Lings - Triumph Essex Reviews 

401
TrustScore 4.5 out of 5

4.6

Unit 1, Oak Industrial Park, Chelmsford Road, CM6 1XN Great Dunmow, Essex, GB


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Rated 5 out of 5 stars

Had a great experience getting my new Triumph Tiger Sport 660. What a fantastic bike! Jono and Alex were great to deal with and helped with all aspect during the purchase. Regular contact and updates... See more

Company replied

Rated 5 out of 5 stars

Nice showroom, bikes available to test ride, bikes to buy, second hand or new. Excellent staff who are passionate about their brand. Buying was a positive experience, professional, simple, while secur... See more

Company replied

Rated 5 out of 5 stars

Very friendly staff no hard sell and sorted me out with clear prices with no hidden extras And delivery service was first class driver very friendly and informative

Company replied

Rated 5 out of 5 stars

The sales guy Kevin was really good, got back to me asap when I asked a question, answered all my queries, couldn’t ask for more.

Company replied


Company details

  1. #12 of 19 best companies in Motorbike dealer
  2. #44 of 94 best companies in Bicycle Shop
  3. #24 of 40 best companies in Motorcycle Equipment Store
  4. #29 of 47 best companies in Motorcycle shop
  5. #1 of 4 best companies in Triumph motorcycle dealer
  6. #2 of 9 best companies in Second-hand Motorcycle Dealer

Written by the company

Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.

Lings Powersports - Family owned & run since 1913.

Written by the company

Trusted by our Customers and respected by our Competitors.
Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.

Contact info

  • Unit 1, Oak Industrial Park, Chelmsford Road, CM6 1XN, Great Dunmow, Essex, United Kingdom

  • 01371512022

Rider-approved Motorcycle Dealer Group

Browse our range of quality bikes backed by genuine Trustpilot reviews

4.6

Excellent

TrustScore 4.5 out of 5

401 reviews

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Replied to 50% of negative reviews

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4.6

All reviews

(401)

486 reviews in the last 12 months

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Rated 2 out of 5 stars

Bit dissapointed

Came in on the basis to buy a speed twin 900 .. i was told they had none only 1200.. so i asked if the speed twin 900 outside was a customers bike, i was told that it was the demo bike surley that was the point to go into salesman mode but no back to the computer screen we had a look around the shop was totally ignored so left a bit dissapointed i am not a tyre kicker i actually want to buy a bike.

20 September 2025
Unprompted review
Lings - Triumph Essex logo

Reply from Lings - Triumph Essex

Thank you again for taking the time to leave your feedback. We always strive to provide attentive service and make every customer feel welcome, whether they’re browsing or ready to buy.

We did reach out both here and directly to invite you to discuss your experience with our Dealer Principal, as we’d really like the opportunity to understand exactly what happened and put things right. Unfortunately, we haven’t yet received a response.

Our team works hard to ensure all customers receive the same high standard of service, and we regret that this wasn’t reflected during your visit. Should you wish to get in touch, we’d still very much like to help — please contact Tom directly at tom.kilby@lings.com
and we’ll make sure you’re looked after personally.

Rated 5 out of 5 stars

Bought a new Tiger 900 GT Pro

Test ride was good, bike was in stock. Jordan was very helpful and friendly. I enjoyed dealing with the Team

15 September 2025
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Reply from Lings - Triumph Essex

Thank you for your 5 star review! We strive to provide the best experience for our customers, and it's great to see that we were able to meet your expectations. Thank you for your support!⭐️

Rated 5 out of 5 stars

Excellent service and very friendly

Excellent service and very friendly, they made my purchase go smoothly.

