Emma Bridgewater Reviews 

82,551
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 9,885 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the superb quality and value of the products, often highlighting the stunning pottery and unique designs. The ordering process is frequently described as easy and efficient, with many appreciating the prompt confirmation and clear website navigation. Reviewers also commend the excellent service, noting the quick and well-packaged delivery, even for international orders, ensuring items arrive safely and in perfect condition. However, some customers also noted issues with delivery, citing instances where packages were damaged in transit, delivered to incorrect locations, or not delivered at all. There were also concerns about the quality of some 'seconds' items, with a few reviewers receiving products that were unusable or not safe for food, despite previous positive experiences with such purchases.

What people talk about most

Product

People report positive experiences with product, consistently praising the high quality, unique designs, and... See more

Delivery service

Reviewers mention positive feedback about delivery service, with many customers praising the prompt and quick... See more

Quality

Consumers find quality to be consistently excellent, with many praising the high standard of products and... See more

Order

Clients share positive opinions on order, with many reviewers finding the ordering process easy and... See more

Service

Customers had positive experiences with service, often describing it as excellent and brilliant, from... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Lovely products as always but huge problems on delivery. You were all so helpful. Parcel luckily handed into post office 5 miles away and a person was in collecting newspaper who recognise name a... See more

Company replied

Rated 5 out of 5 stars

I just love collecting Emma Bridgewater Pottery for myself, family and friends. Especially love grabbing a bargain or two at end of season sales and putting them away for presents 🎁. Keep up the goo... See more

Company replied

Rated 5 out of 5 stars

As always products were superb quality and value for money. Extremely well packaged, which is a good job because box looked like Evri had played football with it! Thankfully pottery items inside survi... See more

Company replied

Rated 5 out of 5 stars

The products were in time and well packaged as usual and perfect gifts. The major gripe I have is the delivery instructions weren’t followed by the courier who threw the package on the floor outside t... See more

Company replied


Company details

  1. #9 of 11 best companies in Pottery manufacturer
  2. #12 of 17 best companies in Glassware Shop
  3. #156 of 234 best companies in Homewares Shop
  4. #94 of 139 best companies in Kitchen supply shop
  5. #5 of 7 best companies in Pottery shop

About Emma Bridgewater

Written by the company

Born in 1984, we remain true to our original spirit and inspiration: the necessity of getting the thought and design absolutely right. It starts as a deeply felt personal response to what we love in the world around us. We’ve expanded beyond pottery, fill your home with lots of lovely things visit store GIVE 20% OFF contact us

Emma Bridgewater

Written by the company

Get 10% Off when you sign up to our newsletter
Keep up to date with our latest news, offers and events by signing up for our regular email newsletters.
Free Shipping over £50
Spend £50 and your delivery will be completely free!
Collector's Club
Join our Collector's Club for early access to sale, special offers and more.

Fast and Free Shipping

Free Delivery over £50 spend!

Free Delivery over £50 spend!
No shipping costs on a £50 spend, and we'll have your order at your door within the week. Getting your Emma Bridgewater home ware personalised? It'll be with you within 2 weeks.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

83k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(82,551)

8,640 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

I just like the small mugs

I just like the small mugs; perfect size for coffee.

18 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Koko,

Thank you for taking the time to leave a review. We are delighted to learn that you are happy with your recent purchases!  

We do hope that you continue to enjoy shopping with us in the future.  

Kind Regards,  
Emma Bridgewater Team

Rated 5 out of 5 stars

Great mug.

Easy to buy online. Smooth path from choice to purchase.
Great product. Delightful sale price.
Excellent delivery process with good communication throughout. Well packaged. All good.

18 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Peter,

Thank you for taking the time to review our service. We are delighted to hear that you love your recent purchases! 

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

they arrived in a timely manner

they arrived in a timely manner, beautiful pieces

18 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Regina,

Thank you for your 5* review. We can’t ask for more than a happy customer.  

Kind Regards,
Emma Bridgewater Team

Rated 4 out of 5 stars

The products are wonderful

The products are wonderful, but when I registered as a 'collector' to buy a particular item I wasn't able to progress the purchase

18 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Jacqueline,

Thank you for taking the time to leave a review. We are delighted to learn that you are happy with your recent purchases!  

We do hope that you continue to enjoy shopping with us in the future.  

