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CHO Reviews 25,390

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 1,232 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of the products and appreciate the competitive pricing. Many consumers highlight the efficient delivery service and the overall positive experience with the company's service. People are also very satisfied with the smooth return and refund processes. However, some people were dissatisfied with delayed deliveries, even when paying for expedited shipping. A few other people also felt that the packaging was poor or that they received an incorrect size in the right box.

What people talk about most

Delivery service

Customers had positive experiences with delivery service. Many reviewers frequently praise the fast and swift... See more

Product

Customers consistently note positive experiences with product quality and value. Many reviewers praise the... See more

Price

Reviewers express satisfaction with the pricing, frequently highlighting competitive and reasonable prices... See more

Service

People report positive experiences with service. Customers consistently praise the efficiency and high... See more

Quality

Reviewers highlight positive aspects of quality. Many customers praise the high quality of products,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have used CHO on numerous occasions and have always found their service to be of the highest order. Quality products sold at a very competitive price and delivered on time.Well done again.

Rated 5 out of 5 stars

This was my first time purchasing from this UK company. I must say I was delighted to find a navy lacoste hoodie for my son's birthday at a very competitive price compared to paying full price from... See more

Rated 5 out of 5 stars

I’ve purchased quite a few things from Cho now cheapest Gant clothing out there I cant fault them kept me informed with delivery time A1 service

Rated 5 out of 5 stars

Excellent service throughout item as described well packed sent on time and we’ll informed of delivery and updates Highly recommended Thank you all


Company details

  1. #184 of 621 best companies in Clothing Shop
  2. #105 of 284 best companies in Fashion accessories shop
  3. #15 of 36 best companies in Outerwear Shop
  4. #11 of 27 best companies in T-shirt Shop
  5. #12 of 59 best companies in Underwear shop

About CHO

Written by the company

CHO Fashion & Lifestyle

Founded in 1999 as Country House Outdoor, CHO Fashion & Lifestyle has evolved from a country store in the English city of Carlisle to a global retailer supplying a wide range of clothing, footwear and accessories.

Our vast womenswear and menswear collections boast internationally recognised brands including Barbour, Barbour International, Hugo Boss, Gant, Belstaff, Parajumpers, Armani, Hunter, Tommy Hilfiger, Lacoste, Timberland, Paul Smith and Birkenstock.

We are committed to continuously improving our offering and expanding our selection of fashion and lifestyle brands. The most recent brands we have had the honour of working with are Aquascutum, Colorful Standard, and Ilse Jacobsen.

We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

There are regular updates showcasing our incredible range of fashion and lifestyle clothing, footwear, and accessories on socal media via our Facebook, Instagram, Pinterest, and Tiktok accounts.

People who choose to sign up to our newsletter emails can expect exclusive discount codes, early access to sales, and amazing updates about new brands and collaborations before any one else.

CHO Fashion and Lifestyle

Written by the company

We pride ourselves by treating all our customers exactly how we would like to be treat ourselves.
We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

Free UK Shipping on all orders over £75

Founded in 1999, We are a Family Run Business that you can trust - Read our Reviews!

We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

25K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 63% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

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Rated 5 out of 5 stars

Great service

Great service

27 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your review, we are happy to hear this!

Thank you,

The CHO Team

Rated 5 out of 5 stars

Excellent Service

Excellent Service, Excellent Items. Fully Recommended.

6 April 2026
Unprompted review
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time out of your day to leave a review, we are happy to hear about your experience shopping with us, we hope to hear from you again soon!

Thank you,

The CHO Team

Rated 5 out of 5 stars

Still haven't received my item!

After a little confusion around delivery, I would highly recommend this company after there promt response.

27 March 2026
CHO logo

Reply from CHO

Hi there,

Having a look at your tracking, Royal Mail attempted to deliver the parcel on the 1st April however were unsuccessful, the parcel is currently being held at your local Royal Mail branch and they are waiting for a redelivery request or collection of the item.

You can make your redelivery request via your tracking or if you are wishing to collect the item you can see which location the item is at on your tracking.

If you need us to provide you with your tracking number please contact our customer service team via email and we can send this over.

