FiftyUp Reviews 1,033

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and extensive knowledge, making interactions pleasant and informative. The customer service is frequently highlighted as exceptional, with many people appreciating the clear explanations and personalized approach. People also found the overall service to be excellent, noting the efficiency and ease of the process, often leading to quick approvals. Reviewers were particularly impressed with the affordable pricing and the smooth user experience. However, some customers also noted that they felt rushed or that agents were primarily focused on making a sale, and a few reviewers mentioned feeling pressured to commit to a purchase when they were only seeking a quote.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers highlighted the helpfulness and... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the helpfulness and... See more

User experience

Users describe positive interactions with the overall experience. Many customers found the process easy,... See more

Price

Clients share positive opinions on price. Many reviewers highlight the good pricing, great rates, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

When we called we did not have a long wait time which was really good. We found the salesperson was very helpful in answering all our questions and helped us choose the right policy to fit our needs... See more

Company replied

Rated 5 out of 5 stars

Hello 😄 The agent that called me was Sherry (Mahdiye). She was extremely patient, explained things clearly, knew the services Fiftyup offers and had a nice bedside manner. Often, agents are either un... See more

Company replied

Rated 5 out of 5 stars

My experience was made great by the person who reached out to me after I filled out the form online. She was very personable and I felt good to be talking to her. She was very knowledgable and for the... See more

Company replied

Rated 5 out of 5 stars

Daashiel was absolutely amazing. She was so helpful, so patient just amazing. I would highly recommend anyone getting insurance with her andherdefinitely dashile. As the person who does it over the p... See more

Company replied


Company details

  1. Life Insurance Agency
  2. Funeral Insurance Company
  3. Insurance company

About FiftyUp

Written by the company

At FiftyUp, we’re proud to support Canadians over 50 with life insurance and final expenses insurance, designed to reduce financial stress and help protect your legacy.

We understand that planning for the future isn’t always easy, but it’s important. That’s why our insurance solutions are simple, affordable, and tailored specifically for the over 50 community. Our policies are designed to help cover everyday living costs, unexpected medical bills, mortgage repayments and end-of-life costs such as funeral expenses, and other financial obligations, allowing your loved ones to focus on what matters most.

Our customers are supported by Canadian-based, licensed insurance advisors who provide clear and compassionate guidance throughout the process. With straightforward options and no unnecessary complexity, we make it easier for Canadians over 50 to understand their coverage and make confident decisions about their financial future.

All FiftyUp policies are backed by Teachers Life, a federally regulated Canadian insurer with over 85 years of experience protecting Canadian families. As part of Canada’s over 50 community, we’re committed to offering trusted insurance coverage with respect, transparency, and care.

Contact info

FiftyUp Life & Final Expenses Insurance

Simple life and final expenses insurance for Canadians over 50.

4.8

Excellent

TrustScore 5 out of 5

1K reviews

5-star
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Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

Good

Good. Review.

31 March 2026
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Reply from FiftyUp

Thanks for the positive review, Michael—we're glad you had a good experience!

Rated 5 out of 5 stars

Excellent customer service

Amber was very helpful and knowledgeable! A pleasure speaking with her! Will recommend this service!

31 March 2026
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Reply from FiftyUp

Hi Veronica! Thank you for taking the time to leave feedback for Amber. I'm glad to hear the service you were provided with was clear with a strong customer focus.

Rated 5 out of 5 stars

Thanks to Michael I got life insurance…

Thanks to Michael I got life insurance in less than an hour at a very reasonable cost. I’m over 50, a mom of 3 boys and busy as can be but Michael walked me through and answered all my questions.

31 March 2026
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Reply from FiftyUp

Hi Anthony and Cristina! Michael is very appreciative of the feedback you provided with. We strive to provide exceptional customer experiences, so it's always nice hearing this type of feedback from our customers - thank you! It means a lot to our hard-working team.

Rated 5 out of 5 stars

The employee understood the reluctance…

The employee understood the reluctance to divulge personal information over the phone and calmly and patiently answered the frequently repeated questions. A truly commendable professional attitude.

30 March 2026
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Reply from FiftyUp

Hi Michel! Thank you for the wonderful feedback on our employee's professional and patient approach. We truly value your recognition of their commendable attitude in handling sensitive inquiries. This helps us continue delivering top-notch customer care at FiftyUp Insurance!

Rated 1 out of 5 stars

Terrible

Terrible. I would not recommended this to no one

24 March 2026
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Reply from FiftyUp

Hi Prince! We're sorry to hear that. Your feedback is valuable to us, so please kindly contact us at 1844-339-9661, Monday to Friday between 9am to 6pm EST, if you would like to further discuss your concerns and we will try our best to assist!

Rated 5 out of 5 stars

Andrew was great at explaining

Andrew was great at explaining, taking his time to make sure I understood everything. Had a very good experience.

25 March 2026
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Reply from FiftyUp

Hi Lorraine! It's fantastic to hear that you are happy with our service. We always enjoy receiving positive feedback and we will let Andrew know.

Rated 5 out of 5 stars

Excellent customer service (even though I had to call a second time to get assistance)

At first I was disappointed because I never received a callback at the time I requested. But then after I called your 800 number a few hours later, the woman who helped me when I called back was excellent -- very efficient, professional, and courteous.

--- Update: Very impressed with my experience. I really love how this company did a simple follow-up with me after I bought my policy. And the booklet I received by mail is very handy to have all of the information in, to give to my beneficiary. I would definitely purchase another policy from Fifty Up.

25 March 2026
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Reply from FiftyUp

Hello Garth! Thank you for sharing your experience, and I’m sorry Miguel wasn’t able to return your call. We’re glad the team member you spoke with later was excellent, efficient, professional, and courteous. We appreciate the feedback and will make sure it’s shared with the team.

Rated 5 out of 5 stars

Matthew was exceptional to deal with

Matthew was exceptional to deal with. He found a plan that was perfect for my needs.

24 March 2026
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Reply from FiftyUp

We really appreciate you taking the time out to share your experience with us, Linda—and we agree, Matthew is truly a gem to have on our team!

Rated 5 out of 5 stars

I truly welcomed the information I…

I truly welcomed the information I received from the advisor that I spoke to. He is very considerate. I was also considering up in my Insurance level somewhat with 50 up Company. I’d like to increase 100,000 to 200,000 either call me back or I will call you guys. Thank you so much for your time.

24 March 2026
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Reply from FiftyUp

Thank you for the kind feedback, Mary-ann—we’re glad the advisor was considerate and that the information was helpful. We also note your request to increase your coverage from 100,000 to 200,000, and you can either call us back or let us know a convenient time for us to reach you.

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