Had a great experience getting my new Triumph Tiger Sport 660. What a fantastic bike! Jono and Alex were great to deal with and helped with all aspect during the purchase. Regular contact and updates... See more
Company replied
Location
Switch locationUnit 1, Oak Industrial Park, Chelmsford Road, CM6 1XN Great Dunmow, Essex, GB
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Nice showroom, bikes available to test ride, bikes to buy, second hand or new. Excellent staff who are passionate about their brand. Buying was a positive experience, professional, simple, while secur... See more
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Very friendly staff no hard sell and sorted me out with clear prices with no hidden extras And delivery service was first class driver very friendly and informative
Company replied
The sales guy Kevin was really good, got back to me asap when I asked a question, answered all my queries, couldn’t ask for more.
Company replied
Company details
- #12 of 19 best companies in Motorbike dealer
- #44 of 94 best companies in Bicycle Shop
- #24 of 40 best companies in Motorcycle Equipment Store
- #29 of 47 best companies in Motorcycle shop
- #1 of 4 best companies in Triumph motorcycle dealer
- #2 of 9 best companies in Second-hand Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
Unit 1, Oak Industrial Park, Chelmsford Road, CM6 1XN, Great Dunmow, Essex, United Kingdom
- 01371512022
Rider-approved Motorcycle Dealer Group
4.6
Excellent
401 reviews
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Replied to 50% of negative reviews
Typically replies within 1 week
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Vspeed twin experience ery friendly staff no hard sell and…
Very friendly staff no hard sell and sorted me out with clear prices with no hidden extras
And delivery service was first class driver very friendly and informative
1 August 2026
Reply from Lings - Triumph Essex
Hi Mark, thanks so much for taking the time to share your feedback!
We're thrilled that buying your Speed Twin 900 was a seamless experience from the showroom to your driveway.
Transparent pricing and zero-pressure sales are core to how we operate, and we'll be sure to pass along your kind words to our sales and delivery team.
Enjoy every mile on the new bike!
The sales guy Kevin was really good
The sales guy Kevin was really good, got back to me asap when I asked a question, answered all my queries, couldn’t ask for more.
7 August 2026
Reply from Lings - Triumph Essex
Hi Gary, thanks so much for the feedback!
Thorough communication is what we strive for, so we're thrilled Kevin took such great care of you and got every question answered.
Enjoy putting that new CFMOTO 1000MT-X through its paces!
Excellent team
Nice showroom, bikes available to test ride, bikes to buy, second hand or new. Excellent staff who are passionate about their brand. Buying was a positive experience, professional, simple, while secure (use of a secure portal) and enjoyable.
7 August 2026
Reply from Lings - Triumph Essex
Hi Kevin, thank you for the fantastic review!
We're thrilled that you enjoyed the showroom, the test ride, and our seamless digital buying process.
Our team lives and breathes these bikes, so knowing their passion and professionalism made your experience enjoyable means everything to us.
Have a blast out on the roads with your new Scrambler 400!
Had a great experience getting my new…
Had a great experience getting my new Triumph Tiger Sport 660. What a fantastic bike! Jono and Alex were great to deal with and helped with all aspect during the purchase. Regular contact and updates and making sure everything was OK. I would recommend their services to anyone and I for one will be returning in the future.
6 August 2026
Reply from Lings - Triumph Essex
Hi Scott,
Thank you so much for taking the time to leave such a fantastic review! We’re thrilled to hear you had a great experience buying your new Triumph Tiger Sport 660, it’s an incredible machine, and you’re going to have an absolute blast on it.
I’ll be sure to pass your kind words along to Jono and Alex. They take a lot of pride in keeping communication clear and making the buying process as smooth as possible, so they’ll be delighted to hear your feedback.
We really appreciate the recommendation and look forward to seeing you back at Triumph Essex!
Enjoy every mile and ride safe,
The Triumph Essex Team
Really good sevice staff explained all…
Really good sevice staff explained all i needed to know
18 July 2026
Reply from Lings - Triumph Essex
Hi Micky,
Thanks so much for taking the time to leave us a review, and huge congratulations on your new Triumph Tiger Sport 800! We’re thrilled to hear the team at Triumph Essex gave you all the information and support you needed.
