When we called we did not have a long wait time which was really good. We found the salesperson was very helpful in answering all our questions and helped us choose the right policy to fit our needs... See more
Company replied
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Review summary
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Hello 😄 The agent that called me was Sherry (Mahdiye). She was extremely patient, explained things clearly, knew the services Fiftyup offers and had a nice bedside manner. Often, agents are either un... See more
Company replied
My experience was made great by the person who reached out to me after I filled out the form online. She was very personable and I felt good to be talking to her. She was very knowledgable and for the... See more
Company replied
Daashiel was absolutely amazing. She was so helpful, so patient just amazing. I would highly recommend anyone getting insurance with her andherdefinitely dashile. As the person who does it over the p... See more
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Company details
About FiftyUp
Written by the company
At FiftyUp, we’re proud to support Canadians over 50 with life insurance and final expenses insurance, designed to reduce financial stress and help protect your legacy.
We understand that planning for the future isn’t always easy, but it’s important. That’s why our insurance solutions are simple, affordable, and tailored specifically for the over 50 community. Our policies are designed to help cover everyday living costs, unexpected medical bills, mortgage repayments and end-of-life costs such as funeral expenses, and other financial obligations, allowing your loved ones to focus on what matters most.
Our customers are supported by Canadian-based, licensed insurance advisors who provide clear and compassionate guidance throughout the process. With straightforward options and no unnecessary complexity, we make it easier for Canadians over 50 to understand their coverage and make confident decisions about their financial future.
All FiftyUp policies are backed by Teachers Life, a federally regulated Canadian insurer with over 85 years of experience protecting Canadian families. As part of Canada’s over 50 community, we’re committed to offering trusted insurance coverage with respect, transparency, and care.
We understand that planning for the future isn’t always easy, but it’s important. That’s why our insurance solutions are simple, affordable, and tailored specifically for the over 50 community. Our policies are designed to help cover everyday living costs, unexpected medical bills, mortgage repayments and end-of-life costs such as funeral expenses, and other financial obligations, allowing your loved ones to focus on what matters most.
Our customers are supported by Canadian-based, licensed insurance advisors who provide clear and compassionate guidance throughout the process. With straightforward options and no unnecessary complexity, we make it easier for Canadians over 50 to understand their coverage and make confident decisions about their financial future.
All FiftyUp policies are backed by Teachers Life, a federally regulated Canadian insurer with over 85 years of experience protecting Canadian families. As part of Canada’s over 50 community, we’re committed to offering trusted insurance coverage with respect, transparency, and care.
Contact info
FiftyUp Life & Final Expenses Insurance
4.8
Excellent
1K reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
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Amber was very helpful and respectful
Amber was very helpful and respectful, she understood my needs.
6 April 2026
Reply from FiftyUp
Hi Mary! Thank you for taking the time to leave feedback for Amber. I'm glad to hear the service you were provided with was clear with a strong customer focus.
This is sketchy
This is sketchy. They intentionally do not allow you to get an anonymous quote online by answering a few simple questions online. They force you to leave your phone number so they can call you.
This is a sales technique to allow high pressure sales persons to connect with you and force a sale.
Everyone should ignore this company based on such a huge red flag. Totally sketchy.
4 April 2026
Unprompted review
Reply from FiftyUp
Hello Paul! Thank you for sharing your concerns. We understand that being asked for a phone number can feel uncomfortable, but it often helps a team provide a more accurate quote and resolve questions directly.
If you'd prefer, we can keep the conversation brief and focus only on the information needed.
9 out of 10
It is a very comfortable investment and they make u feel comfortable and very appreciated it's a pleasure doing business with fiftyup.
31 March 2026
Reply from FiftyUp
Thank you for the wonderful feedback, Elvis. We’re glad you felt comfortable, appreciated, and pleased to do business with FiftyUp.
Reply from FiftyUp
Thanks for the lovely feedback, Lise. We always enjoy receiving positive feedback.
