IQOS UKReviews 

9,438
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 970 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. The customer service is frequently highlighted as exceptional, with many people appreciating the personalized and understanding approach to resolving issues quickly and efficiently. Reviewers are particularly impressed with the quick response times and the smooth user experience, often noting that agents go above and beyond to ensure satisfaction. However, some customers also noted issues with product functionality, such as devices not working effectively after a short period or magnets failing. There were also mentions of problems with orders, including missing packages, incorrect items being sent, and unexpected delays in delivery, leading to frustration and a lack of communication regarding resolutions. A few other people felt that customer service could be inconsistent, with some experiencing unhelpful responses or being overcharged.

What people talk about most

Staff

People report positive experiences with staff, frequently highlighting their helpfulness, politeness, and... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and efficient agents who... See more

Product

Consumers find product experiences to be ambiguous, with many praising the devices and products as great,... See more

Service

Reviewers highlight positive aspects of service, with many customers expressing satisfaction with the help... See more

Order

Customers consistently note ambiguous experiences with order, with some reporting missing orders, unexpected... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Friendly and helpful advisors on the helpline, it's frustrating that my package (with devices for recycling) went missing in the post so I won't get the credit for it, but that isn't their fault �... See more

Company replied

Rated 4 out of 5 stars

The customer service operator Saad was very helpful and understood what the issues were. It was great that everything Saad asked was straight to the point to resolve the query as quickly as possible... See more

Company replied

Rated 5 out of 5 stars

Iqos are great company and have great deals on smokeless products. Their customer services team are the best, and they often contact to see how you are getting on with the products and offer any suppo... See more

Rated 5 out of 5 stars

'Customer Care' may often be a disappointment but when you meet BILAL, the word 'CARE' takes another meaning. You can feel Bilal's heart when he speaks to a customer. He handles every situation with a... See more

Company replied


Company details

  1. Electronic cigarette store
  2. Tobacco shop

About IQOS UK

Written by the company

Welcome to IQOS! If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Our heat-not burn products combine an electronic device IQOS, with specially designed tobacco sticks called HEETS and TEREA. IQOS also heats tobacco-free sticks called LEVIA. IQOS and heat-not-burnsticks are not risk-free. HEETS ,TEREA and LEVIA contain nicotine, which are addictive. For adult use only.

Try IQOS ILUMA ONE for £5. Use our ILUMA ONE heated tobacco device for 14 days before deciding to buy.

TRY IQOS


Welcome to VEEV One! If you are an adult vaper looking for a new vape that offers a range of flavours, VEEV One is here for you. VEEV One is an affordable, user-friendly pod-based vape device. We offer 2000 puffs* in our starter kit for only £9.99, as well as a range of 12 different pods flavours to choose from. VEEV One Pods contain nicotine, which are addictive. For adult use only.

*Up to 1000 puffs on a single pod based on a 1 second puff duration. May vary depending on individual usage patterns.

BUY VEEV ONE


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 96% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(9,438)

948 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I am really dissapointed

I am really dissapointed , have the promo 70£ off if you refer a friend , i have done it they sent a code that does not work.
i have to consider to go back vapeing i spend moore then 100£ monthly for what to not get a disscount? and the costumer service is soo bad hard to get in touch.

5 July 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 1 out of 5 stars

Never received

Order terea for my iqos , never received. Courier sent picture of pack left on a door that was not mine. Impossibke to speak with iqos customer service by chat or call, same with courier. Never again.

1 July 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Vasco, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Very quickly and helpful conversation

Very quickly and helpful conversation, I’ve had an phone call today with Bilal and he was so excited to help me I can say, an very kind and polite person that sorted my issues in less then 10 minutes… I would recommend anyone to call them if needed 🙏🏻🙏🏻

4 July 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service from Daisy

I had a follow up call from IQOS after registration of my new unit. They were seeing how I was getting on with using it and if I had any questions. The operator on the phone was Daisy, she was really helpful and gave some great advice. It was good to talk to a real person and not an AI for a change! At the end of the conversation she offered me a great deal on a selection of cartridges, £10 for 3 packs. Bargain! Very happy with the service.

1 July 2026
Unprompted review
Rated 1 out of 5 stars

It is the second time now that i have…

It is the second time now that i have had an order go missing, the first time they gave me my money back, This time it has been over a week with little to no communication, i have had to chase them many times and keep getting the same response that they are waiting for the delivery company to respond. It is not my fault the parcel is lost/stolen, they are refusing to give me my money back and i had the same situation on a call, went through it all and they cut off/hung up on me!! Have waited over a week for a refund!!

3 July 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Vicky, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Jasmine was extremely helpful

Jasmine was extremely helpful. And I appreciated the advice and the product that's she's arranged to send to me as I had a major problem with them. What a helpful company you are!!!. Many thanks. I've now created my account and will order from you in the future.

3 July 2026
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with IQOS…

I am extremely disappointed with IQOS and what I consider to be misleading promotional advertising.

I referred a friend because I was promised a £50 voucher. I then received an email clearly stating that to redeem the voucher, I simply needed to spend £51. However, when I tried to use it, the voucher didn't work.

I contacted customer service, only to be told that I actually needed to spend £100, at which point I would receive a £70 discount. That is completely different from what was stated in the email I received.

How is it fair to advertise one set of terms and then expect customers to meet entirely different conditions when they try to redeem the offer? It feels misleading and dishonest.

I have the email as proof of what I was told, and I expect companies to honour the offers they advertise rather than changing the terms afterwards. This experience has left me feeling frustrated and misled, and I would think twice before recommending IQOS to anyone else.

2 July 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Mr Jake, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

BILAL was solve my

BILAL was solve my
Problem very fast today, he was kind, he was lessen my problems and he solve it, thank you for the support!

2 July 2026
Unprompted review
Rated 3 out of 5 stars

Website a total failure, customer service agent amazing!

First of all their website it's total garbage. It's like they paid somebody a fiver and a pint and they got their website. I had a problem with the order due to how chaotic that website is and when I try to fix it using their AI built in that thing was as useless as reading glasses to blind people but I end up calling and spoke with this Bilal and he was more than amazing. Was able to sort everything out in a matter of minutes. He did not waste my time it was direct and professional. Could not praise him more. So if you want to use them pay attention to their website because it is horrendous

1 July 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Valentin, thank you so much for sharing your experience and for the positive feedback. It makes us very happy that
you have sorted out a convenient solution for you with Bilal.
We do strive in continuously improving our products and services in order to offer the best IQOS experience to our customers. We are always here to help, therefore, do not hesitate in getting back in touch with us if needed.

Marion, IQOS Team

Rated 1 out of 5 stars

I think you need to try any different…

I think you need to try any different courier! I have ordered a next day delivery paying over £130 and the courier has lost the parcel(dpd) however it will take you 3 days to investigate? It took me 1 call! So I order another delivery pay another £65 plus extra for a next day delivery and the tracking says it will be delayed by 24 hours(DHL this time). Your customer service isn't very helpful to the customer but very adverse in your company complaints and investigations process which means this must happen quite often.. In short, I'm nearly £200 down, no delivery and not even an apology from your team.
I must need to give up using Iqos it must be a sign. Please get me refunded in full and I think I'll quit

1 July 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Reuben, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

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