I have recently bought a Triumph Speedboat 400 from Lings at Watton. I was helped and advised by James, the sales manager. I found his advice and calm, reassurance very positive and helpful. I bou... See more
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I had excellent service from Harry at Lings in Watton who dealt with the purchase of my new Triumph speed 400. Harry was very informative and answered all the questions I had. I was not pr... See more
Company replied
Have bought bike's from Lings over 40 years and they still have the same customer focus off providing a friendly, informative service with no pressure sales and always ready to help.
Staff are friendly and always willing to help. Great to be able to test drive the motorcycle you're interested in buying. Handover of the new motorcycle was comprehensive and efficient. A great experi... See more
Company replied
Company details
- #11 of 18 best companies in Motorbike dealer
- #46 of 96 best companies in Bicycle Shop
- #23 of 39 best companies in Motorcycle Equipment Store
- #28 of 47 best companies in Motorcycle shop
- #1 of 4 best companies in Triumph motorcycle dealer
- #2 of 9 best companies in Second-hand Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
Norfolk Triumph, High Street, IP25 6AH, Watton, Norfolk, United Kingdom
- 01953881285
Rider-approved Motorcycle Dealer Group
4.8
Excellent
488 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 33% of negative reviews
Typically replies within 1 week
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I have recently bought a Triumph…
I have recently bought a Triumph Speedboat 400 from Lings at Watton. I was helped and advised by James, the sales manager. I found his advice and calm, reassurance very positive and helpful.
I bought the bike and again with James advice added some extras to the bike which i think add to the bikes potential and value.
I highly recommend.
13 June 2026
Friendly,helpfull sales team
Friendly,helpfull sales team, made my purchase of my new bike very easy and costs transparent and easy.
29 May 2026
Ling's Watton
Have bought bike's from Lings over 40 years and they still have the same customer focus off providing a friendly, informative service with no pressure sales and always ready to help.
25 February 2026
Bike good but MOT not done
Bike good
Sales good
But hadn’t done a new MOT
as discussed
I’ve been given money to cover cost but it means I now have to take time off work to take bike for MOT within the next 5 weeks and hope it passes so I can still use. Simple check list box had been ticked but not really done. What else was ticked but not done.
28 May 2026
Excellent Service 10 out of 10!!
I had excellent service from Harry at Lings in Watton who dealt with the purchase of my new Triumph speed 400.
Harry was very informative and answered all the questions I had. I was not pressurised in any way to purchase the bike, but with such great service and information provided I felt very confident to go ahead and purchase a bike from Lings.
I was kept well informed by Harry during the whole process right up to delivery, I especially liked to videos sent of my bike prior to delivery.
Delivery was great too!
My overall experience of Lings was 10 out of 10 and I would highly recommend Lings to anyone.
I will definitely be looking to go back to Lings whenever I’m looking to upgrade my bike 😊
15 May 2026
Reply from Lings - Norfolk Triumph
We are absolutely thrilled to hear that Harry looked after you so well at our Watton branch.
We always aim for a relaxed, zero-pressure environment, so it’s wonderful to know his knowledge and communication gave you total confidence!
The Triumph Speed 400 is an amazing machine, and we know you’re going to have a blast out on the road. Thank you for the high recommendation, and we will be right here waiting to welcome you back whenever you're ready for that future upgrade.
Until then, enjoy every mile and ride safe! 😊 — The Team at Norfolk Triumph
Friendly and helpful staff
Staff are friendly and always willing to help. Great to be able to test drive the motorcycle you're interested in buying. Handover of the new motorcycle was comprehensive and efficient. A great experience all round.
29 May 2026
Reply from Lings - Norfolk Triumph
Hi Reggie, thank you so much for the fantastic review! We are delighted to hear that you had a great experience all round with the team at Norfolk Triumph.
We always believe that getting out on a test ride is the best way to fall in love with a bike, so we're glad that helped you make your choice. It's also wonderful to hear that the handover was smooth and comprehensive so you could ride away completely confident on your new Speed 400. It’s an incredible machine, and we hope you’re enjoying every single mile.
Ride safe, and see you next time!
Reply from Lings - Norfolk Triumph
Hi Alexander, thank you so much for the fantastic feedback!
We are thrilled to hear that you experienced great customer service throughout the entire journey of buying your new Trident.
It’s an incredible machine, and we know you’re going to have a smile plastered on your face every time you twist that triple-cylinder throttle.
Enjoy every mile, and ride safe! — The Team at Norfolk Triumph
I ran in to a fantastic Dealership
I found the whole process very enjoyable.
I was in car sales for 33 years so I understand the way things work but I found your process so relaxing and not under pressure it was perfect.
James was super helpfull and a dream to deal with.
The bike was also presented in perfect condition for it's age.
Many Thanks to all your staff .
Regards
Barry (Baz)
22 May 2026
Reply from Lings - Norfolk Triumph
Hi Barry!
