I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or e... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... See more
Company replied
My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I info... See more
Company replied
Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up w... See more
Company replied
Company details
- #3 of 11 best companies in Cremation Service
- #6 of 16 best companies in Funeral Director
Written by the company
Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.
Contact info
Studio One, Bunkers Hill Farm, GU7 1UP, Surrey, United Kingdom
- 0800 808 5723
- hello@aura.life
- aura.life
4.9
Excellent
1K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Excellent
Excellent, friendly and informative. Jimmy was easy to talk to and answered my questions with ease. My experience with Aura could not have gone smoother. The price was explained to me in full. I have already recommended Aura to two people and I know that one will definitely use you. Thankyou again for your time consideration and compassion. Regards John.
4 March 2026
Reply from Aura
John,
We so appreciate you sharing your experience, and also recommending us to others. Thank you for putting your trust in Aura. We will be here, should you need to chat through anything going forward. All the best, Jimmy
Great customer service
Great customer service every step of the way no pressure put on me to puchase. Went through everything with me and i was left reassured that i had made the right decision. Thankyou
25 February 2026
Reply from Aura
Hi Kim,
Thank you so much for this lovely review. It means a lot to us that you're happy with our service. Wishing you all the best, Zoe
Peace of mind.
From the time that I contacted Aura I was treated with respect, everything was made clear, communication was easy and so I went ahead...Sorted now my family won't have to do anything.
31 January 2026
Reply from Aura
Marlene,
Thank you for leaving this positive review. We want every customer to feel respected and kept in the loop, and I'm glad this was your experience. All the best, Jimmy
They listened and answered my questions
22 February 2026
Reply from Aura
Mary,
thank you very much for the kind review. We will always be here to listen and answer any questions you may have going forward. All the best, Anne-Sophie
Courteous
Courteous, extremely informative explanation and guidance by excellent Aura members, in a sensitive subject for family.
Sincere thanks and blessings to all.
28 February 2026
Reply from Aura
Hello Sonya,
Thank you so much for your kind words. It really means a lot to hear that you felt well guided and supported, especially with such a sensitive subject.
Wishing you all the very best,
Jimmy
Reply from Aura
Hello,
Thank you so much for your lovely review. I’m really glad you found everything quick, simple and friendly, that’s exactly what we hope for.
All the best,
Rowena
Aura direct cremation plan
We purchased a direct cremation plan with Aura a couple of months before a relative passed away. I cannot recommend Aura highly enough. All the key elements were simple and hassle-free. They are easy to contact, very understanding and kept us informed throughout the process from start to delivery of the ashes. 5 stars.
10 February 2026
Unprompted review
Reply from Aura
Hello,
Thank you so much for taking the time to leave such a thoughtful review. I’m truly sorry for your loss, and I’m very grateful that you chose Aura to look after your relative’s arrangements.
I’m so glad to hear that everything felt simple and hassle-free, and that you felt supported and kept informed throughout. That’s always our aim, especially at such a difficult time.
Thank you again for your recommendation. My thoughts are with you and your family.
With warmest wishes,
Aura Team
Reply from Aura
Hello,
Thank you so much for your kind words. I’m really pleased you felt the service was brilliant and, most importantly, that there was no pressure.
All the best,
Roddy
A phone call that took just a few…
A phone call that took just a few minutes,relevant questions asked and answered professionally,payment over the phone and i was fixed up.Simple and easy.
19 February 2026
Reply from Aura
Hello Micky,
Thank you so much for taking the time to leave this review. I’m really glad to hear that you found the call simple and easy, and that everything was sorted quickly and professionally for you.
Best wishes,
Jimmy
Made to feel like a real person and not…
Made to feel like a real person and not a another.
25 February 2026
Reply from Aura
Hello Alan,
Thank you for taking the time to leave this review. It really means a lot that you felt treated as a real person, that’s exactly how it should be.
Best wishes,
Jimmy
First class
Helpfull nothing was a problem,made understanding easy and relaxed.All questions were answered with understanding and empathy.Would Highley recommend.