If there’s anything we could do to make your next visit even better, please feel free to drop us a quick note or let us know when you come in for a service!
Enjoy every mile on the new bike, ride safe!
Best regards,
The Triumph Essex Team
Reply from Lings - Triumph Essex
Thanks for your fantastic 5 star review! ⭐️
Lings are fantastic!
Lings are fantastic!! I highly recommend Christian, managed to get me a good price on my trade in and had me out the door on a T120 the day after!
11 July 2026
Reply from Lings - Triumph Essex
Hi Conan,
Thank you so much for the fantastic review!
We are absolutely thrilled to hear that we could get you sorted so quickly, we are glad Christian was able to make it happen for you, complete with a great trade-in price for your old bike!
Thanks again for choosing Triumph Essex. Ride safe, enjoy the new Bonnie, and we look forward to seeing you when you next drop by!
Best regards,
The Team at Triumph Essex
Friendly team who took the time to help…
Friendly team who took the time to help me make the right purchase. Alex helped me narrow down the choice to just the right bike for me. Hope to deal with Lings again in future.
6 July 2026
Reply from Lings - Triumph Essex
Hi David,
Thank you very much for taking the time to share your feedback and for your kind words!
We are glad to hear that you enjoyed dealing with our friendly team and that Alex was able to help you narrow down your choices to find the perfect match.
You’ve chosen a brilliant machine in the Scrambler 400 X. With its rugged, all-road capability and punchy new engine, it is incredibly fun to ride whether you're tackling city streets or exploring country lanes.
If there is anything we could have improved on during your visit, or if you have any feedback on how we can make your next experience even better, please do let us know!
Thank you again for choosing Triumph Essex. We look forward to seeing you back in the showroom in the future. Enjoy the new Scrambler and ride safe!
Warm regards,
The Team at Triumph Essex
Everything was handled well by Alex at…
Everything was handled well by Alex at Dunmow. Correspondence was good and answered questions well. Professional service and very happy with the Rocket TFC !
9 July 2026
Reply from Lings - Triumph Essex
Hi James,
Thank you so much for taking the time to leave us this great review!
We are delighted to hear that you received a professional service from Alex at Triumph Essex.
You've got yourself an incredibly special motorcycle, and it is going to turn heads wherever you ride it!
Thank you again for choosing Triumph Essex. Enjoy every single second of that unbelievable power, ride safe, and we look forward to seeing you back at the dealership in Dunmow whenever you need us!
Best regards,
The Team at Triumph Essex
Not really impressed with the handover…
Not really impressed with the handover takeover of my new bike. The salesman didn’t appear to know very much about the technical aspect of the Bike, including what accessories the Bike had.
6 July 2026
Excellent service from start to…
Excellent service from start to collection day. Christian and Alex were a pleasure to deal with. Thank you Lings 🙏🏼
6 July 2026
Reply from Lings - Triumph Essex
Hi James,
Thank you so much for the excellent review! We are absolutely thrilled to hear that your experience with us was smooth and enjoyable from the very start right up to your collection day.
Christian and Alex will be delighted to hear your kind words—we pride ourselves on making the handover of a new machine as special as possible, and it’s wonderful to know they looked after you so well.
The Triumph Trident 660 is an incredible bike, and we know you're going to have an absolute blast on it. Welcome to the Lings Triumph family, and thank you for choosing Lings Triumph Essex!
Best regards,
The Team at Lings Triumph Essex
Really helpful and patient with customers
The process of buying a motorcycle from start to finish
6 July 2026
Reply from Lings - Triumph Essex
Hi James,
Thank you so much for taking the time to leave us this review!
Buying a new motorcycle is a big decision, so we always want to make sure our customers feel completely supported, comfortable, and never rushed. We are so glad to hear that our team's patience and helpfulness made the whole process smooth from start to finish.
The CRF300 Rally is an absolute machine—whether you're commuting or hitting the trails, it’s built for serious fun.
Enjoy every minute of the ride, and thank you for choosing us for your new bike. See you on (or off!) the road!