We are thrilled to hear that James took such great care of you and that your Bonneville T100 was presented in perfect condition.
We'll be sure to pass your compliments along to James and the rest of the team.
Thank you for choosing Norfolk Triumph, and we wish you many happy miles on the T100!
Brilliant dealership
Brilliant dealership, friendly and welcoming, the staff are first class and provide real support and guidance pre and post sale
Thanks Lings
8 May 2026
Reply from Lings - Norfolk Triumph
Hi Colin, thank you so much for your brilliant review!
We are absolutely delighted to hear that you found our team so friendly, welcoming, and supportive both before and after your purchase. Providing first-class service is always our top priority.
Congratulations on your new Trident 660, an incredible machine!
We appreciate you choosing Norfolk Triumph, and we look forward to seeing you back at the dealership in the future.
James looked after my purchase in a…
James looked after my purchase in a very friendly and non pushy manner.
22 May 2026
Reply from Lings - Norfolk Triumph
Hi Duncan,
Thank you so much for your great review! We are delighted to hear that James looked after you so well and made your buying experience friendly and relaxed. We pride ourselves on offering a no-pressure environment, so it's wonderful to hear your feedback.
Congratulations on your new Tiger Sport 660, it's a fantastic, versatile bike!
We'll make sure James sees your kind words, and we wish you many happy miles ahead.
Service department need to start commuicating to customers
Been using Lings for a while now. Had a couple of Bikes from them and cant complain about the sales side. However todays experince with the service department was less than satifying. Ordered a new front tyre for my wifes Speed twin as this was advised to change at the last service. Lings was not the cheapist for this but I chose them out of loyalty. Got to Lings for the alloted time and was told, sorry your tyre will be here tomorrow. No phone call to tell me not to come and just told sorry I am new here!So a wasted 75 mile round trip in the rain and the loss of half a days pay. Not good enough Lings!
19 May 2026
Unprompted review
Reply from Lings - Norfolk Triumph
Hi Jason, thank you for your feedback and we are genuinely sorry for the inconvenience caused.
Unfortunately, the tyre did not arrive from our supplier as confirmed ahead of your booking. While the majority of deliveries arrive as expected, on this occasion this specific tyre was missing from the consignment despite the rest of the order arriving.
Due to the timing of the booking and delivery schedule, we were unfortunately unable to contact you before you had already begun travelling. In hindsight, allowing a larger buffer between delivery and booking would have been the better approach and is something we will review internally.
We completely understand your frustration regarding the wasted journey and time lost, and we were equally disappointed that the tyre had not arrived as expected. Since then, the tyre has arrived and we have attempted to contact you to discuss rebooking and how we may be able to put things right, however we have unfortunately been unable to reach you so far.
We do appreciate your loyalty to Lings over the years and thank you again for bringing this to our attention.
great team
Leon was great to deal with and even Steve who delivered it. bike came exactly as expected and the whole buying process was easy and smooth. great team.
18 May 2026
Reply from Lings - Norfolk Triumph
Thank you for the 5-star review, Robert! We’re thrilled to hear that Leon, Steve, and the rest of the team made your Tracer 9 purchase so smooth and easy. Enjoy the new bike, and ride safe!
Harry at Norfolk was a pleasure to deal…
Harry at Norfolk was a pleasure to deal with start to finish. Very quick on call backs videos. 110% will be back to use Lings again and especially Harry. A proper sales person that knows how to treat a customer. Thank you all. Delighted with my new bike.
18 May 2026
Reply from Lings - Norfolk Triumph
Thank you for the fantastic review, Shaun! We're thrilled that Harry looked after you so well from start to finish with great communication and video updates. Enjoy every single mile on your new Speed Triple 1200 RS, and we look forward to seeing you at Lings again in the future!
Trident 800
Harry was a pleasure to deal with as is everyone at Norfolk Triumph.
Trident 800 delivered within a week.
Cliff your driver very helpful.
13 May 2026
Reply from Lings - Norfolk Triumph
Thank you so much for the 5-star review!
We are absolutely thrilled that you chose us for your new Trident 800. It’s such an incredible new addition to the Triumph lineup, and seeing one head out the door so quickly is a real highlight for the team.
I’ll be sure to pass your kind words along to Harry, he’ll be delighted to hear he made the process easy for you. I’ll also give a shout-out to Cliff; he takes great pride in getting our bikes delivered safely and helpfully, so he’ll appreciate the mention!
Enjoy every mile on that new triple. We look forward to seeing you (and the bike!) back at Norfolk Triumph for your first service.
The guys at lings are fantastic
The guys at lings are fantastic, from start to finish .Harry called everyday with updates and I had a lovely personalised video of my new bike with a thank you message. They put L plates on for me and put half a tank of fuel in at no extra cost. Was the easiest purchase thankvyou lings.
