Bright Swimwear Reviews 2,600

TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 288 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional customer service, highlighting the staff's kindness, generosity, and helpfulness in ensuring satisfaction with purchases. Many appreciate the quick communication and efficient assistance with exchanges and sizing issues, often describing the overall experience as amazing and straightforward. The quality and design of the products, particularly the bikinis, are also highly regarded, with many consumers loving the fit, fabric, and durability. However, some people mentioned issues with inaccurate sizing, finding items to run small even after sizing up, which led to the need for exchanges. A few other people also felt that customer service could be slow to respond at times, and some experienced problems with missing items or orders not shipping within the advertised timeframe.

What people talk about most

Product

Customers consistently note positive experiences with product quality, with many praising the beautiful... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising its efficiency, friendliness,... See more

Quality

Clients share positive opinions on quality, with many reviewers impressed by the material and durability of... See more

Order

Consumers have mixed experiences with ordering, with many reporting satisfaction with their orders, noting... See more

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, kindness, and quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies! I... See more

Company replied

Rated 5 out of 5 stars

I was amazed at how quickly bright swimwear responded to me regarding my exchange. Not only did they respond so quickly but they replied during the weekend during peak hours. I was also given an excha... See more

Company replied

Rated 5 out of 5 stars

I had a great experience with Bright Swimwear. My original order didn’t work out for my body type, and their team was more than accommodating with an exchange. The customer service was incredibly kind... See more

Company replied

Rated 5 out of 5 stars

Their customer service is so good. They responded so fast when I reached out regarding a size exchange, and were so kind and generous throughout the process. The bikini itself is so cute and feels dur... See more

Company replied


Company details

  1. Swimwear shop
  2. Clothing Shop

Written by the company

Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

3k reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 87% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Helpful support team and great bikinis

I ordered 2 bikinis, but the tops were too small so I contacted the support team. They have been really helpful and nice and I would definetly order again!

4 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Leonie,

Thank you for your kind words! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Excellent Customer Service

Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies!

I’m excited to see they are changing their return policy as well, as bikinis can be tricky and fit every body type different. I was originally hesitant to order because I didn’t want to be stuck with something that didn’t fit.

30 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Abbie,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Absolutely stunning bikinis

Absolutely stunning bikinis! A bit on the pricier side but amazing quality and colors. I ordered a size large but needed to size up, they helped me with the exchange and what model to pick and size specifically for my measurements. Super nice and fast help!

4 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Thea,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

They sent me my exchange free of charge…

They sent me my exchange free of charge and let me keep the other item! Great company with amazing patterns!

3 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Lauren,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

10/10 kini, 10/10 customer service!!

Their customer service is so good. They responded so fast when I reached out regarding a size exchange, and were so kind and generous throughout the process. The bikini itself is so cute and feels durable. I'll be getting more for sure, and the way they were so prompt with responses made it all the better

2 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Maya,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Amazing Customer Service!

I had a great experience with Bright Swimwear. My original order didn’t work out for my body type, and their team was more than accommodating with an exchange. The customer service was incredibly kind and generous, and they made sure I was completely happy with my purchase. This was my first time ordering from Bright Swimwear, and not only is the product great, but the customer service is even better and they’ve made me a customer for life. Thanks Bright Swimwear!

2 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Bailey,

Thank you for taking the time to share your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Super fast delivery and a really beautiful bikini

I ordered a bikini from them, and it’s really beautiful. It was shipped immediately and arrived within just a few days. I ordered the bikini bottoms in the wrong size, and they sent a new one right away. I was allowed to keep the original bikini bottoms as well. Really great customer service.

3 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Emilie,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

OUTSTANDING helper (Adele)

Very kind, and understanding

2 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Carol,

We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Their customer service was amazing

Their customer service was amazing, answered every question I had in a very timely manner and made the exchange process very easy!

1 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Eva,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Love this brand

Love this brand, amazing quality suits and amazing customer service!

