our customers to feel like they have been mislead. When signing up for the trial box order, you are provided with a subscription renewal date, which you can pause, cancel or change the date of at any time. I have checked our system and can see that one of our team did resolve your query and cancel your subscription.

We have sent you across a private message to get some further feedback on your experience.

All the best,

The a.team

Rated 2 out of 5 stars

Got the taster box and was really…

**Update**
It seems Abnormal do NOT like it when you leave a less than glowing review even if it is honest! They tried to get this review removed stating that it was fake and that I hadn’t ordered from them! Thankfully TrustPilot is honest and they were able to confirm that I genuinely ordered from them. Come on Abnormal, if you can’t accept honest criticism (didn’t even bother to reach out to me to get more details!) - that is very telling about your company’s ethics and business practices!

Got the taster box and was initially really impressed with the packaging and presentation - very environmentally friendly too. Unfortunately for some reason one of the sachets had a split and had leaked powder all over everything - so when opened, I got shake powder everywhere! After closer inspection, it looks like the sachets are made from paper which is great for the environment and I like that a lot, but the paper is very thin so very easy to puncture and split. I’ve tasted the chocolate one and it’s nice but agree it has a very artificial taste, which might put some people off.

6 June 2021
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Reply from abnormal.®

hi Lisa,

Thanks for taking the time out to write this review. We are so sorry to hear that your order arrived damaged. I reached out privately to try to make this up to you! Please look out for an email from anything@abnormal.io.

Rated 5 out of 5 stars

I was really apprehensive about meal…

I was really apprehensive about meal replacements as I always come away hungry but this really does work. If I have it in the morning I don't feel hungry until 1 pm!
I was having problems with the website, quite a few emails were exchanged and it turned out that my computer auto-fill registered me with the wrong email address so it was completely my fault but the responses were swift and friendly. I honestly can't fault their customer service.
The only downside for me is that their Strawberry Swirl flavour tastes a bit synthetic to me, but you can choose your flavours so i just got my month pack with their Choc and Vanilla flavours which are lovely.
I'm only 2 weeks in and lost weight already!
I love that the packs are already measured out so I can take them to work or on the go without lugging around a massive pack. Their shaker is also good quality with a liquid measure on the side.
After parking on the weight during the quarantine I'm really glad I found this company.

4 June 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Jason for the 5* review, it Really means a lot to us!

We are so pleased to hear that you are enjoying your abnormal. meals.

If you have any questions at all, please don't hesitate to get in contact with us!

Rated 1 out of 5 stars

Tastes awful

Not sure what all these reviews raving about the taste are. This tastes awful and artificial, and the texture is somehow both dry and soggy at the same time, without even remotely resembling an enjoyable experience. Thankfully the trial was cheap because I don't plan on consuming any more of this.

Update: Abnormal have now attempted to have this review removed because my experience cannot possibly have been "legitimate", about 30 days after they first responded to my post. Be wary of their trustpilot score.

25 May 2021
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Reply from abnormal.®

hi Daniel,

So sorry to hear that you are not enjoying the taste of your abnormal. meals.

We take all feedback seriously at abnormal. if you would like to contact us on anything@abnormal.io, we would love to have chat about your experience and see if we can help in anyway.

Rated 5 out of 5 stars

Great customer service

Great customer service. I ordered my trial box but it got delivered to the wrong address (no fault of Abnormal's)...Lewis responded to my queries really quickly and helped me get it sorted.
Now I have my trial box it all looks great, really informative booklet inside and I'm looking forward to getting started.

Thanks again guys, top notch service and I'm feeling good about my decision. :).

20 May 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Claire,

Thank you so much for the 5* review. I'm glad that we were able to get the order to you in the end despite having issues with the courier.

It's great to hear that you are enjoying the trial box and if you need anything else in the future, please do not hesitate to let us know.

All the best,

The a.team

Rated 2 out of 5 stars

I stated in my order that I am…

**EDIT: Got swift reply and full refund** I stated in my order that I am intolerant to chicory root fibre/inulin then get sent these with chicory root in them!
I can understand if they all do but it would be good to know in advance, because this was a total waste of time and money. (Chicory root is bad for IBS)

7 May 2021
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Reply from abnormal.®

I'm genuinely sorry to hear that you have had an issue with your abnormal. meal. We have sent you over a private message to get this resolved, straight away.

Rated 2 out of 5 stars

I really wanted to like Abnormal

I really wanted to like Abnormal; everything rang true with me but the flavours are too much for me. I actually think you sold this lifestyle to me more than any other brand in this sector, and I will check back in next year to see if the flavours have changed/upgraded. I found them overly sweet and powerful and possibly missed a more oaty taste or at least something less synthetic tasting. The chocolate tastes exactly like Neapolitan ice cream when it's melted together, but I thought it was something I could easily learn to dislike taste-wise. I think you should step out of the black/white branding like Huel as I actually think you offer something else, a little bit more lively with that cherry extract, ashwagandha and panax ginseng. The sample box was something else and really invited me in. I definitely think you're on the right track and won't rule you out in the future. See you next year for another taster.

5 May 2021
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Reply from abnormal.®

Thank you for the feedback Jim.

