The customer service at blu is hands down the best I have ever experienced. While the product itself is decent—I’d give the reusable pods a 6.5/10 due to occasional technical failures—the after-sale... See more
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Review summary
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What people talk about most
Reviews shaping this summary
I have recently started vaping and found my preferred flavor very difficult to find in shops, so decided to go straight to the company online. I wish I had done this sooner the staff are amazing, so... See more
Company replied
I have been using blu’s direct online service for a couple of years. Despite using Evri the deliveries have been fine. On the single recent order where there was some error from Evri they immediatel... See more
Company replied
Company details
- #108 of 127 best companies in Electronic cigarette store
- #142 of 204 best companies in Online marketplace
Written by the company
blu has been a pioneer in vaping since its launch in 2009, long before the category entered the mainstream. Built on innovation, quality, and consumer satisfaction, blu is a trusted brand offering high quality vape products and electronic cigarettes designed for adult smokers seeking alternatives to traditional cigarettes. The brand’s portfolio includes closed system electronic cigarettes, rechargeable vape devices, and a range of flavour options tailored to different preferences. blu focuses on delivering a simple and reliable experience, with easy to use products supported by clear information and consistent customer support. blu operates as both a retail and online store, giving customers convenient access to vaping products, device support, and brand information. Through its online presence, blu provides a seamless way to explore products, make purchases, and stay informed across the customer journey. The brand is available across Europe, the UK, New Zealand, and the United States, making it a globally accessible option for adult consumers. blu is owned by Fontem Ventures, a subsidiary of Imperial Brands PLC, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. With over a decade of experience in the category, blu continues to evolve its offering in line with consumer needs, maintaining a strong focus on quality, consistency, and responsible innovation.
Get in touch
Written by the company
- We’d love to hear from you. If you have a question or need support, visit the Help section on www.blu.com You can also reach us directly via email using the contact details for your country listed below.
- UK
- support-uk@blu.com
- France
- support-fr@blu.com
- Germany
- support-de@blu.com
- Greece
- support-gr@blu.com
- Italy
- support-it@blu.com
- New Zealand
- support-nz@blu.com
- Poland
- support-pl@blu.com
- Spain
- support-es@blu.com
- United States
- support-us@blu.com
Contact info
121 Winterstoke road, , BS3 2LL, Bristol, United Kingdom
- blu.com
4.3
Excellent
3k reviews
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Wasting my money
I've emailed a few times ,but haven't received any response yet. I like the rich tobacco pods,but everytime i buy them i only get a couple hits and the pods no longer work. I buy them from speedway and miller tobacco store. I keep wasting my money just
to get a once in a while pod that works. What can be done?
20 April 2026
Unprompted review
Reply from blu
Thank you for your review and feedback. We're sorry to hear about your pods not working as expected. This is not the experience we aim to provide, and your comments have been noted. If you need help, please feel free to contact The blu team by calling 1-888-207-4588 (Mon-Fri 08:00 - 20:00, Sat 10:00 - 18:00), or email support-us@blu.com. Rest assured, the team will be more than happy to assist.
Demi
The blu team
Fast delivery and excellent delivery…
Fast delivery and excellent delivery notification.
17 April 2026
Reply from blu
Thank you for your review and feedback! We're delighted to hear that delivery has been quick for you, and that your delivery notification was received in a timely manner. We hope that you continue to use and enjoy our products.
Demi
The blu team
Reply from blu
Thanks for your great review, we hope you continue to enjoy your blu vaping experience!
Regards,
The blu team
I have ordered my capsules for my blu…
I have ordered my capsules for my blu device and it has been 5 days and i still didn’t get them as for the shipping company that said it has been a failure and they will send it on Monday but I still didn’t even receive my package the shipment is very bad I mean everytime this happens from now on I won’t order again and as a customer of blu company I feel very bad and mad of what happens
16 April 2026
Reply from blu
Thank you for your feedback. We're sorry for the inconvenience and delay. Please note that our warehouse is closed on weekends, which may have affected the dispatch time. Kindly contact us directly with your order details so we can look into this for you as soon as possible: support-uk@blu.com, telephone 0800 0149355 or join our web-chat on blu.com; Monday-Friday 0900–1800.
Kind regards,
Georgia,
The blu team
Can’t fault the support given I had a…
Can’t fault the support given I had a faulty pod bought from a shop and no receipt agent sent a replacement. I love the blu range simple and being a long time smoker needing to stop it’s just what I need
15 April 2026
Unprompted review
Reply from blu
Hello, Helen.
We are happy to hear that blu Customer care has assisted you, and even happier to know that you enjoy blu's range of flavours and products.
