Banner for Crumb

Crumb Reviews 

23,322
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 2,763 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for providing peace of mind and protection for their pets, highlighting its unique features and effectiveness. The user experience is consistently described as easy and straightforward, from setting up accounts and activating tags to navigating the website. Many also commend the service for its efficiency, quick replacements, and supportive team, making the overall process smooth and reassuring. However, some customers also noted significant dissatisfaction with unexpected subscription charges and unclear payment processes. Many customers expressed concerns regarding initial offers of "free" tags, followed by automatic debits for monthly subscriptions. Reviewers expressed frustration over hidden fees and the lack of transparency regarding ongoing costs.

What people talk about most

Product

Users describe positive interactions with the product, often expressing peace of mind regarding their pet's... See more

User experience

Customers consistently note positive experiences with user experience, finding the website and app easy to... See more

Subscription

People report negative experiences with subscription, often expressing frustration and feeling misled by... See more

Service

Consumers find service to be ambiguous, with many reporting that while tags are advertised as free, they are... See more

Payment

Reviewers mention negative feedback about payment, primarily due to unauthorized and unexpected charges for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Paid $4 USD for the tag. After I completed the activation I was surprised to receive a receipt for a $11 per month "Premium" subscription. I did kot realize I was subscribing. Premium has lots of add... See more

Company replied

Rated 4 out of 5 stars

Excellent idea that has now developed into a wonderful product that should remove any heart ache if your pet goes missing. The whole experience was seamless, from loading the app to updating the pr... See more

Company replied

Rated 4 out of 5 stars

Ordered the free tags with no issues. Set up crumb account easy enough. It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I t... See more

Company replied

Rated 4 out of 5 stars

Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.

Company replied


Company details

  1. Pet shop

Written by the company

Protect your pet with a custom-made aluminium smart tag with QR technology, giving them the best chance of being found.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

23k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 79% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(23,322)

2,601 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

It’s a scam don’t do it

It’s a scam don’t do it! I paid for shipping and never received my dog tag. Thankfully it’s was only $4.99 very disappointed how crumps is using our loved dogs to profit from love to our pets! Just don’t do it or look into it before you do 🤷🏻‍♀️

15 April 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Rose, thank you for your feedback and we have noted your comments. Can we kindly ask you to email our Support Team directly at: support@crumb.pet with your payment details so that we can locate your account and get a replacement tag sent out to you. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

Crumb has been excellent to work with!

Crumb has been so fast to issue replacement tags when we've lost them, and they are easy to work with. The previous tags get deactivated as soon as they are reported, so there's no security issue with someone finding it and claiming to have your animal or getting information they don't need about your pet or family.

5 July 2026
Unprompted review
Crumb logo

Reply from Crumb

So glad to hear you've had such a great experience! Fast replacements and security are super important to us. Thanks for the kind words!

Rated 5 out of 5 stars

Piece of mind

This is a great service if you love your dog, losing him/her will be less stressful if they wear the tag and can be found sooner, replacing the tag is easier than taking a picture of your dogs nose, I am so glad I subscribed to this service.

4 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for sharing your thoughts! That peace of mind is everything for pet owners, and we’re so glad you’re part of the Crumb family!

Rated 1 out of 5 stars

The ad advertises that it's free…

The ad advertises that it's free shipping but when you enter your info and go to check out there's a 4 dollar shipping fee that's a red flag for me

4 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Jonathan, thank you for your feedback and we have noted your comments. We did contact you back, to get some further details, but unfortunately didn't hear back from you. If you would kindly email our Customer Support Team at: support@crumb.pet one of the team can locate your details and assist you further. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

Only just set up the tag but the…

Only just set up the tag but the process so far has been great, tag arrived within a day or two and the concept of the tag is brilliant! Will put my mind at ease in case of any emergency situation occurring.

4 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the fantastic review! We're so glad to hear the setup went smoothly and that you love the concept. That peace of mind is everything!

