Alura Reviews 

434
•
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 134 reviews, reviewers had a great experience with this company. Customers frequently praise the keyword research and listing optimization features for making their online shops much easier to manage and grow. Many people note that the platform saves them countless hours of time and effectively drives views and traffic to their stores. Some reviewers were not happy with customer support, mentioning major difficulties getting replies to emails, requesting refunds, or handling subscription cancellations. Others experienced frustrating technical issues, noting that parts of the software load slowly, crash frequently, or provide inaccurate data. A few consumers also pointed out limitations regarding plan credits and billing card management within the system.

What people talk about most

User experience

Users describe ambiguous interactions with user experience, with many reviewers praising the platform as a... See more

Website

Reviewers mention mixed feedback about website features, as many people praise the platform for making SEO... See more

Product

Customers consistently note ambiguous experiences with product features, with many reviewers praising the... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with some consumers reporting amazing and helpful... See more

Subscription

Consumers express deep frustration regarding their subscription, highlighting severe dissatisfaction with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

All in all handy tool. Just a few errors that can hurt your listings. The Ai that you can choose to write your title's for you writes long and boring titles, instead of improving my listing optimisati... See more

Rated 4 out of 5 stars

So far so good. Seems a good tool for new Etsy starters, however the proof will be in the results.... Also, some niggles around the ai tools. It creates titles longer than 140 characters and then tell... See more

Rated 3 out of 5 stars

The Alura app itself runs very slow and I can't use the extension on my ipad which makes it inconvenient for me if I'm on the go as my laptop isn't as compact. I like the product info I get, it's very... See more

Rated 3 out of 5 stars

Slow and not tailored for UK sellers - I've only been using it a few days but my first thoughts are not overly positive though I've not used it long enough to see what impact it makes to sales. The... See more


Company details

  1. Software company

Written by the company

Alura is an all-in-one platform for selling on Etsy. Set your business up for success with all the features you need to start, manage and scale your Etsy shop. Our mission is to provide simple, yet powerful tools and resources to help you succeed selling on Etsy. We want to empower you to turn what you love into what you sell, successfully. With more than four years of experience selling on Etsy and $500.000+ in gross sales, Alura is built by experienced sellers, for sellers. Therefore, all our tools are created specifically for Etsy sellers. Join thousands of sellers that use Alura to run and grow their business. Whether you're just starting out or already a successful shop owner, we're here to help. You can contact us at any time.


Contact info

3.9

Great

TrustScore 4 out of 5

434 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(434)

138 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I’ve tried a lot of Etsy tools—Alura is…

I’ve tried a lot of Etsy tools—Alura is the one I actually use daily.

Keyword Finder = better tags & titles

Listing Optimization = clear, actionable fixes

Chrome Extension = data right on Etsy

Saved Replies + AI Assistant = faster customer care

Customer Follow-ups & Analytics = organized growth
If you sell on Etsy, this is the toolkit. ⭐⭐⭐⭐⭐

28 September 2025
Unprompted review
Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ A Must-Have Tool for Every Etsy Seller

⭐️⭐️⭐️⭐️⭐️

I’ve been using Alura.io for a while now and I’m really impressed. The keyword research and listing optimization features have helped me make my Etsy products much more visible. The interface is very user-friendly and intuitive, so it’s easy to get started and see results quickly.

I also love the Chrome extension, which gives me valuable insights directly while browsing Etsy – it saves a lot of time. On top of that, the shop analysis and automation tools are a big plus, especially when managing multiple listings.

Overall, Alura has become a very helpful all-in-one tool that makes running my Etsy shop so much easier. I can highly recommend it to anyone who wants to take their Etsy business to the next level!

26 September 2025
Unprompted review
Rated 4 out of 5 stars

i have only used it a couple of days

i have only used it a couple of days. There are some cool features, like the ai suggestions for tags and even titles...
i don't know yet, if it help with sales. I won't know until i see more sales. If it works, i will upgrade to a higher plan, so right now, i am only working with the available tools, and not all of them.

Hard to give stars until i see the needle move....

23 September 2025
Unprompted review
Rated 5 out of 5 stars

As a solo woodworker running a handmade…

As a solo woodworker running a handmade business, I write all my Etsy listings myself every word matters. Alura has become my go-to tool for refining SEO without losing my brand’s warmth. The Keyword Finder helps me discover what buyers are actually searching for, and the Listing Helper gives smart suggestions I can adapt, not just copy.

I especially appreciate that Alura doesn’t try to replace my voice it supports it. Since using it, I’ve seen a clear increase in views and engagement, and I feel more confident about how my products are positioned.

If you’re a seller who cares about both visibility and authenticity, Alura is worth every minute you invest.

15 September 2025
Unprompted review
Rated 1 out of 5 stars

i dont purchase this tool again

i dont purchase this tool again, this is my first and last time i purchased no category added in basic plan even 50 keywords daily. which is not work for me if knew that i will never buy this tool

18 September 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely beneficial

Have been using Alura since launching little business and it has been incredibly helpful! Have used it so much and already seen some sales! Awesome product to use.

17 September 2025
Unprompted review
Rated 5 out of 5 stars

I have enjoyed optimizing my posts in…

I have enjoyed optimizing my posts in alure. I am hopeful that this site may help create sales to my shop. I like the video creation section. I do feel though that some brand incorporation of those videos would be helpful. Altogether a great place to work on your selling!

15 September 2025
Unprompted review
Rated 5 out of 5 stars

Alura is absolutely amazing

Alura is absolutely amazing! So many great features, my favorite being Optimization. I've noticed an increase in views and sales since optimizing my best selling products' listings. I also love the Research capabilities so I can make sure my tags and products are on trend. The Customer Followup feature is wonderful and has resulted in much-needed reviews! And the Pinterest integration is like having a personal VA handling my Pinterest posts. Thank you, Alura!

15 September 2025
Unprompted review
Rated 3 out of 5 stars

Etsy does not

At the moment, Etsy does not support product titles created through Alura. The generated titles are causing errors on Etsy. Please review this issue and provide an update or fix to ensure compatibility.

14 September 2025
Unprompted review
Rated 5 out of 5 stars

I love this

This is amazing. It helps me with all the SEO I need as well as having many other things to offer that I haven’t used yet.

I also really like the Pinterest posting. It makes keeping up with Pinterest really easy as previously it was something I either forgot or thought about so much it would take forever.

12 September 2025
Unprompted review
Rated 5 out of 5 stars

They personally reached out to me…

They personally reached out to me through email to welcome me and give constructive advice on how to improve my Etsy store. I had signed up with another site and it was not what I thought it would be and they were rude when I tried speaking with them. I am only going to be using Alura from now on. I would recommend this site 100% to anyone!

8 September 2025
Unprompted review
Rated 4 out of 5 stars

Takes the Guesswork Out of Etsy SEO

As a new Etsy seller with my shop, Databent Designs, I needed help getting my tech-humor and glitch-art products in front of the right people. Alura has been a huge help with that. The keyword research tool is fantastic and has been essential for implementing my two-keyword SEO strategy. It makes finding relevant, high-traffic tags so much easier.

Since using it to optimize my listings, I've seen a noticeable increase in views and traffic, which is very encouraging. While that traffic hasn't converted into sales just yet, I feel much more confident that my listings are properly optimized and are actually being seen. For any seller feeling lost with SEO, I'd definitely recommend Alura for getting on the right track.

10 September 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look