Add People Ltd Reviews 

2,700
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 304 reviews, reviewers overwhelmingly had a great experience with this company. Customers praise the dedicated staff and knowledgeable account managers for providing helpful guidance, clear communication, and ongoing support across various digital marketing campaigns. Consumers frequently note that website optimizations and tailored advertising efforts lead to visible improvements in online visibility and overall business growth. Some reviewers were not happy with the persistent cold-calling practices and aggressive sales approach experienced before signing up. Conversely, a small portion of people felt disappointed by the advertising results and reported financial losses resulting from campaign management issues. People also mentioned difficulties in communicating effectively or obtaining expected returns on their marketing investments over time.

What people talk about most

Staff

Consumers find staff to be positive, highlighting polite, friendly, and professional account managers who are... See more

Service

People report positive experiences with service, frequently praising the team for being reliable, attentive,... See more

Marketing

Reviewers highlight positive aspects of marketing, noting that sales figures have gone from strength to... See more

Customer service

Customers consistently note positive experiences with customer service, frequently praising dedicated... See more

Website

Users describe positive interactions with website development and optimization, frequently praising the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Working with AddPeople has been a good experience so far. Augie's communication and monthly check-ins make managing our Google Ads transparent so we know where we stand. We're starting an SEO plan, an... See more

Company replied

Rated 5 out of 5 stars

I've known Aaron for quite some time now, and I can honestly say he's been fantastic throughout. He's not only my account manager but also looks after my local SEO, and the service he provides has... See more

Company replied

Rated 5 out of 5 stars

AddPeople are our kind of digital marketing experts: human, approachable and always able to help, with great insights into how things work now. My team and I did a huge amount of research into which d... See more

Company replied

Rated 5 out of 5 stars

Rhiannon has been superb writing our SEO content and even in a short space of time the improvement has been great. Also shout out to Adam for managing our account and keeping projects moving along in... See more

Company replied


Company details

  1. Online marketing agency
  2. also in
  3. Marketing agency

Written by the company

At Add People, we know that for most business owners, finding time to master digital marketing is challenging. That's why we offer effective, affordable, and straightforward marketing solutions that are built with your growth in mind. Whether you're an SME, a startup, or an agency, our team works with you to design strategies that make online success achievable and sustainable.

Add People – Grow Your Business with Experts in Digital Marketing

Written by the company

4000+ Global Clients & 22 Years of Experience
We’re Add People, a team of approachable digital marketing experts specialising in affordable, high-impact campaigns that drive growth for small to medium-sized businesses. Established in 2002, we’ve grown into a dedicated team of 250 professionals helping thousands of clients worldwide succeed online.
Our Products & Services
Pay-Per-Click (PPC) - With PPC we cover a wide range of ad types and services to suit you. This could include anything from an ad retargeting a buyer at the top of their Google search results, to a pop-up on a YouTube video. If your target audience is there, you should be too!
SEO - Feel like your website should be bringing you more customers? Our SEO (Search Engine Optimisation) service is all about getting you seen on Google by audiences that actually convert, which, for small businesses, is essential. We'll get you to the top of results for the searches your audience is making every day.
Local SEO - Appear in local search results and attract nearby customers with a local SEO strategy delivered by our digital marketing experts. By optimising your Google Business Profile and localising content on your website, we'll make it easier for local customers to find your business in online searches.
Ecommerce - Ecommerce PPC management that puts your products in front of your ideal customers & drives sales! We’ll provide you with a dedicated account manager who'll learn everything about your business, to setup & manage a finely-tuned Google Shopping Ads campaign that's built to achieve your goals.
Social Media - Social media management that builds revenue by building your brand. We'll help you attract new customers where millions of people spend their spare time. We design social media campaigns (from Meta, to Pinterest) for SMEs that deliver conversions, not just likes - regardless of your industry.
Your Feedback Powers Us
We’re always keen to improve, and your honest feedback helps us do just that. If we’re helping you grow, let us know—and if there’s more we can do, we’re listening!

A Team of Experts!

Our staff are fully qualified to run your online campaigns.

Our clients have experts on hand to ensure they're receiving the best service possible.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3k reviews

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4.4

All reviews

(2,700)

295 reviews in the last 12 months

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Rated 5 out of 5 stars

Ben has been great to work with

Ben has been great to work with. Easy to deal with, quick to respond, and genuinely cares about getting results. He has helped improve our marketing and overall brand presence massively. Would highly recommend.