30 April 2026
Reply from Lings - Norfolk Triumph
Thank you so much for the fantastic review Kay! We’re delighted to hear you had such a great experience with us at Lings Norfolk Triumph. Harry will be thrilled to know his updates and personalised video made the whole process extra special for you.
Enjoy every mile on your new Lexmoto LS-Z, and if there’s ever anything you need, the team is always here to help. Welcome to the Lings family and thank you again for choosing us!
A disappointing experience
I had to wait 4 months for delivery, everytime I rang for an update I felt I was being a nuisance and was told "I said I would ring you when I know where it is". When I was eventually told it was here it was then changed to it isn't yours it is someone else's. This was all very disappointing, Lings would have been much better just telling the truth and saying we don't have a clue where it is or when you will get it. By the time it arrived the excitement had passed and I didn't really care anymore. When the bike did arrive on the van by a very nice guy it was rolled down the van ramp and I immediately said something isn't right here it all looks on the skew. He agreed it didn't look right. When rode it I realised that the handle bars were on the skew by a long way so I had to return the bike the next day for adjustment. It made me wonder why it took a week to be checked before I received it. The service department was excellent, the lady on reception and the technician were very helpful and apologised for the situation. That said I am very disappointed with the overall buying experience.
6 May 2026
Reply from Lings - Norfolk Triumph
Thank you for taking the time to leave your feedback. We are very sorry to hear that your buying experience did not meet the standards we aim to provide and appreciate your honest comments.
Unfortunately, the delays experienced with your motorcycle were due to supplier delivery times outside of our direct control. At the point of order, the forecasted arrival was March/April, however this was later delayed by several weeks. Whilst we regularly chased for updates on your behalf, the systems available to us do not provide live tracking information, meaning we can only pass on the information provided by the manufacturer at the time.
We do appreciate how frustrating this must have been, particularly as the expected timescales changed during the process. We did our best to maintain regular communication throughout and provide updates whenever new information became available, although we fully understand this did not lessen the disappointment caused by the extended wait.
In relation to the allocation confusion, the first unit we received was for a customer whose order had been placed over two months prior, despite their motorcycle only arriving only a few weeks before yours. Once your motorcycle arrived with us, it was prepared within days and we arranged delivery at the earliest opportunity.
We also apologise that the handlebars required adjustment after delivery. Whilst this was quickly resolved by our service team without delay, we appreciate the inconvenience this caused following delivery.
We have also attempted to contact you by phone following your review, however unfortunately we have been unable to reach you. We will try to contact you again to discuss this further, however if you would prefer, please feel free to return our call at your convenience.
Thank you again for your feedback. We are genuinely sorry that the overall experience affected the excitement of receiving your new motorcycle, and we will continue reviewing our processes and communication wherever possible.
Turned out to be a very expensive…
Turned out to be a very expensive Service!
I had a new tiger 1200 out while mine was in (69 Reg Gen3) and I did not expect to like the new one so much, as loved the Gen3, but was night & day. The sales guy didn't have to twist my arm too much when I got back.
Great bike, great service from Sales & Service Dept.
27 March 2026
Reply from Lings - Norfolk Triumph
Thanks for the fantastic review, Stuart!
Sounds like that service visit turned into quite the upgrade! Once you ride the new Tiger 1200, it’s hard to go back—glad to hear it made such an impression compared to your Gen 3.
Great to know both our Sales and Service teams looked after you throughout, and we hope you’re loving every mile on your new Tiger 1200 Alpine Edition—an incredible bit of kit.
Enjoy the ride, and we’ll see you again soon!
Reply from Lings - Norfolk Triumph
Thanks David!
We’re really pleased to hear the Norfolk Triumph team looked after you so well.
Enjoy your Tiger 900, and thanks again for choosing Lings Triumph!
Service was great by all the staff
Service was great by all the staff, Although recovering from a motorcycle injury staff assisted me to sit on the motorcycles to find my perfect bike. Once bike ordered was kept updated on delivery date on a regular basis. Great experience throughout would highly recommend Lings of Watton.
4 April 2026
Reply from Lings - Norfolk Triumph
Hi Andrew,
Thank you for your fantastic review! We’re really pleased to hear the team were able to support you throughout your visit and help you find the perfect bike.
It’s great to know you felt well looked after, especially while recovering, and that the communication kept everything smooth from order to delivery.
We hope you’re enjoying your new Triumph Scrambler 400 XC and wish you many miles of happy riding ahead!
Best motorcycle buy one can wish for …
The staff made the day just overly helpful and willing to go out the way
18 April 2026
Reply from Lings - Norfolk Triumph
Hi Alan,
Thank you for the great feedback! We’re really glad to hear the team helped make your day and went the extra mile to support you—it’s exactly the experience we aim to deliver.
Enjoy every mile on your new Triumph Tiger 900 GT Pro, and we hope to see you again soon!
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