Brilliant Earth Reviews 1,486

TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 772 reviews, reviewers had a great experience with this company. Customers consistently praise the product for its beauty and the high quality of the items, with many expressing satisfaction with their purchases and the craftsmanship. The staff is frequently highlighted for being attentive, knowledgeable, and helpful, providing excellent guidance without pressure. People also appreciate the wide selection of products available. However, some customers experienced issues with the delivery service, noting unexpected delivery dates or long shipping times. A few other people also felt that the customer service was not always satisfactory, mentioning slow replies or a lack of communication regarding order status. Additionally, some reviewers were not happy with the durability of certain products, reporting issues like lost stones or rings scratching easily after a short period.

What people talk about most

Product

People report positive experiences with product, often praising the beautiful designs, quality craftsmanship,... See more

Staff

Reviewers highlight positive aspects of staff. Many customers praise the staff for being helpful,... See more

Quality

Clients share positive opinions on quality, with many praising the beauty and craftsmanship of their jewelry,... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers expressed significant... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reporting significant delays, missed promised... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Beautiful ring, absolutely love. No complaints about quality. Only little request would be to have better tracking of the order on the website or through email. I was just nervous having spent that... See more

Company replied

Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

Company replied

Rated 5 out of 5 stars

When I showed up for my appointment, I was greeted by Abiy and his manager Diana who personally guided me through each step of the selection process. Before I arrived, they had already set aside diamo... See more

Company replied

Rated 5 out of 5 stars

My daughter and I came to the Santa Monica, CA store and immediately as we enter the store we are greeted warmly and offered water, chocolate and cookies!! Of course I let my daughter dive into the ch... See more

Company replied


Company details

  1. Jewellery shop
  2. Diamond Dealer
  3. Jeweller
  4. Jewellery Designer
  5. Jewellery Engraver
  6. Wedding service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Kindness

Very helpful coming in not knowing much, staff is friendly, check ups were nice to stay in touch. Made it simple and got exactly what we were looking for

23 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're glad you found our staff friendly and helpful! It's great to know our check-ups kept you informed and that we simplified the process to meet your needs. Thanks for your feedback!

Rated 5 out of 5 stars

I really appreciated the amount of…

I really appreciated the amount of communication and the depth of knowledge from our sales associate, Kayla. She was incredible, patient with us, and was one of the reasons I decided they were a good fit. I also appreciated the selection of diamonds and their availability, making what I thought would be the hardest part about this purchase quote easy. The main gripe I had was with the selection of settings, however I ended finding one that my partner will hopefully love.

23 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're glad you enjoyed working with our sales associate and appreciated our diamond selection. We appreciate your feedback regarding the setting selection and are happy you found one you liked. Thanks for your review!

Rated 5 out of 5 stars

User friendly

Website easy to use

1 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're so glad to hear it, thank you for this feedback for our website!

Rated 5 out of 5 stars

Beautiful jewellery

Beautiful jewellery - not very expensive given the quality
Very imaginative and poetic
I love the Jane Goodall part
And the questions I asked were immediately, efficiently and kindly answered.

22 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that you appreciate the beautiful jewelry and imaginative designs. We're also glad that our team could answer your questions efficiently and kindly. Thanks for your positive feedback!

Rated 5 out of 5 stars

I absolutely love the necklace that I…

I absolutely love the necklace that I got and customer service was helpful when I had made a mistake when originally placing the order and it was resolved very quickly.

23 September 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy you love the necklace and that our customer service team resolved the order mistake quickly. We appreciate your positive feedback very much!

Rated 2 out of 5 stars

Never received promotional item

The promotional item(necklace) with order was never received, this is even after I contacted the company a second time and was assured that it was on the way.

21 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We apologize that the promotional item was not delivered with your purchase. We're happy to rectify this right away. Our team reached out to confirm your shipment and order information and we look forward to speaking with you soon.

Rated 5 out of 5 stars

I was able to navigate the website to…

I was able to navigate the website to build the ring of my dreams. I was updated on the status of the development of my ring consistently. Once my ring was shipped, I was notified and given a delivery date that was spot on. The overall experience from beginning to end was great.

