Billabong UK Reviews 

373
TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Evaluating 179 reviews, most reviewers were let down by their experience overall. Many customers experienced significant issues with their orders, including items not arriving or being incomplete. The delivery service was frequently criticized for being slow and unreliable, often lacking functional tracking information. A major point of frustration was the non-existent customer service, characterized by a lack of human responses and reliance on automated replies, making it difficult to resolve problems. However, some customers also noted positive experiences with product quality, describing items as well-made, stylish, and using good materials. A few other people also felt that delivery was fast. Despite this, some reviewers received incorrect items or sizes.

What people talk about most

Order

Consumers report significant dissatisfaction with their orders, frequently citing issues such as partial... See more

Delivery service

People report negative experiences with delivery service, with many customers stating that their orders were... See more

Product

Users describe ambiguous interactions with product, with some customers expressing regret over purchases and... See more

Customer service

Clients share negative opinions on customer service, with many reviewers describing it as unhelpful,... See more

Response time

Reviewers express significant dissatisfaction with response times, frequently reporting that they receive no... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Really hit and miss with the delivery time, it may take 2 days or it may take 2 weeks. The items themselves are good quality but if you want something by a deadline like a trip that is less than 2/3 w... See more

Rated 1 out of 5 stars

Took months to receive a human reply for initial ticket (common theme here!). Chased up... ignored. Opened a new ticket. Original ticket replied to a couple of weeks later. Item bought with mone... See more

Rated 1 out of 5 stars

If I could give zero stars I would. Package did not arrive and as far as I can tell was never despatched - no tracking info. Repeated requests for refund to customer services are unanswered except by... See more

Rated 1 out of 5 stars

I ordered the item over 2weeks ago now, and it still hasn't arrived - yet I'm being asked to 'rate the service'. Just be warned UK customers - delivery is VERY slow Updated 03 July 2026 - still wai... See more


Company details

  1. Clothing Shop
  2. Beach Clothing Shop
  3. Outerwear Shop
  4. Surf shop
  5. Swimwear shop
  6. Ladies' clothes shop

Written by the company

Founded in 1973 in Australia, Billabong is an iconic brand born from surf culture. Born on the beaches of the Gold Coast, it quickly established itself as a global reference thanks to its technical expertise and authentic link with the ocean. The brand offers a wide range of products, from boardshorts and wetsuits to lifestyle clothing and accessories, designed to accompany board sports enthusiasts as well as casual style lovers. Billabong stands out for its commitment to quality, durability, and innovation, while remaining faithful to its heritage. Inspired by nature and adventure, it embodies a free and creative spirit, carried by an international community of riders and explorers.


Contact info

1.8

Poor

TrustScore 2 out of 5

373 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.8

All reviews

(373)

180 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Would not say experience was grea.

Would not say experience was great-see comments in previous questionnaire. Let down a little by longish delivery schedule, lack of reliable tracking information and what I consider the unprofessional procedures of DPD carriers.

21 December 2025
Unprompted review
Rated 1 out of 5 stars

Zero customer service

Zero customer service - business acts as a proxy to a european warehouse. No one is manning the support desk and the initial emailed response from the customer support form is automated.
I was sent some wetsuit boots in a wrong size and asked for a resolution but since their one and only response is an automated reply via 'Alice', I hold little hope of hearing back from an actual person.
So that leaves me with two options, try and send back via their Returns process which leaves me with zero confidence, or try and sell the products on.
It's shocking that Billabong think it is acceptable to conduct business like this, the '.co.uk' proxy company are operating on near illegality given how blasé their approach is to the Consumer Rights Act.

15 December 2025
Unprompted review
Rated 1 out of 5 stars

Terrible company

Terrible company. Ordered an item. They sent a size too small. Set up a return through order site, printed off return label and posted it. Since then nothing. 10 days later no response to repeated requests to know if refund is being processed. If they do respond its an automated reply unrelated to the query.
I have sent proof that it was posted back and that it entered the returns tracking service.

Still no refund. I now do not know how else to get my money back for an item they got wrong and I returned.

12 December 2025
Unprompted review
Rated 1 out of 5 stars

Package damaged

Package damaged, items missing from bag that was ripped open in transit. Emailed them 3 times with this message, finally got a response saying items can be shipped separately! Absolute joke of a customer service.

9 December 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service and misleading discount system

I’m really disappointed with Billabong’s customer service. I placed my first order with a valid 20% Student Beans discount code, but there was no clear way to apply it at checkout. After contacting customer support, I was passed around, ignored, and repeatedly given generic replies blaming me instead of addressing the problem.

What’s worse, other customers have clearly reported the same issue with discount codes not applying properly, yet Billabong has done nothing to fix it. They keep advertising first-order discounts while refusing to refund customers who couldn’t use them because of flaws in their own system.

The agent I spoke with stopped replying altogether after I asked why the company ignores customer feedback and hides behind “policy” instead of helping. That’s not good customer care — it’s avoidance.

It’s very disappointing to see a big brand refuse to take responsibility or even acknowledge that their system isn’t working properly. I won’t be buying from Billabong again until they fix their checkout process and start treating customers fairly.

3 October 2025
Unprompted review
Rated 1 out of 5 stars

No loyalty...

Took months to receive a human reply for initial ticket (common theme here!). Chased up... ignored. Opened a new ticket. Original ticket replied to a couple of weeks later.
Item bought with money plus loyalty points. Item returned as poor sizing against same sized historical purchases. Billabong refused return of loyalty points. No disclaimers during purchase stating that loyalty points were 'non-refundable' in the event of a return. Unable to find anything on the website relating to this 'policy'. No loyalty to customer on Billabongs part. Very poor.

12 September 2025
Unprompted review
Rated 1 out of 5 stars

Non-Existent Customer Service

Bought a shirt from Billabong's website, and it arrived with rips in the seam. Tried to contact them by email multiple times, but have received no response other than an automated one. Tried calling, but a recorded message said that 'no one is available to take my call' and then the line went dead.

Does anyone actually work in the customer service department for this company? Judging by the reviews, I'm not the only one disappointed...

Will never purchase from Billabong again. Terrible from start to finish.

21 August 2025
Unprompted review
Rated 1 out of 5 stars

The worst customer service ever !!!

The worst customer service ever !!!! They
never reply to the emails ! Had an issue with my order which hasn’t been delivered . I have sent many emails for a week and still waiting for a reply ! This is totally ridiculous! And have no other way to contact and get my product refunded! Avoid !!!!

23 July 2025
Unprompted review
Rated 1 out of 5 stars

if I could give this company no stars i…

if I could give this company no stars i would. i ordered size 5 boots. billabong sent me size 4. i want to return them, but its impossible to get a return form. when you click on the link it brings you back to the website page. there is no contact number. i have emailed it went to billabong.com in the US they were of no assistance. i will never order a product from this company again.

10 July 2025
Unprompted review

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