AJ Bell Reviews 14,632

TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 5,882 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, patience, and extensive knowledge, making interactions pleasant and productive. The customer service is consistently highlighted as excellent, with many appreciating the quick response times and the clear, professional guidance provided. People find the overall service to be efficient and the user experience straightforward, making complex processes feel simple and easy to navigate. However, some customers also noted occasional issues with the website's response delay and found the initial navigation a bit challenging. A few other people also felt that the customer support was at times disappointing, citing incorrect information from the transfer team and slow or unfulfilled responses to messages.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their helpfulness, professionalism, and efficiency. Many... See more

Customer service

Customers generally report positive experiences with customer service. Many reviewers highlight the... See more

Response time

Reviewers highlight positive aspects of response time, noting that calls are answered swiftly and queries are... See more

Service

Clients share positive opinions on service, frequently highlighting its efficiency and professionalism. Many... See more

User experience

Users describe positive interactions with user experience. Many customers found the setup process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This is a great platform for managing your investment portfolio. There are lots of options for investments including ready made options and good explanation of all the variaous products. The charges... See more

Company replied

Rated 5 out of 5 stars

I have been so impressed at the quality and speed of the customer service at AJ Bell. I opened a SIPP account and transferred some of my old work pensions into it. It was done within a few weeks. One... See more

Company replied

Rated 5 out of 5 stars

I requested info on how to withdraw cash from my SIPP without touching the basic investments. AJBell agent was able to steer me regarding which buttons to press without any problems. Being honest it... See more

Company replied

Rated 5 out of 5 stars

Josh was focused on my call, quickly assessed my situation and provided clear guidance to steer me through the website to solve my query. I find the website has quite a response delay which often me... See more

Company replied


Company details

  1. #3 of 25 best companies in Investment company
  2. #2 of 15 best companies in Retirement Scheme
  3. #1 of 13 best companies in Stock broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

I wasn’t able to execute online

I wasn’t able to execute online, I had to call to trade gilts. HL works online with realtime pricing. This was not the case for AJ Bell.

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Faisal

Thank you for leaving us a review. We're pleased to hear that we were able to place the trade for you over the phone. However, we’re sorry to hear that your experience using the online service wasn’t as expected. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Alex was very helpful and sorted my…

Alex was very helpful and sorted my query quickly

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Neil

Thank you for your kind review! We're pleased to hear your query was sorted quickly.

We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review! We are so glad you had a positive experience with us and found our services to be efficient.

Thank you.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

Staff solved my problem in seconds and…

Staff solved my problem in seconds and I had my money in my account in under five minutes

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon David,

We're so glad our team could resolve your issue quickly and efficiently. Thank you for sharing your positive experience with us!

Thank you for your review.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Really helpful customer support

Really helpful customer support, walked through everything with me clearly and concisely

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Pippa,

Thank you for your kind review! We're pleased our support team clearly and concisely assisted you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

The telephone conversation went well

The telephone conversation went well. I thought that back in March I had set up an ISA but learned on the call that the money was just sitting there in cash. I was disappointed that I had not successfully set up the ISA back in March because I thought I had selected the plan I wanted. But no. So the call sorted that out. My correspondent was very helpful.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Nick,

We appreciate your positive feedback. We are happy we could clarify the ISA setup for you and that our correspondent was very helpful in resolving the issue. We really value your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Abigail was extremely patient

Abigail was extremely patient, friendly and helpful

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're delighted to hear our team was patient, friendly, and helpful.

Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Transfer of ISA

Transfer of ISA went timeously without a hitch!

19 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Richard,

We're delighted your ISA transfer was smooth and timely. Thank you for sharing your positive feedback.

Thank you for your review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Purchase of UK Gilts

Took time to explain and help me through the process.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Andrew,

We are so glad we could help you through the process. Your kind words mean a lot.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Transferred my pension to AJ Bell…

Transferred my pension to AJ Bell recently and the whole process was quick and easy. Everything was straightforward to set up, communication was clear throughout, and the transfer completed faster than I expected. A smooth, hassle-free experience and I’d happily recommend AJ Bell to anyone looking to manage or transfer their pension.

12 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Dawn,

We're delighted to hear that your pension transfer was quick and easy, and that our communication was clear throughout. We really appreciate you recommending us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

It was very straightforward and easy to…

It was very straightforward and easy to transfer my pension pots

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Julie,

We're so pleased your pension transfer was straightforward and easy. Thank you for your feedback!

We really appreciate you taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Joe was extremely helpful

Joe was extremely helpful, knowledgeable and polite. He was also very patient with me, as I had a number of questions.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your review! We're delighted to hear our team member was helpful, knowledgeable, and patient in answering your questions.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars

New to SIPP

Some customer service personnel were really helpful, explained how the sipp works and what the costs were. The system is pretty easy to use and the more it’s used the easier it gets.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John

Thank you for your kind review! We are delighted to hear that our team provided helpful explanations and that you found our system easy to use. We appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Resolved my query quickly

Matthew assisted & resolved my queries quickly, knowledgeable and provided me with online links & guides, thank you.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Ashok,

Thank you for your wonderful review! We are so pleased our team member could assist you efficiently with helpful resources.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Issue dealt with promptly and…

Issue dealt with promptly and professionally.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John,

We appreciate your positive feedback. We are glad we could help resolve your issue promptly and professionally.

Thank you for your review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Your colleague was precise

Your colleague was precise, succinct and calm. Thank you.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Andrew,

We appreciate your kind words. We are glad our colleague was precise, succinct, and calm. Thank you for your feedback!

We really appreciate you taking the time to leave us a positive review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Easy and answered everything

Easy and answered everything that I asked quickly and pleasantly.

18 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Stephen,

Thank you for your review! We're pleased to hear your questions were answered quickly and pleasantly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Quite capable and beginner friendly

Quite capable and beginner friendly, quick response to messages.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Muratcan,

Thank you for your kind review! We're delighted you found us capable, beginner-friendly, and responsive.

Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

The transfer from Vanguard to AJ Bell…

The transfer from Vanguard to AJ Bell was very quick and seamless. Thank you very much.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your kind review! We're delighted to hear your transfer was quick and seamless. We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very simple pension transfer

Very simple, quick and efficient transfer

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Christoph,

We appreciate your kind words! We are delighted you found our service simple, quick, and efficient at getting your transfer completed.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look