Emergency Assist Reviews 

28,649
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 2,598 reviews, reviewers had a great experience with this company. Customers frequently commend the excellent value for money, noting that prices are very reasonable for the level of cover provided. Many people appreciate the helpful and polite staff, describing interactions as positive and efficient. The service is often praised for being quick and easy to set up, with prompt assistance when needed. However, some customers also noted difficulties reaching customer service, experiencing long hold times or unanswered calls. A few other people also felt that the actual recovery service had limitations or was refused, sometimes leaving them stranded or incurring unexpected fees. Additionally, some reviewers mentioned that renewal prices were sometimes higher than quotes for new customers.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, with some customers praising quick, efficient, and helpful... See more

Price

Clients share positive opinions on price, often finding it very good and competitive compared to other... See more

Staff

Reviewers mention ambiguous feedback about staff, with many praising the helpfulness and efficiency of... See more

Subscription

Consumers find subscription experiences to be ambiguous, with some expressing satisfaction and ease in... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Value for money very good. Support helpline great. Actual pickup time a bit slow but understandable when I saw the difficulties in loading a Volvo in “Park” mode with no power!

Rated 5 out of 5 stars

Great company I use for breakdown cover. Prices are more than reasonable. Great customer service, reminded me about renewal. Then messaged again day before it ran out to say I would be without cov... See more

Rated 5 out of 5 stars

Since I started driving over 40 years ago, the first thing I done was make sure I had full breakdown cover, you only have to breakdown once on the motorway and the minimum you would pay is £150 whi... See more


Company details

  1. #32 of 38 best companies in Transportation service
  2. #6 of 7 best companies in Towing service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29k reviews

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4.1

All reviews

(28,649)

2,504 reviews in the last 12 months

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Rated 1 out of 5 stars

Impossible cancellation of auto renewal

Trying to stop my policy from automatically renewing is impossible. I received my quote for this year & it was much higher. And very vague as to what I was covered for. I rang the customer service number as the email advises, and went through all the options to the cancellation line. Was then put on hold for over an hour , nobody picked up. I tried this on three separate days and times. I tried transferring to a different option each time, with the same thing happening. Eventually I tried the renew my policy one and surprise surprise was answered right away. I was then, ( after excuses were made about how busy they were) given an email address and told to email them with my cancellation request. Funny they weren’t busy when taking your money. I emailed them and received an email back confirming cancellation of my policy. I have been with them for over four years and thankfully never had to call them out, which would obviously be a nightmare, I looked at other customer reviews and that is definitely the case, also hidden extra costs. Complete waste of money and time. Stick to the well known breakdown cover providers, that offer excellent service and are much cheaper to. Avoid this one and save yourself a lot of stress. I would have liked to reach out to the customer service team. But nobody would answer the phone, wasted enough of my time and energy on this. The email worked eventually,so hopefully my policy won’t automatically renew.

6 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're very concerned to read your review and would like to understand more. Please reach out to us directly at customer.care@emergencyassistltd.co.uk and our team will follow up with you as a priority. The Emergency Assist Team

Rated 5 out of 5 stars

All very straight forward the agent…

All very straight forward the agent was very helpful ....

9 July 2026
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Reply from Emergency Assist

Thank you for your review. We're really pleased things went well for you and we appreciate you sharing your experience. We hope to continue providing the same level of service. The Emergency Assist Team

Rated 5 out of 5 stars

very straight forward application for…

very straight forward application for breakdown cover.
competitive.
Had breakdown cover for another car in the previouse years.
Came straight away when had breakdown on several occasions

1 July 2026
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Reply from Emergency Assist

It's great to read such positive feedback - thank you! We're glad we could be there when you needed us and we appreciate you taking the time to let us know. The Emergency Assist Team

Rated 5 out of 5 stars

The recovery driver was quick

The recovery driver was quick, communicated really well and even offered to take me back home after dropping the car at the garage. I couldn't fault him. Five stars from me

1 July 2026
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Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars

Best quote and services on offer

Best quote and services on offer. Highly recommend

1 July 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a good one. Thank you for sharing your feedback - it means a great deal to our team. The Emergency Assist Team

Rated 1 out of 5 stars

Don't join give it a wide birth

Will defiantly not be re joining. after years of having them as my emergency assist, and hearing such positive things about them when people broke down, I have kept my membership going. then when I actually needed them in December of last year, what a total disappointment.
a few years ago my sister in law who was a member broke down miles from her house. she needed to get herself family and car back to her home, and a local garage she knew. Emergency assist went out their way to help, getting her a number of pick up vehicles on route to bring them all back, change vans and progress on journey till she arrived home.
when I broke down in December I was told someone would come out and take my car to the nearest garage, I knew no one or no garage, and then I had to make my own way home with an allowance I think of £40 from where ever the garage was to the nearest station. It was at night it was cold dark and I don't even know if the trains were still running, I was told if I started my car and tried to get home I could not call back and then get picked up from a new place.
I had no option but to give it a go and try, luckily I made it home and took to my local garage who do all the work on my car.
I cancelled my membership with emergency assist and would not recommend them to anyone. my daughter then had a very similar experience and has also now left.

