Add People Ltd Reviews 

2,700
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 304 reviews, reviewers overwhelmingly had a great experience with this company. Customers praise the dedicated staff and knowledgeable account managers for providing helpful guidance, clear communication, and ongoing support across various digital marketing campaigns. Consumers frequently note that website optimizations and tailored advertising efforts lead to visible improvements in online visibility and overall business growth. Some reviewers were not happy with the persistent cold-calling practices and aggressive sales approach experienced before signing up. Conversely, a small portion of people felt disappointed by the advertising results and reported financial losses resulting from campaign management issues. People also mentioned difficulties in communicating effectively or obtaining expected returns on their marketing investments over time.

What people talk about most

Staff

Consumers find staff to be positive, highlighting polite, friendly, and professional account managers who are... See more

Service

People report positive experiences with service, frequently praising the team for being reliable, attentive,... See more

Marketing

Reviewers highlight positive aspects of marketing, noting that sales figures have gone from strength to... See more

Customer service

Customers consistently note positive experiences with customer service, frequently praising dedicated... See more

Website

Users describe positive interactions with website development and optimization, frequently praising the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Working with AddPeople has been a good experience so far. Augie's communication and monthly check-ins make managing our Google Ads transparent so we know where we stand. We're starting an SEO plan, an... See more

Company replied

Rated 5 out of 5 stars

I've known Aaron for quite some time now, and I can honestly say he's been fantastic throughout. He's not only my account manager but also looks after my local SEO, and the service he provides has... See more

Company replied

Rated 5 out of 5 stars

AddPeople are our kind of digital marketing experts: human, approachable and always able to help, with great insights into how things work now. My team and I did a huge amount of research into which d... See more

Company replied

Rated 5 out of 5 stars

Rhiannon has been superb writing our SEO content and even in a short space of time the improvement has been great. Also shout out to Adam for managing our account and keeping projects moving along in... See more

Company replied


Company details

  1. Online marketing agency
  2. also in
  3. Marketing agency

Written by the company

At Add People, we know that for most business owners, finding time to master digital marketing is challenging. That's why we offer effective, affordable, and straightforward marketing solutions that are built with your growth in mind. Whether you're an SME, a startup, or an agency, our team works with you to design strategies that make online success achievable and sustainable.

Add People – Grow Your Business with Experts in Digital Marketing

Written by the company

4000+ Global Clients & 22 Years of Experience
We’re Add People, a team of approachable digital marketing experts specialising in affordable, high-impact campaigns that drive growth for small to medium-sized businesses. Established in 2002, we’ve grown into a dedicated team of 250 professionals helping thousands of clients worldwide succeed online.
Our Products & Services
Pay-Per-Click (PPC) - With PPC we cover a wide range of ad types and services to suit you. This could include anything from an ad retargeting a buyer at the top of their Google search results, to a pop-up on a YouTube video. If your target audience is there, you should be too!
SEO - Feel like your website should be bringing you more customers? Our SEO (Search Engine Optimisation) service is all about getting you seen on Google by audiences that actually convert, which, for small businesses, is essential. We'll get you to the top of results for the searches your audience is making every day.
Local SEO - Appear in local search results and attract nearby customers with a local SEO strategy delivered by our digital marketing experts. By optimising your Google Business Profile and localising content on your website, we'll make it easier for local customers to find your business in online searches.
Ecommerce - Ecommerce PPC management that puts your products in front of your ideal customers & drives sales! We’ll provide you with a dedicated account manager who'll learn everything about your business, to setup & manage a finely-tuned Google Shopping Ads campaign that's built to achieve your goals.
Social Media - Social media management that builds revenue by building your brand. We'll help you attract new customers where millions of people spend their spare time. We design social media campaigns (from Meta, to Pinterest) for SMEs that deliver conversions, not just likes - regardless of your industry.
Your Feedback Powers Us
We’re always keen to improve, and your honest feedback helps us do just that. If we’re helping you grow, let us know—and if there’s more we can do, we’re listening!

