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Lovi Reviews 188

TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 161 reviews, reviewers had a great experience with this company. Customers are really happy with the app's user experience, finding it easy to use and helpful for their skincare routines. Many appreciate the personalized product recommendations and the detailed insights the app provides for skin care, with some noting significant improvements in their skin. However, some people were dissatisfied with the subscription process, finding it confusing and leading to unintended purchases for the app's recommendations rather than physical products. There were also mentions of issues with product recommendations not being available in certain regions, and a few people experienced bugs or clunky user interfaces within the app.

What people talk about most

Product

Users describe ambiguous interactions with product. Many customers praise the product recommendations, noting... See more

Application

Customers consistently note ambiguous experiences with the app. Many reviewers praise its personalization,... See more

User experience

Consumers find the user experience to be largely positive, praising the app's ability to provide personalized... See more

Refund

Customers had ambiguous experiences with refunds. Many reviewers reported difficulties in obtaining refunds,... See more

Subscription

People report negative experiences with subscription. Many customers express dissatisfaction with unclear... See more

Reviews shaping this summary

Rated 4 out of 5 stars

overall is good, i do think the routines should be created based on what we hae on the shelf. I have purchased the recomendations but struggle to deceide wht to use depending on how my face is feeling... See more

Company replied

Rated 4 out of 5 stars

Just used it once and I liked it so far. After using it more, I may change my review to 5 star as well. The app scans your face with its AI scanner and then personalize your skincare routine. You will... See more

Company replied

Rated 4 out of 5 stars

This company took £59.98 from my account at once. I only clicked on their stupid, deceptive Instagram ad post and they charged me £59.98 just for scanning my face. I've emailed them over and over a... See more

Company replied

Rated 4 out of 5 stars

I tried the app from Insta. Chosed a month application 19.90euros but then I got charged again 39.90euros without agreeing. I never receive an email with the subscription just emails that they havé... See more

Company replied


Company details

  1. Software company
  2. Cosmetics Industry
  3. Wellness Programme

About Lovi

Written by the company

Smart skincare powered by AI

Lovi is an AI-powered cosmetologist app that analyzes your skin, builds personalized routines, and helps you choose products based on science and real data.

Track your skin progress, get tailored recommendations, and make confident skincare decisions – all in one app.

Apple and the App Store logo are trademarks of Apple Inc.

AI Skin Analysis & Progress Tracking

Lovi uses AI-powered face scans to analyze multiple skin concerns and track changes over time. This helps users understand how their skin evolves and how routines or products impact results.

Personalized Routines & Product Fit

Based on skin type, goals, and preferences, Lovi builds customized skincare routines and evaluates how well products match individual needs. Recommendations focus on compatibility and effectiveness, helping reduce trial-and-error.

Ingredient Insights & Smart Guidance

Lovi provides clear ingredient insights and safety indicators, making it easier to understand what is inside skincare products. Users can also ask questions anytime and receive science-backed guidance tailored to their skin.


Contact info

3.8

Great

TrustScore 4 out of 5

188 reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

VERY USEFUL AND INFORMATIVE

I really am extremely grateful and happy I found this app. It’s one of the first apps ever I find to be very useful and I actually use every day. I use this app when I’m shopping in stores like Marshalls and Burlington when they have a large variety of namebrand and offbrand products so I use the app scanning section to scan product to see what works for me, which is with the whole point of using the app and I really love it

18 December 2025
Lovi logo

Reply from Lovi

Hey!

Thank you SO MUCH for your warm feedback! This means the world to us ❤️❤️❤️

We're super-happy our scanner works well for you! We put a lot of effort into developing it, and it's so great to know it works :) I can also promise it'll get even better soon! :)

Please contact us at care@lovi.care in case anything doesn't work quite as well as you'd expect, or if you need any help!

Thank you again!
Alexey and the Lovi team

Rated 1 out of 5 stars

They let you do the whole analysis and…

They let you do the whole analysis and only then tell you that you need to be charged to get the results

17 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Shira,

Please get in touch with us at care@lovi.care — we have a small gift for you 🎁

Some features become available with a subscription, but we’d be truly happy to provide you with access so you can test everything ✨✨✨

With Love,
Sofia from the Lovi team

Rated 3 out of 5 stars

Helpful

Company refunded subscription fee when emailed. Thank you lovi team.

11 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Thank you 💜

Rated 4 out of 5 stars

Resolved issue.

Previously wrote a one star critical review regarding confusion around online purchase of what I thought was an opportunity to buy a bundle of products but it was actually just a subscription fee that then allows you to purchase bundles which is not what I can afford and not what I thought I was paying for. I did give feedback that more clarity was needed about what you are purchasing online because you don’t know until you pay that there’s more steps and money you have to pay. I gave a 4 because I appreciated how fast they responded and immediately wanted to resolve my complaint and refund me. And it felt like it was a real person on the other side following up. They’re not the only company that has this confusing online purchasing process but so far I think they’re the only ones that get back really fast and you don’t have to argue. I appreciated the customer service.

