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Dance Direct Reviews 273

TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 103 reviews, reviewers had a great experience with this company. Customers are really happy with the products, often highlighting their good quality and accurate descriptions. Many people also praise the efficient delivery service and the ease of the ordering process, noting that items often arrive quickly and as expected. However, some customers also mentioned issues with sizing, finding items to be too small or not fitting as anticipated, even when following measurement guides. A few people experienced delays in receiving their orders or found that some products, like leotards, were not of the expected quality or were damaged upon arrival.

What people talk about most

Product

People report positive experiences with product quality and value. Many customers praise the good quality... See more

Delivery service

Reviewers mention positive feedback about delivery service. Many customers praise the speedy and efficient... See more

Order

Consumers generally express satisfaction with the ordering process. Many reviewers highlight the ease of... See more

Quality

Customers consistently note positive experiences with quality. Many reviewers praise the excellent quality of... See more

Service

Users describe positive interactions with service. Customers frequently praise the fast delivery, with items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Item never recieved. Two expensive ballerina outfits for my twins birthday. Item never recieved. Multiple emails asking for help. No help recieved. It was my daughters birthday presents, now I'm le... See more

Company replied

Rated 5 out of 5 stars

Amazing service. Product as described and easy to order in UK sizes even though they're usually in American sizes. I asked for it to be shipped asap as I had a proper Mum failure and forgot to orde... See more

Company replied

Rated 5 out of 5 stars

Not going to lie I was quite sceptical with all the bad reviews and saw this after I ordered, however in all fairness they delivered when they said they would, I even messaged only one day after dispa... See more

Company replied

Rated 5 out of 5 stars

I use Dance Direct alot and they always have fabulous service. The items arrive quickly, there's never an issue if I need to swap a size and if I have a query, the team reply personally and helpfully.... See more

Company replied


Company details

  1. #7 of 8 best companies in Dance Shop
  2. #2 of 2 best companies in Dance company

Written by the company

Dance Direct is proud to be the UK's largest dancewear retailer, with over 15,000 products ready to inspire every dancer. Your ultimate one-stop shop for all things dance, we offer an extensive range of dancewear and costumes for both the studio and the stage. Shop leading brands including Bloch, Capezio and Dansez, alongside our most trusted own brands, 1st Position and Revolution. We’re passionate about providing high-quality, affordable dancewear and costumes to the dance community. We take pride in helping dancers pursue their dreams with confidence — without worrying about the cost. Enjoy free UK delivery on orders over £50, plus free returns, so you can shop with complete confidence. We’re here to help you take the next step in your dance journey.


Contact info

4.2

Great

TrustScore 4 out of 5

273 reviews

5-star
4-star
3-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

Terrible

I should have looked here before I ordered! Sizes not correct, returned orders and have tracked them to see Dance Direct have received them. Emailed over a week ago to see where they are but haven’t heard back. Have chased. Won’t be ordering again

30 September 2025
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry you have had a bad experience with us. We offer a 28 day no quibble returns policy to allow customers time to try on their goods when they have been delivered and return them with a free Royal Mail returns label if they don't fit. The goods are then refunded. Returns are processed within 14 days of receipt and then it takes a few days for the bank to process the monies back on to your card.

Rated 1 out of 5 stars

I feel one star is even too generous…

I feel one star is even too generous quick to take money sent 5 emails no correspondence as to confirm the order or acknowledge it , still nothing next day delivery is non existent avoid dealing with them

28 September 2025
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry you have had a poor experience with us but I put your name Tootall in to our sytem and can find no emails matching your name and the last order placed with that name was in February. Please contact hello@dancedirect.com who will help resolve this issue.

Rated 3 out of 5 stars

Shipping is painfully slow despite…

Shipping is painfully slow despite being expensive. It takes a very long time to receive the items.

10 May 2025
Unprompted review
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Reply from Dance Direct

I am sorry for the delay in responding to your review, we have had technical issues which have now been resolved. If you are still having problems with delivery times please contact hello@dancedirect.com who will help you.

Rated 1 out of 5 stars

No delivery 24 days later and it's all…

No delivery 24 days later a d it's all blame the courier no courier takes this long no movement and no service Buy elsewhere shocking experience

31 March 2025
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry you have not received your order. Please contact Customer Services who will investigate this further.