A Team of Experts!

Our staff are fully qualified to run your online campaigns.

Our clients have experts on hand to ensure they're receiving the best service possible.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3k reviews

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Replied to 100% of negative reviews

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4.4

All reviews

(2,700)

295 reviews in the last 12 months

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Rated 5 out of 5 stars

Started with our website not being…

Started with our website not being displayed on Google and not getting any enquiries, but with their support our website sits at the top on Google first page and we've been getting loads of meaningful enquiries leading to lots of new clients. Great work from the team involved!

17 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi,

Thank you so much for your lovely review.

It’s great to hear that the team has helped improve your visibility on Google and that this has led to more meaningful enquiries and new clients. We really appreciate you taking the time to share your experience.

All the best,
York
Add People

Rated 5 out of 5 stars

We’ve had a great experience working…

We’ve had a great experience working with Add people. Their team is professional, responsive, and genuinely committed to helping businesses grow. They provided valuable advice, clear communication, and effective marketing strategies throughout our partnership. We would highly recommend their services to any business looking to improve its online presence and reach more customers.

17 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Elis,

Thank you so much for your lovely review.

It’s great to hear that the team has been professional, responsive and clear throughout your partnership with us. We’re really pleased you’d recommend Add People to other businesses looking to grow online.

All the best,
York
Add People

Rated 5 out of 5 stars

Charlotte was very helpful


Charlotte was very helpful with migrating to a different platform, pointed me in the right direction and chased up as necessary. Excellent experience overall - thank you Charlotte.

12 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hello, Chris.

Thank you for your review of Charlotte, she will be chuffed to read this feedback! It's great to hear you're all sorted. We wish you all the best for your retirement.

Thank you,
York, Add People

Rated 5 out of 5 stars

A LUDDITE LEARNING NEW WAYS

I am a survivor from the hot plate days of Fleet Street, but AddPeople took this Luddite kicking and screaming into the modern world and turned it into not only an educational but also an enjoyable experience. I was particularly well looked after by Michael Gavin and Nicole Baker-Tunney, who made my World Cup 1966 book campaign come alive and my 'landing page' zing: normangiller.co.uk Thank you.

11 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Norman,

Thank you so much for such a brilliant review.

It’s lovely to hear that Michael and Nicole made stepping into the digital side of things feel enjoyable, informative and much less daunting.

We’re really pleased they helped bring your World Cup 1966 book campaign to life and created a landing page you’re so happy with.

All the best,
York
Add People

Rated 5 out of 5 stars

Monthly Review

I had my monthly review with Heidi. The call was on time and Heidi was really helpful and explained everything in good detail. I would recommend this Company.

11 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi there,

Thanks so much for your kind review.

It’s great to hear that Heidi’s monthly review was helpful, clear and well organised. We’re really pleased she was able to explain everything in detail, and we really appreciate the recommendation.

All the best,
York
Add People

Rated 1 out of 5 stars

Just been cold called by one of the…

Just been cold called by one of the most obnoxious salespeople I've ever had the misfortune of speaking to — and trust me, that's saying something.

For context: I've worked in digital marketing for over 12 years, most recently in SaaS, and currently lead a team of 20+. So when someone opens with "there's something wrong with your Google Ads account" — an account they quite literally cannot see — it's not just irritating, it's insulting.

This kind of predatory cold calling targets small business owners who trust that the person on the other end knows what they're talking about. They don't. It's a script designed to create panic and manufacture urgency where none exists.

My advice to any small business owner: do your due diligence before handing over your ad budget. Agencies like this don't just waste your money — they damage the reputation of an entire industry.

If you want to verify my credentials before taking my word for it, feel free to look me up on LinkedIn.

12 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Tom,

Thank you for sharing your feedback. I’m sorry you had this experience, and this is not the standard I want any business owner to have when speaking with Add People.

Please email marketing@addpeople.co.uk with the number we contacted you on, and I’ll make sure the call is reviewed by the relevant team leaders.