1 September 2025
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Reply from Lings - Triumph Essex

Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️

Rated 5 out of 5 stars

What a great bunch of helpful people

What a great bunch of helpful people, a pleasure to do business with

8 September 2025
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Reply from Lings - Triumph Essex

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 1 out of 5 stars

my first and only experience with Lings

I paid for the bike then it took a month to arrive. I had to constantly chase for information. The only deadline that was actually on time was the delivery date. And on receiving the bike. I had been informed that there was damaged to it. My bad. I got the bike from Norwich. Not Essex
Ok up date it is now the 6 sep 2025
They replied to me saying sorry you Phil disappointed with your experience. What actually means. We’ve done nothing wrong. We all feel disappointed sometimes.
When I purchased the bike, they said it should arrive to me in two weeks. Neglected say that the Bike is not in that shop. And when everything slowed down. I began to chase. Phone calls emails et cetera. But 80% of communications was coming from me. A lot of times when I found I got told that they would phone me back and never did. They sent me emailed me stuff to sign. And replied to some of my questions. Apparently that clarifies constant communication and updates. Remember that updates part. After waiting for them to get the bike to them. And inspect it. Sort out the paperwork. We’re at the two week mark pretty much. So already running late.
They then gave me a delivery date between two and 2 1/2 weeks later. They later told me if I was unhappy with this they’d get it to me sooner. And I feel that’s what they should’ve done from the start seeing as the Bike was already late. But because I didn’t complain, they made me wait for it.
Ok the damages to the bike somewhere in between inspection and loading the van the bike got damaged. They decided not to find me auto, tell me that the bike was damaged before delivery. They phoned me up telling me the bike was an hour away from delivery. Still hiding the fact that the bike is damaged and they’re fully aware. The bike finally gets to my door. Once the bikes out the van, the delivery driver tells me that the crash bra damaged. Not only that I can see the bikes dirty got a fine layer of dust and dirt all over it. Nothing to shout about, but they hadn’t even wiped it down before sending it.iPhone Lings. They won’t tell me how or when. But they have said they’ll take liability for the crash bar.
Ok the first ride of my brand-new bike after I had wiped it down. I took it out I’ll get about five minutes away from home. I noticed that the front right hand guard is trying to yeat itself off the bike. I take it home have a look at it. I noticed it’s scuffed and loose, so I tighten it back up. Not a massive annoyance I’ve only just got the bike. It took long enough to get here. so I’m not sending it back. After that, I take it round to Frend’s house and immediately he noticed. A small chip out of mind display of my bio is pretty much a small tablet what controls the whole Bike all of this damage is around the same area at the front of the bike. It leads me to believe that the Bike’s been dropped on its front right corner. I sent him photos of the additional damage I found. And they reply I don’t know how that happened. At this point I have reached the end of my tether. I posted the review up top. And on Friday, they gave me a phone call. I was like cool. They’re probably finding me up to figure out the damages and what they can do to smooth things over and make things good they spent about 10 seconds talking about the damages. It didn’t seem that important to them. However, they were very interested in the one star review. Feeling it was a bit harsh. Apparently, they’ve been very transparent and have spoke to me all the way through the process. They also phoned me when it was getting delivered. However, I had to phone them back to clarify that they were aware of the damage. And somehow they they took credit for that too. After explaining the whole situation and they’ve already read the post. I ask them how many stars today they think is acceptable. They leave two or three stars would be great. They asked me if I could think about changing my review. I said yes, I’ll think about that. And I have changed my review to this. It’s not about the mistakes you make it’s about how you fix and proceed in the process. They did tell me that there were very few bikes damaged and I can completely believe that because they’re terrible emitting fault and making good. To the point, they would like to reach out and defend themselves. About a question I got asked. I am of the opinion if you don’t want my honest answer don’t ask the question.

9 August 2025
Lings - Triumph Essex logo

Reply from Lings - Triumph Essex

We’re sorry to hear you felt disappointed with your experience. We always want the process of buying a motorcycle to feel exciting and stress-free.

From the point of deposit through to delivery, your bike was transferred from our Harleston branch to Norwich, prepared in our workshop, and updates were provided throughout. The one-month timescale you experienced is typical during our peak season, and at each stage, our sales executive, Sam, kept in regular contact and confirmed progress with you.

Regarding the damage identified on the bike, we completely understand your frustration. As soon as it was raised, our Dealer Principal contacted you directly, confirmed that we were aware, and arranged a replacement part to put things right. That replacement is already in progress.

Rated 5 out of 5 stars

Top notch service from Lings Essex

Lings In Essex were excellent to deal with. Nothing seemed to be to much trouble for any of the staff I dealt with when buying my new bike. One of the very best dealers I have dealt with, highly recommended

1 September 2025
Lings - Triumph Essex logo

Reply from Lings - Triumph Essex

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 4 out of 5 stars

Settled staff would be advantageuos

Charlie is an asset to your company, as is Lee. Both friendly, professional and personable.
And whatever you do, DON'T EVER LET BILLY GO.

