Maxamillian was very quick to reply and very helpful. My issue was resolved and for Maxamillian I would give five stars, however the review is for the total experience which was slightly frustrating a... See more
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Huboo is an eCommerce fulfilment partner using great people and smart technology to enable businesses to grow. We enable businesses to outsource the complications of fulfilment, effortlessly integrating with the world’s most popular sales channels and marketplaces. From our technology, to our warehouses, to our people, we help your business grow in the right way. Businesses grow with Huboo.
More Plus 3 Central Park, Hudson Avenue, Severn Beach, BS35 4EL, Bristol, United Kingdom
Replied to 100% of negative reviews
Typically takes over 1 month to reply
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Seriously, this company is a complete mess. The fact they wanted Trustpilot reviews before I even onboarded should have been a massive red flag, but like so many others, I got sucked in by their advertised low shipping costs—which didn’t stick around. Huboo has gone completely downhill, and my experience proves they’re just money-hungry and totally untrustworthy. I’ve had so many parcels go missing and been hit with random charges.
After finally having enough, I’m trying to get out, and out of nowhere, they slap me with a £106.48 account closing fee. No details, no breakdown of costs—just some vague excuse about needing to "complete the account closure" and "addressing any outstanding details related to your hub." Complete nonsense.
The worst part is, I don’t have any inventory with them anymore. There’s absolutely nothing left for them to be charging me for. So what am I actually paying for in this account closing fee?
Seeing other reviews, it’s obvious they’re losing clients at an increased rate, and now they’re desperately trying to milk people for extra cash as they leave. If you value your small business, do yourself a favour and avoid Huboo. They’re not worth the stress or the cost.
This is my third attempt to reach the support team via Trustpilot, as all direct communication has failed for months. Don’t be misled into thinking that responses or shared forms lead to any real actio - no one follows up. Save yourself the frustration; it’s all an illusion of customer care with no actual support
This is my first time writing a review on Trustpilot, but I hope it helps prevent others from doing business with Huboo.
They will overcharge you 100%. From the start, they "accidentally" entered the wrong weight in their system, making our parcels significantly more expensive while still shipping our parcels for the lower weight and keeping the difference to themselves.
Out of good faith and simply being busy, we didn’t scrutinize the invoices closely until the charges no longer made sense and we had to go through everything.
This happened multiple times. When we pointed it out, they admitted it was a mistake, which I could accept once but not multiple times.
After the first mistake I later noticed they continued overcharging in other areas and were raising the prices we agreed on. When I raised the issue again, they stated that, under their new policy, you only have one month to dispute an invoice and that the prices simply increased.
After reading other reviews from people experiencing the same issue and discovering, to my surprise, that the company was on the verge of bankruptcy it became clear that this was intentional, a desperate attempt to save the company at the expense of its own customers. Shameful.
Additionally, they use the absolute cheapest couriers, which led to many complaints from our customers. They claim to offer a service that switches between high quality couriers, but in reality, it's just Evri, and they charge you a premium for it.
Fortunately, we quit and retrieved our products. If you're considering using Huboo and think it might not be as bad as the reviews suggest, ask yourself: why take the risk?

Reply from Huboo Tech
I had an extremely disappointing experience with Huboo. As an e-commerce business owner, I relied on them for order fulfillment, but their service was far from professional or reliable.
First, their onboarding process was chaotic and disorganized. It took weeks to get my inventory set up, and communication was poor throughout. When I finally started using their services, I noticed frequent errors in order processing—wrong items were shipped, and orders were delayed without explanation and arrived damaged without them taking any responsibility.
Their customer support team was unhelpful and unresponsive. Every time I reached out to resolve an issue, I was met with excuses and delays.
To make matters worse, I was hit with unexpected fees that were never disclosed upfront.
Overall, Huboo’s lack of professionalism, poor communication, and constant mistakes have cost me time, money, and my reputation with customers. I strongly advise other business owners to look elsewhere for fulfillment services.