Thank you,

The CHO Team

Rated 5 out of 5 stars

Brilliant service 👏

Brilliant service 👏

26 February 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your kind review, we are so happy to hear this! :)

Thank you,

The CHO Team

Rated 5 out of 5 stars

Good price

Good price, good service. Spot on👍

26 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your review, we are very happy to hear this! :)

Thank you,

The CHO Team

Rated 1 out of 5 stars

ParcelI never received my order...as DpD…

I never received my order...as DpD never delivered my parcel...They driver said he handed the parcel me...no he did not...he could not even spell my name....Then did said it was delivered to a neighbour...no it was not i have good neighbours we take things in for each other all the time.

26 March 2026
CHO logo

Reply from CHO

Good Afternoon,

We are sorry that you have had an issue with DPD.

I can see that they are currently investigating the matter and I can see that we sent over an email earlier this week advising that they have sent out a legal document for you to sign and return to them to further the investigation and claim.

Please do ensure that you fill this out and return this to them so that the matter can be resolved.

Thank you,

The CHO Team

Rated 5 out of 5 stars

Good product

Good product, best price

25 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for leaving us a 5* review, we are very happy to hear of your positive experience shopping with us

Thank you,

The CHO Team

Rated 5 out of 5 stars

The service from start to finish was exceptional…

The service from start to finish was exceptional. Delivery was within a matter of days and although I had to return them, as purchased the wrong size, the returns system was faultless and within days I had received my refund. I subsequently ordered the correct size which again arrived after a couple of days. Will certainly use your company again.

13 March 2026
Rated 5 out of 5 stars

Cannot fault this company very quick…

Cannot fault this company very quick and efficient. Such a shame my item did not fit. However would highly recommend.

25 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time to leave a review, we are happy to hear of your positive experience with us, we are sorry that the item was not right for you on this occasion and we hope that next time you shop with us you find something more suitable!

Thank you,

The CHO Team

Rated 1 out of 5 stars

Was very unhappy with quality even…

Was very unhappy with quality even though I have had same coat x2. But from different company the Mac was so thin

25 March 2026
CHO logo

Reply from CHO

Hi there,

We are sorry to hear that you are unhappy with the item received on this occasion, you can of course return the item to us for a refund.

You can access a pre-paid return label here: https://www.royalmail.com/track-my-return/create/1260. Once generated, Royal Mail will send over an email with a QR code if you wish for them to print this for you and also a printable version should you wish to print it at home.

Thank you,

The CHO Team

Rated 5 out of 5 stars

Re posted after incorrect address…

Re posted after incorrect address without number had returned to sender 1st attempt
Responded quickly and professionally

24 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your review, we want to thank you for your kind words! We are so happy that the team were able to assist you with this :)

Thank you,

The CHO Team

Rated 5 out of 5 stars

Excellent service throughout a purchase

Very quick delivery, great customer service and grange range of products

23 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time to leave a review, we are so happy to hear your feedback! We hope to hear from you again soon :)

Thank you,

The CHO Team

Rated 5 out of 5 stars
CHO logo

Reply from CHO

Hi there,

We are so happy to hear your positive feedback of shopping with us and glad that you are happy with the item received, we hope to hear from you again soon!

Thank you,

The CHO Team

Rated 5 out of 5 stars

Great price

Great price , quick delivery

23 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time to leave a positive review, we are happy to hear your feedback!

Thank you,

The CHO Team

Rated 1 out of 5 stars

Wrong size sent twice - avoid the hassle

I ordered a pair of Birkenstocks in size 5.5. They arrived in a 5.5 box, but the sandals inside were actually a size 6. I assumed it was a one-off mistake, so I returned them and ordered another pair in 5.5. Unfortunately, the exact same thing happened again - correct box, wrong size inside. The returns process also wasn’t straightforward either time. Based on my experience, I’d be cautious ordering from here as it could end up being more hassle than it’s worth.

23 March 2026
CHO logo

Reply from CHO

Hi there,

We are sorry for this issue that occurred between ourselves and Decathlon for these orders. This is not the usual standard of service that we offer. Both ourselves and Decathlon got it wrong on this occasion and we deeply apologise for the error and inconvenience caused.

As a way of apology we have added a £20 credit to your CHO account, this will never expire should you choose to shop with us again to use it. We do hope that you take us up on this and will get to see that it is very rare for such issues to happen and have a great experience shopping with us again.

Thank you,

The CHO Team

Rated 5 out of 5 stars

Great products

Great products, great value and great delivery.
A really great company to deal with.

20 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your 5* review, we are so happy to hear this!

We do receive new stock daily so it's always worth checking out our new arrivals section :)

Thank you,

The CHO Team

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