The customer service at blu is hands down the best I have ever experienced. While the product itself is decent—I’d give the reusable pods a 6.5/10 due to occasional technical failures—the after-sale... See more
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Review summary
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What people talk about most
Reviews shaping this summary
I have recently started vaping and found my preferred flavor very difficult to find in shops, so decided to go straight to the company online. I wish I had done this sooner the staff are amazing, so... See more
Company replied
I have been using blu’s direct online service for a couple of years. Despite using Evri the deliveries have been fine. On the single recent order where there was some error from Evri they immediatel... See more
Company replied
Company details
- #108 of 127 best companies in Electronic cigarette store
- #142 of 204 best companies in Online marketplace
Written by the company
blu has been a pioneer in vaping since its launch in 2009, long before the category entered the mainstream. Built on innovation, quality, and consumer satisfaction, blu is a trusted brand offering high quality vape products and electronic cigarettes designed for adult smokers seeking alternatives to traditional cigarettes. The brand’s portfolio includes closed system electronic cigarettes, rechargeable vape devices, and a range of flavour options tailored to different preferences. blu focuses on delivering a simple and reliable experience, with easy to use products supported by clear information and consistent customer support. blu operates as both a retail and online store, giving customers convenient access to vaping products, device support, and brand information. Through its online presence, blu provides a seamless way to explore products, make purchases, and stay informed across the customer journey. The brand is available across Europe, the UK, New Zealand, and the United States, making it a globally accessible option for adult consumers. blu is owned by Fontem Ventures, a subsidiary of Imperial Brands PLC, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. With over a decade of experience in the category, blu continues to evolve its offering in line with consumer needs, maintaining a strong focus on quality, consistency, and responsible innovation.
Get in touch
Written by the company
- We’d love to hear from you. If you have a question or need support, visit the Help section on www.blu.com You can also reach us directly via email using the contact details for your country listed below.
- UK
- support-uk@blu.com
- France
- support-fr@blu.com
- Germany
- support-de@blu.com
- Greece
- support-gr@blu.com
- Italy
- support-it@blu.com
- New Zealand
- support-nz@blu.com
- Poland
- support-pl@blu.com
- Spain
- support-es@blu.com
- United States
- support-us@blu.com
Contact info
121 Winterstoke road, , BS3 2LL, Bristol, United Kingdom
- blu.com
4.3
Excellent
3k reviews
Asks customers to review
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Was super helpful and patient with my…
Was super helpful and patient with my enquiry!
1 May 2026
Unprompted review
Reply from blu
Thank you for your lovely review! It was a pleasure assisting you, and we appreciate you taking the time to share your experience!
Kind regards,
Georgia,
The blu team
Easy to navigate website
Easy to navigate website. Very helpful customer service staff. Fast delivery of order. Thank you.
29 April 2026
Reply from blu
Thank you, SH, for your kind review! We are happy to know you found our website user-friendly, and that you were satisfied with the service and delivery you received from us at blu.
Peggy,
The blu team.
This vape is my favourite but not easy…
This vape is my favourite but not easy to find in shops. It was easy to order and arrived quickly. I ordered two for free delivery. They are easy to use and feel like a real cigarette so good for giving up smoking
28 April 2026
Reply from blu
Thank you, Mrs C Savill, for your kind review! We are excited to know that you are satisfied with our products, and thank you for the time you took to share your experience with us!
Peggy,
The blu team.
Your technical faults should not be my problem.
When there was a technical fault, I was told to cancel my subscription and start over. This is not a satisfactory resolution.
The original subscription contained an item that became out of stock. Their solution was to pause my subscription but, when I edited the details I couldn’t update my subscription. After quite a few attempts, I let them know and I was told that it was a technical fault and I had to cancel my subscription and start again.
This is for my adult son who depends on these vapes to get him through a day. He was very disappointed when he ran out.
How does a business succeed this way?
1 May 2026
Unprompted review
Reply from blu
Thank you for your review and feedback. We're truly sorry to hear about your experience, and do understand how frustrating this must have been. This is not the experience we aim to provide, and your comments have been noted. If you need further assistance, please feel free to contact The blu team via chat, by calling 0800 0149 355 (Mon-Fri, 09:00 - 18:00), or email support-uk@blu.com. Rest assured, we will be more than happy to help.
Demi
The blu team
Reply from blu
Guten Tag, Herr Hardering!
Vielen Dank für Ihr Feedback zu unserem Web-Shop.
Vielen Dank, dass Sie sich die Zeit genommen haben, eine Bewertung abzugeben. Wir freuen uns, dass Ihnen blu gefällt.
Mit freundlichen Grüßen
Melina
Best price, fast service, and excellent customer service
28 April 2026
Unprompted review
Reply from blu
Thank you for your lovely review and feedback! We're delighted to hear that you've had such a smooth shopping experience with our brand, and that you're happy with our customer support! We are always glad to know we could be of help, and hope that you continue to use and enjoy our products.