21 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that you had such a great experience creating your dream ring! We're glad our website and updates met your needs and that the delivery was on time. Thank you for your positive feedback!

Rated 5 out of 5 stars

Elaina Brite made the experience very…

Elaina Brite made the experience very easy. Informative on the merchandise and with me living in a different state she explained how the shipping worked to make me comfortable.

21 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that the experience was easy for you. We appreciate your positive feedback regarding the information provided on the merchandise and shipping. Thank you!

Rated 5 out of 5 stars

amazing product

Fast, secure delivery and amazing bracelet. The packaging was great and it came so sparkly.

15 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that you received your sparkly bracelet quickly and securely! We appreciate your positive feedback regarding the packaging.

Rated 5 out of 5 stars

Problem solved and gorgeous results!

I was having a problem placing an order on line and your telephone associate helped me through the process. And did I mention how gorgeous the piece I ordered is and how lovely the bonus earrings I received are? Always a pleasure going business with your company, whether in store, on line or by phone.

20 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that our associate helped you place your order! It's wonderful that you find your piece gorgeous and love the bonus earrings. We appreciate you doing business with us!

Rated 5 out of 5 stars

I met with Chase and he was super…

I met with Chase and he was super helpful and patient. I had a good experience with him. I would refer friends specifically to meet with him.

20 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that you found our team member helpful and patient! We appreciate you sharing your positive experience and for recommending us to your friends.

Rated 5 out of 5 stars

Wonderful experience

Wonderful experience! The staff are SO friendly - and really great at finding solutions and options.

25 September 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're glad you enjoyed your experience! It's great to know our team's friendliness and problem-solving skills made your visit wonderful.

Rated 1 out of 5 stars

I am extremely disappointed with my…

I am extremely disappointed with my experience at this company. I worked with Jude at the Philadelphia showroom, where I carefully selected the ring setting I wanted. When my order arrived, it was not the same setting that was shown and agreed upon during my appointment.

When I raised the issue, Donnie, the manager, acknowledged the mistake and apologized, promising that I would receive a Friends & Family discount to make up for the error. I appreciated the accountability at first, but that quickly changed. Later, I was told that the discount would only apply to a future purchase, not the order they had already mishandled.

This is completely unacceptable. I was patient and understanding throughout the process, yet I was the one left disappointed and inconvenienced. The company made the mistake but failed to take full responsibility or honor their written promise.

21 September 2025
Unprompted review
Brilliant Earth logo

Reply from Brilliant Earth

Hi Aya, thank you for taking the time to speak with our team. We're glad we could connect with you, and please don't hesitate to reach out if you have any further questions or concerns.

Rated 5 out of 5 stars

The research and sales process was…

The research and sales process was excellent and there was no pressure, just good advice based on our desires. Connor was superb. I initially wasn't sure how much value he would have provided, but right from the start he listened to my wife's ideas and was able to quickly provide excellent choices. He came across as being well informed and able to deliver what we were looking for. Just the fact that my wife was able to decide on the style and cut of diamond with the setting is a testament of his abilities to listen and deliver options.

18 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're glad you enjoyed your experience. It's wonderful to hear that the advice provided met your desires and that you were pleased with the selection. We appreciate you taking the time to share your feedback.

Rated 5 out of 5 stars

Good quality

Good quality, reasonable price. Quick service. I purchased a Dvvs2 quality 1 carat diamond engagement ring. It is exactly as I expected- looks great, and about 40-50% of the cost of a mined diamond (mine is a lab diamond) from traditional jeweler. Same story with wedding bands for man and woman. I would buy from them again BUT I am NOT planning on getting married again for sure!

17 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that you found great quality and value in your engagement ring and wedding bands! It's wonderful to know our service met your expectations. Thank you for sharing your positive experience; we appreciate your feedback!

Rated 5 out of 5 stars

Nice customer support

Nice customer support, perfect delivery and very good quality

17 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that you had a great experience with our customer support, delivery, and quality. Thank you for your positive feedback!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look