AJ Bell Reviews 14,558

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 5,847 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and positive attitude, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting the quick response times and the efficiency of the overall experience. Reviewers appreciate the smooth user experience and the ease of navigating the platform. However, some customers also noted occasional issues with the website's response delay, which could lead to a less fluid experience. A few other people also felt that the process of finding specific information or navigating certain features was not always intuitive, requiring some learning to master.

What people talk about most

Staff

People report positive experiences with staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers praised the helpfulness, knowledge,... See more

Response time

Users describe positive interactions with response times. Many customers praise the promptness of service,... See more

Service

Customers consistently note positive experiences with service, highlighting the efficiency and... See more

User experience

Clients share positive opinions on user experience. Many customers found the process straightforward, easy to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Josh was focused on my call, quickly assessed my situation and provided clear guidance to steer me through the website to solve my query. I find the website has quite a response delay which often me... See more

Company replied

Rated 5 out of 5 stars

The fact that up until a few years ago I didn't even realise or should I say I actually forgot that I'd been paying into a private pension since I was 19 years old & now approaching 55, through self... See more

Company replied

Rated 5 out of 5 stars

I have been so impressed at the quality and speed of the customer service at AJ Bell. I opened a SIPP account and transferred some of my old work pensions into it. It was done within a few weeks. One... See more

Company replied

Rated 5 out of 5 stars

I requested info on how to withdraw cash from my SIPP without touching the basic investments. AJBell agent was able to steer me regarding which buttons to press without any problems. Being honest it... See more

Company replied


Company details

  1. #3 of 25 best companies in Investment company
  2. #2 of 15 best companies in Retirement Scheme
  3. #1 of 13 best companies in Stock broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

Very helpful and informative customer…

Very helpful and informative customer service and dealing teams.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

We're so pleased our team was helpful and informative. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

3 queries all answered within a minute.

I made 3 telephone queries and all of them were answered quickly, efficiently and professionally.
Total call time was probably about a minute. Well done AJ Bell.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for your fantastic review! We’re delighted to hear that all three of your queries were answered quickly, efficiently, and professionally.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The best customer experience

The best customer experience . Wait time was non existent, then speaking with a human, Joe who was polite , informed and effective. Really pleased with the experience this morning and an excellent reinforcement of their brand to a person who has just joined the company.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Martin

Thank you for taking the time to leave us a review! We're thrilled to hear that you had such a positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Smooth experience from start to finish

I’ve had a great experience with AJ Bell. Setting up my account was completely straightforward, and the desktop platform and mobile app are both very easy to navigate. Transactions are processed smoothly without any glitches. Whenever I need assistance, the customer support team is polite, knowledgeable, and genuinely helpful. Their fees are also very transparent, which gives me great peace of mind. Five stars!

16 May 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon Daniele

Thank you for your wonderful review! We’re delighted to hear that you’ve had such a positive experience with AJ Bell.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Jess gave me clear advice about when I…

Jess gave me clear advice about when I should top up to cover fees

11 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Marc

We're glad that Jess provided clear, helpful advice. Thank you for sharing your positive experience with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

confidence of staff knowledge

I spoke to Ben a member of staff who was patient helpful and if you need assistance he is the person who will sort your problem, other members of staff have been just as good.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Mary

Thank you for leaving us a review! We're really pleased to hear that Ben was so patient and helpful and able to resolve your query. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Outstanding

Outstanding

Outstanding service, love the fact AJ Bell have customer service open on a Saturday

16 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Jamie

Thank you for your fantastic review. We’re delighted to hear you received outstanding service from our team.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Easy Contact:

So easy to speak to a helpful friendly human being. V difficult with IKBR where I've moved my ISA to

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Philip

Thank you for taking the time to leave us a review! We’re so glad to hear you found our team helpful and friendly

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very good pension provider

I requested an increase in my funds available for my pension and everything was completed in less than a fortnight. The process was straightforward but also reminded the user of the importance of making considered judgements. I thought the balance was good.

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Mr Mackay

Thank you for leaving us a review! We're really pleased to hear that the process was straightforward and completed efficiently.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Helped speed up LISA funds being withdrawn

I wanted to use my LISA funds towards my home purchase. My solicitor left it very late notice to request the funds. AJ Bell were very helpful and expedited the process and my solicitor received the funds within 2 days. The home purchase would have fell through if it wasn’t for AJ Bell!

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Marcus

We are so pleased to hear we could assist you with your home purchase and that the payment was expedited successfully. Thank you for sharing your positive experience!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Really helpful and knowledgeable…

Really helpful and knowledgeable customer services team.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Emma

We are so pleased our team was helpful and knowledgeable. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Superb Customer Service

Josh was focused on my call, quickly assessed my situation and provided clear guidance to steer me through the website to solve my query.
I find the website has quite a response delay which often means a window opens again when I've given up.
But once I learnt to slow down, it has all the information clearly available.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Jo

Thank you for leaving us a review! We're really pleased to hear that Josh was focused, quickly understood your query, and provided clear guidance.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Great service from Shahid!

Shahid was extremely courteous, professional and efficient at executing the request. I feel valued as a customer and appreciate the high level of service especially in times when when good service comes at a premium. Thank you.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that Shahid provided such courteous, professional, and efficient service. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Always excellent

Always excellent. Helpful, friendly, patient and highly competent staff.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Mike

We're delighted to hear our staff are helpful, friendly, patient, and highly competent. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very efficient servicr

The request process for taking benefits was straightforward and easy to use and the processing very efficient. Payment was made as soon as all the required information and funds were made available to them. I was very impressed.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Yvonne

Thank you for leaving us a review! We're really pleased to hear that you found the process for taking benefits straightforward and efficient.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon David

Thank you for your review. We’re so pleased to hear you received great customer service from our team.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon Iwona

We're so pleased our agent was extremely helpful. Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I’ve just transferred my pension to a…

I’ve just transferred my pension to a ready made pension with a j bell
And sometimes need my hand holding and just having a friendly conversation just put my mind at ease
Josh was great and no waiting hours just straight through
Thank you

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John

Thank you for leaving us a review! We're really pleased to hear that Josh was so helpful and provided friendly support. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Holly was very helpful and referred the…

Holly was very helpful and referred the problem to the appropriate team

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that Holly was so helpful and ensured your query was referred to the appropriate team. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Helpful experience

The employees I spoke to today were very patient and clear with instructions while helping me navigate my account.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that our team was patient and clear while helping you navigate your account

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

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