AJ Bell Reviews 14,577

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 5,847 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and positive attitude, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting the quick response times and the efficiency of the overall experience. Reviewers appreciate the smooth user experience and the ease of navigating the platform. However, some customers also noted occasional issues with the website's response delay, which could lead to a less fluid experience. A few other people also felt that the process of finding specific information or navigating certain features was not always intuitive, requiring some learning to master.

What people talk about most

Staff

People report positive experiences with staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers praised the helpfulness, knowledge,... See more

Response time

Users describe positive interactions with response times. Many customers praise the promptness of service,... See more

Service

Customers consistently note positive experiences with service, highlighting the efficiency and... See more

User experience

Clients share positive opinions on user experience. Many customers found the process straightforward, easy to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Josh was focused on my call, quickly assessed my situation and provided clear guidance to steer me through the website to solve my query. I find the website has quite a response delay which often me... See more

Company replied

Rated 5 out of 5 stars

The fact that up until a few years ago I didn't even realise or should I say I actually forgot that I'd been paying into a private pension since I was 19 years old & now approaching 55, through self... See more

Company replied

Rated 5 out of 5 stars

I have been so impressed at the quality and speed of the customer service at AJ Bell. I opened a SIPP account and transferred some of my old work pensions into it. It was done within a few weeks. One... See more

Company replied

Rated 5 out of 5 stars

I requested info on how to withdraw cash from my SIPP without touching the basic investments. AJBell agent was able to steer me regarding which buttons to press without any problems. Being honest it... See more

Company replied


Company details

  1. #3 of 25 best companies in Investment company
  2. #2 of 15 best companies in Retirement Scheme
  3. #1 of 13 best companies in Stock broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

Knowledge and quietly efficient

Knowledge and quietly efficient

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Chris,

Thank you for your kind words! We're pleased you found us knowledgeable and efficient.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very competent- fixed my query quickly

Very competent- fixed my query quickly

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Nick,

We appreciate your positive feedback. We are glad we could help resolve your query quickly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 1 out of 5 stars

Regular investment problems with AJ Bell's lack of customer support

I set up a regular investment into F&C Investment Trust. After the first payment, on 11th May, the app and website both list the regular investment as F&C Investment Trust Ord0.25 but it cannot be deleted or changed, either on the app or the desktop. AJ Bell replied firstly saying no regular investment was set up. I asked for a way to share a screen shot. Then they wrote again saying the regular investment was set up, and I could change it myself. I have been trying ever since Tuesday to do this. Really disappointing customer support from AJ Bell again.

14 May 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good morning

Thank you for leaving us a review. We’re really sorry to hear about your experience and the frustration caused while trying to amend your regular investment. This isn’t the level of service we aim to provide.

I have sent you a request for information via Trustpilot. We would greatly appreciate you providing this information so that we can have a senior member of the relevant team contact you to discuss this.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Mine was an out of the ordinary request…

Mine was an out of the ordinary request and all the people I was put in contact with were really very helpful especially Mark who was my last contact.
Many thanks to everyone .
I hope to continue to keep in touch with this company.
Regards, John

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John,

We are so glad we could assist with your unique request and that our team provided such helpful support. We truly appreciate your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Had to call AJ Bell's helpline for some…

Had to call AJ Bell's helpline for some assistance. The call was answered promptly, and I was expertly guided through the process. Good service.

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your positive review!

We're pleased to hear that your call was answered promptly and that our team provided expert guidance. We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Easy system to navigate

Easy system to navigate , simple to understand. All requests for income and PCLS dealt with in a timely manner and with Regular updates. Nothing to mean about , just straightforward access to my own money when I want it

14 May 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon Andy,

We are so pleased to hear you find our system easy to navigate and simple to understand. It's wonderful that your requests are handled efficiently with regular updates.

Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very courteous and helpful

Helpful. Polite. Courteous and efficient

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're glad you enjoyed your experience with us. Thank you for taking the time to leave us some kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Confident answer to an OAP who had…

Confident answer to an OAP who had completely lost the plot.
Many thanks.

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Christopher,

We are so glad we could assist you. Your kind words mean a lot to us, and we appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

ISA transfer

Great communication from AJ Bell, made it very easy to transfer an existing ISA (held by a UK bank) to a Stocks and Shares ISA. Highly recommend and will definitely use AJ Bell again.

12 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for sharing your experience! We are delighted to hear that our communication made your transfer easy.

We really appreciate your recommendation.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Accessing My Dividend

My query was answered quickly and efficiently

13 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Lyn,

Thank you for your kind review! We are delighted to hear your query was handled quickly and efficiently.

We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Easy Crystalisation

I was familiar with the AJBell ISA platform and moved my pension to AJBell for lower fees, and to manage my SIPP and ISA all in one platform.

I wished to crystallise my pension and start to drawdown. It was an easy, straightforward process and took only 6 working days for the cash to appear in my bank account. There were a few issues that needed clarification, and I was kept informed throughout the process.

12 May 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We are so pleased to hear about your positive experience consolidating your pension and ISA with us.

It's wonderful that the drawdown process was straightforward and efficient, with cash appearing in your account so quickly. We appreciate you sharing your feedback on our communication throughout the process.

Thank you for this excellent review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon Neil

Thank you for leaving us a review! We’re really pleased to hear that you found our colleague helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

New customer support

Very helpful adviser who was able to guide me through the procedure for investing in my newly set up account

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Louise,

Thank you for your review! We're happy to hear our colleague guided you through setting up your new investment account.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Helpful advice

Helpful advice. Quick connection to an adviser.

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Marion,

Thank you for your kind words! We are delighted to know our support was helpful and responsive.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon Rory,

We're pleased your questions were answered quickly and politely.

Thank you for taking the time to leave a review.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Quick to answer and well informed

quick to connect to a UK based call centre and got the information I needed to make the decision for the next step for my sipp.

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Franco,

We're so glad we could quickly provide the information you needed for your SIPP decision. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent and knowledgeable help

Excellent and knowledgeable help! Thanks!

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review! We're happy to hear that our help was excellent and knowledgeable. Thanks for the kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars

Transfer of shares

The transfers in team provided all the information needed in a timely manner. All processed very efficiently. Thank you so much for your help.

10 April 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Sara

We're delighted to hear our team provided all the information needed promptly and efficiently. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon Rosemary,

We appreciate you taking the time to leave us a review! We're pleased we could provide all the answers you needed.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Amazing Service.

The fact that up until a few years ago I didn't even realise or should I say I actually forgot that I'd been paying into a private pension since I was 19 years old & now approaching 55, through self education & reading up on AJ Bell decided that they were for me & my pensions, they have been brilliant!
I have found their website & app invaluable in getting what I needed. Easy navigation & sign up process with little contact required. The speed of processing my fund movements is amazing & looking forwards I can see that I will be staying with them for the long run.

13 April 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Jason,

We are so pleased to hear that our platform has been invaluable in helping you manage your pensions. It's wonderful to know that our website and app have made the process easy and efficient for you.

We appreciate your positive feedback and look forward to continuing to support your financial journey for the long term.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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