Reply from Huboo Tech
I've been with Huboo since June 2021. They will ask for a top notch google rating right after the onboarding process, why? Because they know they will get honest and poor feedback after one uses their services. When we were looking for a 3PL service, we were assured that they are and will be our long term partners with fixed and transparent pricing. We then increased our inventory trusting on them which turned out to be a nightmare for us. We felt trapped with so much inventory with them and incorrect information, poor customer services, billing faults, missing inventory, late deliveries and dissatisfied customers.
Unclear Pricing: I found their pricing very confusing, adding components of extra packaging resulting in higher shipping & packaging charges, making the costing more than the eventual sales price of products resulting in losses.
Consistent Price increases with Poor Services:
Over my tenure with them, there have been multiple price increases. However, in October 2024, they proposed a sudden price hike to £650 + VAT per month. Our business, once thriving, has experienced a sharp decline due to numerous errors by Huboo. Paying £650 would not have been an issue if they had not mishandled our products to the extent that we had to cease selling multiple items through them. While we strive to keep the business afloat, this sudden increase in price is highly demotivating. When we raised this issue, customer service suggested contacting an alternative 3PL service named HUSTL. Upon contacting HUSTL, I discovered they are not a fulfilment service but merely an app that connects multiple marketplaces. This incident highlights a significant lack of knowledge and training among the staff in handling sensitive queries that impact our business. THEY DONT CARE ABOUT THEIR CUSTOMERS.
Fake commitments with courier charges: They make every attempt to charge higher than committed. We confirmed the shipping price with them for a high selling product and included the same in our final price of the product. After 6 months we noticed loss on the product and guess what, they had doubled the shipping charge even after we confirmed the charge with them before deciding the final pricing of the product. When escalated to them, I had to send multiple requests to them to which they finally said our product weighed as a small parcel, BUT at the time of shipping the weight increased due to the extra packaging which was not even needed on the products as they came pre-packed. It was frustrating that even after checking charges with them I was charged double because no one at Huboo knew the importance of correct pricing. Eventually we had to stop selling and remove the stock because double shipping charges made the pricing uncompetitive and we could not bear the losses anymore.
You pay for their mistakes: I stored a high-value product with them for over a year. Recently, when I sent another unit of the same dimensions, they informed me that they could no longer keep the item as it exceeded their weight limits. They forced a charge of £100 per week to store these two units temporarily (Sounded like a ransom). I explained that I had previously stored the same dimension product with them for over a year, to which they responded that it was "probably" a mistake. I confronted them, stating that I should have been informed of any changes to their dimension rules, especially since the product was booked on the Huboo portal weeks before its delivery. They could have refused the delivery if it did not comply with their rules. They stated that their manager was unavailable on the day and that the previous product was kept by mistake. Given the value of the items, my priority was to remove the product from their facility as they clearly stated they held no responsibility for it. Throughout this ordeal, they charged me over £200, and additionally, because I raised a case with them, they imposed a late payment fee of £25.
This is only half of what I've gone through and would take hours to write about it all but a sincere request to everyone. YOU CANNOT GROW YOUR BUSINESS WITH HUBOO !!

Reply from Huboo Tech
Horrible. Incapable of running fulfillment services. Been for 3 years and nothing but problems, really. Non existing support. Employees with 0 accountability, which I guess is being taught and their culture from top down. A company that cannot deliver. What you read in the news? 100% correct.
Orders get stuck at customs due to lack of correctly providing customs invoices
Tracking of your orders? Sporadically
Customer service phone? In the last 6 months, NO ONE ever picked up the phone
Invoices wrong and when rasing credits, beg for months to have it refunded
We spend annually around 100k to this company, account manager?
Forget about it.
Help needed with Orders sent incorrectly? Forget about it.
Help needed so your orders dont get stuck?
Forget about it.
Proactively on issues?
Forget about it
Dashboard to configure your settings? Forget about it
Tracking information to your international customers? Forget about
They recently were taken over by another company and all pending credits "This belongs to the other company"
I was naive to believe thst over time things would get better after providing extensive and constructive feedback to their surveys. It was and is a s*** show. We are 'stuck' with this company as long as my inventory is with them unfortunately.