Kind regards,
York

Rated 5 out of 5 stars

I’ve had a great experience working with Maeve Williams

I’ve had a great experience working with Maeve Williams at Add People and the support team. Maeve is always professional, proactive, and genuinely invested in helping our campaigns succeed. She takes the time to understand our business and provides clear, actionable recommendations that make a real difference.

9 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Lily,

Thank you so much for your lovely review.

It’s great to hear that Maeve has been such a proactive support and that her recommendations are making a real difference to your campaigns.

We really appreciate you taking the time to leave us the review.

All the best,
York
Add People

Rated 5 out of 5 stars

Nothing but love for Chris Ratcliffe from VanguardCT!

I have been dealing with Chris Ratcliffe for past few meeting (which have happened over good few months now).

Chris is amazing at what he does! He pays attention to details and one needs for each type of business.

8 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey there,

Thank you so much for your kind review.

It’s great to hear that Chris has been such a strong support and that he’s taken the time to understand the needs of your business.

We really appreciate you taking the time to leave us the review.

All the best,
York
Add People

Rated 1 out of 5 stars

Adwords campaign

Ran an Google AdWords account for us. Initially the ads almost paid for themselves with new orders to an established e-commerce site. Then the sales fell off dramatically over the coming month ending up in total loss of £7k. Avoid at all costs!

7 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Carl,

Thank you for sharing your feedback. We’re sorry to hear you’ve been left feeling disappointed with the results from your Google Ads campaign.

We’ve requested a few more details through Trustpilot, as we’re currently unable to match this review to a recent client record from the information provided. Please could you share your business name or order number with us at marketing@addpeople.co.uk so we can look into this properly?

Kind regards,
York

Rated 5 out of 5 stars

Great experience!

It was great to work with Tom on setting up an add campaign for my business. Tom was really great at making everything really easy, he listened to what I was looking for and guided me through everything. He was very supportive and allowed me to ask as many questions as I needed before I could understand the complexities of google adds! Thanks Tom!

5 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Veronica,

Thank you so much for your lovely review.

It’s great to hear that Tom made the setup process easy and took the time to guide you through everything clearly.

We appreciate you taking the time to recommend Tom and Add People.

All the best,
York
Add People

Rated 5 out of 5 stars

We are absolutely delighted with our…

We are absolutely delighted with our new website and the service we received throughout the process. The team have been friendly, professional and incredibly efficient from the start.

Any questions or queries we've had have been answered promptly and communication has been excellent throughout. They took the time to understand our business and delivered a website that looks fantastic and works exactly as we wanted.

They also handle our marketing and we've been equally impressed with the support and expertise they provide in this area.

The whole experience has been smooth and stress-free and we couldn't be happier with the results. We would highly recommend Add People to anyone looking for web development and marketing services.

Thank you for all your hard work.

1 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi there,

Thanks so much for taking the time to leave such a thoughtful review.

We’re really pleased that the website project felt smooth from start to finish, and that the team’s communication and support stood out along the way.

It’s also lovely to hear you’ve been impressed with the marketing side of things, too.

All the best,
York
Add People

Rated 5 out of 5 stars

review from Sew-Works

We have been dealing with Chris Ratcliffe and find him to be very friendly, helpful and a pleasure to deal with.

Keep up the good work Chris and we look forward to your next call with us.

Best wishes,
Sew-Works.

8 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Brett,

Thanks so much for taking the time to leave Chris such a lovely review.

It’s great to hear he’s been friendly, helpful and a pleasure to deal with. I’ll make sure your kind words are passed on to him.

All the best,
York
Add People

Rated 5 out of 5 stars

Thank you!

Over the past two years we have been working with the team at Add People. Working with different account handlers there is always one constant - their genuine interest in helping to improve your brand presence on Google. Barbara - Our Client Services contact - is a credit to the Add People team, her enthusiasm and attention to detail is second to none. Thank you!

2 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Dan,

Thank you so much for your thoughtful review.

It’s great to hear that, over the past two years, the team’s care and genuine interest in your brand has really stood out.