Rated 1 out of 5 stars

Has the feel & set up of a scam site

Finished setting up the tag and they took £9.00 from my account which I wasn’t expecting as I thought you have an option to subscribe later. Went to cancel & they say type in a verification code to get access to the website in order to cancel. The verification code never arrives. Feels like a disingenuous site, deliberately unclear and difficult to get your money back. I’m fuming & will be trying to warn people about this scam. If they were genuine they would be clear at every step.

4 July 2026
Unprompted review
Rated 2 out of 5 stars

Great idea but not free

Great idea but not free. My tags arrived & I set up yesterday. I then received an automatic message from my bank that £12 had been deducted from my account, which wasn’t clear when setting the tags up. This is a monthly subscription fee apparently! I’ve now cancelled my subscription but feel scammed into this, as was not at all clear through the set up process that a fee would have been deducted or that they have stored my banking details!

3 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Pauline, thank you for your feedback and we have noted your comments. We have now sent you a Personal Note and from this note you can email us back directly if you do have any further questions. Any costs have also been refunded back to you. We sincerely apologise if your Crumb experience wasn't up to standard and we are here to assist you. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

It’s not free

Apps easy to use
Does not take long
It’s not free

3 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the 5-star review! Glad to hear you found the app easy to use. Just a heads up, we do offer a free Basic tier if you ever want to explore that option!

Rated 5 out of 5 stars

Great product

Easy to register and it came 24 hrs later. Very efficient service. Very happy

3 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the fantastic review! We're glad you found the registration easy and that you received your tag so quickly.

Rated 4 out of 5 stars

download the app first

Crumb has a lot of potential to be something great, however, after I purchased the original tag and got everything set up on the app is when I discovered That just because you purchase the tag and download the app doesn't mean that you're getting 100 percent of the benefits. If you want to be able to use all of benefits you have to pay a monthly subscription which really isn't that expensive however, it would have been nice to know all of that prior to purchasing the tag. I only say that because it would have been nice to have the option and truly know what I was getting right away instead of feeling like I got tricked into thinking I had just found the best backup for our dogs safety, only to be slapped in the face after receiving and getting everything set up on the to find out that there were so many other options but you had to pay a monthly fee in order to use them. Basically, All of the additional things that you have to pay for are things that I thought were included already with the original purchase otherwise, I probably would not have purchased the OR sent out about 1000 referrals for that matter prior to knowing what I was actually getting.

4 January 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for sharing your thoughts! We're sorry the subscription details weren't clearer upfront — we appreciate you flagging it. Your feedback helps us improve, and we hope you still find value in Crumb!

Rated 5 out of 5 stars

Easy to set up

Easy to set up. Very accommodating

2 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the awesome feedback! Easy setup is exactly what we aim for.

Rated 1 out of 5 stars

Trying to take money for the “free” month subscription

Found an offer for a free tag, seen this before so thought that it looked like a good idea. Got to the final delivery page and it said £3 postage, not free but was happy to pay it. It also mentioned that the monthly £9 fee was free for a month. Ok will try it out and make a decision later on.
Click on pay and luckily my prepayment card had £6 on it otherwise I would have had to pay £12!!! £3 postage plus paying for a “free” month upfront. That is NOT on.

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Activation

So easy too activate

2 July 2026
Unprompted review
Crumb logo

Reply from Crumb

So glad to hear it was easy to activate! Thanks for the 5-star review!

Rated 1 out of 5 stars

Took money without consent

Paid for the tag and when signing up, without any indication another £9 was automatically taken from my bank account for a subscription I did not agree to. They had stored my bank details and used them again without my consent… looking at other reviews this seems to be a regular complaint from quite a few people. I messaged and got an automated response emailed on Monday asking for a refund still no response. I shall calling my bank tomorrow to inform them of the activity .. deleting the app and account I don’t want anything to do with it now.

26 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Annabel, thank you for your feedback and we have noted your comments. Our Customer Support Team have been in contact with you and any costs refunded back. We sincerely apologise if your Crumb experience wasn't up to standard and if you do have any further questions please don't hesitate to contact us at: support@crumb.pet

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look