Demi
The blu team
Reply from blu
Thank you for your lovely review! We're delighted to hear that you've had such a smooth order placement and delivery experience with our brand, and hope that you continue to use and enjoy our products.
Demi
The blu team
Really smoothly done received early…
Really smoothly done received early will be ordering more when I need to
20 April 2026
Reply from blu
Thank you for your lovely review! We're really glad everything went smoothly and arrived early!
Kind regards,
Georgia,
The blu team
Reply from blu
Thank you for your review and feedback. We're sorry to hear that you haven't received your order. This is not the experience we aim to provide, and you comments have been noted. If you need any further help, please feel free to contact The blu team via chat, by calling 0800 0149 355 (Mon-Fri, 09:00 - 18:00), or email support-uk@blu.com. Rest assured, we will be more than happy to assist.
Demi
The blu team
Very easy to order and they arrived…
Very easy to order and they arrived quickly and on time
17 April 2026
Reply from blu
Thanks for your great review, we're happy hearing that you're enjoying your blu vaping ordering and speedy delivery!
Regards,
Helen
The blu team
Reply from blu
Thank you for your kind words! We're really pleased to hear that our delivery and customer service continue to meet your expectations. We truly appreciate your support!
Kind regards,
Georgia
The blu team
I found it very difficult to find a…
I found it very difficult to find a spare cleomiser, just kept going round in a loop, very annoying and I gave up in the end .
23 April 2026
Reply from blu
Hi, there.
Sorry to hear that you have found it difficult to find a spare clearomiser. You may find useful purchasing your blu products directly on blu.com/en-gb, but you can also use blu's online storefinding tool, that can point you towards verified retailers near you that will be selling your favorite blu products: https://www.blu.com/en-GB/storefinder
Thanks for your feedback.
Kind regards,
Anargyros
The blu team
Reply from blu
Hello Nikiforos,
We're delighted to hear you had such a brilliant experience with blu!
We take so much pride in our product and it's always wonderful to hear from our customers. Thanks so much for taking the time to write a review, we really appreciate your kind words.
We 're remaining at your disposal Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00.
Have a great day,
Effie,
bluCARE team
Reply from blu
Thank you for your feedback. We're delighted to hear you were pleased with the speedy delivery and our products!
Kind regards,
Georgia
The blu team
Reply from blu
Hello,
We're delighted to hear you had such a brilliant experience with blu!
We take so much pride in our product and it's always wonderful to hear from our customers. Thanks so much for taking the time to write a review, we really appreciate your kind words.
We 're remaining at your disposal Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00.
Have a great day,
Effie,
bluCARE team
Blu on line shopping is brilliant
Blu on line shopping is brilliant easy to order no mucking around. Loved how everything was easy to find. Found a few things I’d like to try as well. fast shipping and excellent value for money.
21 April 2026
Reply from blu
Thank you for your lovely review! We're delighted to hear that you've had such a smooth shopping experience with our brand, and hope that you continue to use and enjoy our products.
Demi
The blu team
Very good!!
16 April 2026
Reply from blu
Hello!
We're delighted to hear you had such a brilliant experience with blu!
We take so much pride in our product and it's always wonderful to hear from our customers. Thanks so much for taking the time to write a review, we really appreciate your kind words.
We are remaining at your disposal Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00.
Have a great day,
Katia
bluCARE team.
Device are really small
Device are really small, long battery life and very intensive taste without any issues.
15 April 2026
Reply from blu
Hello, Sebastian.
Thanks for your lovely review. We are happy that the compact size and the battery life of your blu device is appreciated, offering you the seamless intensity you are after.
Kind regards,
Anargyros
The blu team
grate service like the fact they help…
grate service like the fact they help you if a product dont match together they let you no it dont match some companys would et you buy them but not blu everything about blu is honest and fair price
17 April 2026
Reply from blu
Thank you so much for your lovely review! We're really glad you appreciate our support. Making sure products match and work for you is always our priority! Feel free to contact us in the future if you need any assistance as we're always happy to help: support-uk@blu.com, telephone 0800 0149355 or join our web-chat on blu.com; Monday-Friday 0900–1800.
Kind regards,
Georgia,
The blu team
Unmatched Customer Support makes up for hardware flaws
The customer service at blu is hands down the best I have ever experienced. While the product itself is decent—I’d give the reusable pods a 6.5/10 due to occasional technical failures—the after-sales support is what keeps me loyal.
Every time I’ve encountered an issue, the team has been incredibly helpful and efficient in resolving it. It’s rare to find a company that backs its customers so consistently. If you value peace of mind and top-tier support, I highly recommend them.
15 April 2026
Reply from blu
Hello Vangelis!
We're so pleased to hear what a great experience you've had with our bluCARE team!
We aim to deliver exceptional service to all our customers and it's great to hear such lovely words. Thanks so much for taking the time to leave a review, we appreciate it.
We 're remaining at your disposal Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00.
Katia,
bluCARE team.
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