Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more
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Review summary
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This super company has provided my two grandchildren with all their nappy, wipes and nappy pants over the last five years! The products are eco-friendly and good value for money. The customer service... See more
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Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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Mypura have very good customer service. I have contacted them via email quite last minute yo change an order and they almost always have managed to sort things out. They also deliver quickly and effic... See more
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Company details
- #39 of 94 best companies in Baby shop
- #2 of 2 best companies in Nappy Service
- #39 of 63 best companies in Toiletries Shop
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.6
Excellent
2k reviews
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This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Reply from Mypura.com
Hi Aimee,
Thanks for leaving us a review. We're thrilled to hear that you're loving our products and thank you for the kind words!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Brilliant customer service support
Brilliant customer service support. Couldn’t have been better. Thank you.
30 April 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review and for being a Pura customer. We're glad that you're enjoying our speedy and friendly customer service. We really appreciate the kind words!
Warm Regards,
The Pura Team
Our homes new favorite diaper
I recently tried Pura through Amazon on my 6 week old after much frustration with leaky diapers and consistent diaper rash. This is how our go-to diaper!
I love the soft feel of the diaper and so does my baby. We no longer deal with the leaking or diaper rash once switching over! I also love the plant conscious initiatives. Since we were just trying it out, we got the smaller sized packs which are wrapped with paper and I was very impressed by that!
One may think buying a brand name diaper with so many good things would cost a fortune but I was happy with the price I paid for the quality of the product!
17 April 2025
Unprompted review
Reply from Mypura.com
Hi Summer,
Thanks for leaving us a review. We're thrilled to hear how well our diapers are working for you and your little one. Our goal was to make a diaper that was as environmentally friendly as possible, without compromising on quality. We're glad that leaks and rash are no longer a problem!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Excellent nappies
Nappies are great - kind on the skin and never leak. They have definitely won me over and I will be purchasing mypura from now on. The Subscription system on the website however is a little confusing - it tells me I have no previous orders after having ordered my first batch.
21 April 2025
Reply from Mypura.com
Hi Amal,
Thanks for leaving us a review. We're glad to hear how well our eco-awesome nappies are working for you and your family.
We do appreciate you sharing your experience on our website too and will be checking to ensure your previous order show on our site.
We really appreciate your feedback!
Warm Regards,
The Pura Team
Unpredictable
Beautifully soft. Sorry to say, leaked after an hour or so, twice, so for the moment, only using them in the house during the daytime, wouldn't risk overnight, attending nursery or going out and about
11 April 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're glad that you're finding our nappies beautifully soft. However we're really sorry to hear that you're finding our nappies to leak. We honestly don't hear this feedback often but appreciate this doesn't help your situation.
When leaks do occur, this is usually due to the size not quite being suited to your little one. Normally sizing up can quickly resolve any issues with leaking.
We've reached out to you directly to discuss this further with you.
We look forward to hearing back from you.
Warm Regards,
The Pura Team
Great product!
I find the relationship quality-price excellent. Subscription is great - never again emergency orders :-) also happy to support uk business!
6 April 2025
Reply from Mypura.com
Hi Caterina,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our speedy and convenient subscribe and save service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Contacted pura and received a reply…
Contacted pura and received a reply super fast froma guy called Tom. He was extremely helpful, my delivery arrived the very next day, and I was also updated throughout the journey. Great customer service
3 April 2025
Reply from Mypura.com
Hi Paige,
Thanks for leaving us review and for your kind words about our customer service. We're always here to help if there's anything you need!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Excellent nappy trial
Excellent ordered next size nappies as a trial for my grandson. Really fast delivery. Happy with size and fit so my daughter ordered a subscription !!
24 March 2025
Reply from Mypura.com
Hi Lisa,
Thanks for your email. We're thrilled to hear that you're enjoying our speedy delivery service and our nappies are working so well for your grandson!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Had a problem with delivery
Had a problem with delivery, but this was quickly rectified. Not yet used the nappies but looks good.
2 March 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're glad to hear that we were able to quickly resolve your delivery issue. We hope that you love our eco-awesome nappies just as much as we do once you try them too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Worst nappies
They are really thin and cheap looking, my babies wee leaked through. Probably the worst ones I've tried
26 March 2025
Reply from Mypura.com
Hi Leah,
Thanks for leaving us a review. We're really sorry to hear that you're finding our nappies to be thin and to leak. We honestly don't receive this feedback often but appreciate this doesn't help your situation.
We do find that when leaks occur, this is usually due to the size not quite being suited to your little one. Normally sizing up can quickly resolve any issues with leaking.
We've reached out to you directly to help you further with this issue.
We look forward to hearing back from you.
Warm Regards,
The Pura Team
Very good BUT
The wipes are very good, they do what they are meant to do BUT
Can someone tell me which idiot decided to put on the back of the packet - use one at a time!?
