Reviewed the sofa at the St Albans showroom but I love the way you are left to have a good look around and try things out etc, plenty of people on hand if you need help but without being harassed whil... See more
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Location
Switch locationAlbert Bygrave Retail Park, North Orbital Road, AL2 1DL St Albans, England, GB
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See what reviewers are saying
The staff were very helpful. The initial member of staff gave us the information we needed in order to browse through the range of sofas, in our own time, and make an informed choice. There was a thor... See more
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Very relaxed shopping experience. Friendly greeting from Ellen who was highly knowledgeable and helpful while giving us plenty of space to make up our minds. Great range of sofas and we found th... See more
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Loaf sofas are beautiful and the showroom staff are very helpful. But the aftersales service is poor. My first pair of Dixie sofas (a 3 and a 4 seater arrived after 9 months from date of order (b... See more
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Company details
- #346 of 395 best companies in Home Furniture Shop
- #184 of 227 best companies in Bedroom furniture shop
- #52 of 57 best companies in Furniture Accessories
- #218 of 240 best companies in Homewares Shop
- #104 of 114 best companies in Living room shop
- #85 of 92 best companies in Sofa store
About Loaf - St Albans
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Albert Bygrave Retail Park, North Orbital Road, AL2 1DL, St Albans, England, United Kingdom
- 02031418300
4.6
Excellent
142 reviews
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This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
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Great customer service
Great customer service. Lots of relevant information. Answered all questions.
Only improvement may have been to have more medium and love seats on display.
13 September 2025
Reply from Loaf - St Albans
Hi Alison,
Thank you so much for taking the time to share your experience!
We’re delighted to hear that you enjoyed your visit to the store and found the process smooth and transparent. That's exactly what we aim for. We'll be sure to pass your kind words along to the team.
Thanks again for choosing Loaf. We hope you absolutely love your new piece!
Kind regards,
Manny.
Cushions loose the shape quickly
We brought a new sofa and we were really excited as it was a big investment to buy a beautiful loaf sofa.
After a few weeks we noticed the back cushions were loosing there shape. Each day this half d no matter how much we plumped them.
We complained and they sent a sofa tecnition to plump the cousins by basing them with his heads (exactly what we were doing every day) they reported there was nothing wrong with the sofa. We complained again and they refuse to listen to us.
Terrible customer service.
I would not recommend buying a load sofa unless you like miss shaped cushions.
I am happy to supply photos to anyone as proof
9 September 2025
Unprompted review
Reply from Loaf - St Albans
Hi Nathan,
Thank you for reaching out to us and for taking the time to leave us a review.
I'm so sorry that your sofa is not comfortable and has not matched expectations. I can see that an independent technician from Emmiera attended your property and assessed the sofa for manufacturing faults. We rely on technicians reports to advise us of the best course of action when our customers experience issues with the items they have received. On this occasion the technicians have advised us that there is no manufacturing fault present in your sofa; my apologies.
Since there is no physical fault with the sofa or its seat inserts, there is very little we can offer you that might improve your experience - I'm so sorry about this.
If you believe this is an error, then I encourage you to contact us again at sos@loaf.com and we can look into the situation further.
Kind Regards,
Peter.
Helpful and patient
Was advised by a helpful, knowledgable member of staff. Patient and not pushy at all. Overall there was a great balance between having staff available to answer questions but not feeling monitored or pressured by sales staff. Really helped with the purchase.
31 August 2025
Unprompted review
Reply from Loaf - St Albans
Hi There,
Thank you so much for your lovely review.
We’re so pleased to hear that you felt supported without any pressure during your visit, that’s exactly the balance we aim to strike. It's great to know our team was helpful, knowledgeable, and patient throughout, and that it made a positive difference to your purchasing experience.
We really appreciate you taking the time to share your feedback, and we hope you love your new piece once it arrives!
Warm regards,
Paris
As soon as we walked in we were greeted…
As soon as we walked in we were greeted by a member of staff who was helpful and knowledgeable about the products we were interested in. She was attentive to what we needed, offering helpful advice and guidance that we would have missed if we had not come into the shop. She gave us time to look around and was available when we needed to ask questions. We did not feel any pressure to buy which was refreshing. She was efficient when organising the order which made it very easy to purchase our sofa when we got home.
24 August 2025
Reply from Loaf - St Albans
Hello Nicky,
Thank you for shopping with us.
Its great to hear that your visit to our Shack was easy as possible. We hope to see you again soon!
We will be sure to pass on youre kind words.
Thank you,
Sav
It’s was so refreshing
It’s was so refreshing, to be able to talk to someone in store. Work out a small issue, and be super pleased with my purchase. Keep up the good work, and don’t the let robots take over the people that actually make a huge difference.
24 August 2025
Unprompted review
Reply from Loaf - St Albans
Hi Philip,
Thank you so much for taking the time to share your delightful experience with us regarding your visit to our Shack. It truly warms our hearts to hear such positive feedback!
We are thrilled to know that one of our dedicated Loaf team members was able to assist you in resolving a small issue. Our goal is always to ensure that our customers leave with a smile and a sense of satisfaction, and it sounds like we achieved that for you!
We wholeheartedly agree with you about the importance of human interaction in our service. While technology plays a significant role in modern retail, the personal touch provided by our team members is irreplaceable. Their ability to connect with customers and address their needs directly is what sets us apart and makes a real difference.
I will certainly pass along your kind words to the Shack team, as they will be encouraged to know the positive impact they have on our customers. Your feedback is invaluable to us and helps us continue to improve our service.