Kind Regards,  
Emma Bridgewater Team

Rated 5 out of 5 stars

Wonderful mugs

Wonderful mugs! Our family has had them for many years but keep adding

18 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Pat,

Thank you for taking the time to review our service. We are delighted to hear that you love your recent purchases! 

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

I was extremely happy with my…

I was extremely happy with my experience with Emma Bridgewater’s customer service member called Carl.One of my Diddy Squat mugs arrived broken. In no time Carl dispatched a replacement mug.

16 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Karen,

Thank you for taking the time to leave a review. We are delighted to learn that you are happy with your recent purchases!  

We do hope that you continue to enjoy shopping with us in the future.  

Kind Regards,  
Emma Bridgewater Team

Rated 5 out of 5 stars

Excellent …

Really easy and quick to order and really speedy delivery, the mugs I ordered were gifts and my daughter in law absolutely loved them. Thank you ☺️

18 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Alison,

Thank you for taking the time to leave a review. We are delighted to learn that you are a fan of our products, and we do hope that you continue to enjoy shopping with us!  

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

The blue seashell dinner plates are…

The blue seashell dinner plates are absolutely beautiful - quick delivery and very well packed. 5 stars all round

25 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Amanda,

Thank you for your 5* review. We can’t ask for more than a happy customer.  

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

Great product

Great product. Quick delivery and a great price too!

25 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Beverley,

Thank you for taking the time to review our service. We are delighted to hear that you love your recent purchases! 

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

Quick delivery

Quick delivery. Beautiful mugs.

25 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Jane,

Thank you for taking the time to leave a review. We are delighted to learn that you are happy with your recent purchases!  

We do hope that you continue to enjoy shopping with us in the future.  

Kind Regards,  
Emma Bridgewater Team

Rated 5 out of 5 stars

Easy website and quick delivery

Easy website and quick delivery

25 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon,

Thank you for taking the time to leave a review. We are delighted to learn that you are a fan of our products, and we do hope that you continue to enjoy shopping with us!  

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Mrs Smith,

Thank you for your wonderful review. Our customer experience is very important to us. 

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

Always love a sale treat

Always love a sale treat. I use my cheerful mugs daily and always enjoy to add a new few to my cupboard. Napkins useful and nice quality and a ‘Love’ tea towel for my gift drawer. Love Emma bridgewater products.

18 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Aprille,

Thank you for your lovely review. We do hope that you continue to enjoy shopping with us. 

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

I’m very happy with my Emma Bridgewater…

I’m very happy with my Emma Bridgewater purchases. Some items I bought were gifts that were really well received. The quality is excellent, the designs are lovely, and everything arrived in perfect condition. I’d definitely buy from them again.

23 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Rhian,

It's always wonderful to hear such great comments about the service and quality of our products we have to offer. Thank you for taking the time to get in touch. 

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

Quality products …

All good quality items x arrived safely packaged and quick delivery from ordering to arriving

18 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Caroline,

Thank you for taking the time to leave a review. We are delighted to learn that you are happy with your recent purchases!  

We do hope that you continue to enjoy shopping with us in the future.  

Kind Regards,  
Emma Bridgewater Team

Rated 1 out of 5 stars

The shipping process has been terrible

The shipping process has been terrible. I’ve ordered from EB for years and the last two orders have been a nightmare. The worst part is non existent customer service. I won’t be purchasing from this company again.

18 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Thank you for your review. Our customer experience is very important. I can see you contacted our CS team directly yesterday, We will look into this and reply ASAP.


Kind Regards

Emma Bridgewater Team

Rated 5 out of 5 stars

Arrived on time good quality well…

Arrived on time good quality well packaged

16 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Wendy,

Thank you for taking the time to review our service. We do hope that you continue to enjoy shopping with us.

Kind regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

Fast

Fast, no fuss replacement of an item damaged in transit.

24 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon,

Thank you for taking the time to review our service. We are delighted to hear that you love your recent purchases! 

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

Excellent service

Excellent service

25 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Colette,

Thank you for your 5* review. We can’t ask for more than a happy customer.  

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

Lovely product

Lovely product. Speedy delivery

17 June 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Sam,

Thank you for sharing your experience with us. We do hope that you continue to enjoy shopping with us.  

Kind Regards,
Emma Bridgewater Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look