Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more
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Review summary
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This super company has provided my two grandchildren with all their nappy, wipes and nappy pants over the last five years! The products are eco-friendly and good value for money. The customer service... See more
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Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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Mypura have very good customer service. I have contacted them via email quite last minute yo change an order and they almost always have managed to sort things out. They also deliver quickly and effic... See more
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Company details
- #49 of 93 best companies in Baby shop
- #2 of 2 best companies in Nappy Service
- #50 of 64 best companies in Toiletries Shop
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
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If I could give 0 stars I would
If I could give 0 stars I would. Absolutely terrible pull up pants. Wet through within half hour, completely useless on a night. Do not buy.
20 September 2025
Unprompted review
Reply from Mypura.com
Hi Anna,
Thanks for leaving us a review. We're really sorry that you're finding our nappy pants to leak. We honestly don't hear of this happening often but appreciate this doesn't help your situation. When leaks do occur this is usually due to the size not quite being right for your little one, usually when it's time to size up.
Changing size can quickly resolve any issues with leaks as the larger size is able to absorb quite a bit more.
If you could please reach out to us at hello@mypura.com we would be happy to help you further with this.
We look forward to hearing back from you.
Warm Regards,
The Pura Team
Would Recommend :)
So easy to order off MyPura and the delivery is often next day. Really convenient to manage ongoing subscriptions too. Would definitely recommend.
We always found the nappies so soft for my little boy and worth spending a little extra on.
12 February 2025
Reply from Mypura.com
Hi Sophie,
Thanks for leaving us a review. We're thrilled that you're enjoying our subscribe and save service and our speedy next day deliveries. We're glad that you're loving our super soft nappies too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
The wipes themselves aren’t the issue
The wipes themselves aren’t the issue. It’s the packaging. They are single handedly the most frustrating wipes I’ve ever used. It’s impossible to pull out just one wipe. The wipes are connected so tightly to the one behind that you end up pulling half of the next wipe out, if not the entire wipe. I have wasted a lot of them because they are a pain to stuff back in when you’re trying to be quiet.
10 September 2025
Unprompted review
Reply from Mypura.com
Hi Ian,
Thanks for leaving us a review. We're really sorry that you're finding our wipes to be difficult to remove one at a time from the packs. Our wipes are interleaved so that each wipe leads on to the next one however we're sorry again that you're finding them to tricky to remove one at a time.
I want to reassure you that we are listening and are already in the process of updating our packaging design to make this easier going forward.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Fantastic customer service
Fantastic customer service! They are also so quick, friendly and helpful with any queries or questions I have had. I have been using the product for 4 years now and absolutely love both their nappies and wipes !!
3 September 2025
Unprompted review
Reply from Mypura.com
Hi Jemma,
Thanks for leaving us a review. It's great to hear that you're loving our products and thank you very much too for the kind words about our service. It's our pleasure to help in any way we can!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that our eco-awesome nappies have worked so well for your little one and thank you for recommending them!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I finally received my flushable baby…
I finally received my flushable baby wipes and omg am I one disappointed mumma!! They are absolutely rubbish and I promise you this there is much better brands of wipes that actually clean your babies for cheaper (water wipes, kit and kin even asdas little one wipes but unfortunately my LB can't use them) I just opened my first pack and well I've nearly finished them because they either come out as 1 and breaks when you pull them out or they come out in a massive clump so you'll waste more then you'll use if it's just for a pee, I've found they rubbish at cleaning bean sauce of faces I just gave up in the end, there no were near wet enough to clean the number 2s. Not worth the money should have listened to my sister but no I thought I'll give my opinion. Now I'm stuck with 1080 if the things and down nearly £40 for crap wipes.
5 August 2025
Unprompted review
Reply from Mypura.com
Hi Jade,
Thanks for leaving us a review. We're really sorry that you've had a poor experience with our flushable wipes. We honestly don't hear of this happening often but appreciate this doesn't help your situation.
I want to reassure you that we are taking all feedback on board and are in the process of updating our packaging design to make removal easier which should make it easier to remove one wipe at a time and resolve the issues you've been experiencing.
We've reached out to you directly to discuss this further with you.
Warm Regards,
The Pura Team
Utterly unless and expensive
Utterly unless and expensive. Complete waste of money. We ordered via Ocado, but we had a 100% leak rate when testing these nappies for 2 days. EVERY wee spread everywhere. We are very disappointed and angry. Our baby has just reached a weight of 5kg so we bought the Size 2, which supposedly fits up to 6kg but these are way too small. The lining is so thin and barely padded. These had less coverage than the ALDI mamia nappies. Considering the huge price difference, you would expect a much better quality of material and thickness. We are so frustrated at how much of a disaster each nappy change has been. There is an approx 2cm gap between the fastening and the front section, so you can see there is literally no coverage around the hip area. We have tested 10 different nappies brands and this is so far the only one which has failed at even small wees.
23 July 2025
Unprompted review
Reply from Mypura.com
Hi Daisy,
Thanks for leaving us a review. We're really sorry to hear that you've experienced leaks with our size 2 nappies. We honestly don't hear of this happening often but appreciate this doesn't help your situation.
When leaks do occur this is almost always due to the size not quite being suited to your little one, especially if you're finding the current size too small. Sizing up will usually resolve any issues with leaks. Our size 3 nappies are recommended for babies between 4-9kg so will likely work much better for your little one.
If you could please reach out to us at hello@mypura.com we would be happy to help you further with this and get this resolved.
