DivideBuy Reviews 3,906

TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 178 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the application process straightforward and easy, often highlighting the quick decisions and approval times. People appreciate the interest-free payment plans and the flexibility they offer, making larger purchases more manageable. The website and personal account management are frequently praised for being well-designed and easy to navigate, contributing to a seamless user experience. However, some reviewers were not happy with slow response times from customer support and encountered issues with logging in or processing payments. A few other people also felt that credit rejections were given without clear reasons, leading to frustration and wasted effort.

What people talk about most

User experience

Consumers find the user experience to be positive, with many describing the application process as easy,... See more

Payment

People report positive experiences with payment, highlighting the ability to pay over several months... See more

Service

Users describe positive interactions with service, highlighting the ease and straightforwardness of the... See more

Response time

Reviewers mention ambiguous feedback about response time, with many customers praising the quick responses... See more

Website

Clients share positive opinions on the website, finding it easy to use, straightforward, and quick for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really good able to pay over 6 months for my purchase which has made it possible for me to afford the purchase and interest free great service so far looking forward to buying with them again Thanks... See more

Rated 5 out of 5 stars

Well, having Octopus Energy as my supplier for many years we thought it time to look into Solar Panels, this is backed by DivideBuy making it really easy to finance over a number of years. We wen... See more

Company replied

Rated 5 out of 5 stars

I spoke to Becky on their online chat system and she helped me log into my online account and update my expired card details and make a payment. She was super friendly and helpful, quick to respond an... See more

Company replied

Rated 5 out of 5 stars

I was faced with a very expensive veterinary bill not covered by insurance and was panicking about where to find the money. Usual lenders won’t give me a loan because I am too old. The decision was in... See more

Company replied


Company details

  1. Non-bank financial service

Written by the company

Established in 2014, DivideBuy is a UK based consumer retailer credit provider, offering interest free finance in a simple, straightforward way for retailers and consumers. Our customers can spread the cost of their purchases from 2 to 12 months with hundreds of shops to choose from. Monthly instalments are chosen by you to suit your budget, all interest free and with no hidden fees. Plus, with your online account, you can see the status of your orders, make early repayments, and manage your personal information, all without having to contact us. Now that's smart.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

4k reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Divide Divine!!

I was able to afford the 2 sofas I wanted due to the interest free instalments you granted me, thank you!!

11 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you, Sue.

We’re pleased you had a hassle-free experience setting up DivideBuy and were able to use our service to spread the cost of your purchase.

Best wishes,

The DivideBuy Team

Rated 5 out of 5 stars

Simple to apply once I got the email

Simple to apply once I got the email, very quick reply. absolutely straightforward.

10 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for your review, Morag.

We love it when customers find shopping with us so convenient, simple, and hassle-free.

We hope to see you again soon!

The DivideBuy Team

Rated 5 out of 5 stars

A great fast easy to use service and…

A great fast easy to use service and very quick response

8 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for your review, Andrew.

We love it when customers find shopping with us so convenient, simple and hassle-free.

We hope to see you again soon!
The DivideBuy Team

Rated 5 out of 5 stars

Very smooth easy to use

Very smooth easy to use

9 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you, Pat.

We love to hear when customers find shopping with us so easy!

We hope to see you again soon,
The DivideBuy Team

Rated 5 out of 5 stars

Easy!

So straight forward and easy to use.
There were no problems at all using this service.

5 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for your review.

We love it when customers find shopping with us so convenient, simple and hassle-free.

We hope to see you again soon!
The DivideBuy Team

Rated 5 out of 5 stars

Great service

Completing the application form was easy with a secure checkout. Customer service was helpful and friendly.

5 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for your review, Christine.

Providing excellent customer service is very important to us, so we’re delighted to hear you had such a positive experience with our team!

Best wishes,
The DivideBuy Team

Rated 5 out of 5 stars

Really good experience so far

Really good experience so far, very quick way of making large purchases, would recommend.

5 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you, Dean.

