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Review summary

Created with AI, based on recent reviews

Evaluating 473 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the user experience, finding the streaming experience tedious due to frequent, long, and repetitive ad breaks that often freeze or buffer. Customers also report significant issues with the app and website, including constant crashing, freezing, and problems with basic functionalities like fast-forwarding, rewinding, or resuming where they left off. The service itself is often described as poor, with many finding it unreliable and frustrating to use. People frequently mention that the marketing is misleading, as even paid subscriptions don't eliminate all interruptions, replacing ads with trailers for other content.

What people talk about most

User experience

People report negative experiences with user experience. Many reviewers describe the app as frustrating and... See more

Application

Users describe negative interactions with the app, frequently reporting issues such as freezing, crashing,... See more

Website

Clients share negative opinions on the website. Many reviewers describe the platform as awful, citing issues... See more

Marketing

Customers had negative experiences with marketing. Reviewers consistently express frustration with the... See more

Service

Reviewers highlight negative aspects of service, consistently expressing disappointment. Many describe the... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Don’t know about the paid version but the free version is absolutely unwatchable. It’s like being back in the days before video recorders when you had to sit through every over-long and tedious ad bre... See more

Rated 1 out of 5 stars

A tedious streaming experience. I use it for live channels but not all TVs apps have the live option. Those that do just show endless runs and reruns of the same programmes with the same adverts for o... See more

Rated 1 out of 5 stars

Dreadful organisation. I cancelled my subscription. Six weeks later, out of shear desperation because there is so little on any streaming channel I tried to resubscribe online, but the itvx app... See more


Company details


Contact info

1.1

Bad

TrustScore 1 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

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Rated 1 out of 5 stars

Disappointing understates how bad!!

It’s a real mixed feeling. The shows and content are good but the actual usability and in app experience are truly awful. Terrible controls ie ffwd etc which is clunky and feels like something from 15 years ago. The ads are incessant and of poor quality and repeated even more than watching actual ITV.

It’s disappointing because with little investment and innovation this has the back catalog to be a competitor for iPlayer but it’s not in the same league and gives a negative perspective to ITV in general

15 March 2026
Unprompted review
Rated 1 out of 5 stars

I would give zero stars if I could

I would give zero stars if I could. Its horrendous. You play episodes then if you pause them, when you come back its reverted to the start of the episode. So you try and fast forward, it takes you back to the home page 🤷🏼‍♀️ I was in a circle of this for 10 minutes, it took me over an hour to watch a 40 minute episode. The app is so poor, especially in comparison to every other one out there. It needs soooo much work

13 March 2026
Unprompted review
Rated 1 out of 5 stars

The Affair not showing all series

Bring The Affair to ITVX but only put on 3 series!! How annoying. Have to wait until later in the year for series 4 and then wait until 2027 for series 5. Really disappointing. Whole point of putting box sets on is so you can watch all the series one after another until the end. Get your act together ITVX!!!

13 March 2026
Unprompted review
Rated 1 out of 5 stars

Half a star

Half a star, shocking, can never continue where you left off because it takes you back to the beginning & then takes 10-15 minutes to forward to where you was when it froze

12 March 2026
Unprompted review
Rated 1 out of 5 stars

The adverts are every 5 or so minutes…

The adverts are every 5 or so minutes and last for 5 minutes doubling the show time. The quality of the streaming is shocking I'd say the worst streaming service out there and £5.99 a month just to go ad free is extortionate for a below average streaming service.

12 March 2026
Unprompted review
Rated 1 out of 5 stars

Dreadful ITVX

It has completely lost my "Continue watching" section so I don't know where I'm up to.

Support is useless, there is no dialog, instead one has to full in a form (OVER and OVER) giving irrelivant information... Eg. for a missing feature ("Continue watching" section missing ) it wants network speed data.

It really is truely appaling software.

2 March 2026
Unprompted review
Rated 1 out of 5 stars

Adverts and money.

When watching a series it keeps taking you back to the first episode just to make you watch the adverts again

11 March 2026
Unprompted review
Rated 1 out of 5 stars

Unreliable

Unreliable. Streaming fails far far too frequently requiring a retry often more than once.
Sometimes steaming has to be restarted from the beginning.
The worst streaming app there is.

10 March 2026
Unprompted review
Rated 1 out of 5 stars

Insufferable

What a waste of money. I catch up on old episodes of series I watched years ago, I exit the app and the next day your ‘continue watching’ is non existent so you’ve lost everything and what series/episode you where on. I also pay for PREMIUM and I can’t even rewind or fast forward without it chucking me out of the app and then I have to find the episode all over again as there’s no continue option. I don’t have sky it’s unaffordable, I have a fire stick and use all the apps this one mainly and it’s an absolute nightmare. Absolutely ruins evenings when we sit down after work to watch something. Infuriating app.

10 March 2026
Unprompted review
Rated 3 out of 5 stars

Promoting sexual child abuse!!!

