I bought a Blue John heart pendant years ago. I wanted to purchase a second. This was out of stock. Diana was able to access my records, liaise with the workshop and I collected today! Beautiful dark... See more
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Welcome to C W Sellors Jewellers. We are an independent family run jewellers, established in 1979. As one of the UK's premier jewellers we specialise in producing handmade fine diamond and British gemstone jewellery. Discover the most sought after luxury and branded jewellery and watches, shop in store and online with free UK delivery. With over 45 years of experience our dedicated team of highly trained watch specialists, are on hand to offer expert advice, working closely with our suppliers to offer you the finest selection of highly sought after fine jewellery and luxury watches.
King Street, DE6 1EA, Ashbourne, United Kingdom
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Replied to 84% of negative reviews
Typically replies within 2 weeks
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Lovely family business that I recommend. I wanted some unique jewelry for my wife and ordered a beautiful set at a reasonable cost. I am over the pond, and shipping was inexpensive and fast, without any issues. I look forward to making another purchase soon.. :)

Reply from C W Sellors Jewellers
I had a beautiful Eternity ring tailor made for my fiancee and the email updates and dates given for delivery were spot on.
Special thanks to Amanda for managing everything.
Thank you

Reply from C W Sellors Jewellers
Very poor. Item shown as in stock, wasn't. Told 8 weeks and have heard nothing even though I have phoned them... This is not a good company to deal with..
Now Jan 15th 2026 and still no sign of the of the item although I was offered an "upgrade"by a lady named Hope. What was offered however instead of the 18ct necklace I had ordered was a 9ct one. some upgrade !!!

Reply from C W Sellors Jewellers
I recently purchased two necklaces with charms from C.W. Sellors in the last couple weeks. Order #105407 is the issue. Yet, both items were beyond small, almost unnoticeable. Yet, I wanted something from Whitby, England was the hope as I love the area. I don't understand why one has a nice clean necklace and the other has a severely tarnished one.
The items are supposed to go back to New York for the holidays and I don't live near their stores. I saw one store in Whitby, which was why I placed the order.
Decent prices, fast service, but poor quality and merchandise is miniscule at best in terms of size - baby doll size jewelry.

Reply from C W Sellors Jewellers
The most helpful staff. I had a mixup with my order, confusion on my part, and I messaged them on WhatsApp and they were so patient and kind and walked me through the whole thing. They are truly wonderful and one of a kind. Seems like they truly care about their customers.

Reply from C W Sellors Jewellers
We have taken County Court action for recovery of unpaid debt for bronze models supplied to them.
Extreme caution advised if credit is being requested. Pro forma only.
I think it’s fairly rare to see so many one star reviews for a Jeweller. Most people have a positive experience buying jewellery. Having purchased an expensive gift from CW Sellors last year and the saga that followed when it was returned for resizing I would avoid at all costs. There are too many alternative, customer focused alternatives to subject yourself to the arrogant and at times positively rude service offered by this company.
CW Sellors are clearly not happy with this review and have asked for my order number. This would serve absolutely no purpose. They were given plenty of opportunity to resolve our complaint last year and chose to treat us with contempt. People don’t write one star reviews for nothing. This is a review based on genuine experience as I’m sure are all the other 1 star reviews.

Reply from C W Sellors Jewellers
We phoned Ellis and had a wonderful experience buying 2 watches. He was most helpful and friendly. He is highly recommended after a non callback from a female member at Bakewell store. Our watches have arrived and gift wrapped as well. Thank you Ellis.

Reply from C W Sellors Jewellers
Got an amazing deal on a platinum 2ct lab grown diamond ring. Delivery was a big longer than website suggested it might be but still came within about a week. I can’t stop looking at my ring - beautiful. Was so pleased I then ordered a platinum wedding band to match. Very happy with service and especially price.

Reply from C W Sellors Jewellers
I recently purchased a few pieces of jewellery online at CW Sellors, but the sizes weren’t quite right. I reached out to customer service and was assisted by Hope, who was absolutely fantastic. She helped me find suitable replacements and even secured great prices and discounts. Her support was prompt, friendly, and incredibly helpful.
I was so impressed by her exceptional service that I ended up buying more pieces directly through her. She offered a truly personalised experience that made the whole process enjoyable and stress-free. Hope went above and beyond a rare gem in customer service!

Reply from C W Sellors Jewellers
I had a positive experience purchasing Garmin straps. The discount was incredible and the quality was good - the straps turned out to be original. Delivery took place within the agreed time frame. Thank you.

Reply from C W Sellors Jewellers
Having purchased a Silver and Jet Bat ring…I needed it sized up.
Another ring was to be ordered but 3 days later i received my ring beautifully presented and sized by Michael.
Lovely work and great service from Sam and Cam.
I will be back shortly. Great service

Reply from C W Sellors Jewellers
I ordered a montblanc pen online and it was delivered the following day. The pen and box was packaged securely. It was a good experience ordering from them.

Reply from C W Sellors Jewellers
Avoid at all costs, after 4 months of a dispute I’ve resorted to citizens advice. This company take 0 responsibility for their wrong doings and need investigating.

Reply from C W Sellors Jewellers
Great experience and Caitlin the store sales lady in Chesterfield is absolutely fabulous. No pressure sales and always kind and friendly. A great asset to your company!

Reply from C W Sellors Jewellers
I am very happy and will use you again,when I can,(William hill permitting).

Reply from C W Sellors Jewellers
Be prepared to wait up to 14 business days for the business to issue a refund (as mentioned in prior responses from the business). I should have read all of the negative reviews prior to placing an order. You will notice the negative reviews far outnumber the positive reviews (I am personally highly suspect of all the positive reviews). The item was promptly returned during the return period. I have confirmation that the return was received by the business on January 3rd. IT took 18 days for my refund after Paypal decided my billing dispute in my favor. The numerous customer complaints should give any prospective customer good knowledge as to how this business operates.
Also, through this complaint method, there is not an option to offer a screenshot image from Paypal confirming that the billing dispute was resolved in my favor.
***Edit*** Online records search shows numerous customer complaints with trading standards. You will also notice numerous complaints in regards to inventory issues and availability.

Reply from C W Sellors Jewellers
Very helpful and friendly and knowledgeable

Reply from C W Sellors Jewellers
Fabulous staff and service every time we visit Bakewell
Always friendly and helpful with advice
Bought engagement and wedding rings from there and all sorts of watches and jewellery.
Look forward to many more years of great service
Mark & Lisa Redford

Reply from C W Sellors Jewellers
I wanted a specific piece of jewellery (spider brooch) and the assistant was so helpful in assisting me to choose one. Also reduced it for me, very happy with service

Reply from C W Sellors Jewellers
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