8 September 2025
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave your review. We're sorry to hear your experience wasn't positive and we'd like to find out more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Easy Peasy.

So easy and simple . No hassle.

29 June 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We're really pleased things went well for you and we appreciate you sharing your experience. We hope to continue providing the same level of service. The Emergency Assist Team

Rated 1 out of 5 stars

Farce

Awful. Didn't need to renew my cover so contacted Emergency Assist as I received an email stating that my cover would auto renew. After 30 minutes waiting, was told that my cover would not auto renew as per my request online. Low and behold, I've been charged. Absolutely furious.

8 July 2026
Unprompted review
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Reply from Emergency Assist

Thank you for sharing your experience. We're sorry to hear things didn't go as they should and we'd like to find out more. Please get in touch at customer.care@emergencyassistltd.co.uk and we'll make sure this is looked into. The Emergency Assist Team

Rated 5 out of 5 stars

Great customer service

Great customer service. V helpful with online purchase q'y. Friendly too!

30 June 2026
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Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

Rated 1 out of 5 stars

Appalling Company totally refusing to…

Appalling Company totally refusing to answer my 5 emails sent 1 phone call unanswered. Even though they said to trust pilot if I emailed them again they would promptly look at my complaint. They have taken money from my bank without consulting me first. I did not sign up for an auto renewal, I never do. But they took my money out on 03/07/26 and informed me on 04/07/26 that they had done this, gave me no prior warning, as they should have done, now I have tried to contact them all these times to CANCEL they are totally ignoring me. I have contacted my bank who are investigating this company, I have even emailed the director of this company. This is no way to operate. They will no doubt reply to this for me to email them again to get it sorted, why don’t you answer all my previous emails you scammers.

4 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're very sorry to read this. Your feedback matters and we'd like to hear more about your experience. Please contact our team at customer.care@emergencyassistltd.co.uk and we'll ensure this is looked into. The Emergency Assist Team

Rated 5 out of 5 stars

speedy recovery

I had my disabled son with me and was a bit concerned how long it would take for a recovery lorry to be with us
I had a phone call from the driver about 10 minutes before he arrived
from the time I called you to the time he arrived was no more than 3 quarters of an hour
fantastic service thankyou

23 May 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 4 out of 5 stars

Great price, but only WITHOUT a discount code!

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became over £10 more expensive with the discount! I'm pretty sure there are laws against things like that! (ie: Consumer Protection from Unfair Trading Regulations).
Maybe it's just a messed up algorithm on your website, but it's unfair and illegal.

7 July 2026
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Reply from Emergency Assist

We're glad to hear your experience was a good one. Thank you for taking the time to share your feedback - it's really appreciated. If there's anything we can do to improve, please contact us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Helpful customer service

Helpful customer service who responded quickly and got issue resolved. Great price for breakdown cover too.

8 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for your kind review. We're pleased to hear things went smoothly and we appreciate you taking the time to share your experience with us. The Emergency Assist Team

Rated 5 out of 5 stars

Good price

I did first time and will check Ur service . when happen some thing

30 June 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

Rated 5 out of 5 stars

Great value

Great value
Hope I don’t need you 😁😁😁👍👍👍

6 July 2026
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Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars

It was a little tricky getting hold on…

It was a little tricky getting hold on someone but once we did we got given a time window of 2 hours and it needed up only being around 45 minutes. Everything moved so smoothly and my car got taken away to a garage.

18 June 2026
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Reply from Emergency Assist

It's wonderful to read your feedback - thank you for taking the time to share it. We're glad your experience was a positive one and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 2 out of 5 stars

No email response

The credit card linked to the breakdown cover expired and I received an email to say the renewal had not gone through. I changed the card details and paid the same day. The renewal was then due to start seven days after this payment. I emailed to ask if this could begin from the day that I paid, but received no reply. I am now worried about the level of service if I do breakdown.

2 July 2026
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Reply from Emergency Assist

We're concerned to read your review and would like to find out more. Please don't hesitate to contact us directly at customer.care@emergencyassistltd.co.uk and a member of our team will be in touch. The Emergency Assist Team

Rated 5 out of 5 stars

an excellent experience

Good customer service and an excellent website that was easy to use

29 June 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Cant fault.the service I received

Cant fault.the service I received

23 June 2026
Emergency Assist logo

Reply from Emergency Assist

It's great to hear such positive feedback. Thank you for taking the time to share your experience with us - we really do appreciate it. The Emergency Assist Team

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