Bluefin SUP Reviews 

Extremely high quality product. Use the paddleboard around 4-5 times this summer in rocky waters and around bushes with thorns. No issues to date.

Paddleboard bag also tore due to slight overload and Bluefin sent a replacement within two weeks as it was within warranty. Quality product and company.

Good products and excellent customer service, always ready to help promptly in case of any issues. I recommend Blufin!

Excellent customer service and support. I purchased a paddleboard from them which had a minor manufacturing defect. Bluefin were highly professional and supportive and offered me a full replacement with delivery paid for. I highly recommend them as a quality business.

Great customer service. We broke a paddle on second use and assumed it was user error but contacted Bluefin for advice to avoid the same issue. They took the info and responded to say it sounded more likely to be a manufacturing problem and replaced the paddle! Really nice personal correspondence. Fuss free and super helpful. Totally recommend.

I was extremely impressed with the customer service professionalism, response times and resolution of the issue. Thank you very much, a very happy customer. My sup storage bag split at the one seem, I sent a mail with images to Bluefin, they responded very promptly and replaced the bag without any questions, a new bag arrived within days.

No telephone number to contact them.
Slow to reply to emails and fb messages.
Slow to ship orders and this is the second day in a row I’ve waited around all day for DHL… only to find they’re not coming yet again.
Off on holiday tomorrow… with no paddle board.
Definitely would not recommend. .

I ordered two boards on aug 1 and received one board within a week. The other board has yet to show up 33 days later. Zero updates on the shipping number so it seems like it hasn't even left the warehouse. Bluefin support is just pointing to the freight company (DPD). After a month of waiting i asked if they could ship another one or refund the order. This was refused saying that i need to wait for DPD.

Edit 03.09.24 - Despite initial difficulties making contact, they've been doing everything possible to fix the incorrect order. Updated review to reflect this.

Ordered today. Within minutes of ordering I noticed I had made a mistake. There is zero provision to deal with this. No number, no cancel button. Emailed and FB messaged but nothing has happened. And of course I’ve had notification from the courier that it’s on the way. So annoying.

UPDATED REVIEW from 2* to 4* (after Bluefin Responded and item received):

I ordered the Cruise Carbon 15' SUP based on its many positive reviews, especially for tandem use. Although I haven’t had the chance to test it on the water yet, I did inflate it and it’s currently stored in the garage — looking forward to using it this summer (not long to go now, as we’re in May).

Bluefin’s customer service has been excellent throughout. They responded promptly to my queries and even sent me a complimentary electric pump as a goodwill gesture, which was very much appreciated.

That said, the delivery experience via ArrowXL was disappointing. My order remained stuck for over a week with no tracking updates or contact from the courier. I only got delivery dates after chasing them via WhatsApp. This delay meant the board didn’t arrive in time for my birthday weekend, which was a let-down after planning to use it.

While Bluefin did their best to resolve the issue, I would recommend they be more transparent about shipping times and the courier they use, especially as “next day delivery” wasn’t accurate in this case.

Overall: Great product (so far, to be tested Summer 2025), outstanding support — but logistics need work.

Great company. Recently bought a 10'8 SUP from them. Superb all-round family board and good value for money with, unlike most of their competitors, a 5 year guarantee. The company also has brilliant customer service. We had a very small fault with the accessory provided for tightening the valve - this issue was sorted incredibly quickly and courteously via email and a replacement sent out. Exceptional service!
I cannot recommend this company highly enough.

Absolutely fantantic company! I purchased a kayak and was delighted with it, spending many happy days on the water. When I had a problem, I reached out to the company for repair - and they replaced my kayak free of charge! It took less than a week from sending off my old kayak to receiving a new one.
I honestly had just expected the old one to be repaired, so was thrilled beyond words.
If you are thinking of getting a Blue Fin kayak, don't hesitate. The kayaks are brilliant, and if you do encounter any issues, Blue Fin customer services is second to none.
Thank you, Blue Fin!

Poor customer service

I cancelled the purchase of my board within minutes (basically, I bought the board in error when trying to seeing if a discount code would work). I messaged customer service to cancel a few minutes later on a Friday evening.

Heard nothing till the Sunday to say they would try to intercept the board before it was sent from the warehouse. Nothing heard again until I get notification from DHL that they will deliver on the Wednesday. I refused delivery on the doorstep, and it was returned, as instructed on Bluefin’s website,

Despite several customer services emails, and almost 2 weeks, I have still not received a refund of my payment (£400) and have no consistent or progressive communication from them. I would like to be able to call, but there’s no number either.

I don’t like leaving negative reviews but this situation is now negatively affecting me and my finances, for something that could have been nipped in the bud (considering I cancelled so promptly).

Hey. Just wanted to report about the great support service Bluefin is offering. Made a claim about the transportation bag for my SUP - within 5 days they sorted everything out and sent me a new bag. Fantastic service and thank you so much for this.

I have purchased an Orange 12' cruise SUP. Received quickly. First issue was with the carry bag. Handle stitching ripped. Customer service replaced quickly. I have had the board 4 days and decided to pump it up in the house to get a look at it. Large rip in the side of the board which is leaking quite badly. Customer support was contacted and the whole team pulled together to get me a board as soon as they could.

I can't thank them enough, they went above and beyond.

Thank you Bluefin.

Mike

Very good and quick support. Mid-part of paddle broke, but was replaced within one week
:)

Ordered a 15’ board. Website said it was next day delivery if ordered before 12pm. Noted there were some exceptions to the next day delivery but this did not include the board I ordered therefore I expected next day delivery. 3 days later I receive an email to book my delivery in, which would only allow me to book a date in another 4 days time. A week to receive “next day delivery”.

Unpacked the order and it’s not the board advertised on the website. Whilst it’s a 15’ board it looks to be the previous seasons model. It’s a different colour, has different accessories and is a different weight.

No phone number to contact bluefin on. Email made to the company after delivery has not been responded to after a day and I need a board for this coming weekend. Disappointing all round so far.

My Dri Tide deck bag zip had broken and I emailed the support team. They quickly arranged to send me a replacement without any queries.

Great service many thanks!

I needed to replace a lost fin on my inflatable kayak. I couldn’t find parts online but customer service was very helpful. They sent an invoice for the fin and processed my special order quickly. Excellent service!

I've just got Cruise 12' and tried it same day for a long 20km cruise downstream Danube, and it was magnificent! Every detail seems well built, all the accessories are stylish..
Crew from support team was wery nice and helpfull, took only couple od days to be delivered.
Only one objection - kick pad should not be at the rear end, but in front of the valve, since you are just drowning board this way during pivot turn
At the end..huge + for me is familly built story, which I personally preffer over mass industry, so thumbs up for that too!

Dragan Coric

We are very satisfied with our boards. And if there is a problem, it is resolved very quickly and in a friendly manner by the service team.

What we really appreciate:
Fast response times
Always friendly
Top quality