I've usually enjoyed X, but I've just watched a series called the Stolen Girl. Towards the very end she says how her father sexually abused her! That is Not entertainment! And, Should come with a warning, before you bother to begin to watch so many episodes.
Don't promote or normalise illegal behaviour. This behaviour promotes serious mental health issues as normal!!! What's your motive here ITVx???

10 March 2026
Unprompted review
Rated 1 out of 5 stars

ITV - I TREMBLE VERILY

I COULD RATE HIGH OR LOW
A LOT TO LIKE AND DISLIKE
THIS SUMMER NO LIVE TOUR DE FRANCE - FOR ME
PINING FOR MY FRENCH LOVE
SO 1 STAR

ITV IS MAINSTREAM
NEED NOT MINORITY INTEREST
CATERS FOR THE MAJORITY
OFTEN BLAND

AN 84 YEAR OLD
CANCER TEST SUBJECT
DISABLED
STROKE SURVIVOR
REBEL LEFT LONG TIME AGO
ROSE TINTED SPECS - MY PRESCRIPTION
GRITTY EYES - TANKS
FAMINE - PESTILENCE - NO THANKS

COZY IS MY DRINK
MIDSOMER - I'LL HAVE A DOUBLE - EVERY DAY
POIROT
MARPLE
DODDS AND MCDONALD (SIC)
ROSEMARY AND THYME
HEARTBEAT

COZY WAS A SMILING MAN - TOLD TO LEAVE
OUT-DATED - HE SURE WAS
FUNNY NOT WANTED
A HILL TOO HIGH TO CLIMB

BLAND SAFE - HELLO

MIND YOUR LANGUAGE - I AM
FUNNY NOT WANTED
BLAND SAFE - HELLO

MR BLAND - YOU ARE THE RIGHT IMAGE
GAME SHOWS/REALITY BORES
ADVERTISERS LOVE YOU - MONEY MONEY

SPORT ON ITV HAS DECLINED - SPORT IS MONEY OBSESSED
THE PIPER LEADS IT TO STRANGE LOCATIONS
REMEMBER WORLD OF SPORT ? - THE WORLD
HAS TAKEN IT AWAY FROM ITV - LARGELY

JEWELS REMAIN - BUT HOW LONG
NOTICE THE ADVERTS - 6 NATIONS

THERE IS A FAMOUS AUS CRICKET CHANNEL
AD FREE DURING PLAY
ITV CAN'T EVEN WAIT TO HALF-TIME
GREEDY BOYS

VIEWERS DROPPED - TDF COVERAGE
SO ITV SAID GOODBYE
GREEDY BOYS - YOU ADVERTISE DURING RUGBY
VIEWERS LEAVE
BYE BYE FROM ITV
FOOTBALL NEXT ?

MAYBE A NEW PARTNERSHIP
ALL THE WONDERS OF PAY TV
PREM F1 NBA NFL - FREEVIEW - FOR 20 MINS
THEN OFF TO PAYTV FOR REMAINDER
GREEDY BOYS NO DOUBT - EXPLORE ALL OPTIONS

EXPLORE THIS OPTION PLEASE
MR BALAGUE 🤩 TO RETURN
YOU SHOW FOOTBALL HE IS AN EXPERT
A SPANISH ACCENT - NOT JUST FOR SPANISH FOOTBALL

ENJOYED HIS TALENTS EVERY WEEK - ON A DISH
THEN HE WAS FREE - RARELY DELIVERED
MEDIOCRE ABOUNDS - GIVE THEM THE RED CARD
SEND FOR THE MASTER - SEND OFF THE 🤡

HARDLY RESPECT PEOPLE
WE ARE OPEN WALLETS
IF WE DON'T GENERATE ENOUGH ADVERTISING
BYE BYE FAVOURITES

HEY IF WE DON'T WATCH POLITICIANS
WILL YOU STOP FILMING - PRETTY PLEASE

10 March 2026
Unprompted review
Rated 1 out of 5 stars

Worst streaming app anyone who uses…

Worst streaming app anyone who uses this app is going to experience frustration and anger rather than relaxing and fun.Mayswell of made the whole series about that subway sandwich and dominos as it was on the tv more than what i was trying to watch.DO NOT USE!!!!!!!

10 March 2026
Unprompted review
Rated 4 out of 5 stars

Endeavour Morse…..just Morse.

Although I had seen Emdeavour I have been binge watching it and thoroughly enjoyed it.
I particularly enjoyed the last episode, Miss Thursday’s wedding to Detective Strange and Morse being confronted with those awful people in Blenheim. I was moved to tears when I saw Bright retire and Morse’s little daydream and the farewell between Morse and Thursday was something else, his flashbacks at all of the people who were important to him. Morse was so generous but I could not help feeling he lost even though he was the Victor. Fantastic series.

8 March 2026
Unprompted review
Rated 1 out of 5 stars

Needs a complete rewrite

Needs a complete rewrite. Slow, buggy. Keeps dropping signal even at 150mbs. Have to login each time. And now trying to watch the rugby half the screen is taken up with adverts!?! Please do not award ITV any more sporting events.

7 March 2026
Unprompted review

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