Once again, thank you for your thoughtful feedback and for supporting our commitment to exceptional customer service. We look forward to welcoming you back to our Shack soon, where we hope to provide you with another amazing experience!
Many thanks
Dipak
Loaf get everything right
I went into the St Albans branch which is always so friendly, clean and welcoming. I was enjoying browsing but needed a little advice and a lady was so helpful. Really wish I could remember her name! It was so not pushy, just informative, great advice and I left knowing I’d bought the right sofa for me. Loaf just get everything right - amazing sofas and brilliant service
23 August 2025
Reply from Loaf - St Albans
Hi Lisa,
Thank you so much for taking the time to share your fantastic feedback regarding your visit to our St Albans Shack. Your insights are incredibly valuable to us.
It warms our hearts to hear that one of our team members was able to provide you with the assistance you needed while browsing. We strive to create a welcoming and friendly environment where our customers feel comfortable and supported throughout their shopping experience.
I appreciate your mention of the non-pushy, informative advice you received. Our goal is to ensure that every customer leaves feeling confident in their choices, and it’s delightful to know that you found the perfect sofa for your needs. Your satisfaction is what motivates us to keep improving our services.
I will make sure to pass along your kind words to the Shack team, as they will be thrilled to hear about your positive experience. It's feedback like yours that encourages us to continue delivering exceptional service and high-quality products. Thank you once again for your wonderful feedback—it truly means a lot to us.
Many thanks once again for your support and for choosing Loaf. We look forward to welcoming you back to our Shack in the future!
Best regards,
Dipak
Love Loaf
Love Loaf! Friendly and attentive staff. Great service and amazing furniture.
15 August 2025
Reply from Loaf - St Albans
Hi there!
Thank you for taking the time to leave us a review, and thank you for your kind words.
It's great to hear that our wonderful Shack staff have left such a good impression, we'll definitely pass on your lovely feedback, thank you.
Kind Regards,
Peter.
Very helpful staff
Very helpful staff member Siri was informative and attentive. Good selection of sofas and fabric combinations.
14 August 2025
Unprompted review
Reply from Loaf - St Albans
Hi Louise,
Thank you for your kind feedback!
We're thrilled to hear that Siri was informative and attentive during your visit. It's great to know you enjoyed our selection of sofas and fabric combinations.
We hope to see you again soon!
Warmest Regards,
Paris
Loaf makes furniture buying simple and…
Loaf makes furniture buying simple and easy. Staff are great after sales Perfik.
13 August 2025
Reply from Loaf - St Albans
Hi Carol,
Thank you so much for your wonderful feedback!
We’re thrilled to hear that you found buying furniture with Loaf simple and easy and that our after-sales team has been great.
We’re always here to help whenever you need us, so please don’t hesitate to get in touch in the future.
Thanks again for choosing Loaf!
Warmest Regards,
Paris
Everyone is so helpful
Everyone is so helpful, the quality of sofa compared to others is so obvious!
3 August 2025
Reply from Loaf - St Albans
Hi Martin!
Thank you for your wonderful review!
We're thrilled to hear that you find everyone at Loaf so helpful and that the quality of our sofas stands out to you!
If there's anything else we can assist you with, just let us know!
Best wishes
Jasmin
Very helpful support team
20 July 2025
Reply from Loaf - St Albans
Hi Allan
Thank you for taking the time to leave us a review,
We glad to hear that our team are helpful and supporting, we love make sure that our customer feels supported at all time and our team are always here to help your through your journey with us at Loaf
Keep Loafing on!!
Warm regards
Cynthia.
Nothing squishy about the Squishmeister.
After previously buying a sofa and an armchair from Loaf, which we love, we purchased a ‘Squishmeister Corner Sofa’ 6 months ago and have been very disappointed. The sofa feels seriously over-stuffed, to the point where you feel like you’ll roll off. Loaf have sent people to look at this twice, but they just say there’s no manufacturing fault and there’s nothing they can do about it. We’re now going to have to spend a lot of money getting the cushions re-stuffed. Disappointing that they haven’t made any practical effort to resolve this. Nothing squishy about the Squishmeister.
20 July 2025
Unprompted review
Reply from Loaf - St Albans
Thank you for shopping with Loaf!
We appreciate the time taken to leave us a review.
I'm sorry to hear the comfort isn't what was expected.
I can see two technicians have inspected your sofa and have concluded there are no manufacturing faults present.
We strive for the highest quality in our products. I am sorry that on this occasion this does not meet your expectations.
Kind regards,
Manny.
St Albans store visit
St Albans store visit
Very helpful staff, helped us make our final choice
Store layout is welcoming, all round good experience
15 July 2025
Reply from Loaf - St Albans
Hi Michael,
Thank you so much for taking the time to leave us a review!
We’re thrilled to hear that our staff at the St Albans Store were so helpful. We truly enjoy making our customers feel welcome during every visit to our shack, and it’s wonderful to know you had a lovely experience with us.
We would absolutely love to see you again!
Wishing you a Loafy day!
Warm regards,
Cynthia
Great service!
Great service from Sari in the St. Albans Loaf location. So helpful and explained the process of buying a sofa very well. She couldn't have been more friendly or helpful.
9 July 2025
Reply from Loaf - St Albans
Thank you for shopping with Loaf!
We appreciate the time taken to leave us a review.
Amazing to hear your experience in our Shack was swift, easy with our loving and caring Loafers.
We take pride and care in all of our service's, to deliver a premium standard
Hope to hear from you soon.
Kind regards,
Manny.
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