GREAT SERVICE AND TEAM! THANKS!
Hello 😄 The agent that called me was Sherry (Mahdiye). She was extremely patient, explained things clearly, knew the services Fiftyup offers and had a nice bedside manner. Often, agents are either unable to answer your questions, or sometimes lack good people skills. I would highly recommend Fiftyup. Thank you!
30 March 2026
Reply from FiftyUp
Hi Gregory! Thank you for the wonderful feedback about Sherry (Mahdiye). We’re so glad she was patient, clear, and helpful throughout the call. We truly appreciate your recommendation of FiftyUp.
Reply from FiftyUp
It's fantastic to hear that you are happy with our service, Wendy!
The customer service and the information was in great detail.
The customer service and the information that was delivered to me in the phone call. Once I receive the package and read it thoroughly. I will be able to give you more feedback.
2 April 2026
Reply from FiftyUp
Hi Terry! Thank you for sharing your thoughts on our customer service and the information provided. We appreciate your patience as you review the package, and we're here for any further feedback or questions. Looking forward to hearing how everything works out for you!
Family Security
Your representative was very professional. She was clear and and polite, making sure I understood the questions. Spend the time explaining and repeating
each question.
29 March 2026
Reply from FiftyUp
Great news, June! We are delighted to receive positive feedback and very happy that we could offer you outstanding service.
I dont know to much about 50 up yet to…
I dont know to much about 50 up yet to really rate you yet Thank You Gordon Berry
30 March 2026
Reply from FiftyUp
Thank you, Gordon—we appreciate you giving us a chance and look forward to earning your rating over time!
The gentleman who assisted me was…
The gentleman who assisted me was through and had such an upbeat personality
He also stayed within my budget and didn't try to bully into a larger amount
1 April 2026
Reply from FiftyUp
Thank you for your kind words, Tracey—it’s wonderful to hear the gentleman was thorough, upbeat, and respectful of your budget. We’re glad he provided helpful service without pressuring you into more than you needed.
Everything was explained thoroughly
1 April 2026
Reply from FiftyUp
Thank you for your feedback, Kerwin—we’re glad everything was explained thoroughly.
Reply from FiftyUp
Hi Norma! We're delighted you found the conversation clear and comfortable! Your positive experience means everything to us.
Knowing I’m helping my kids now👍 the…
Knowing I’m helping my kids now👍 the service was great also👍
1 April 2026
Unprompted review
Reply from FiftyUp
Hi Terri! We're thrilled you're helping your kids now—that's what it's all about! 👍 Thank you for the great service feedback too. 👍
Very expensive for coverage my friend…
Very expensive for coverage my friend pays 25 a mouth going to look in to !!
31 March 2026
Reply from FiftyUp
Thank you for your feedback, Mark—we understand cost concerns and would be happy to review options to better match your budget like your friend's plan.
It was a very easy process
It was a very easy process. Matthew was amazing. Explained everything very well.
1 April 2026
Reply from FiftyUp
Thank you for your feedback, Mary—it’s wonderful to hear the process was very easy and that Matthew explained everything so well.
Reply from FiftyUp
Thank you for your review, Arthur! We are happy to know that you have enjoyed your experience with Amber!
very thorough customer service
31 March 2026
Reply from FiftyUp
Thank you for the positive feedback, Frank!
Sherry was a wonderful women to talk…
Sherry was a wonderful women to talk to. Sherry was very clear and set me up to start in April 28 2026... Very pleasant to speech too and was very helpful...
31 March 2026
Reply from FiftyUp
Hi Brenda! Thank you for the wonderful feedback on Sherry! We're thrilled she was clear, helpful, and pleasant in setting you up for April 28, 2026. Your kind words mean a lot to us at North Cover!
Reply from FiftyUp
Thank you for the fantastic feedback, Mary! We're delighted our agent was very informative, helpful, and thorough with all your questions.
Reply from FiftyUp
Thanks for the positive review, Michael—we're glad you had a good experience!
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