21 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Thanks for the kind words and review! It's especially good to hear that his passion for marketing is coming across. We're full of marketing geeks in this company, and getting those results (and helping businesses like yours) is what makes the job so rewarding.

All the best and thanks again,
Jack

Rated 1 out of 5 stars

Small businesses AVOID.

This is the second review I've written about this company in the space of a month. The first review was removed, and I'll get to why shortly.

I started a trial with Add People at a cost of £720. I'll keep it brief: it wasn't worth a penny of that.

My own ad campaigns performed better. My own conversion tracking was more accurate. And when I built my campaigns, I knew absolutely nothing about Google Ads. I simply used Google, AI and a lot of trial and error.

I ended the trial early because there was virtually no activity on my account for around 3 weeks. When I pointed this out, I was given an explanation about an admin/technical issue. To be fair to them, they did extend the trial to compensate, but even after that there was still very little activity, poor performance, confusing conversion tracking and around £200 of ad spend that produced very little in return.

At that point I cancelled the trial there and then.

That's when I left my first review.

Not long afterwards I was contacted by the company and asked whether there was anything they could do that might help me remove the review. After a discussion, I agreed to accept a partial refund in return for removing it.

Call it what you like, but from my perspective they effectively paid me to remove a negative review. I was genuinely shocked that a company would operate that way, and it does make me wonder how many other unhappy customers may have reached similar arrangements.

Anyway, I removed the review as requested and accepted the partial refund.

Since then, I've spent a lot of time learning more about Google Ads, GTM, GA4 and conversion tracking. The more I've learned, the more I've realised just how little appears to have been done on my account. In fact, much of the tracking infrastructure was already in place before Add People became involved.

If you're a small business owner thinking about using this service, my experience was extremely disappointing. I paid hundreds of pounds for expertise and management that, in my opinion, simply wasn't delivered.

Avoid.

1 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hello Brad,

We appreciate you leaving feedback and always aim for amicable conclusions with our clients. While it sounds like the trial didn't work out as well as either hoped, we still believe we are a great option for small businesses, and our 2,000+ five-star reviews represent that.

This review has been shared with relevant teams, and we will consider if we are to make any changes moving forward.

Kind regards,
Jack

Rated 5 out of 5 stars

I have been with Addpeople for near a…

I have been with Addpeople for near a year and half.
They have done wonderful work on my website and created content which is relevant to the business .
Shauna, Nathan and Cameron have been very professional.

20 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

I'm glad to hear things are going so well! Hopefully, you'll be with us for many more years, too.

Thank you for taking the time to write this review, and all the best,
Jack

Rated 5 out of 5 stars

I’m so happy for add people fantastic…

I’m so happy for add people fantastic job and understanding help any time thanks add Tim

19 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Thank you for leaving this review and giving some love to Tim! It's very much appreciated.

Kind regards,
Jack

Rated 2 out of 5 stars

Far too pushy and insistent

Far too pushy and insistent. Dealt with them a while ago and they promised the earth. Did my homework and saw a lot of the reviews which really put me off saying they oversell and under deliver. Advertising isn't rocket science if you look into properly. I did the work myself on google ads based on what they had told me on a very long sales call and got the results myself without the expensive outlay for their services. It took me probably 2 hours max to sort it all out. Told them I was ok and didn't want to continue currently and use their services and blocked their main number to prevent them from continuing to call me on my business line. The fact they call from mobile numbers is unprofessional and probably done so they can change numbers and avoid being blocked.

Received another call today from a new mobile number (same guy who had called me originally last year) saying I had told them to call me back today (nonsense, I hadn't said that at all so that was a blatant lie).

I told him I am ok at the moment and he then proceeds to insist on reintroducing himself and began his pushy pitch. I hung up, I don't have time for pushy sales pitches when I am running a business and have already said I am not interested. They would do well to retrain this guy on how not to annoy business owners with a pushy approach.

They were pushy in the first place when I dealt with them originally and were trying to make me commit quickly to things without having had chance to do my research which rubbed me up the wrong way and set my alarm bells ringing. I am glad I did my research and saves my money and in the end got great results by myself.