Rated 5 out of 5 stars

Great experience

This company has been helpful as I needed a new dance bag. Great experience fast, easy shipping with dance direct. Tracking is available would definitely order again. I don’t normally write reviews but I had to because I loved this bag, would recommend!

19 March 2025
Unprompted review
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Reply from Dance Direct

Thank you for your review. It is good to hear your order arrived promptly and that you are happy with your purchase.

Rated 2 out of 5 stars

Spam Mail Post Purchase

So I purchased some shoes from Dance Direct. Where does it say in your T&Cs and Privacy document that this then allows you to spam my email address with every future offer you have?

I'd like you to direct myself and anyone else who reads this review to the appropriate section(s) of T&Cs. If you can't direct me then you have simply abused my personal data.

It's not for me to tell others how to run your business but you need to be carefully about spamming people. You can alienate people very fast.

Why do receive the spam when I never gave my consent?

Why do I have to waste my time clicking Unsubscribe?

Why from now on are all your emails sent directly to my spam folder and never read?

It takes energy to send emails. Why are wasting value resources?

Why are you wasting my time?

STOP DOING IT

5 March 2025
Unprompted review
Dance Direct logo

Reply from Dance Direct

In our terms and conditions it states
We may provide you with marketing information (via email) about our own products and services similar to those that you have purchased or enquired about (unless you tell us to stop). To stop receiving these you simply need to Unsubscribe using the link at the bottom of the email. If you are unable to do this just send an email to Dance Direct with your email address and we will remove it for you.

Rated 5 out of 5 stars

Brilliant experience

Brilliant experience. I was apprehensive about ordering tap shoes online as all the makes vary so much. I wanted the leather Bloch Sync Tap and Dance Direct were the cheapest online. I did a lot of research to see what Blochs sizing reputation was and nearly everyone said they are a small fitting size up half a size. So I did and they arrived in a couple of days and are perfect. Amazing sound and fit. I am experienced at tap dancing so know a good shoe and fit.
Thank you so much Dance Direct.

8 January 2025
Unprompted review
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Reply from Dance Direct

Thank you for the wonderful review. We are so happy to hear that you got exactly what you wanted and that you had a good experience with us.

Rated 1 out of 5 stars

Similar experience to others

Like others here I ordered some ballet shoes that were insanely small. Absolutely nowhere near the advertised size.

Returned them back to them via their “fast and easy” returns system. I tracked the return and it arrived back with them on the 12th December. I asked about progress on the 21st and was told they need 14 working days to process it. It’s now the 2nd January and still no refund.

Very poor experience overall

12 December 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry you are not happy with the time taken to refund your money. If you contact customer services they will be able to look into the cause of the delay.

Rated 1 out of 5 stars

I ordered my daughter a pair of Ballet…

I ordered my daughter a pair of Ballet Shoes, stated on their site as a 11 and a half...measuring 19.3 cm
However when they arrived they were so small so I presumed simply the wrong size had been printed on the shoe as these were coming up as the size of a size 9 1/2-10 so significantly smaller.

I contacted the company.. Only to be told I ordered the wrong size... So I then showed them the measurements and explained what they should be.. They then told me they would be contacting their product department..

Then received a reply saying
"
Thank your for your patience Gilli. I have spoke with the product department and the way they take measurements on this type of shoes it´s not with a tape measure. The special equipment that we issue inside of the shoe it´s correct. We advice you to order 1 or 2 sizes up depending on how tie the shoe was"

This makes no sense.. Why would you measure a size 11 1/2 etc..then stitch etc and make it smaller... And then sell as a 11 1/2 ....

I don't want to have to return and reorder etc I'll probably get the wrong size again I guess..

Ridiculous customer service, seemingly excuses for poor manufacturing.

21 October 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry that the shoes did not fit. The customer service team always try to help but the manufacturers all work to different sizing standards. We publish their sizing charts to try to help you get the correct size but are aware that this does not guarantee a perfect fit. I hope you have managed to find a pair that fits nicely.

Rated 1 out of 5 stars

Not happy at all

Not happy at all. Ordered jazz shoes for my daughter on next day delivery as she needed them for her class but they haven't arrived in the promised time frame and there is no delivery date now available on FedEx. I haven't had any update from dance direct and still awaiting response to my email. Disappointed and won't be using them again.
Please do not lie I have ordered from your website and finally got the order 4 days later. I did get express delivery refunded by you which I appreciate but doesn't change my disappointment as I needed my order for set date.

