I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or e... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... See more
Company replied
My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I info... See more
Company replied
Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up w... See more
Company replied
Company details
- #3 of 11 best companies in Cremation Service
- #6 of 16 best companies in Funeral Director
Written by the company
Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.
Contact info
Studio One, Bunkers Hill Farm, GU7 1UP, Surrey, United Kingdom
- 0800 808 5723
- hello@aura.life
- aura.life
4.9
Excellent
1K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The staff were kind and respectful
The staff were kind and respectful to my enquiries. Hopefully they will prove as good as they advertise when ‘my day comes’.
Thankyou.
6 March 2026
Reply from Aura
Hello Kath,
Thank you for taking the time to leave such a kind review. I’m really glad I could help answer your questions and that you found our team kind and respectful.
It was a pleasure to assist you, and if you ever need anything in the future, we’re always here to help.
Best wishes,
Anne-Sophie
Peace of mind
With costs for funerals rising.It was good to talk to someone to take out a funeral plan.Every thing was explained
Very polite staff.Thank you for your help.
6 March 2026
Reply from Aura
Hello Valerie,
Thank you for your lovely review. I’m really glad I was able to explain everything clearly and help you arrange your funeral plan.
Best wishes,
Matthew
I requested 2 brochures from 2…
I requested 2 brochures from 2 different companies. One company hounded me relentlessly. Aura let me take my time to decide, no pushy sales pitch. The staff I spoke to were lovely and answered my questions with good humour and reassurance. I would recommend Aura.
5 March 2026
Reply from Aura
Hello Jane, Thank you so much for taking the time to leave such a kind review. I’m really glad you felt able to take your time and make the decision without any pressure. It was a pleasure assisting you. Best wishes, Rowena
Reply from Aura
Hello,
Thank you for your lovely review. I’m really pleased to hear that you found our service empathetic; that’s exactly the support we hope to provide.
Wishing you all the best,
Roddy
Very straightforward, and personal service.
Very straightforward, and information readily available by post, the Staff were very helpful, and whilst contact was made there was no pressure to proceed before I was ready.
The Customer Service is first class, and I would highly recommend your Company in the future.
Many thanks.
11 March 2026
Reply from Aura
Hello Pauline,
Thank you so much for your lovely review. I’m really glad to hear that you found everything straightforward and that the information was helpful.
Wishing you all the best,
Caoimhe
Reply from Aura
Hello Sandra,
Thank you so much for taking the time to leave this kind review. I am pleased we were able to help you.
Wishing you all the best,
Tamsin
Very helpful explained everything in…
Very helpful explained everything in detail and treated me as a person making me feel at ease and answered my questions thoroughly. The person that I spoke to was exceptionally professional and understanding. Thank you
8 March 2026
Reply from Aura
Dear Linda,
Thank you so much for this lovely review! It was an absolute pleasure to help you with your funeral plan. Thank you so much for placing your trust in us.
With warmest wishes,
Matthew
Reply from Aura
Hello Clarisse,
Thank you so much for leaving us a great review. I am glad to read that you found everything helpful.
Kind regards,
Zoe
bought your preplanned cremation over…
I bought your preplanned cremation over the phone. The young man who arranged my plan was so pleasant and so easy to talk to, he made me feel very at ease as this is quite a sensitive thing to plan. So very pleased it is all sorted and would recommend Aura to my friends.
8 March 2026
Reply from Aura
Dear Susan,
Thank you so much for your kind review. I’m really glad I was able to make the process feel comfortable, and it’s lovely to hear that you’re pleased to have everything sorted.
Thank you as well for recommending Aura.
All the very best,
Caoimhe
I can relax and enjoy life now!It was a pleasure to deal with someone…
It was a pleasure to deal with someone that was kind, courteous and explained everything in an easy to understand manner.
The whole process was so simple and easy to follow - so happy to have my plan in place, takes the pressure off my friends and family. Thank you Aura.
1 March 2026
Reply from Aura
Dear Diane,
Thank you so much for your lovely review. I’m really glad I was able to explain everything clearly and help make the process simple for you. It’s wonderful to hear that having your plan in place has given you some peace of mind.
All the very best,
Roddy
Funeral planning with care and consideration
Excellent service from the start 1 query not answered fully in the initial consultation but after speaking to Roddy the customer care manager it was resolved.
1 March 2026
Reply from Aura
Dear Valerie,
Thank you for taking the time to leave us a thoughtful review. It’s great to hear that you felt the process was handled with care and consideration. If there's anything else we can do, please let us know.
All the very best,
Roddy
Professional and friendly service
Dealt with Caiomhe on the phone. Very pleasant ,good clear communication. Plan arrived promptly, received email receipt for first payment, so all good so far. Easy set up and competitive pricing.
7 March 2026
Reply from Aura
Dear Steve,
Thank you for taking the time to leave such a kind review. It was a pleasure speaking with you and helping get your plan in place.
Best wishes,
Caoimhe
Reply from Aura
Dear Michael,
Thank you for your review. I’m really glad to hear you were happy with the service. It was a pleasure to help.
Warmest wishes,
Zoe
Aura first class funeral company
Aura we contacted them to see about a straight cremation.the information we got was first class.putting our minds at ease.the system was just down to our needs.and a massive thankyou for that.
7 March 2026
Reply from Aura
Dear Margaret,
Thank you so much for your kind review. I’m really glad I was able to give you the information you needed and help put your mind at ease. It means a lot to know the process felt right for you.
Thank you again for your lovely words.
Best wishes,
Jimmy
Very friendly and helpful customer…
Very friendly and helpful customer service Very underd straighting a very straight forward process thank you
7 March 2026
Reply from Aura
Dear Mr Newton,
Thank you for taking the time to leave this review. I’m really glad I was able to help and that you found the process straightforward and easy to follow.
All the very best,
Roddy
I have a cremation plan with Aura and I…
I have a cremation plan with Aura and I can definitely say they where very helpful, straight foward and so easy to set up. Friendly service. I have already recommended a friend
Thank you
22 February 2026
Reply from Aura
Hi Cindy and Steve,
Thank you for this kind review. It's lovely to know you found our service friendly and straightforward. We will always be here to help, should you need to chat through anything in the future. All the best, Jimmy
Great people at Aura make this descion…
Great people at Aura make this descion an easy one to make. I always try to find a family orientated company, as I find that they are much more reliable and friendly to communicate with.
6 March 2026
Reply from Aura
Frank,
What a lovely review, thank you for taking time out of your day to share your experience. Wishing you all the very best, Rowena
Excellent service from Aura
Aura provided an excellent service, especially considering that they were only contacted a few days before my father passed away.
They were very clear on the options available for cremation and were always sympathetic and quick to respond to queries.
I am happy to recommend them unreservedly.
5 March 2026
Unprompted review
Reply from Aura
Hello, Mike
Thank you very much for this positive review. It means a lot to us that we could assist you during such a sensitive time. Please take care,
The team at Aura
Friendly customer service.
Friendly customer service.
Very knowledgeable and down to earth.
4 March 2026
Reply from Aura
David,
Thank you for this kind review. Wishing you all the very best, Zoe
Very strate forward funeral plan.
The process over the phone was quite straightforward and it is a relief that my plan is now in place.
4 March 2026
Reply from Aura
Colin,
Thank you for taking the time to leave a review. Please let us know if you need to chat through anything going forward. Wishing you all the best, Caoimhe
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