Reply from Huboo Tech
My experience with Huboo has been an absolute nightmare. For over two months (since November 2024), they have ignored my termination request, withheld my stock, and tried to charge me nearly £800 for services I did not agree to. If you’re a small business, stay far away—their mismanagement and unethical practices will cost you time, money, and endless frustration.
Major Issues:
1.Refusal to Honor Termination & Deliberate Delays – I officially requested to end my contract on November 28, 2024. Instead of processing it, they kept charging me weekly storage fees and delayed the offboarding process for no valid reason.
2. Excuses & Misinformation – They later claimed I had not completed their “offboarding form” (a basic Google Form, no less), but I was never given a copy for my records. Even if that were true, I had already submitted a full stock withdrawal request before November 28, meaning they had no excuse to keep my stock.
3. Multiple Emails & Calls, No Accountability – I exchanged over 20 emails with their finance team and Huboo Suport to fix their own billing mistakes, which finally got resolved by December 18, 2024. My stock should have been released by December 28 at the latest. Instead, nothing happened.
4. Incompetent Customer Support – In January, I had to reopen the case myself, only to receive a call from a representative who had no idea about my situation and started explaining their process as if I was a new customer. When I insisted they review my case, they suddenly claimed my offboarding would not be processed until February 14, 2025—nearly three months after my termination request!
Excessive & Unjustified Charges – My stock is worth only £150, yet they tried to charge me nearly £800 for continuous storage & fulfilment !!!!!! fees after my termination request was submitted more than 2 months ago!!!
Huboo is completely unprofessional, disorganized, and unethical. They hold stock hostage, overcharge, and drag out offboarding processes for months. Judging by other recent reviews, this isn’t an isolated case—it’s a pattern.
If you’re a business looking for a reliable fulfillment partner, Huboo is NOT it. Avoid them at all costs.
PS: I was asked multiple times during the ONboarding process to leave a review for Huboo on Trustpilot, even before I had started working with them. It is not normal to ask for a review before providing any service, but now the time has come for my honest feedback – and here it is.
Update: As of February 7, instead of resolving the invoicing issue, the number of invoices has multiplied. The lack of internal coordination is causing further frustration rather than a solution.
UPDATE: As of 20/02: After Haboo continued to request the invoices, I sent a few more emails to the credit control team and customer support. I didn’t receive any response for the next one or two days, so I decided to call them. After waiting for more than half an hour, I finally managed to speak with Susane (I hope I’m spelling her name correctly. Thank you so much, Susane!)
I briefly explained the situation and the issues I was facing. She promised to look into it and speak with her colleague Donovan, who was actually handling my case.
Within two days, I received a credit note for almost all the invoices, except for the offboarding invoice. Of course, I had no issue paying that right away. On the same day, I made the payment, and shortly after, I received an email confirming that my stock was ready for collection from their warehouse. The next day, Royal Mail was already there to pick up the remaining stock.
After all the wasted time and frustration on both sides, the case was finally resolved. I truly hope that Haboo’s new owner will streamline these processes so that small businesses partnering with them in the future won’t have to face such issues.
We received technical support from Maximillian Johnson and he was a great help. Extremely fast replies, clear information and screenshots provided. The issue was solved quickly and efficiently.

Reply from Huboo Tech
Working with Huboo Netherlands is really a nightmare. We have been working with them for almost two years sadly, and in those two years WHEN you need help or want to speak to the customer service everything goes wrong. They rarely pick up their phone and sometimes leave it ring for a whole week and then say “the one person who works there was on leave” then you would think they would just turn the phone off instead of letting people call for hours with no answer. They lose packages, they misplace orders, send out incomplete orders and blame it on eachother. The employees don’t even listen to their own manager, which tells you enough. We had to shut off our whole website for a week because we were afraid it might damage our business as Huboo is so bad. Please anyone reading this do NOT go to Huboo Netherlands.

Reply from Huboo Tech
Since they've been bought out it's been a nightmare. Parcels gone missing, support tickets gone unanswered and they have been completely unable to help me with the new EU GPSR regulations despite me having to chase them for over a month to get any info on how they can handle this to support businesses selling to the EU. A shame, since up until the company changed hands they were great. Now it seems to be complete chaos.

Reply from Huboo Tech
Avoid Huboo if you are a small business. Were quite disappointing in their early days with overcharges, incorrect parcel sizes being applied, but most of those issues were resolved (while it required a lot of manual work to check for mistakes for each order). It seems that most Huboo credits were also not automatically applied to the invoices (but that's if you are not on Direct Debit I would assume, so check your situation).
One star is for recently introduced minimum monthly fee of 600 GBP/EUR, only received one email with a short notice. Once you request to leave Huboo, they will additionally charge you over 600 EUR offboarding fees even though most of the inventory was cleared before that and charges were already paid for shipping most of that inventory to Amazon FBA. So 600 EUR extra for clicking few buttons and deleting your account, please :) Avoid.

Reply from Huboo Tech
Currently, Huboo has returned the package to me and is trying to resolve the issue. I will keep you posted if they manage to resolve it completely.
Something is seriously wrong. Until a month ago, things were running okay—not perfect, but manageable. Now, orders are sitting for weeks without being shipped, and when they finally go out, Huboo is using unauthorized carriers we never approved. On top of that, we’re being overcharged by 50% on these shipments.
Our customers are suffering, we’re forced to issue refunds, and these unexpected costs are straining our business—this is completely unacceptable. Huboo, we need an urgent resolution. Please contact me immediately to set up a meeting with a manager. This issue must be addressed now. If resolved, we will update this review accordingly.
Contact Dopamineo Inc

Reply from Huboo Tech
Was good when using it. Decided to leave due to it not being cost effective anymore. Terrible offboarding process. unable to ship my stock to me despite being a fulfilment company? saying i have to drive to bristol to collect which is hours away. not helpful and threatening email saying if i don’t collect the stock in 1 weeks time that they reserve the right to sell my stock and take the profits from it. absolute cowboys

Reply from Huboo Tech
After being with Huboo for a couple of years with mixed service levels, they have just increased our fees by up to 30% without my agreement and are refusing to reverse this. They have even put in an email to me "I do understand if you decide to leave Huboo, in order to do this please raise a case and you will need to give us 30 days notice to offboard." - quite simply the worst customer service.
Having now read all of the negative reviews on here which seem to be coming in thick and fast, I can now see that this company entered administration a few weeks back which entirely explains the ridiculous and forced fee increases as they clearly need to raise revenue and cash. Even with supposedly new owners, it is quite clear that price increases are going to be inevitable to turn around this failing and loss making company.
Please avoid using this company - it'll quite literally cost you if you don't.