11 October 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

Looking at your review it appears you ordered from a different dance mail order company as I cannot find your name on our system. If you did order from Dance Direct please contact hello@dancedirect.com and someone will be able to help you

Rated 5 out of 5 stars

Always good quality clothes and shoes.

21 September 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

Thank you for the review. We are so pleased that you are happy with the quality of your goods. We always try to give the best value for money and pride ourselves on our product selection.

Rated 1 out of 5 stars

awful customer service

awful customer service. no response to emails just automated messages.

17 September 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

I have looked into this and can see that your request for a returns label was actioned on the 19th September. I hope everything is now sorted.

Rated 5 out of 5 stars

Amazing service

This company has amazing customer service. I had an issue with a garment which they resolved straight away with a replacement arriving less than 24 hours after I contacted them. Truly fabulous and would 100% recommend
Well done guys x

10 July 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

Thank you for your review. It is good to hear that you are happy with our service and I will pass your comments on to the team.

Rated 1 out of 5 stars

Beware of buying ballet shoes.

Beware of buying ballet shoes.
Completely the wrong sizes advertised.
I ordered a size 13 child.
The shoe was tiny and more like a 9-10.
Completely unwearable, emailed customer services and they wouldn’t help at all or offer an exchange.
If you’re going to buy ballet shoes get at least 4 sizes bigger than you would normally buy.
I will never be buying from this company again.

18 June 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry that the ballet shoes did not fit. The manufacturers all work to different sizing standards and we publish their sizing charts to try to help you get the correct size but are aware that this does not guarantee a perfect fit. We offer a 28 day no quibble returns policy to allow customers time to try on their goods when they have been delivered and return them with a free Royal Mail returns label if they don't fit. The goods are then refunded. Your return will be processed within 14 days.

Rated 1 out of 5 stars

6 days and still no response

This is my second review for the same issue. I do have a life lol!!! I just get extremely upset that these companies exist and do this to people. Having paid more than my item amount for 24hr delivery for something required for my daughters show last weekend, it never arrived! Its 6 days since i purchased. Paid an offensive amount for Fedex next day delivery and it simply never arrived. I have sent 7 emails on principle to the company and had no response. So what other choice than to let others know that this company really hasn't got a supportive customer care team at all, nor can you rely on the delivery. There literally is no one to contact!!!!!

Not actually sure if they exist at this rate.

28 May 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

Please see my previous reply to your first review. We do exist and someone from the team is working on trying to resolve the issue you have had.

Rated 5 out of 5 stars

Excellent Customer Service

Ordered a dress for my daughter, problem with size and this was quickly resolved via great communication from their customer service. Exchange processed and correct size received in a timeous fashion. Thank you!!

14 April 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

Thank you for the review. We are so pleased that we were able to resolve your sizing issue and that you are a happy customer. I hope your daughter enjoys wearing her dress.

Rated 5 out of 5 stars

Quick delivery and great quality!

I left a previous review and it was for another dance retailer apologies!

Received a lovely ballet dress and very quick delivery - great quality!

1 March 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

Dance Direct do not offer a Printing Service so this review is obviously meant to be directed at another company.

Rated 5 out of 5 stars

Couldn't have been more helpful

I made an error when ordering and as a result required quite some assistance from Dance Direct. The team were extremely generous in how they helped me to rectify the issue. I was so impressed with how quickly they resolved matters for me, going over and above what was needed. Really kind, thank you

22 March 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

Thank you for the wonderful review. We always do our best to help our customers and it is heartwarming that you have taken the time to rate our performance. Thank you, I will pass this on to the team.

Rated 5 out of 5 stars

We have ordered all Our dance wear and…



We have ordered all Our dance wear and costumes from Dance Direct throughout the many years . Not only is the delivery prompt, the materials of all costumes and shoes have been fantastic . We wouldn't order from anywhere else . Thank you Dance Direct x

6 February 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

Thank you for your review. It is good to hear your order arrived promptly and that you are happy with the quality of your purchase. We always try to give the best value for money and pride ourselves on our product selection.

Rated 5 out of 5 stars

Excellent service from Dance Direct

Excellent service from Dance Direct. Ordered dance trainers on Saturday. Received dispatch email on Monday. Trainers arrived Wednesday within the timeframe given. Trainers were correct brand, size and colour. They fit beautifully and are very comfortable

16 February 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

Thank you for your review. It is good to hear your order arrived promptly and that you are happy with your purchase.

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