GEM Motoring Assist Reviews 

1,692
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 156 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the rapid response times, noting that breakdown assistance arrives promptly to handle stressful roadside situations efficiently. The staff and call centre agents are consistently described as exceptionally polite, knowledgeable, and reassuring from the initial phone call right through to the final destination. However, some people mentioned experiencing significantly long waiting times and occasional communication gaps during complex vehicle rescues. Reviewers noted that arranging after-hours support in remote locations or dealing with unexpected coordination issues could sometimes become rather challenging. Some consumers also stated feeling unsupported when same-day recovery was unavailable outside normal operating hours.

What people talk about most

Service

Reviewers mention positive feedback about service, expressing immense satisfaction with the prompt roadside... See more

Staff

Customers consistently note positive experiences with staff, frequently highlighting the polite,... See more

Response time

Clients share satisfaction on response time, highlighting that telephone calls are answered promptly by... See more

Customer service

Consumers find customer service to be positive, highlighting prompt phone responses and helpful, courteous... See more

Customer communications

People report ambiguous experiences with customer communications, noting that contacting support via phone or... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Contacted GEM, texted a form. Filled recovery form in, towing caravan suddenly no ancillary lights on caravan and dusk. Gave our details, quick call back to confirm some details. Then call back to ad... See more

Company replied

Rated 5 out of 5 stars

After having a breakdown on a motorbike, GEM was brilliant with the recovery to my destination. Stella was excellent with what was a stressful situation and kept us up-to -ate with arrangements and co... See more

Company replied

Rated 5 out of 5 stars

They're all as bad as each other? Gem motor assist have proven to me that in some cases that just isn't true. Assistance within 15 minutes. Recovery 15 minutes later. 2nd relay meeting 1st relay withi... See more

Company replied

Rated 5 out of 5 stars

Car would not start when we went to leave Cherwell Valley Services on M40. Contacted Gem for assistance using their app and within minutes a recovery agent was assigned to us. Kieran (BVS Motors)... See more

Company replied


Company details

  1. Money & Insurance

Written by the company

For more information visit www.motoringassist.com GEM are multi-award winners and have been placed in the Top 3 breakdown recovery providers in the Auto Express Driver Power Survey for 12 years, coming first place 9 times. GEM Motoring Assist has also received a Defaqto 5 Star Rating for its Breakdown Cover, which means it provides one of the most comprehensive policies in the market.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2k reviews

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No recent history of asking for reviews

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Replied to 100% of negative reviews

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4.6

All reviews

(1,692)

154 reviews in the last 12 months

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Rated 5 out of 5 stars

The Engineer turned up on time

The Engineer turned up on time, understood the problem immediately and was able to solve the issue without delay

27 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,

Thank you for taking the time to provide such positive feedback about the service recently provided to you.

It is great to know that we are achieving the high standards we are known for and the engineer was able to resolve the issue quickly for you.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Great Service, Highly Recommended

My brother was driving when my car broke down on the M5. As he was visiting from Australia, he did not have a UK phone with him. Initially, he went to an SOS phone on the motorway and the Highways Agency dealt with me on his behalf (Kudos to them!).
As I was at work some 100 miles away, it was luck that I had my membership card with me, but I was able to arrange recovery. I received countless calls from GEM, the recovery drivers and the Highways Agency to check I was ok and also where exactly the car was. I did get fed up having to continually explain I wasn't with the vehicle and there was a slight miscommunication as to when the car would arrive at my designated garage, but all was well. Everything got sorted; the car is repaired and my brother is en route to Australia with a great story to tell back home!

I have been a member of GEM since 2013 and this was only the third time I have used them in the event of a breakdown. The first resulted in me meeting my fiance, the 2nd was not so good, but was ultimately put right by GEM and this latest incident was dealt with in a timely manner and is quite hilarious! I would recommend GEM any day of the week. Having been involved with a recovery driver, I understand the problems and pitfalls they can face. Ultimately, safety is the priority and a safe onward journey of both vehicles and occupants is required.

17 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,

Thank you for taking the time to provide such positive feedback about the service recently provided to you.

Glad we were able to help your brother in his hour of need.