Reply from Huboo Tech
Where to begin. This company has a supreme arrogance like no other. A terrible service in the run up to Christmas and then we get an email on Christmas Eve to say they have been “acquired”. No apology or explanation for courier issues, just brush it under the carpet - all is fine. The truth is, they have not been acquired. This business has gone into administration - look it up on companies house. Further, a quick google of Huboo today reveals a BBC article where the they officially responded to somebody they owe £200k to by saying that matters before 23rd December are “not a matter for the new senior team”. So, in effect if they have lost your stock or owe you money - you are screwed. The arrogance to wipe the slate clean and pretend everything is going to be great whilst also saying that everything before Christmas is not their concern or priority. I also looked up huboo on LinkedIn. One of the new owners was aggressively arguing with somebody that posted about the administration telling him to “lawyer up”. I think it’s best to avoid this company at all costs.

Reply from Huboo Tech
feel I need to put people onto whats really going down with Huboo. Running a drinks brand and my team reporting to me all sorts. Honestly, what a nightmare this has turned out to be.
Started with them years back (biggest L ever). Everything seemed decent at first but... it went south real quick.
Fast forward to 2025 xmas season.our busiest time and they absolutely fumbled it. Left our customers hanging and we've taken the slack big time.
The cheek of these lot though. lightning quick to chase for money that they've overcharged massively on, as well as loads of hidden charges they sneak in ....but need help with something? Ghost mode activated. Half the team we used to deal with have dipped since they went into administration, which says it all really.
Got inside info from our old account manager. management's been pushing staff to drop fake 5-star reviews to save face. Even hitting up their "favourite clients" begging for good reviews. Bit desperate init!
Did some homework after (we should've done this from the start) turns out they burned through 40m in 2022. Mad thing is, anyone can check this on companies house! Now they're chatting about new ownership like everything's calm.
Real talk. I'm just trying to run my business and got properly mugged off. If you're thinking about using them, trust me, it's not worth the hassle.
When a company's losing p's like that, you know it's peak.
Dont make the same mistake we did. Do your research before letting these lot handle your business. Absolute shambles.
The service has got slower which now makes sense since they’ve gone into administration given half the team we worked with no longer work there.
Slower responses apart from when they want money from you , invoices constantly incorrect, they had the cheek to charge me £136 for a small parcel to Germany.
This company has gone downhill - they were never great but now gone from bad to terrible.

Reply from Huboo Tech
My business been with Huboo for a couple of years. We thought that they truly were a technology enabled business, but when we dug deeper we realised that there are a lot of human processes and lack of innovation/automation, which leads to errors and I'm also assuming it's why they have to increase their costs so much. We will be taking our business elsewhere now. Oh, and as for their recent replies with a positive spin saying Huboo has been "bought". That's not exactly true - the company Huboo Technologies Ltd IS in administration, and a new company likely be setup to wipe the slate clean and break a load of contracts, debts in the process. I just can't trust them anymore.

Reply from Huboo Tech
This company is great with luring you in, they have a sleek website, and the onboarding process with Maribel was great.
But that's all they are good at. Here is what you can expect afterwards:
- They will take over a week to ship your orders on a regular basis, calling or opening a ticket will not matter. You cannot promise your customers anything regarding delivery time.
- They will take at least 2 weeks and sometimes up to 4 weeks to register your stock, making planning a nightmare.
- They are impossible to reach by phone, you can easily wait in a queue for an hour, and receive no information on how many people are waiting before you.
- They take ages to respond to cases, their system to report issues. Answers are often dismissive and unhelpful.
- They once charged me almost 200 euro for a single delivery, and only corrected it when I manually checked the invoices and pointed it out
- They nearly doubled the minimum monthly fee out of nowhere, and called it "a small adjustment" in a quick email. The service did not improve whatsoever as a result.
They are not open to criticism, take no steps to improve, and do not make you feel heard or valued as a customer. Avoid at all costs. Huboo will be cost you financially as well as physically and mentally due to the stress and frustration.
Note that Huboo ask all customers to leave a 5* review after the onboarding process (which is quick and friendly and lovely).
After that, customer service is non existent. Prices constantly increasing. And now to top it off, they’ve gone into administration.
I’d advise anyone to seek other 3PL companies - once you’re onboarded - it all goes down hill.

Reply from Huboo Tech
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