Kind regards,
Anargyros
The blu team
All good thank you
15 April 2026
Reply from blu
Thank you for your feedback! We're glad everything went well and we appreciate your support!
Kind regards,
Georgia,
The blu team
Reply from blu
Thanks so much for your great review, we're delighted that you are happy with the customer service our team have give - We're always happy to help!
Kind regards,
The blu team
Reply from blu
Thank you for your lovely review! We're glad you had a smooth ordering experience and received your delivery quickly!
Kind regards,
Georgia,
The blu team
Reply from blu
Hello,
We're sorry to hear our delivery partners weren't as speedy as they usually are, and totally understand your frustration here. Thanks for taking the time to get in touch, we would love to help more.
You can call us from Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00 at 00800126047 from a landline free of charge or at 211 10 65000 from a mobile & landline with a charge depending on the provider, mentioning the specific issue.
Let's make this right.
Katia,
bluCARE team.
Generally a good experience with BLU.
Generally a good experience with BLU.
I really enjoy the taste of FRUTOS DEL BOSQUE in the BLUKIT PODS but the same flavour in the BLU 2.0 is unpleasant and the taste of the liquid from the CAPSULAS 2.0 leak into your mouth...not pleasant ....which is why I only use the BLUEBOX KIT.
I continue to use BLU...good value.
14 April 2026
Reply from blu
Muchas gracias por tomarse el tiempo para dejar una reseña, nos alegra saber que estás disfrutando de blu
Amazing products i am very happy.
14 April 2026
Reply from blu
Hello Catherine,
We're delighted to hear you had such a brilliant experience with blu!
We take so much pride in our product and it's always wonderful to hear from our customers. Thanks so much for taking the time to write a review, we really appreciate your kind words.
We 're remaining at your disposal Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00.
Have a great day,
Mary,
bluCARE team
Am still waiting for my ecig am not…
Am still waiting for my ecig am not happy it never took so long before for a delivery
Please can you let me know why or where is my ecig
9 April 2026
Reply from blu
Thank you for your review and feedback. We're sorry to hear that you haven't received your order yet. This is not the experience we aim to provide, and you comments have been noted. If you need help, please feel free to contact The blu team via chat, by calling 0800 0149 355 (Mon-Fri, 09:00 - 18:00), or email support-uk@blu.com. Rest assured, we will be more than happy to assist.
Demi
The blu team
Very easy to order
13 April 2026
Reply from blu
Thank you for your lovely review! We're glad you found ordering easy!
Kind regards,
Georgia,
The blu team
For once EVRI was on time .
13 April 2026
Reply from blu
Thank you for your review! We're delighted to hear that delivery has been quick for you, and hope that you continue to use and enjoy our products.
Demi
The blu team
Faulty device
Ordering and delivery was easy and quick, however I was delivered a faulty device that doesn't work, beyond frustrating.
13 April 2026
Reply from blu
Hello, Elaine.
Thanks for sharing your experience ordering from blu. We are happy to hear that ordering and delivery was easy and quick, and we are very sorry to hear that the device you have purchased doesn't work.
Please contact The blu team so that we can make things right for you:
- email: support-uk@blu.com
- phone: 08000149355 (free)
- chat: blu.com/en-gb
Kind regards,
Anargyros
The blu team
Great customer service replaced by blu…
Great customer service replaced by blu pod which was faulty with some new one's all other issues were sorted
10 April 2026
Unprompted review
Reply from blu
Thank you for your lovely feedback! We're glad we could quickly resolve the issue! Feel free to contact us in the future if you need any assistance as we're always happy to help: support-uk@blu.com, telephone 0800 0149355 or join our web-chat on blu.com; Monday-Friday 0900–1800.
Kind regards,
Georgia,
The blu team
Did not find Easter20
Did not find Easter20, and forced to pay the whole amount without discount
6 April 2026
Reply from blu
Hi Charalampos,
It's never nice to face issues with your account, and we're sorry you've had a frustrating experience.
We thank you for taking the time to contact us regarding the issue, and we would like to help you more.
You can call us from Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00 except official holidays to check the issue you're facing.
Speak soon,
Sofia,
Blu Care team
Reply from blu
Thank you for your review! We're glad you're happy with the delivery and the products!
Kind regards,
Georgia,
The blu team
Reply from blu
Thank you for your lovely review! We're pleased to hear you found everything perfect!
Kind regards,
Georgia,
The blu team
Always get good service here
Always get good service here. From ordering to final delivery.👍
10 April 2026
Reply from blu
Thank you, Susan, for your kind review! We are happy to know that you were satisfied with the service you received from us at blu, and thank you for the time you took to share your experience with us!
Peggy,
The blu team.
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