14 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Mele!

Thank you so much for your kind words 💜💜💜

We’re always here to support you on your skincare journey, and we’ll be happy to help anytime you decide to try Lovi again✨

With love,
Sofia from the Lovi Skincare Team

Rated 3 out of 5 stars

They charged me $54.99 for subscription…

They charged me $54.99 for subscription which I didn’t wanted to purchase by just clicking on instagram add. Please don’t click on any of their social media add they charge money instantly and $26.99 for some stupid product guide which you really don’t feel of need. They charged me total $81.98 straight and when I emailed they just responded that your subscription is cancelled. I sent several emails asking for the refund but they don’t response on this issue. I am extremely disappointed with Lóvi and their customer service. I would have bought some products for me for this money which got wasted because of just one click on instagram add.

However they have made my refund process and I have received the money thank you Lóvi for taking my request into consideration quickly.

2 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Thanks for your update!

With Love 💜
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

Still waiting on my other refund

Still waiting on my other refund

25 November 2025
Lovi logo

Reply from Lovi

Dear Terrie,

We didn’t receive a confirmation from you and feel a bit concerned 💔💔💔

Please let us know if all refunds were processed and everything is right for you now 🫶

With love,
Sofia from the Lovi Skincare Team

Rated 4 out of 5 stars

This company took £59.98 from my…

This company took £59.98 from my account at once. I only clicked on their stupid, deceptive Instagram ad post and they charged me £59.98 just for scanning my face. I've emailed them over and over again. They refused to refund my money. I did not use their service. If you see their ad on Instagram, Facebook or any social media please don't click they will scan your face and charge you.

Update on my last review, my £59.98 has been refunded
Thanks to Sofi, she refunded my payment into my bank account

17 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Hi again!

Thank you so much for your update and confirmation 💜💜💜

Wishing you an amazing skincare journey — and if you ever need support along the way, we’ll be right here for you ✨

With love,
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

This plan such a waste of money….

This plan such a scammer, I paid on their website and my money is gone….

I could even open the app asking need to login with codes which I never received…
Then I asked for refund but they say it’s not eligible. I don’t know why, no valid reason.
Not recommended 100%

14 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Hi Yangdey!

We haven’t heard back from you yet 💔💔💔

Could you please let us know if everything has been fully resolved and if the refunds have already been returned to your card?

We’ll wait for your confirmation 🫶

With love,
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

To their credit a refund was issued. Thank you.

I am waiting on a response about canceling a subscription which was supposed to be products purchased. I selected product, applied a discount code provided by Lovi along with free shipping. The confirmation email stated my charge is for a subscription not product itself. Lovi’s response when I asked for shipment date since I was actually buying product, was that my purchase was not for product but for their skincare app. Products are ordered through other means and/or websites. Then why was my cart and order summary shown for products and free shipping. A subscription was not a part of the cart and order summary.

11 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Odilia,

Could you kindly confirm that the case has been fully resolved and everything looks good now?

We just want to be 100% sure that we’ve done everything for you!!

With love 💜
Sofia from the Lovi Skincare Team

Rated 5 out of 5 stars

Your app can really help me by helping…

Your app can really help me by helping to choose the best and right beauty products. I’d like to give you some opinions, First - How about listing the best products according to suitable points. Second - the free trial you give me is one month and one month is not enough to give full review. But as far as I know, your app can help me alots.

5 November 2025
Lovi logo

Reply from Lovi

Hey!

We're sure the app will provide you with a lot of value :) Please try out not only our recommended programs, but also the daily discovery options on the products tab, as well as the products scanner, which can analyze any skincare product you'd like to check. The recommendations is the exact place where we provide the best (as far as the suitability scores go) picks structured in a meaningful program that you can follow for a long time, while discovery feed contains of various products that you can use to get some additional benefits, or just for the sake of variety (which is very beneficial for program adherence — and hence the results). Let us know how it'd go!

Thanks,
Alexey & the Lovi Skincare Team

Rated 1 out of 5 stars

Customer service is useless - avoid

Customer service is useless - kid signed up to this via an Instagram ad and paid. I explained the situation and they said they couldn’t do anything about it because of the “money back policy”. Not helpful at all, after a genuine mistake, was like talking to robots.

3 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Josh,

We didn’t receive a confirmation from you and feel a bit concerned 💔💔💔

Please let us know if all refunds were processed and everything is right for you now 🫶

With love,
Sofia from the Lovi Skincare Team

Rated 5 out of 5 stars

I made purchase by accident

I made purchase by accident .
And AI program was not helping. The next day Anna contacted me from Lóvi and fixed everything and made my refund.
Thank you Anna .