Kind regards
The GEM Team

Rated 3 out of 5 stars

Good in general, terrible when things go wrong

I've had to call GEM twice for motoring assistance. The first time the service couldn't have been better: prompt, friendly, efficient.
The second time: atrocious. Attendance was promised twice, then a call from them to say could it wait until tomorrow. When I said no, they offered a "4 or 5 hour wait". This, after they told me it would come within the hour, twice.
I cancelled the request. There was zero follow-up to see how I fared.
My first official complaint went unanswered. The second eventually elicited a standard reply that they would would look into it.
Since then, nothing, despite their contract promises of 5 days response, or 20 days to deal with it, when signing with them.
So, excellent when they do what they should, but in my experience wholly unreliable for any sort of call-out.

29 June 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear GEM Motoring Assist member
We were sorry to read that the service you received to your recent breakdown was not up to our usual high standards. If you have not already done so, please contact our Customer Services. You can email customerservices@call-assist.co.uk or call them on 01206 771788 with your name and registration number, so we can investigate it for you.
Kind Regards
The GEM Team

Rated 5 out of 5 stars

Keeps me informed

25 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,

Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Kind regards
The GEM Team

Rated 2 out of 5 stars

GEM keep asking for a review.

GEM keep asking for a review.
So far all I’ve done is take out the policy, they took my money and sent me a card, that is all the interaction I’ve had with them.
So in terms of basic competence I guess they are ok, in terms of taking action in an emergency I have no idea how they will do.
In terms of nagging for a review, they are 5 star…… !!

Update, the GEM reply is so obviously an AI generated one. Apologies from an AI 🙏 GEM 🤣

23 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,

We are very sorry and disappointed to read that the service you received was not up to our usual high standards.

We welcome your feedback as we are continually striving to provide a first-class service to our members and your comments will enable us to help improve the service. In the meantime, we apologise for any inconvenience caused.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Been with GEM 7 years and first…

Been with GEM 7 years and first breakdown, made so less stressful lovely people great comms and great service

15 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

I did not know I as a person could be…

I did not know I as a person could be covered for any vehicle as I have a motor bike and car this is perfect for what I need. For mu bike BMW were quoting twice just for that one vehicle!!

22 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Kind regards
The GEM Team

Rated 4 out of 5 stars

App based service

App based service, being able to locate breakdown if required and speed of connection. Also informative magazine every quarter, good read.

21 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

We're glad you enjoy our quarterly 'Good Motoring' magazine.

Kind regards
The GEM Team

Rated 5 out of 5 stars

The best!

I have used two other breakdown companies in the last 2 years, 1 looked for any reason not to come out and the other, one of the big name companies too 8 hours to come out, using GEM they came straight away, I was with them a few years ago and left as I found a cheaper deal but I regret it, Gem is the best breakdown company I have used!

4 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Battery jump start after sudden failure

My battery packed up without any warning (after 130,000 miles) and I called GEM. The recovery agent arrived after about 90 minutes (a non-urgent job) and started the car with a jump start device, and I drove home, arranging for a mobile battery replacement the next day. Service provided was friendly and efficient throughout. Highly recommended.

12 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

My wife's car was not starting at home…

My wife's car was not starting at home used the app to call GEM eta was sent
Recovery took a little longer to arrive due to it being rush hour but my wife was kept informed by phone and operator couldn't be faulted
Recovery agent checked the vehicle and found the fault He also contacted a motor factor on my wife's behalf and parts sourced
Due to my wife's time constraints the car was left on the drive for me to fix with the already sourced parts and job done
GEM phoned my wife to make sure all was well Every body happy

8 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you wife.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Rated 5 out of 5 stars

The product offered to me is great…

The product offered to me is great value. The operator explained everything clearly and I feel much safer driving.