1 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Scarlett,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Amazing Bikini & Incredible Customer Service!

I absolutely loved the bikini!! The fit and quality are amazing! The medium I ordered was just a little too snug, but the team at Bright Swimwear made the exchange super quick easy and were incredibly helpful and nice! I can’t wait to wear my bikini this summer :) I will definitely be buying more!!

29 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Caitlin,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Great costumer service and response…

Great costumer service and response time!

29 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Phoebe,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Customer service review

Adele Sundin was very helpful with my ordering & returns process. She was very responsive and eager to help. I would definitely shop from Bright Swimwear again!

29 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Jaclynn,

We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Genuinely the most amazing company I…

Genuinely the most amazing company I have ordered from. I ordered one size too small on the bikinis and I was able to exchange it super easily! The swimsuits are so so cute too which is always a plus ;) I will definitely be ordering from them again!!

28 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Izzy,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 3 out of 5 stars

Very slow customer service

Unfortunately the bikini didn’t fit me but I was happy to send back to get credit. However the customer service is extremely slow and my window to process my return was small as I was going abroad. As mentioned on their website you need to contact them in order for their team to give you return instructions so you’re relying on a very unreactive company.

In the meantime I’ve received multiple sales emails from them. It all feels a little inconsiderate.

25 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sophie,

We're sorry to hear that you had this experience with us. Upon checking, we can see that we were able to provide you with store credit for your return, and as part of that process, we let you keep the piece/s as a complimentary gift from our company as well. If you have any further questions about your order, please just let us know via our email thread so we can assist you.

Elsa x

Rated 5 out of 5 stars

I was making a return because a bathing…

I was making a return because a bathing suit didn’t fit and they were very helpful and nice throughout the whole process

19 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Mallory,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 1 out of 5 stars

Very Dissatisfied

I ordered from BrightSwimwear after seeing ads on Pinterest and TikTok, which made me believe these were truly great bikinis. After my first order, I noticed they run way too small, a large should actually be a small. The material seems to be very cheap and worse than Shein, which was very disappointing after paying 70$ for a set. Customer service offered only in store credit, so after ordering yet another bikini (different style and size) the bottom was not true to size, so I wanted to return and exchange again. After emailing their company for the second time, I learned you can only free exchange one time which is very frustrating with the high pricing and long waiting for arrival. Overall, I will not be ordering from here again, looks can definitely be deceiving, you are better off with Shein bikinis since their material seems more durable.

20 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Leighton,

We're sorry to hear that you feel this way about your shopping experience with us. Kindly note that we do make our policies clear on our Returns Policy page and FAQ page. Our Returns Policy states that we are only able to offer one exchange per order. Once this exchange has been processed, no further exchanges, returns for store credit, or refunds will be allowed.

That said, upon checking, our team was able to resolve this with you on January 27. If you have any further questions about your order, please just let us know via our email thread so we can assist you.

Elsa x

Rated 5 out of 5 stars

Super friendly customer service

There was some trouble with the shipment as the order didn’t arrive. When I contacted the customer service, they answered super fast and always friendly. When they shipped again, the parcel arrived within a few days and the pieces fit perfectly. Also the colors are absolutely stunning so I love the products. Thanks :)

20 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sarah,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Exchange

I wanted to exchange my swimsuit for a bigger size, and they told me to keep it and pay it forward to a friend and sent me a bigger size for me. Such a nice act of kindness and really brightened my day❤️

19 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Quinn,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 1 out of 5 stars

Incorrect website description/poor customer service

I looked at size charts before placing order. The couple suits I received run so small that I can't wear even though the description under each style said "runs true to size". No one is helping me at Bright. I feel like I'm emailing with a bot, I'm trying to figure out how to deal with a live customer service agent.

15 January 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Natalie,

Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us.

Upon checking, we’re glad to see that the issue has already been resolved directly with you. If there’s anything else we can assist you with, please don’t hesitate to reach out - we’re always here to help!

Elsa x

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look