Best regards,
The Team
Christian was very helpful and flexible…
Christian was very helpful and flexible to the changes I made at the last minute
3 July 2026
Reply from Lings - Triumph Essex
Hi Kevin,
Thank you so much for taking the time to leave such a kind review! We’re thrilled to hear that Christian was able to accommodate your last-minute changes and make your experience smooth.
Congratulations on the new Triumph Speed 400—it’s an incredible bike! Welcome to the Lings Triumph Essex family, and please don't hesitate to reach out if you need anything else.
Ride safe,
The Team at Lings Triumph Essex
painless and efficient
Alex made the whole transaction painless and efficient, good bloke
4 July 2026
Reply from Lings - Triumph Essex
Hi William,
Thank you for the great feedback! We’re glad to hear that Alex made the whole process painless and efficient for you!
Congratulations on the new Scrambler 400 XC! It's a fantastic bike built for some serious fun. Welcome to the Triumph family, and enjoy every mile.
Ride safe,
The Team at Lings Triumph Essex
My initial dealings with Lings was very…
My initial dealings with Lings was very good, with great levels of communication over the phone with Lucius, and online forms easily signed via email. However where I’m disappointed is when I received my motorcycle, it was in a condition far from showroom, and bearing in mind I was buying a premium motorcycle at nearly 14k I really expected better, I’ve had to polish out scratches on the tank and give the bike a substantial clean all over. As for would I purchase from you again, well no I wouldn’t.
29 June 2026
Reply from Lings - Triumph Essex
Hi Peter,
Thank you for taking the time to leave your feedback.
I'm pleased to hear that your initial dealings with Lucius and the team were positive and that the purchase process was straightforward. However, I'm genuinely sorry to read that the condition of the motorcycle upon delivery didn't meet your expectations.
Although the bike was an ex-demonstrator and therefore expected to show some signs of prior use, it should still have been presented to a standard that you were happy with. It's disappointing to hear that you felt you needed to spend additional time cleaning and polishing the bike yourself, and I apologise that we fell short on this occasion.
We appreciate your comments and will use them to review our preparation process to help ensure future customers receive their motorcycles in the condition they expect.
Thank you again for your honest feedback, and I'm sorry that your experience has left you feeling you wouldn't purchase from us again.
Christian hooked me up with a beautiful…
Christian hooked me up with a beautiful Triumph Trident 660. Great comms and great customer service
26 June 2026
Reply from Lings - Triumph Essex
Hi Luke,
Thank you so much for the great review! We’re thrilled to hear that Christian looked after you so well and kept the communication top-notch throughout.
Huge congratulations on the new Triumph Trident 660, it is a beautiful machine and an absolute blast to ride. Enjoy every mile, and ride safe!
Best regards,
The Lings Triumph Essex Team
Great service Chris was spot on…
Great service Chris was spot on 👍refreshing to be told the truth from start and not sales waffle, quick service from start to finish would highly recommend.
Will be back for.my explorer upgrade
Cheers Paul
25 June 2026
Reply from Lings - Triumph Essex
Thanks for the great feedback! It was an absolute pleasure helping you out.
I'm glad you appreciated the straightforward approach! Enjoy the Indian FTR1200, it’s a brilliant machine.
Looking forward to seeing you again at Triumph Essex!
Ordered a new ghost e teru b advanced…
Ordered a new ghost e teru b advanced from first contact very professional service from the lings team bike delivered promptly well ahead of schedule all great service
16 June 2026
Reply from Lings - Triumph Essex
Thanks so much for the fantastic 5-star review, Chris! We’re thrilled to hear the team took great care of you and got your new Ghost E-Teru B Advanced delivered ahead of schedule.
Enjoy the new ride, and thank you for choosing Power2Cycle!
Reply from Lings - Triumph Essex
Thank you for taking the time to leave us a review! We're glad to hear you had a great experience with our team. The Honda CB1000R is a spectacular machine—congratulations on the new bike. Wishing you many happy miles from all of us here at Triumph Essex!
Reply from Lings - Triumph Essex
Thanks for taking the time to leave us a review! We're thrilled to hear you found the team friendly and easy to deal with. Congratulations on the Ducati Scrambler—it’s a brilliant bike. Safe riding, and thank you for choosing Triumph Essex!
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