Fantastic dealership, now on my third new triumph from Lings Norfolk all the staff are fantastic knowledgeable and friendly. I love triumph motorcycles and wouldn’t buy one from anywhere else. Keep u... See more
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Both Lings stores, Harleston and Watton worked together for a very smooth p/x. Great service, and follow up from Harry to make sure that I was happy. This is the second bike I have bought from Lings... See more
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What a dealership. I dealt with Harry Spilman who is, hands down, the best sales executive a company could have. He was fast, efficient, very communicative, and a pleasure to deal with. Both him and t... See more
Company replied
I have recently bought a Triumph Speedboat 400 from Lings at Watton. I was helped and advised by James, the sales manager. I found his advice and calm, reassurance very positive and helpful. I bou... See more
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Company details
- #12 of 19 best companies in Motorbike dealer
- #47 of 96 best companies in Bicycle Shop
- #24 of 40 best companies in Motorcycle Equipment Store
- #29 of 47 best companies in Motorcycle shop
- #1 of 4 best companies in Triumph motorcycle dealer
- #2 of 9 best companies in Second-hand Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
Norfolk Triumph, High Street, IP25 6AH, Watton, Norfolk, United Kingdom
- 01953881285
Rider-approved Motorcycle Dealer Group
4.8
Excellent
502 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 47% of negative reviews
Typically replies within 1 week
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Very helpful staff and will definitely…
Very helpful staff and will definitely use again.
4 March 2026
Reply from Lings - Norfolk Triumph
Hi Andrew, thank you for the fantastic 5-star review! ⭐
We’re really pleased to hear you found the team helpful, and we hope you’re enjoying every mile on your new Tiger 1200. It’s an incredible machine and perfect for some great adventures ahead.
Thanks again for choosing Norfolk Triumph — we look forward to seeing you again soon! 🏍️
Stopped off at Lings Triumph Watton…
We stopped off at Lings Triumph Watton for their new bike launch and to have a nose around it been far too long since our last visit! My partner has a Triumph and was after a few service bits (and some expert advice)… although I suspect he was equally keen to accidentally check out the Bonnevilles while we were there.
We were welcomed by Dave on the service desk, who couldn’t have been more helpful. He happily chatted everything through, made sure we left with exactly the right parts, and shared some great advice on keeping the bike in top shape. No pushy sales at all just genuine motorbike enthusiasm and really good service,
We also had a chat with Harry from sales, who was friendly and clearly loves the Triumph range. He gave us loads of useful info about the T120 and a few other models… let’s just say my partner left with plenty to think about!
The bikes on display looked fantastic, and the free coffee while we browsed was a very welcome bonus. All in all, such a nice visit. If you’re after friendly, knowledgeable staff and a relaxed, welcoming atmosphere, we’d definitely recommend Lings.
14 February 2026
Unprompted review
Reply from Lings - Norfolk Triumph
Thank you for the lovely review, Emily! ⭐
We’re so glad you both enjoyed your visit to Norfolk Triumph. It’s great to hear Dave and Harry looked after you with genuine advice and a relaxed approach — just how it should be.
We’re pleased you found the right service bits (and had a good look at the New Bonneville range too 👀).
Thanks for the recommendation — we look forward to welcoming you back again soon! 🏍️
If Carlsberg sold motorbikes it would…
If Carlsberg sold motorbikes it would be Lings of Watton. An absolute pleasure from start to to finish, the salesman, Harry, was very polite, friendly and very helpful and not an ounce of pressure. My first bike in 30 years, so a bit apprehensive but I felt at ease and relaxed at all time. The speed triple 1050 I purchased was absolutely perfect and cant wait for the rain to stop so as I can get properly acquainted with it. Would totally recommend and definitely my first port of call next time.
14 February 2026
Reply from Lings - Norfolk Triumph
Thank you for the fantastic review, Nicholas.
We’re really pleased you had such a positive experience with Harry at Lings Norfolk Triumph. It’s especially great to hear you felt relaxed and at ease returning to biking after 30 years — that’s exactly the kind of experience we aim to provide.
We hope you thoroughly enjoy your Speed Triple 1050 once the weather improves, and we truly appreciate the recommendation. We’ll look forward to welcoming you back in the future. Ride safe!
I recently had my motorcycle moved by…
I recently had my motorcycle moved by Lings of Watton, and I couldn’t be happier with the service from start to finish.
