IOLLA Reviews 2,010

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality of the products, particularly the glasses and lenses, which are often highlighted for their stylish designs and durability. Many people appreciate the inclusive and transparent pricing, finding the costs very reasonable, especially given the high prescription options and added benefits like lens thinning at no extra charge. The staff are frequently commended for being friendly, helpful, knowledgeable, and providing excellent, non-pressured service. However, some customers experienced minor issues, such as a limited initial range of frames or a wait to speak with staff. A few people also reported needing multiple adjustments for their glasses or experiencing blurred vision with varifocals, though these issues were often resolved by the company.

What people talk about most

Product

Users describe positive interactions with the product, highlighting the great selection of stylish frames and... See more

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise the team for being... See more

Service

Reviewers highlight positive aspects of service, consistently praising the excellent pre-sales and post-sales... See more

Quality

Reviewers consistently mention positive feedback about quality. Customers praise the exceptional quality of... See more

Price

Consumers find price to be positive, often highlighting the exceptional quality of prescription glasses at a... See more

Based on these reviews

Rated 5 out of 5 stars

Stopped by the St James Quarter store in Edinburgh as was passing by. Laura was an absolute star and helped me organise the fitting and ordering of my first pair of specs. Wanted to pay by Kla... See more

Company replied

Rated 5 out of 5 stars

Loved the fact that when I entered the store staff approached me to acknowledge I was there then left me to browse, no hassle/sales chat. Amazing selection to choose from and crystal clear pricing sys... See more

Company replied

Rated 5 out of 5 stars

My glasses arrived a little later than expected but when I did receive them I was absolutely delighted and well worth the wait. The 'try on' feature was great and really helped me decide which/what t... See more

Company replied

Rated 5 out of 5 stars

Range of frames was at first a little bit limited for my personal preference but soon found a pair I liked. Staff were super helpful and once I'd made the decision to order the process was really ea... See more

Company replied


Company details

  1. #5 of 43 best companies in Glasses store
  2. #5 of 50 best companies in Sunglasses shop

Written by the company

IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Contact info


4.9

Excellent

TrustScore 5 out of 5

2K reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Pleased with my purchase

The staff were friendly and helpful and there was a good range of styles to choose from. The ones I chose are comfortable and I'm very pleased with them. The time taken for them to be ready once ordered was as advised at the time of ordering.

18 February 2026
Unprompted review
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Reply from IOLLA

Hey, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Jo shop manager

Bruntsfield shop manager Jo, very helpful and spent time discussing if frames suited.
The only criticism I would have is no eye test available in store, this may cause a problem getting a prescription from a rival optician.

9 March 2026
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Reply from IOLLA

Hey Irene, thanks so much for your lovely review! We’re delighted to hear that Jo took the time to help you find the right frames, we’ll be sure to pass on your kind words 😊

We appreciate your feedback about eye tests. As an eye-wear retailer, we don’t currently offer eye examinations, but you’re always welcome to bring in a prescription from any optician and we’ll be happy to help you choose the perfect frames.

We hope to see you again soon!

Rated 5 out of 5 stars

Fantastic selection, service and price.

The selection of products was excellent and the sales agent was extremely helpful with suggestions and advice. Made the process really easy

4 March 2026
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Reply from IOLLA

Hey Barrie, thanks for this review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Fantastic service with a smile

Fantastic service with a smile. Very professional but also takes the time to be polite and friendly. Highly recommend

9 March 2026
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Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Philip! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Super friendly/knowledgable staff

Super friendly staff who were a great help in choosing new glasses that really suit my face.

9 March 2026
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Reply from IOLLA

Hey Alison, thanks for this review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Lovely staff who are extremely…

Lovely staff who are extremely knowledgeable & helpful

9 March 2026
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Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Marie! Thanks for taking the time to write us this review. We hope to see you again soon.

Rated 5 out of 5 stars

Great frames

Great frames , super prices and lovely staff

9 March 2026
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Reply from IOLLA

Hey Wendi, thanks for taking the time to leave us this review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Very friendly and efficient staff.

Very friendly and efficient staff.
Decent prices.

7 March 2026
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Reply from IOLLA

Wow, this is so fantastic to hear Ronnie! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Reading glasses

Myself and my husband we use iolla long time for now and satisfaction of Scottish company is the key that’s why we used them

8 March 2026
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Reply from IOLLA

Hey Paulina, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Refreshing

Iolla always are attentive when I go into the store and not overwhelmingly so. I had freedom to browse and try on glasses without being aggressively sold any products. This is my second pair and the experience from browsing to collecting was great. The staff are always so friendly and helpful.

23 January 2026
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Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Heather! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

very impressed with the range and…

very impressed with the range and service

4 March 2026
Unprompted review
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Reply from IOLLA

Hey, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Scottish firm, friendly staff

Polite staff, honest feedback about frames, Scottish firm

6 March 2026
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Reply from IOLLA

Hey, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

so stylish and reasonably priced

so stylish and reasonably priced. Love that you have a shop where you can try on

3 March 2026
IOLLA logo

Reply from IOLLA

Hey Alison, thanks for taking the time to leave us this review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Great experience

The experience within the shop, and then with the customer service line when I needed a delivery re-directed were both personable and professional. The value of the product is brilliant, and I am pleased they are a UK based company.

5 March 2026
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Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Laura! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Relaxed In-Store Experience

The experience in store was relaxed and casual which I really appreciate and prefer. I was able to try on multiple frames until I found the best fit for me, and then the assistant was very helpful in further guidance and customising measures. Will definitely buy from them again.

28 February 2026
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Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Andrew! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Amazing selection of glasses and incredible customer service!

Always love the selection and shopping experience at iolla - I used to get my glasses from Specsavers but discovered the quality of the glasses, customer service and frame choice at iolla are far better - I was converted a few years ago and I haven't looked back!! Jodie at the St James store is absolutely wonderful, its always a joy to see her and she's helped me out so many times now!

15 March 2026
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Reply from IOLLA

Thanks for taking the time to write us this lovely review. We’re delighted to hear you had a great IOLLA experience Charlotte! I’ll be sure to pass your kind words onto our Jodie, I know she’ll be delighted. We hope to see you again soon.

Rated 5 out of 5 stars

Iolla is fast and efficient

Iolla is fast and efficient. I wanted new lenses put in old Iolla frames and this was no problem. They were posted out within one week

3 March 2026
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Reply from IOLLA

Hey Trudy, thanks for taking the time to leave us this review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Amazing experience from start to…

Amazing experience from start to finish. Excellent service and communication.

13 February 2026
Unprompted review
IOLLA logo

Reply from IOLLA

Hey Nathan, thanks for this review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Amazing service and very helpful and…

Amazing service and very helpful and friendly staff. Would 100% recommend.

3 March 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Ross! Thanks for taking the time to write us this review. We hope to see you again soon.

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