We’re pleased you had a hassle-free experience setting up DivideBuy and were able to use our service to spread the cost of your purchase.

Best wishes,
The DivideBuy Team

Rated 4 out of 5 stars

Zopa Loans

I would have put 5 stars but i did find it difficult it may be my age as i am 70.
But i gave in th past had Zopa loans and have found them to be the best

5 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for taking the time to leave a review, Michael.

We’re glad to hear you are pleased with your purchase. We value your feedback and we’ve passed it on to the team so that we can make continuous improvements.

All the best,
The DivideBuy Team

Rated 5 out of 5 stars

It was very easy to apply for credit…

It was very easy to apply for credit and was excepted very quickly.

3 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for your review.

We love to hear when customers find shopping with us so easy!

We hope to see you again soon,
The DivideBuy Team

Rated 5 out of 5 stars

Simple process

Simple process, quick decision. Good communication.

2 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for your review, Kim.

Communication is important to us, so we’re glad that you found our communication useful. We love it when customers find shopping with us so easy.

We hope to see you again soon!
The DivideBuy Team

Rated 5 out of 5 stars

hassle free and easy

hassle free and easy

2 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you, Fraz.

We love to hear when customers find shopping with us so easy!

We hope to see you again soon,
The DivideBuy Team

Rated 5 out of 5 stars

It’s quickly and easy it saved my…

It’s quickly and easy it saved my kittens life

2 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you, Linda.

We’re pleased you had a hassle-free experience setting up DivideBuy and were able to use our service to spread the cost of your purchase.

Best wishes,
The DivideBuy Team

Rated 5 out of 5 stars

well done.

divide buy is easy to go through and make the applying for your purchase amount over the 12 months.

2 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you, William.

We’re delighted you had such a positive experience shopping with DivideBuy!

Take care,
The DivideBuy Team

Rated 5 out of 5 stars

Very good fast profesional

1 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for your review, Everita.

We love it when customers find shopping with us so convenient, simple and hassle-free.

We hope to see you again soon!
The DivideBuy Team

Rated 5 out of 5 stars

Super easy process

Super easy process

1 June 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for your review.

We love to hear when customers find shopping with us so easy!

We hope to see you again soon,
The DivideBuy Team

Rated 1 out of 5 stars

Terrible company

Terrible company! Their initial ‘automated’ application process is a joke! I was refused a loan even though I have more than enough disposable income. I can only assume that it was because I don’t have a mortgage. That’s because I’ve paid it off!! My credit rating is well above average. Look at my age, look at the fact I’m an out-right home owner, you morons!

29 May 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for taking the time to leave us a review.

We're sorry to hear about your experience. We certainly want to assist with this. So that we can do so, please contact us on our live chat facility that is accessible on our website: https://dividebuy.co.uk/help/ or send our team an email to customerservice@dividebuy.co.uk and they will be happy to help.

We hope this helps. All the best,
The DivideBuy Team

Rated 5 out of 5 stars

Straight forward process

Straight forward process. Quick and easy to navigate

29 May 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you, Richard.

We love to hear when customers find shopping with us so easy!

We hope to see you again soon,
The DivideBuy Team

Rated 5 out of 5 stars

Very easy and quick transaction

We decided to use Divide to spread the cost of our new mattress as it was pretty expensive. Was easy to do, and gave different options that suited you on check out.

Also like the idea you have your own account to pay off early if needed and to keep track of payments.

Defo will be using again if the option was avaialble on checkouts on websites :)

29 May 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you for your review, Paul.

This is excellent to hear! We’re pleased to have been able to assist you in placing your order for your mattress using our services.

We hope to see you again soon,
The DivideBuy Team

Rated 5 out of 5 stars

Very quick and straightforward

Very quick and straightforward

29 May 2025
Unprompted review
DivideBuy logo

Reply from DivideBuy

Thank you, Colin.

We love to hear when customers find shopping with us so easy!

We hope to see you again soon,
The DivideBuy Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look