The whole process was smooth, well-organised, and completely stress-free. Communication was clear throughout, and everything happened exactly when they said it would. It’s always a bit nerve-wracking trusting someone else with your bike, but they handled it professionally and with real care.
A special mention has to go to Dave, who was absolutely brilliant. Friendly, knowledgeable, and genuinely helpful, he made the whole experience easy and reassuring. You can tell he takes pride in what he does and values good customer service.
If you’re looking to have your motorcycle transported or handled professionally, I’d highly recommend Lings of Watton. Great service, great people, and a job very well done.
29 January 2026
Unprompted review
Reply from Lings - Norfolk Triumph
Thank you for such a detailed and thoughtful review, Matthew.
We’re delighted to hear that your experience with Lings Norfolk Triumph was smooth, well-organised and stress-free from start to finish. We completely understand how important it is to trust someone with your bike, so it’s fantastic to know you felt confident in the way it was handled.
Dave will be especially pleased to read your kind words — he takes real pride in looking after our customers and their motorcycles, so your feedback means a great deal.
We truly appreciate the recommendation and look forward to helping you again in the future.
Good customer service.
As usual at Watton, I was treated in a friendly but professional way. James and Harry are such assets to the company. The rest of the team go out of their way to be helpful too.
13 February 2026
Reply from Lings - Norfolk Triumph
Thank you for the fantastic review, Ross!
We’re so pleased you had a great experience at Lings, Norfolk Triumph. James, Harry and the whole team will really appreciate your kind words.
Enjoy every mile on your new Speed Twin 1200, and we’re always here if you need anything. Ride safe!
Great service from James smith
James smith made the process incredibly easy. From the first call, to valuing my bike and delivering my new one. 100% recommend
17 February 2026
Reply from Lings - Norfolk Triumph
Thank you for taking the time to leave such a positive 5⭐ review.
We’re delighted to hear that James made the entire process straightforward and enjoyable — from your initial enquiry, through valuing your bike, to the delivery of your new Trident 660. Providing a seamless and professional experience is exactly what we strive for at Norfolk Triumph.
I’ll be sure to pass your kind feedback on to James. He will greatly appreciate your recommendation.
We hope you thoroughly enjoy your new Trident 660 and wish you many safe and enjoyable miles ahead. Thank you again for choosing Norfolk Triumph. 🏍️
Just bought my second bike from Lings…
Just bought my second bike from Lings in Watton (Norfolk). They really are the best motorcycle dealer around, professional and friendly, knowledgeable about their bikes, and keep a really good amount of stock. I absolutely cannot fault them. It’s an absolute pleasure dealing with them!
30 January 2026
Reply from Lings - Norfolk Triumph
Hi Paul,
Thank you so much for coming back to us for your second bike!
We’re delighted you had another great experience with the team at Lings Norfolk Triumph. Enjoy your new Triumph Trident 660 – such a fantastic bike!
We truly appreciate your support and look forward to seeing you again soon. Ride safe! 🏍️
Bought ex demo ktm duke 990
Bought the ex demo ktm duke 990 and really pleased with it. A really easy experience buying it and Charley B made it happen and was always there to help through the process, can't fault her from start to finish.
Thanks CHARLEY...
23 January 2026
Reply from Lings - Norfolk Triumph
Thank you, Mrs Gunning. We’re delighted you’re enjoying your ex-demo 990 Duke and that Charley made the process so easy from start to finish. We’ll be sure to pass on your kind words — enjoy the bike!
Everything was first class !
Everything was first class !! Ryan was great
Thanks and good luck to all .. I’m in sales myself and know it can be tough 🍀
5 February 2026
Reply from Lings - Norfolk Triumph
Hi Michael,
Thanks very much for your kind review — we really appreciate it.
Great to hear everything was first class and that Ryan took good care of you with your Tiger 900 GT Aragon. Your feedback means a lot, and we’ll be sure to pass it on.
Wishing you many happy miles, and thanks again for choosing Norfolk Triumph.
Good service, helpful people and quality bikes
From the moment I walked into the Watton store I got a friendly greeting from James to my final meeting with James when I signed all the paperwork for my new Triumph Speed Twin 900 with James.
I wanted to sit on and try out a few triumph styles as I hadn’t risen a bike for a number of years. Nothing was too much trouble and I arranged a test ride.
I felt very well looked after and was able to ask lots of questions.
I did try Lings at Suffolk and Essex but eventually returned to Watton.
Very pleased that I took delivery of my bike, again a very good bloke that delivered my bike. Very pleased with Lings, will be recommending to others and would definitely go back.