Barbara will be so pleased to hear your kind words about her enthusiasm and attention to detail.

All the best,
York
Add People

Rated 5 out of 5 stars

We've had a great experience working…

We've had a great experience working with Chris at AddPeople! He is very knowledgeable, patient and generous with his time in explaining what can be a very confusing . He's made brilliant suggestions and we very much enjoy working with him.

1 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Phillipa,

Thanks so much for your lovely review.

It’s great to hear that Chris has been so knowledgeable, patient and generous with his time.
We’re really pleased he’s been able to make things clearer and offer helpful suggestions along the way.

All the best,
York
Add People

Rated 5 out of 5 stars

Chris has been very helpful in all the…

Chris has been very helpful in all the meetings we have been having, listening, providing suggestions and doing the updates that better suit PsyMentalHealth.

20 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Daniela,

Thank you for your review!

It’s great to hear that Chris has been helpful in your meetings and has taken the time to listen, suggest improvements and make updates that better suit PsyMentalHealth.

All the best,
York
Add People

Rated 5 out of 5 stars

Becca has just designed a new website…

Becca has just designed a new website for me, and it's exactly what I wanted. She took the time to really understand my vision and brought it to life perfectly. Throughout the process, she was professional, creative, and incredibly attentive to detail. The finished website looks fantastic, is easy to navigate, and truly reflects my business. I couldn't be happier with the result and would highly recommend Becca to anyone looking for a talented and dedicated web designer.

Thank you, Becca! 😊

1 June 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Daniel,

Thank you so much for your lovely review.

It’s wonderful to hear that Becca really understood your vision and brought it to life so well. She’ll be so pleased to know you’re happy with the finished website and the experience throughout.

All the best,
York
Add People

Rated 3 out of 5 stars

Results just arent there yet after…

Results just arent there yet after almost 5 months. Still not getting the ROAS that were expected.
Hoping that improves soon or I will have to move on to another marketing team. Good people to work with but we need to get er goin!!!

29 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Dave,

Thank you for sharing your feedback. We’re pleased to hear the team have been good to work with, but we completely understand that you need to see the right return from your marketing.

I’ve shared this with the relevant team so they can review the performance and look at what needs to happen next.

All the best,
York
Add People

Rated 5 out of 5 stars

Freya was fantastic to work with

Freya was fantastic to work with. She quickly understood my business, my target audience and the different customer segments I need to speak to. She was very clear on which campaigns made sense, what keywords we should focus on, and how to structure the strategy in a more focused way.

What I really appreciated was how fast and sharp she was. She reacted quickly, understood the commercial priorities immediately, and helped me think through the campaigns in a way that felt practical and relevant to my business.

I would highly recommend Freya to anyone who needs clear, intelligent and commercially useful support with Google Ads and campaign strategy.

26 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi there,

Thanks so much for taking the time to leave such a detailed review.

It’s brilliant to hear that Freya understood your business so quickly and helped shape a clear, focused strategy around your priorities. She’ll really appreciate your kind words about her approach and support.

All the best,
York
Add People

Rated 5 out of 5 stars

Great PPC team

Tom was very helpful in managing our account, good knowledge of PPC process and provided useful suggestions, very comprehensive in going through the data and strategies, highly recommended!

22 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi George,

Thank you so much for your kind review.

It’s great to hear that Tom has been helpful in managing your account and has provided clear, useful suggestions around the data and strategy. We really appreciate the recommendation.

All the best,
York
Add People

Rated 5 out of 5 stars

Always a fantastic service from Gabrielle at Add People

Always a fantastic service from Gabrielle at Add People. Brilliant insights and helpful suggestions - as well as excellent management of our multiple accounts. She is knowledgeable beyond our campaigns and always very pleasant to speak to during our updates.

15 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey Natalie,

Thank you very much for taking the time out of your day to leave that review. I know how hard Gabrielle and people like her work, so seeing feedback like this really does mean the world. Thanks for being a great partner, too.

All the best,
Jack

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