AJ Bell Reviews 14,524

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 5,847 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and positive attitude, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting the quick response times and the efficiency of the overall experience. Reviewers appreciate the smooth user experience and the ease of navigating the platform. However, some customers also noted occasional issues with the website's response delay, which could lead to a less fluid experience. A few other people also felt that the process of finding specific information or navigating certain features was not always intuitive, requiring some learning to master.

What people talk about most

Staff

People report positive experiences with staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers praised the helpfulness, knowledge,... See more

Response time

Users describe positive interactions with response times. Many customers praise the promptness of service,... See more

Service

Customers consistently note positive experiences with service, highlighting the efficiency and... See more

User experience

Clients share positive opinions on user experience. Many customers found the process straightforward, easy to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Josh was focused on my call, quickly assessed my situation and provided clear guidance to steer me through the website to solve my query. I find the website has quite a response delay which often me... See more

Company replied

Rated 5 out of 5 stars

The fact that up until a few years ago I didn't even realise or should I say I actually forgot that I'd been paying into a private pension since I was 19 years old & now approaching 55, through self... See more

Company replied

Rated 5 out of 5 stars

I have been so impressed at the quality and speed of the customer service at AJ Bell. I opened a SIPP account and transferred some of my old work pensions into it. It was done within a few weeks. One... See more

Company replied

Rated 5 out of 5 stars

I requested info on how to withdraw cash from my SIPP without touching the basic investments. AJBell agent was able to steer me regarding which buttons to press without any problems. Being honest it... See more

Company replied


Company details

  1. #3 of 26 best companies in Investment company
  2. #2 of 15 best companies in Retirement Scheme
  3. #1 of 13 best companies in Stock broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

I’ve just transferred my pension to a…

I’ve just transferred my pension to a ready made pension with a j bell
And sometimes need my hand holding and just having a friendly conversation just put my mind at ease
Josh was great and no waiting hours just straight through
Thank you

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John

Thank you for leaving us a review! We're really pleased to hear that Josh was so helpful and provided friendly support. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Holly was very helpful and referred the…

Holly was very helpful and referred the problem to the appropriate team

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that Holly was so helpful and ensured your query was referred to the appropriate team. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Helpful experience

The employees I spoke to today were very patient and clear with instructions while helping me navigate my account.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that our team was patient and clear while helping you navigate your account

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Lauren was efficient friendly and…

Lauren was efficient friendly and helpful and sorted the issue

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good morning Andrew

We truly appreciate your review! We're so pleased Lauren was efficient, friendly, and helpful. We'll be sure to pass your kind feedback on to her.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Once you get beyond the legal jargon…

Once you get beyond the legal jargon the process was simple with help from the benefits team when I needed it

4 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Jonathan,

We're happy to hear our benefits team made the process simple for you. Thank you for your positive feedback! We really appreciate you taking the time to share your thoughts.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Useful customer service

Helpful friendly and clear advice from a cheerful young woman.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Alexandra,

Thank you for your kind review!

We're so pleased our team member provided helpful, friendly, and provided clear support for you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Great staff

Great staff

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Ian,

Thank you for taking the time to leave us a review! We're so happy to hear that you had positive experiences with us. Thanks for your positive review.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

How to withdraw cash from a SIPP


I requested info on how to withdraw cash from my SIPP without touching the basic investments. AJBell agent was able to steer me regarding which buttons to press without any problems. Being honest it is a bit of a rigmarole in which buttons to press without knowing the way to achieve the result.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We appreciate your feedback and are glad our agent could assist you with withdrawing cash from your SIPP. We understand that navigating the process can be complex, and we are always working to make it more straightforward for our customers.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Mark Poole was every thing a customer…

Mark Poole was every thing a customer service should be. Thanks to him and his colleagues I'll have a restful weekend.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John,

We're so glad to hear that our team provided such excellent service throughout your experience with us. We truly appreciate your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very kind and helpful customer service…

Very kind and helpful customer service team!

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We are so pleased you found our team kind and helpful. We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Recently switched our Stocks and shares…

Recently switched our Stocks and shares ISA's to AJ Bell, easy transfer, and been very impressed with both their Website and the App, plus the regular flow of market information and the background information on shares and funds.
Also cheaper than my previous provider

15 May 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon David,

We are so pleased to hear about your positive experience with your ISAs, especially the easy transfer and our platform's features.

Thank you for sharing your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Easy to get through to the office

Easy to get through to the office, very helpful on the call, great service

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Richard,

We appreciate your review! We're glad our team was helpful, easily reachable and provided great service.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great service and support

Whenever I have contacted AJ Bell every person I have spoken with have been extremely helpful and supportive. I would not hesitate to recommend their services.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Janet,

We're delighted to hear that our team has been extremely helpful and supportive. We truly appreciate your recommendation and kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

The agent (Mitchil) was very clear and helpful

The agent (Mitchil) was very professional. Provided clear step by step instruction and answered questions along the way.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your kind review! We're so pleased to hear that our agent was professional and provided clear, helpful instructions.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Very helpful and knowledgeable support

Very helpful and knowledgeable support, although you have to make sure you are put in touch wit( the right person for the query

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Shaun,

Thank you for your feedback! We're pleased to hear our support was helpful and knowledgeable. We really appreciate your insight.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

My question was answered quickly and…

My question was answered quickly and clearly

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Amanda,

Thank you for your feedback! We're glad we could answer your question quickly and clearly. Thank you for taking the time to share your thoughts!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very clear explanation & guidance of…

Very clear explanation & guidance of how to arrange income payment.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Gerald,

We're so glad our clear explanation and guidance helped you with your arrangements. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

telephone dealing

The ajbell website is very good, however i wanted to speak to someone by telephone to place a deal. I had 10/10 excellent service and explanations, with no long waiting times. I used to work in share dealing, so I know when share dealing services are first rate!

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Paul,

We are delighted to hear you received excellent service and explanations when calling us.

We really appreciate your kind words and valuable feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 2 out of 5 stars

The service has improvved recently and…

The service has improvved recently and is now fine. Especially your happy to supply prints thru post when requested.
F p gordon

5 May 2026
AJ Bell logo

Reply from AJ Bell

Good morning Findlay

Thank you for taking the time to share your thoughts. We’re sorry to hear that you did not have a positive experience with us.

I’ve been informed that a senior member of our team has been in contact with you, and we hope we can continue to improve our service for you moving forward.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, very helpful staff.brilliant

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Eric,

We're so pleased to hear our staff was helpful. Thank you for your kind words! We really appreciate you taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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