1 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about joining GEM.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards throughout that we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Rated 5 out of 5 stars

SCARY EXPERIENCE - GEM TO THE RESCUE

I am an experienced driver (since the early 80's)and had a very unusual and life threatening scary experience the other night, when the car engine cut out and then all my brakes both failed - electric handbrake and not able to go down the gears - on a steep hill up a narrow road in the dark. The car was out of control, going backwards down a steep hill. I managed to turn it sideways and stop, but was very distraught and flagged down a passing police car. The police and some passers by helped me and we got the car into a safer place, the Police tried to start it, although it was still not starting or showing any sign of life, but they had to leave me having checked I had breakdown cover, as they were in attendance on a major nearby fire, I called Gem at that point. So important that I could speak to someone and was not expected to report online. The breakdown service was first class,prompt and sympathetic from the initial phone call to the mechanic who came out. Waiting time was reasonable and less than the time anticipated and the phone calls to keep me updated and offer advice were sensible practical and easy to understand.I was taken home, with the car, and after booking it in for repair the following morning, the same mechanic and breakdown truck attended and took the car to the garage.I have not yet had a report of what is wrong with the car, but I am feeling that Gem is the best breakdown service I have experienced for years.

10 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,

Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Excellent service time and again

Immobilised my car by mistake when handbrake failed on a hill... The lovely breakdown guy GEM sent was there within 15 minutes of making the call (while I sat on the footbrake!). He sorted out the immobiliser issue and got me to a flat parking space - I didn't need recovery as this was outside my home and the car was booked in for handbrake repairs two days later. I don't think I've ever waited for longer than 45 minutes for GEM, and the customer services team are amazing. And because they insure you, rather than the car, you're covered in every vehicle, even as a passenger - which is fantastic for peace of mind. I've been with GEM for years now, and recommend them to everyone.

5 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Great service

Great service. Kept in touch with me throughout the recovery of my car. Can't fault them at all. Really greatful, thank you.

1 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

"Service with a smile"

I broke down on the M5 on a Sunday morning at 08.00(clutch failure). After a very reassuring call with call handler Comfort and subsequent follow ups from Megan, their appointed recovery driver (Victoria Recovery) arrived bang on time within the hour after being tracked all the way. The driver was pleasant company all the way home and helpful when it came to parking my non-drivable car. Very pleased with the service from both GEM and their recovery agent.

3 August 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Quick and friendly response

Had an unfortunate incident which meant I was stranded however GEM responded and were with me within one hour. The office kept me up to date and the recovery who came to help had me sorted within about 10mins

27 July 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

We are pleased to hear that you were recovered quickly and kept informed while you waited.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

The GEM Team

Rated 1 out of 5 stars

Inflexible, and nowhere as good as used to be

While the initial recovery was completed quickly and safely, what came after was abysmal.

I was taken to a garage that had unfortunately closed down. It then took over two hours to get the car recovered home, after the operator tried to get my car unloaded on private land where we'd already been asked to move on.

The call handler remained completely inflexible throughout, essentially forcing me into paying £200 for an onward recovery. Additionally, it was impossibleto get through to GEM during this time with a constantly ringing line, or engaged.

While my initial recovery took place at 9am, by the time my car was returned home (a massive argument had to happen to get the car home and not dropped on private lane), the car was recovered again, meaning I returned home at 7pm after getting the car safely to another garage.

I will be cancelling my membership as soon as possible. Having been a customer for seven years, the level of service offered by GEM and the company they second the actual call work to is terrible. A throughly awful experience from start to finish.

As for their complaints procedure, this matches up to their assistance - as in very poor.

12 July 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Mr Hodges,

Unfortunately, as your vehicle had already been recovered to your chosen destination, you were not covered for another recovery to a different destination. Please may I draw your attention to the relevant extract from page 4 of your Terms & Conditions, which I have included below, for your reference:

“Once the vehicle has been delivered to the nominated address, the vehicle will be left at your own risk and no further recovery costs will be covered in relation to the claim”

Kind regards
The GEM Team

Rated 5 out of 5 stars

So far so very good

So far so very good. “Which” recommended and I’m covered whichever car I’m in (if taxed and MOT’d). Efficient communication and documentation.
Of course I hope I never have to put the service to the test, but that will be the ultimate proof of the pudding!

15 July 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Extremely quick & efficient

Extremely quick & efficient. Friendly and helpful customer service.

21 July 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to your son.

We are pleased to hear, he received our first class service.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

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