19 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hello Rik,

I'm sorry you had that experience, and I appreciate you sharing the feedback, too.

It's safe to say, this is not the experience I want any business owner to have when speaking with Add People. I've chased this with relevant team leaders to try to ensure this doesn't happen again.

Kind regards,
Jack

Rated 5 out of 5 stars

The onboarding so far with Gabrielle…

The onboarding so far with Gabrielle has been really insightful. She answers all the questions I have and has kept me up to date on every step.

11 May 2026
Unprompted review
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Reply from Add People Ltd

Thanks for leaving this review, and I'm glad to see things are going great. Hopefully everything after the onboarding goes just as well - or even better!

Kind regards,
Jack

Rated 5 out of 5 stars

Aaron is incredibly reliable

Aaron is incredibly reliable, proactive, and genuinely helpful. He supports me with managing my Google accounts and handles my SEO with great attention to detail. Since working with him, everything runs smoother and more efficiently. Highly recommended.

15 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Joanna, thanks for the lovely review. Aaron is good, isn't he! Appreciate you spending the time to write this; it means a lot.

All the best,
Jack

Rated 1 out of 5 stars

Cold called at 5.05pm on a Friday

Cold called at 5.05pm on a Friday. "put me through to -------*"

Replied no. He says you have an account. I reply we don't. I pay all the bills.

Rude. No manners. Avoid.

15 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Richard,

Appreciate you sharing that feedback, and it certainly isn't the standard that we expect from our team.

If you'd like to email us at marketing@addpeople.co.uk with the number you were contacted on, I can make sure we don't reach out to you again. I'm also going to start an investigation into this immediately.

Kind regards,
Jack

Rated 5 out of 5 stars

Expert help from people in the know.

Why struggle to get your head around Google ads or Social Media Marketing when Add People have all the knowledge and experience to take your business forward. It's cheaper than employing a member of staff to do it, they're friendly and it doesn't take up any of your time to manage. Just renewed my contract without a second thought!

15 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Andy,

Thank you so much for your lovely review. I agree, digital marketing can be quite hard to get your head around, which is why I'm so glad our team is helping you navigate it all! Cracking news about the contract renewal, too. Here's to many more years together.

Cheers,
Jack

Rated 5 out of 5 stars

Such a great company and staff

Chris has been wonderful when dealing with our google campaign. He is happy and willing to explain things really clearly and happy to work with me to achieve what my business needs. Can't fault

14 May 2026
Unprompted review
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Reply from Add People Ltd

Hey Claire,

Thanks for setting time aside and writing this review. It means a lot, and it's great to hear that Chris has been helping you so much. We'll let him know and spread the love!

All the best,
Jack

Rated 5 out of 5 stars

I had a great experience with Add…

I had a great experience with Add People over the last 6 months for website services. The team was professional, responsive, and always helpful whenever I needed support. They really took the time to understand my business needs and helped improve my online presence. Communication was smooth throughout, and everything was handled efficiently. I’d definitely recommend Add People to anyone looking for reliable website and digital support services.

14 May 2026
Unprompted review
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Reply from Add People Ltd

Hey Usama,

Thank you very much for your review and for touching on so many things we work hard on, like being responsive and understanding the businesses we work with.

For us, these are agency essentials, and it's great to see they're being met! Here's to many more months (and years) together.

Kind regards,
Jack

Rated 5 out of 5 stars

I've been with Add People for more than…

I've been with Add People for more than a year now, and I have nothing but praise for them. Whom ever I have dealt with since the onboarding process, has been extremely helpful.

A special shout out to Gabrielle and Toby. They've been amazing with understanding my needs. We have a monthly call to figure out our content plan and that in itself is key. Not many companies provide such individualized care and attention. Whether your a small business or a well established one, they are the people to go to! I highly recommend them to anyone who wants to to take that next step in establishing their business presence! 😊

14 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey Mashal,

Before I say anything else, thank you very much for taking the time out of your day and writing this review. It means a lot!

I'm also very happy to see you're enjoying working with our team so much. I've worked closely with Gabrielle and Toby before, and I also agree that they are great. Glad you're finding those monthly calls valuable, too - they're just as helpful for us!

Thanks for everything,
Jack

Rated 5 out of 5 stars

Really helpful team

Really helpful team. Got everything sorted for me and always on hand to get things done quickly

14 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey Mark,

Cheers for the review! Glad to hear our team have been so helpful and quick to get things done, too - very important in digital marketing, since everything can move so fast.