4 February 2026
Reply from Lings - Norfolk Triumph
Hi Lee,
Thanks for the great review. We’re really pleased to hear you had such a positive experience at our Watton store and that James was able to look after you from start to finish with your new Triumph Speed Twin 900.
It’s great to know you felt well supported getting back into riding, and we appreciate you choosing to return to Watton. Enjoy the new bike, and thanks for recommending Lings — we look forward to seeing you again.
My dealing with Lings dealership in Watton.
I dealt with James Smith, a very pleasant young man who it was a pleasure to do business with.
The deal was done with little fuss and to my satisfaction.
13 January 2026
Reply from Lings - Norfolk Triumph
Thank you for the 5-star review, David. We’re really pleased to hear you had such a positive experience and that James made the process easy and enjoyable. We’ll be sure to pass on your kind words to him. We appreciate your custom and hope to welcome you back again soon.
Although the distance sale was aborted…
Although the distance sale was aborted Lings were very helpful and did not quibble about the re exchange.
27 December 2025
Reply from Lings - Norfolk Triumph
Hi Philip,
Thank you for your review — we’re glad you were happy with the support you received. We appreciate your feedback and hope to help again in the future.
Kind regards,
The Lings Team
Reply from Lings - Norfolk Triumph
Thanks for your kind words, Paul! 😊
We’re really glad you appreciated the friendliness, flexibility, and support from the team.
Enjoy your Tiger 1200 – it’s a fantastic bike, and we wish you many great rides ahead. If you need anything at all, we’re always happy to help.
Great service provided by James at the…
Great service provided by James at the Watton store.
22 November 2025
Reply from Lings - Norfolk Triumph
Hi Ashley, thank you for the great review! We’re really pleased to hear you received great service from James.
We hope you’re enjoying your Tiger Sport 800 and wish you many happy miles ahead.
If you need anything in the future, we’re always here to help 👍
Great Service- New Bike
I bought a new Speed Triple RX from Lings of Watton.
Harry was great! kept me informed at every step and sorted out a great PX deal.
I had a bit of a delay in sorting everything out but they were understanding and accommodating at every step of the way- very rare to get this type of service, and of course the bike is amazing!
8 December 2025
Reply from Lings - Norfolk Triumph
Thanks for the fantastic review, Carl ⭐️
We’re delighted to hear Harry kept you informed throughout and helped sort a great part-exchange deal.
It’s great to know the team were understanding and accommodating along the way — that’s exactly the level of service we aim to provide.
Enjoy the Speed Triple RX, and thanks again for choosing Lings Norfolk Triumph!
Great friendly service
This was my second new bike from Lings Watton. As always James was brilliant and very patient. He found a great deal for me looking forward to collecting my new bike in January. Great dealership and very friendly and helpful staff. If I could give them 6 stars I would.
20 December 2025
Reply from Lings - Norfolk Triumph
Thanks for the brilliant review, David ⭐️
We’re really pleased to hear James looked after you so well again and helped find a great deal.
It means a lot to have your continued support, and we’re sure you’ll enjoy collecting your new bike in January.
Thanks again for choosing Lings Watton — your 6-star comment made our day!
Speed 400 purchase
Great support from James and the team on the purchase of a Speed 400. Looking forward to the decent weather
8 December 2025
Reply from Lings - Norfolk Triumph
Thank you so much for your kind words Andrew!
We're delighted to hear that James and the team were able to support you with your Speed 400 purchase.
Here’s to some great weather ahead – we can’t wait to hear how you get on once you’re out riding!
If there’s anything you need in the meantime, we’re always here to help.
Best regards,
Norfolk Triumph
Reply from Lings - Norfolk Triumph
Hi Sarah, Thank you for your 5-Star Review & kind words!
My first motorbike
A big shout out to Harry and his team,
From walking in the door they were first class with their service and advice.
Would thoroughly recommend them .
8 December 2025
Reply from Lings - Norfolk Triumph
Thank you for your great review! We're thrilled to have been part of your first motorbike experience. Harry and the team will be delighted to hear your kind words.
We really appreciate the recommendation and hope you enjoy every moment on your new bike.
Reply from Lings - Norfolk Triumph
Hi Adrian,
Thank you so much for the fantastic 5-star review! We’re really glad to hear you found the team helpful and down to earth — that’s exactly what we aim for at Norfolk Triumph.
If you ever need anything in the future, we’re always here to help.
Thanks again,
The Norfolk Triumph Team
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