16 February 2026
Reply from Aura
Hello David,
Thank you so much for your kind words. I’m really glad we could make everything feel clear and relaxed for you, and that you felt all your questions were answered with care.
Wishing you all the best,
Caoimhe
You made me feel at ease ,never dreamt…
You made me feel at ease ,never dreamt I would do this.
Very happy to recommend
25 February 2026
Reply from Aura
Hello,
Thank you so much for your lovely words. I’m really glad I was able to help you feel at ease. And thank you for recommending us too. That truly means a great deal.
Best wishes,
The Aura Team
So far so good but only when I die that…
So far so good but only when I die that will be when how good my experience will become apparent and by then it won,t matter as I will be dead
18 February 2026
Reply from Aura
Hello William,
Thank you for your review. You’re absolutely right, the real value of a plan is seen later on, but I hope in the meantime it gives you some peace of mind knowing everything is sorted.
If you ever have any questions or just want to run anything past us, we’re always here to help.
Take care,
The Aura Team
Support at a difficult time
From start to finish I felt supported at a difficult time and were so patient when I wanted to change things, Tracy was wonderful and I’ve already recommended them to my friends. Can’t thank them enough for making time for me and supporting my decisions along the way,
11 February 2026
Unprompted review
Reply from Aura
Dear Susan
Thank you so much for your kind words. I’m truly grateful you took the time to share your experience.
Thank you as well for recommending us to your friends, that really does mean a lot. My thoughts are with you, and I’m always here if you need anything.
With warmest wishes,
Tracy
Family run
Looked at many direct cremation companies but as this was family run it persuaded my decision.
The setting up was very straight forward and spoke to a very nice gentleman.
23 February 2026
Reply from Aura
Hello Christine,
Thank you so much for taking the time to leave this review. I’m really glad that our being a family-run company gave you that extra reassurance, that means a great deal to us.
Best wishes,
Matthew
Lovely approach and staff
23 February 2026
Reply from Aura
Hello Claire,
Thank you so much for your kind words. It really means a lot to hear that you found our approach lovely and our team helpful.
Best wishes,
The Aura Team
Very good no pressure discussed all…
Very good no pressure discussed all options fully and left it with me to decide on the options until I had made a decision
22 February 2026
Reply from Aura
Hello Christopher,
Thank you so much for your kind review. I’m really glad you felt there was no pressure and that we were able to talk through all the options clearly. It’s so important to us that you feel comfortable taking the time you need to make the right decision for you. Best wishes, The Aura Team
Very lovely company
Very lovely company, helpful and understanding and helped me all the way with complications from no internet during bad weather while living in France and trying to book a funeral for my mother in the uk. Also refunded me without being asked, the difference,for booking the dearer package funeral 2 days before she died. I highly recommend! First class.
11 February 2026
Reply from Aura
Hi Julie,
Thank you very much for sharing your experience. We so appreciate the kind words. Please take care, Caoimhe
great service , fully covered , no unexpected extras .
Great customer service , lovely people , easy to arrange , great price , cheaper than pure cremations , plus more features . Plus no extra charges if you wish to pay over 12 / 24 months . We took out 2 plans in the end , so the children werent left with a huge bill , as a lot of family members are . Also fully covered by FCA AND FSCS , so fantastic peace of mind , so all excellent , we were very pleased , plus as an added bonus , £50 off , and we werent bombarded by sales people , like pure cremations do . Thank you , much appreciated . So all in all a 100 per cent great experience , from start to finish . Nigel Hall .
22 February 2026
Reply from Aura
Nigel,
Thank you so much for this lovely review, and for trusting Aura with your funeral plans. We will be here to chat, should you need any support in the future. Please take care, Anne-Sophie
The lady i talked to on the phone was…
The lady i talked to on the phone was very knowledgeable on the product, and more importantly I wasn't pushed into taking up a policy.
15 February 2026
Reply from Aura
Margaret,
Thank you for taking the time to leave this kind review. Wishing you all the best, Jimmy
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.