Kind regards,
Jack

Rated 5 out of 5 stars

Should have done this sooner

Well, I have to admit I was a bit skeptical and I shouldn't have been since I've started working with add people. My sales have been increased tremendously without a lot of ads spend. I didn't think it was possible to increase the traffic as much as they have but they've done it. Meetings are easy to schedule easy to attend. I've been very happy with everything and plan on years of partnership. The only regret I have is not starting this partnership earlier.

11 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey Ryan,

First off, thanks for writing this review for us. We know how busy it can get, so I appreciate you spreading a bit of love!

We hear that quite a bit, actually, that businesses wish they had started a little earlier. We're just glad you're with us now! Seems like everything is going great, so hopefully this is the start of a long and fruitful partnership for both of us.

All the best,
Jack

Rated 5 out of 5 stars

Aaron Gosling has been my account…

Aaron Gosling has been my account manager for the last few months. He has been great to deal with, he constantly improvises and adapts to fit my busy schedule on the road. He is patient and explains everything in great detail, allowing me to truly understand my business marketing statistics. He also goes above and beyond explaining how specifically in my business I can build my online presence. Would highly recommend!

8 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey Jamie,

Thank you for writing this review. Our team all work really hard to grow businesses like yours, so getting feedback like this means a lot.

It's also great to hear you're getting on so well with Aaron! Especially that he's so good at explaining things, which is something we really focus on at Add People. We know marketing can be really tricky; we want to make it as simple as possible for you. Sounds like that's happening.

Thanks again and all the best,
Jack

Rated 5 out of 5 stars

Aeryn has been really brilliant to work…

Aeryn has been really brilliant to work with - always very clear and happy to explain things in more detail when required. Very friendly and approachable too.

6 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey Beth,

Thank you very much for writing this review and sharing how you're finding working with Aeryn. Clarity, in my opinion, is really important in an agency-client partnership - so it's great to hear you're getting that!

Cheers,
Jack

Rated 5 out of 5 stars

Regan and the Add People staff have…

Regan and the Add People staff have been awesome. Ran a campaign for approximately 6 months, they were clear as to what they were doing and honest in what to expect. Will definately look to work with them again in the near future.

7 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey John,

I appreciate you writing this review, and it's so great to hear you're enjoying your time with Add People so far! Whenever you want to work together, our team will be here for you.

All the best,
Jack

Rated 5 out of 5 stars

I feel like the only client, though I know it cant be true.

I have worked with Carrys for a few years with different companies that I have been involved in. I keep returning to her for every business that I need to promote, because Carrys clearly knows her subject matter, keeps up to date with everything Meta and Google throws at the world, and remains focussed on what we need. Carrys makes me feel like I am her only client sometimes, which I know is not true, but the results do speak for themselves. Ad People really know the market, and where many agencies say they can do it all, I found several that cant, at great expense, so to find Add People and Carrys was my silver bullet for marketing, sorted.

7 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey Colin,

Thanks for such a great review. I'm particularly fond of you calling Carrys and our team your 'silver bullet for marketing' - pretty catchy!

Glad to hear it's all going so well, and hopefully we'll work on many more companies across many more years together.

All the best,
Jack

Rated 5 out of 5 stars

Great customer service for Maeve

Maeve at Add People has been very responsive to any changes we may wish to make and has also been pro-active in suggesting ways to improve our response rates. I can't recommend her and Add People highly enough.

1 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hey there,

Thanks for writing this review and sharing some love for Maeve! I'll pass the word on. I know how hard our team works, so getting feedback like this is really appreciated.

Cheers,
Jack

Rated 1 out of 5 stars

Stay well clear of this company

Stay well clear of this company. Rapid to take your money sell you a great sales pitch and then not deliver a single aspect of what’s promised. No engagement zero correspondence or strategy change. Unprofessional I have felt from the second the funds had been sent.

7 May 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Daniel,

Thank you for sharing your feedback. We’re sorry to hear you feel disappointed with your experience.

We’re currently reviewing the points you’ve raised so we can understand the situation properly. A member of our Client Relations team will be in touch directly to discuss this with you.

Kind regards,
Add People

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