29 October 2025
Unprompted review
Lovi logo

Reply from Lovi

Thank you so much for your feedback. ❤️

We are happy to see that our team helped you! We're continually working to improve our product, so please give it a try sometime in the future — hopefully, the AI program will work better for you. In the meantime, if you'd find a few moments to share with our team (care@lovi.care) what didn't quite work out for you in the AI solution now, we'd be very grateful!

Thanks,
Alexey & the Lovi Skincare Team

Rated 3 out of 5 stars

I just made payment on the website and…

I just made payment on the website and I tried to open the app but they are not sending any code to my email and my money is gone, but I wrote to them and asked for a refund and I did, at least they are honest

24 October 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Angela,

Can you kindly confirm that everything is resolved and all good now? 💜

With Love,
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

Took payment without knowing my address…

Took payment without knowing my address and also tried to get me to download an app for my subscription for double the amount of the product

24 October 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Lauren,

Please check your Inbox — we have an small update for you 💜

With Love,
Sofia & the Lovi Skincare Team

Rated 1 out of 5 stars

I’m very disappointed with Lóvi

I’m very disappointed with Lóvi. I was automatically charged €39.99, even though I expected a one-time payment of €19.99 and haven’t used the app at all. I haven’t received a response to my emails. This experience was frustrating and unacceptable!!

17 October 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Linda,

Please check your Inbox — we shared a minor update and a gift 💜

With Love,
Sofia & the Lovi Skincare Team

Rated 1 out of 5 stars

Horrible they just want your money…

Horrible they just want your money !!!!never subscribe here !!!

10 September 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Laurita, we’re so sorry for any inconvenience!

We tried to help resolve your inquiry, but we had difficulties reaching you. It looks like the email address with (“icloud”) isn’t delivering our messages — could you please reach out to us at care@lovi.care again from another email address?

We really want to solve everything — and we’d also love to share a small gift with you before the New Year 💜✨🎁

Rated 1 out of 5 stars

Fraud scheme

I ordered a subsription for 19,99Eur after successfull payment I was offered something like ‘subsription bundle’, but I did not read the info carefully and pressed the button ‘sure’. I was instantly charged another 39,99 Eur via apple pay without any kind of consent request! I always have to confirm the payment, but this time this was not the case and cought me by surprise. I instantly canceled the non-wanted subscription and contacted customer service for refund, but they just sent me AI generated nonsense response. This app is definately a fraud scheme. 100% do not recommend using it.
Upd 2025-09-25: I initiated refund request via Revolut, as well sent another mail to customer service and today I can confirm - I received the refund. Even though I appreciate this final result, but in general the whole experience was annoying and looked unfair.

20 September 2025
Unprompted review
Lovi logo

Reply from Lovi

Hi! Thank you so much for your update 🫶

Rated 1 out of 5 stars

Subscription trap

Subscription trap - AI generated recommendations for products is only what the subscription is, waste of money.

17 September 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Chloe,

We wanted to share that we’ve made several updates in the app, and we’d be happy if you could try them out and test everything!

Please contact us at care@lovi.care — we’ll share access with you and would love to hear your new impressions 💜

With love,
The Lovi Skincare Team

Rated 1 out of 5 stars

This is a subscription trap.

This is a subscription trap.



I am dissatisfied with the subscription, purchased it on the website and emailed within 30 days, only for customer service to tell me I am not eligible for a refund??



EDIT: I have received the full refund but it was through multiple frustrating conversations. Initially, they just said my subscription was cancelled, with no mention of a refund. Then I was told I wasn’t eligible. Later, they offered me a partial refund while trying to upsell me, and only after I insisted did they finally issue a full refund.

While the refund policy was technically made clear on the sign-up page, I am mostly dissatisfied with the subscription model itself. I paid for a whole year, only to later discover that many of the products I expected to be included were not actually part of the plan.

15 September 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Conan, we’re so sorry for the inconvenience caused, and we’re glad to hear that our support team resolved the issue 🫶

Here’s a little spoiler — our team is already working on updates to the subscription model!

We’ll be happy to support you on your skincare journey anytime. Please feel free to contact us whenever you need 💜

Rated 1 out of 5 stars

Do not buy from this company!

Do not buy from this company!
I placed an order over a month ago and never received my product. At first, they replied to my emails and asked some questions, but now their email address no longer exists. There is no phone number or any other way to contact them. I have lost my money and received nothing in return. Very disappointing and untrustworthy.

4 September 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Evelien,

We didn’t receive a confirmation from you and feel a bit concerned 💔💔💔

Please let us know if all refunds were processed and everything is right for you now 🫶

Our contact email address is the same as before: care@lovi.care, and we’re happy to help you anytime.

Please share your confirmation — we want to be 100% sure we did our best!

With love,
The Lovi Skincare Team

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