AJ Bell Reviews 14,627

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 5,847 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and positive attitude, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting the quick response times and the efficiency of the overall experience. Reviewers appreciate the smooth user experience and the ease of navigating the platform. However, some customers also noted occasional issues with the website's response delay, which could lead to a less fluid experience. A few other people also felt that the process of finding specific information or navigating certain features was not always intuitive, requiring some learning to master.

What people talk about most

Staff

People report positive experiences with staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers praised the helpfulness, knowledge,... See more

Response time

Users describe positive interactions with response times. Many customers praise the promptness of service,... See more

Service

Customers consistently note positive experiences with service, highlighting the efficiency and... See more

User experience

Clients share positive opinions on user experience. Many customers found the process straightforward, easy to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Josh was focused on my call, quickly assessed my situation and provided clear guidance to steer me through the website to solve my query. I find the website has quite a response delay which often me... See more

Company replied

Rated 5 out of 5 stars

The fact that up until a few years ago I didn't even realise or should I say I actually forgot that I'd been paying into a private pension since I was 19 years old & now approaching 55, through self... See more

Company replied

Rated 5 out of 5 stars

I have been so impressed at the quality and speed of the customer service at AJ Bell. I opened a SIPP account and transferred some of my old work pensions into it. It was done within a few weeks. One... See more

Company replied

Rated 5 out of 5 stars

I requested info on how to withdraw cash from my SIPP without touching the basic investments. AJBell agent was able to steer me regarding which buttons to press without any problems. Being honest it... See more

Company replied


Company details

  1. #3 of 25 best companies in Investment company
  2. #2 of 15 best companies in Retirement Scheme
  3. #1 of 13 best companies in Stock broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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Rated 5 out of 5 stars

Had to contact aj bell in ref to a…

Had to contact aj bell in ref to a request that had been made. Very polite and efficient service

20 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Darren

We're so glad to hear you found our service polite and efficient. Thank you for sharing your positive experience with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very quick and easy

Very quick and easy

1 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We're really pleased to hear that you found the process quick and easy.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Problems solved

Ì had a couple of simple but worrying problems on my AJ Bell account which I could not solve.
I decided to phone them although I thought I might appear pathetic.
Not at all. I was treated in a clear adult way with the problems solved in minutes in a very friendly manner.
Many thanks,
Brian Lawler

20 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Brian

We are so pleased to hear that our team was able to quickly and clearly resolve your account issues. We appreciate you sharing your positive experience with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

AJ Bell - very good customer service

I have held an online stocks & shares ISA with AJ Bell for 13 years and the fact that I have only needed to contact them a couple of times over that period is testament to how the management of the account runs virtually seamlessly in the background and to how they keep me electronically updated on everything linked to the account and the individual holdings. On those very few occasions where I have needed to contact them (including today), I have always received first class customer service and have had any queries dealt with swiftly and expertly.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Mr and Mrs Patterson

Thank you for leaving us a review! We're really pleased to hear that you've had such a smooth experience over the years and that our service has met your expectations when you've needed support. It's great to know that your queries were handled swiftly and expertly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Quick answer of telephone and problem…

Quick answer of telephone and problem solved immediately.

20 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Ken

Thank you for leaving us a review! We're really pleased to hear that your call was answered quickly and your problem was resolved straight away.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I spoke to Alex who answered the help…

I spoke to Alex who answered the help line phone number.
He was friendly and very very helpful.
Talked me through my query whilst using the app and sorted out my concern.
Brilliant!!

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John

Thank you for your wonderful review! We are so pleased to hear our team member was friendly and helpful in resolving your query with the app. We appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very clear and concise explanation of…

Very clear and concise explanation of how to use the website. Friendly helpful agent who gave me time to talk and sort out all of my questions, thank you very much.

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Mike

We're so pleased to hear our agent provided clear explanations and helpful assistance. We appreciate your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Michael was able to resolve and answer…

Michael was able to resolve and answer all my queries and supported me to make a purchase :)
I was also sent information very promptly.
Excellent service, extremely professional and knowledgeable in his field of work :)
Thank you Michael

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Sue

Thank you for leaving us a review! We're really pleased to hear that Michael was so helpful in resolving your queries and supporting you with your purchase. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Matthew was just great and helped me…

Matthew was just great and helped me set up your free regular investments for my grandchildren.
He was extremely patient with me while I fumbled about on the online service.
Put simply he is an asset to your company

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Eric

We are so glad to hear about your positive experience setting up investments for your grandchildren. It's wonderful to know our team was patient and helpful. We appreciate your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

A J Bell is a first class professional company

A J Bell is a first class professional company. Their website is user friendly. Their customer services department excellent. Following my conversation with two agents this morning my queries were handled quickly and in a friendly manner. I felt that I was important to the company.

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Anthony

Thank you for your wonderful feedback! We are so pleased to hear that you found our website user-friendly and our customer service excellent.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Good listener

Good listener. Patient and answered all of my questions.

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your positive review! We are pleased to hear we answered your questions patiently.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great service from Richard today on the telephone conversation we had

Great service from Richard today on the phone. I always find AJ Bell a pleasure to speak to, and Richard was very helpful indeed

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon David

We're delighted to hear you had such a positive experience with our team. We appreciate you sharing your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

Positive human interaction with customer services

Called up customer services and was dealt with by very helpful colleague: Tyrone, who was polite, professional and listened well. Positive experience and wouldn't hesitate to call again. Especially great to interact with a human rather than a chatbox which doesn't deliver first time or second time or third.

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

We 're so pleased to hear that your experience with our customer services was positive and that our colleague was helpful, polite, and professional. We appreciate you sharing your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very helpful

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Richard

Thank you for leaving us a review! We're really pleased to hear that you found the service so helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very helpful and informative

Very helpful and informative, very good experience

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Paul,

We're glad you found us helpful and informative. Thank you for your feedback!

Thank you for sharing your thoughts with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 3 out of 5 stars

I wasn’t able to execute online

I wasn’t able to execute online, I had to call to trade gilts. HL works online with realtime pricing. This was not the case for AJ Bell.

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Faisal

Thank you for leaving us a review. We're pleased to hear that we were able to place the trade for you over the phone. However, we’re sorry to hear that your experience using the online service wasn’t as expected. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Alex was very helpful and sorted my…

Alex was very helpful and sorted my query quickly

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Neil

Thank you for your kind review! We're pleased to hear your query was sorted quickly.

We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review! We are so glad you had a positive experience with us and found our services to be efficient.

Thank you.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

Staff solved my problem in seconds and…

Staff solved my problem in seconds and I had my money in my account in under five minutes

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon David,

We're so glad our team could resolve your issue quickly and efficiently. Thank you for sharing your positive experience with us!

Thank you for your review.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Really helpful customer support

Really helpful customer support, walked through everything with me clearly and concisely

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Pippa,

Thank you for your kind review! We're pleased our support team clearly and concisely assisted you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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