Apricot Clothing U.K. Reviews 

19,540
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 3,072 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the lovely quality and style of the clothing, often finding items to be a perfect fit and exactly as pictured. Many people appreciate the wide choice available and the ease of ordering, frequently highlighting the quick and efficient delivery service with promptly arriving, well-packaged orders. However, some customers noted issues with the ordering process, including failed payments, lack of order confirmations, or items being out of stock without prior notification. A few other people also felt that some products had fit issues, such as being too long or too small, or experienced defects like tears in material or buttons coming off.

What people talk about most

Product

Users consistently express satisfaction with the product, often highlighting the good quality, affordability,... See more

Quality

Reviewers highlight positive aspects of quality, frequently praising the lovely and good quality of clothing,... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising its speed and efficiency. Many... See more

Order

Consumers generally find the ordering process to be positive, highlighting the ease of use and... See more

Return policy

Clients share ambiguous opinions on the return policy, with many reviewers finding the return process easy,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

À good online service- very efficient! The dress is a lovely style too for our current heatwave. The only reason I didn’t give it 5* is because of the design- there is no opening and so wriggling in... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more


Company details

  1. #133 of 254 best companies in Ladies' clothes shop

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20k reviews

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4.4

All reviews

(19,540)

3,028 reviews in the last 12 months

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Rated 1 out of 5 stars

When went to collect the dress the…no dress when went to collect

When went to collect the dress the store told me that they have been told the deliveries of clothes have been delivered and mine was among the orders that day, but the store have not seen them, so no dress to collect. No offer of a refund or no communication on what will happen now! Not happy ! Either please sent me another dress with the 15% discount for a new customer or I wish for a refund please, the store is Hempstead valley

19 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi,

Thank you for your message.

We're sorry to hear that you have not received your order.

Looking into this, I can see that a member of the team has since been in touch to advise that your order was unfortunately lost in transit and a replacement has now been arranged for you.

Please accept our sincere apologies for any inconvenience caused on this occasion and we hope to provide you with a smoother shopping experience in the future.

Kind regards,
Rachel

Rated 1 out of 5 stars

So difficult to communicate with when…

So difficult to communicate with when you have an issue like returning an item. Would not recommend

12 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Elizabeth,

Thank you for your message.

We're sorry to hear that you experienced difficulty arranging a return for your order.

Looking into this, I can see that a member of the team responded to your email the following day with instructions on how to proceed with your return.

We apologise for any inconvenience this may have caused.

If you require any further assistance, please don't hesitate to get in touch. Our team is on hand and happy to help.

Kind regards,
Rachel

Rated 5 out of 5 stars

My first purchase

The clothes are lovely. They were delivered within a couple of days. I sent a top back because it didn't suit. The returns system was easy to use.
The dress I kept is beautiful. It floats when its on. The material is lovely of of a very good quality. . Very pleased with the service and the merchandise. Can definitely recommend.

11 June 2026
Rated 5 out of 5 stars

Lovely dress

Lovely choice of clothes, quick delivery and was not disappointed by the quality of my dress. I love it!

11 June 2026
Rated 3 out of 5 stars

I ordered 2 pairs of Jeans

I ordered 2 pairs of Jeans. I already have a pair that fit perfectly, I struggled used the size chart for comparison, I am usually a size 12 regular length. The items were not available in UK woman size but in Cm's. Both pairs of trousers were about a size 18- 20 and far too big. Please can you have a comparable accurate size chart available

10 June 2026
Rated 1 out of 5 stars

I ordered a gift voucher for a friend…

I ordered a gift voucher for a friend and she hasn’t received it yet. Ordered it 10 days ago . Have emailed several times but getting no response .

17 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Heather,

Thank you for your message.

We're sorry to hear that your recipient did not receive their gift voucher. Our gift vouchers are sent via email almost instantly after purchase.

Looking into this, I can see that a member of the team has since responded to your email to advise that the voucher may have been routed to a spam or junk folder and has resent the gift voucher for you.

We do apologise for any inconvenience caused.

Kind regards,
Rachel

Rated 1 out of 5 stars

Ordered a navy shrug

Ordered a navy shrug. Returned as faulty, ladder in the fabric on the arm. Reported to customer services. Noted if the item was returned as faulty I would be refunded delivery cost, never received this. Re ordered same shrug only to receive same shrug with same fault in same place. Reported to customer services again and haven’t received a reply or refund for postage. Will not be ordering again from Apricot

17 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Lesley,

Thank you for taking the time to leave your review.

We're very sorry to hear about your experience and sincerely apologise for the inconvenience this has caused.

We have now sent you an email regarding your query. In it, we've confirmed that the delivery charge from your previous order has been manually refunded, and we've asked you to send us a photo of the fault on the second shrug so we can investigate this further.

We appreciate your patience and hope to resolve this for you as quickly as possible.

Kind regards,
Joss

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