No matter how hard I try, the sheets will NOT come out one at a time and it’s infuriating as hell.
31 March 2025
Unprompted review
Reply from Mypura.com
Hi Miss Hermon,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our nappies. We purposefully avoided using any chemical nasties to ensure that they're as gentle as possible on your little one's skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I was looking for a more affordable…
I was looking for a more affordable nappy option that would be gentle on my baby’s skin. This one ticked both aspects, unfortunately the absorbing strength is very low and gets bulky quickly, they have a very weird waste shape (very loose so I need to tighten them at maximum, which can increase the belly discomfort, when bulging from the wee) and ended up using double for this reason…will have to find others…
Later edit: I decided to continue with Pura after kindly being advised by their customer support to try one size up since it might be a bit too small for my baby. Tom is a superstar, he even offered a complimentary pack for us to try. Now happy we found the right size and that we can use Pura further.
14 March 2025
Reply from Mypura.com
Hi Sory,
Thanks for leaving us a review. We're really sorry that you're finding our to not absorb well. We honestly don't hear of this happening often but appreciate this doesn't help your situation. When this or leaks happen, it usually due to needing to change size which should help resolve this issue.
We've reached out to you directly to discuss this further with you.
Warm Regards,
The Pura Team
The best nappies and the best customer service!
Started using Pura after baby was a couple of weeks old and started getting really bad nappy rash. Love these nappies such amazing quality and so soft. Barely ever get any leaks, rarely a sign of nappy rash either. I reached out to the company after I purchased some old revision of these nappies in a supermarket and they were more then helpful to exchange these for me after experiencing some leaking with the older revision. Super friendly member of staff I spoke to via email Amazing customer service. 10/10 would recommend the company and nappies to everyone.
21 March 2025
Unprompted review
Reply from Mypura.com
Hi April,
Thanks for leaving us a review. We're thrilled to hear that you're loving our eco-awesome nappies. We purposefully use no chemical nasties to ensure that they're as gentle as possible on even the most sensitive of skin.
Thank you for the kind words about our friendly customer service too. We're always here if there's anything you need!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Little pack
6 March 2025
Reply from Mypura.com
Hi Harpeet,
I'm really sorry that you're finding our free trial pack of wipes to be too small. These are intended to be a trial/sample pack where you can try 20 of our eco-awesome wipes for just 99p postage. These are a separate product to our standard 60 pack cases of wipes.
I'm happy to say that our non-trial pack wipes come in large packs of 60, with the option for 12 of 18 packs per case. These also come with completely free next day delivery and the option to subscribe and save.
We've reached out to you directly to discuss this further with you.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Cath,
Thanks for leaving us a review. Thank you for the kind words about our customer service and it's great to hear that you're enjoying our eco-awesome products too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Best wipes l have found but they still…
Best wipes l have found but they still need to work onlayering, to make each wipe come out cleanly
27 February 2025
Reply from Mypura.com
Hi Judith,
Thanks for leaving us a review. We're glad to hear that our wipes are the best you've used. However we do appreciate your feedback on their dispense. I want to reassure you we are listening and are already in the process of tweaking our pack design to make removal even easier.
Warm Regards,
The Pura Team
Excellent quality
Excellent quality, soft touch like fabric, holds wetness well for hours. Baby's bottom is smooth, no signs of rash. Using this nappies for over a month already used to buy the packs online but the subscription is much cheaper.
2 February 2025
Reply from Mypura.com
Hi Vera,
Thanks for leaving us a review. We're glad to hear how well our eco-awesome nappies have been working for you and your little one. We purposefully keep them free from chemical nasties to ensure that they're as gentle as possible on your little one's skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Subscription Customer
I ordered the trial pack online, had an issue which Tom responded to efficiently. With the great customer service I decided the subscription was for me and have now received my first batch of nappies. The nappies themselves are great, no leaks or nappy rash.
Update: I had a subscription issue with the order being processed earlier. They responded but feel like this was an error in that I never selected that time frame. I was also just notified of an increase so not as happy. Leaving 5 stars for now as nappies still seem good.
10 February 2025
Reply from Mypura.com
Hi Aimee,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our eco-awesome nappies and thank you for the kind words about our service. Our friendly team are always happy to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
On the expensive side but well worth it…
On the expensive side but well worth it because of the quality. The cotton material is so soft to touch and very comfy for my baby in comparison to Pampers and other brands I've tried. It's also great peace of mind to know there are no plastics in the nappies.
8 February 2025
Reply from Mypura.com
Hi Anna,
Thanks for leaving us a review. We're thrilled to hear how well our super soft nappies are working for you and your little one!
Our nappies are totally chlorine free, made without allergens, fragrance, lotion and latex to ensure that they're as gentle as possible on even the most sensitive skin.
We really appreciate your feedback.
Warm Regards,
The Pura Team
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