I am so sorry to hear that you did not like our current 3 impact flavours. If you would like to email us on anything@abnormal.io, we would love to hear what flavours you would like to see in the future!

Rated 5 out of 5 stars

Half way through a 30 day box...

I’m about half way through my first 30 day box. I’m very happy with this as a product, I’ve been using meal replacement products for a couple of months to support reduced calorie intake due to wfh and therefore moving less. I’m feeling great with these shakes, my nails feel stronger and I have more energy. I will be continuing to another 30 day box.

30 April 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Rebecca for your feedback!

So pleased to hear that you are enjoying your abnormal. meals and already seeing the results! Keep up the great work.

If you ever have any questions/ queries, please do not hesitate to contact us and we will be more than happy to help you on every step of your abnormal. journey.

Rated 4 out of 5 stars

Good product. Terrible customer service.

The shakes are fine but they have terrible customer service. That is to mean that they don’t respond to any queries on the contact methods they provide. This is fine if you have no queries and nothing goes wrong with your order but not great if you do have a query that’s stopping you from continuing on with your subscription or if something went wrong with your order. I was looking forward to ordering again but they’ve lost a customer due to terrible/lack of customer service.

Edit:

They did respond to my email now so I’ve updated my rating.

15 April 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi there, Thank you for taking the time to write this review. We are so sorry to hear that you have been having issues getting in contact with our CX team. Unfortuntly, it seems that there is no contact email for us to reach out to you. However, If you could kindly send over an email to anything@abnormal.io or call us on 0333 112 8888. We will be more than happy help.

Rated 5 out of 5 stars

Fantastic product

Fantastic product. I am really happy with the service and subscription. Since I have been having the meal replacement once a day, I’ve noticed a vast improvement in my energy levels and overall well-being. I’m also sleeping better whereas I used to have sleep issues before I started having this meal replacement. The reason it’s so expensive is because it’s a quality meal replacement that does what it says on the packet. It’s personalised to your needs and goals. I love the chocolate shake, it’s very tasty and delicious. I’d rather pay more money for a product if it does what it says it does on the packet. The only thing I would suggest is that they need to make the free trial 14 days so you can see more benefit from the product and also offer more discounts say if you refer someone ie friend or family member. Absolutely brilliant product.

6 April 2021
Unprompted review
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Reply from abnormal.®

hi Dawn, Thank you so much for taking the time to write this 5* review. We are so happy to hear that you are enjoying your abnormal. meals and seeing the benefits of personalised nutrition. We do currently offer a refer a friend scheme which means if you share your referral link code with friends, workmates and family.When they purchase their first 30 meal subscription, you’ll get £10 credit to use on your next subscription box.

Rated 4 out of 5 stars

Great Shakes, but avoid the strawberry flavour.

This is an edit from my previous 1* review. The reason that I gave 1* before was because I found that the strawberry sundae flavour tasted unpleasant. But now that I have tried the Chocolate and vanilla flavours, I have changed my mind.
The Chocolate flavour is absolutely delicious and Vanilla is great too. Despite me not enjoying the strawberry Sundae flavour, the other 2 flavours are great and I will be renewing my subscription without buying any of the strawberry flavour.

31 March 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

hi Cambell, Thank you for taking the time out to write this review. We are so sorry to hear that you felt like your abnormal. meals were sub- par. I can see on our system that you were able to cancel your subscription before the renewal date was reached. We have sent you over a private message to discuss your feedback further.

Best,

the a.team

Rated 5 out of 5 stars

Would recommend if you don't mind paying a little extra

The trial box was great value for money (only pay shipping). I really didn't like the taste of the chocolate or vanilla shakes (had a strange aftertaste of sweetener) however the strawberry one was rather nice. I'd still recommend this company even though I wasn't a fan of two of the flavours. The shaker that comes with the trial is really difficult to close and open (the flap that stops leaking) but other than that, it's really nice. I didn't continue with the subscription because I found another meal replacement for a lower price but similar quality.

25 March 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you for taking the time out to write this 5* review, We really appreciate the feedback and kind words.

Rated 5 out of 5 stars

Love these products

Love these products. Don’t really like shakes but I’m really enjoying these. I spoke to a guy called Lewis who was so helpful. Will definitely be ordering more

24 March 2021
Unprompted review
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Reply from abnormal.®

hi Andrea, Thank you so much for the 5* review, We are so happy to hear that you loved your abnormal. meals.

Rated 5 out of 5 stars

Absolutely amazing product

Absolutely amazing product! Best shake company out there because of how personalised to me they are. Super tasty and super easy shakes to make. They work great for when you’re in a rush or want a quick nutritious meal replacement!

15 March 2021
Unprompted review
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Reply from abnormal.®

Thank you so much Jay for taking the time to write this great review. We are so happy to hear that you have been enjoying your abnormal. meals.

Rated 5 out of 5 stars

Great product

Very satisfying, really enjoyed my trial box! All flavours are really nice! They mix really well. Great calorie controlled meal replacement for me, love taking these on the go.

15 March 2021
Unprompted review
abnormal.® logo

Reply from abnormal.®

Thank you so much Kaylee for the 5* review. We are so happy to hear that you are enjoying your abnormal. meals.

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