Overall buying experience (with Charlie Maryon) was so much better than my attempt in April '24 when the "sales" service was so poor I ended buying a £15000 bike from another dealer, despite having bought a new £18000 bike from you just 12/13 months earlier.

There was a minor problem this time of the wheel weights falling off in the days after purchase, but this was resolved quickly and efficiently enough, although not tested to any degree yet.

If Lings could get a settled staff it would help - there's been far too many staff changes just in the two years or so that I bought my first Tiger 1200 GT Pro. Settled staff obviously means customers can build lasting relationships.

I may just have already said this: DON'T EVER LET BILLY GO.

1 September 2025
Lings - Triumph Essex logo

Reply from Lings - Triumph Essex

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

Professional staff.

Professional staff. No pressured sales. Just friendly and knowledgeable.

1 September 2025
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Reply from Lings - Triumph Essex

Thank you for your 5 star review! We strive to provide the best experience for our customers, and it's great to see that we were able to meet your expectations. Thank you for your support!⭐️

Rated 5 out of 5 stars

Excellent

A very welcoming place, very friendly ambiance and helpful staff, a nice range of bikes, booking a demo bike with Charlie was a wonderful positive experience, Charlie answered all questions with a smile and to the tiniest detail. Will be returning soon!

17 June 2025
Unprompted review
Lings - Triumph Essex logo

Reply from Lings - Triumph Essex

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

Excellent

Excellent experience.
Michael in sales has been very helpful, and patient , put lots of effort to get the bikes for my test ride, very professional and always available despite the number of the customers.
I cannot recommend Lings Triumph in Dunmow more!

7 March 2025
Unprompted review
Lings - Triumph Essex logo

Reply from Lings - Triumph Essex

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 5 out of 5 stars

The customers services is outstanding…

The customers services is outstanding even if it's hard they will try there best to help you

10 February 2025
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Reply from Lings - Triumph Essex

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 5 out of 5 stars

Dealt with Michael Coom when buying my…

Dealt with Michael Coom when buying my used Triumph Trident.
Great experience from negotiating a deal to having the bike delivered to me .
Michael was always friendly and curtious during numerous phone calls and emails .
I was nervous about buying a bike unseen and having it delivered 2 hours away , but would happily do the same again.
Thanks to Michael and Lings

10 February 2025
Lings - Triumph Essex logo

Reply from Lings - Triumph Essex

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

Very good and knowledgeable staff

Very good and knowledgeable staff, James was very quick answer all questions, him and the team should be commended for their efforts, much better than some experiences I’ve had. The delivery fellow was also marvellous. Good effort Lings.

3 February 2025
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Reply from Lings - Triumph Essex

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 5 out of 5 stars

What agreat experience the whole team…

What agreat experience the whole team were friendly and helpful can't recommend them enough.

3 February 2025
Lings - Triumph Essex logo

Reply from Lings - Triumph Essex

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 4 out of 5 stars

Good, straightforward dealer.

I've been a customer of Lings for years and they've always been a great dealer.

20 January 2025
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Reply from Lings - Triumph Essex

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 5 out of 5 stars

Thank you to Michael who always kept me…

Thank you to Michael who always kept me in the loop, great to deal with, considering the distance. I would recommend these guys when looking for a new bike.

27 January 2025
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Reply from Lings - Triumph Essex

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 5 out of 5 stars

Very good welcoming service

Very good welcoming service
Actually bought two bikes in a week from them as I was so impressed
Good job well done

6 January 2025
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Reply from Lings - Triumph Essex

Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️

Rated 5 out of 5 stars

Great Service

Easy way to purchase a motorbike. Very supportive and informative every step of the way.
Very pleased with my new (2nd hand) bike

20 January 2025
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Reply from Lings - Triumph Essex

Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️

Rated 5 out of 5 stars

Very friendly and welcoming would…

Very friendly and welcoming would purchase another bike from them!

28 December 2024
Lings - Triumph Essex logo

Reply from Lings - Triumph Essex

Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️

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