Apricot Clothing U.K. logo
Visit website

Apricot Clothing U.K. Reviews 

19,540
•
TrustScore 4.5 out of 5

4.4

Ladies' clothes shop
Write a reviewVisit website
Write a review

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 3,072 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the lovely quality and style of the clothing, often finding items to be a perfect fit and exactly as pictured. Many people appreciate the wide choice available and the ease of ordering, frequently highlighting the quick and efficient delivery service with promptly arriving, well-packaged orders. However, some customers noted issues with the ordering process, including failed payments, lack of order confirmations, or items being out of stock without prior notification. A few other people also felt that some products had fit issues, such as being too long or too small, or experienced defects like tears in material or buttons coming off.

What people talk about most

Product

Users consistently express satisfaction with the product, often highlighting the good quality, affordability,... See more

Quality

Reviewers highlight positive aspects of quality, frequently praising the lovely and good quality of clothing,... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising its speed and efficiency. Many... See more

Order

Consumers generally find the ordering process to be positive, highlighting the ease of use and... See more

Return policy

Clients share ambiguous opinions on the return policy, with many reviewers finding the return process easy,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

À good online service- very efficient! The dress is a lovely style too for our current heatwave. The only reason I didn’t give it 5* is because of the design- there is no opening and so wriggling in... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Company details

  1. #134 of 254 best companies in Ladies' clothes shop

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(19,540)

3,028 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Lovely top

Lovely top, perfect fit, very pleased with quality and washes well. I have two of these tops now in white and the navy.

1 July 2026
Rated 5 out of 5 stars

Beautiful clothes

Beautiful clothes, quick delivery. I had to return a couple of items that were too big. Returns were easy and the refund was processed quickly. Would recommend.

23 June 2026
Rated 5 out of 5 stars

I found 2 dresses in New Look

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style.
Love them and have random ladies and friends comment how lovely they look.

30 June 2026
Rated 3 out of 5 stars

No order ack sent due to crashed payment

During the order process the payment crashed in the end and no order acknowledgement had been sent. In the end the supplier sent an email that my parcel will come soon. I was pleased to have the proof that my order had been placed successfully especially as the credit card had already shown the debit… Clothes bought are really nice, size is as expected and that leads to three stars

28 June 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look