We look forward to hearing back from you.
The Pura Team
Never regret
Best product for kids. Great quality and design, I like it all.
2 July 2025
Unprompted review
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that you're loving the quality and design of our products. Thank you for taking the time to reach out!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I had high expectations for these…
I had high expectations for these diapers; however, I am increasingly frustrated by the frequent leaks and blowouts I have experienced. The issue does not stem from sizing but rather from the absence of a leak guard at the back of the diaper. It is well understood that a newborn's stool is typically loose and watery, so it is perplexing that this factor was not adequately addressed during the design process.
As a result, I am now left with several boxes of diapers that I do not feel comfortable using due to the issues they cause with my son’s clothing and car seat. Consequently, I am compelled to seek an alternative solution, even though the material is clean.
11 June 2025
Unprompted review
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're really sorry to hear that you haven't had a good experience with our diapers and that you've been experiencing leaks. We don't hear of this happening often but appreciate this doesn't help your situation.
Changing size, usually by sizing up can normally help resolve issues with leaks but we understand you don't believe this is the cause of the issue.
If you could please reach out to us at hello@mypura.com we would be happy to help you with this.
We look forward to hearing back from you.
Warm Regards,
The Pura Team
Highly recommend!
Super soft and the only nappy that doesn’t seem to leak overnight. Highly recommend
10 June 2025
Unprompted review
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our nappies and that they're working so well for you and your family!
We really appreciate your feedback.
Warm Regards,
The Pura Team
An eco friendly product that actually works
We’ve been using MyPura nappies and wipes for about 5 years. I’ve recommended to a few friends who have also started to use them. It’s hard not to feel the environmental impact with all the nappies and wipes you end up going through with a newborn and beyond but with these products I feel good about using them. I know they are kind for the environment but they also work well. Other brands that have boasted of being eco friendly have not always been effective but this has the best of both worlds.
2 July 2024
Reply from Mypura.com
Hi CH,
Thanks for leaving us a review and for being a loyal customer for so long!
We're so glad to hear how well both our wipes and nappies are working for you and thank you very much for recommending Pura to your friends and helping us change the world, one bottom at a time.
We really appreciate your feedback.
Warm Regards,
The Pura Team
The best nappies and company going!
The. Best. Company. I absolutely love their nappies having brought a pack on an off chance whilst pregnant - we tried every nappy around and within a week or two soon realised Pura were the best. My daughter is 9 months old and has never once had nappy rash and we have NEVER had a leak or explosion - 11 hours over night without any issue. We subscribed as the price is unmatched and they come to the door and you can even get them earlier or put them off by a week or two if you don’t need them yet! After a small issue with a wrong size being sent - I sent an immediate email and they immediately dispatched the correct size - within 24 hours those nappies had arrived and the wrong size ones had been collected by Royal Mail. Shout out to Tom in customer services a credit to the company polite and super efficient. Incredible customer service from the minute we started using them! I can’t rave about this company enough! Legends!
20 May 2025
Unprompted review
Reply from Mypura.com
Hi Kirsty,
Thanks for leaving us a review. We're thrilled to hear how well our eco-awesome nappies are working for you and thank you for being a loyal customer.
We're glad that we were able to make things right for you when something went wrong and thank you again for the kind words about our customer service!
We really appreciate the feedback.
Warm Regards,
The Pura Team
Wonderfull nappies ,cleared my son from…
Wonderfull nappies ,cleared my son from nappy rash from pampers and they are so soft and very good sizing. Best in uk if you ask me!
28 April 2025
Reply from Mypura.com
Hi Mihaela,
Thanks for leaving us a review. We're thrilled to hear how well our nappies are working for you and your little one. We purposefully only use the most gentle ingredients to ensure that they're as kind as possible to even the most sensitive skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Gyopár,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies and thank you for being a loyal Pura customer!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Size 5 Pura nappies
We used these nappies for our 1 year old. They are good quality and fit well. We experienced no leaks. Really happy with this product and would purchase these again.
1 May 2025
Reply from Mypura.com
Hi Emma,
Thanks for leaving us a review. We're thrilled to hear that our eco-awesome nappies are working for you and your little one and thank you're experiencing zero leaks!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Soft and amazing on babies skin
I love the texture of these nappies, how soft they are on my babies skin and how she never gets nappy rash when wearing them. They don’t cope quite as well with huge poo explosions but I guess that’s the compromise for no plastic!
18 April 2025
Reply from Mypura.com
Hi Stephanie,
Thanks for leaving us a review. We're thrilled to hear that you're loving the texture and softness of our nappies. We've purposefully kept as many chemical nasties out of them to ensure that they're as gentle as possible on even the softest skin!
We're sorry that you're experiencing the occasional leak. When leaks do occur we do recommend sizing up as this will usually resolve any issues like this.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Aimee,
Thanks for leaving us a review. We're thrilled to hear that you're loving our products and thank you for the kind words!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Brilliant customer service support
Brilliant customer service support. Couldn’t have been better. Thank you.
30 April 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review and for being a Pura customer. We're glad that you're enjoying our speedy and friendly customer service. We really appreciate the kind words!
Warm Regards,
The Pura Team
Our homes new favorite diaper
I recently tried Pura through Amazon on my 6 week old after much frustration with leaky diapers and consistent diaper rash. This is how our go-to diaper!
I love the soft feel of the diaper and so does my baby. We no longer deal with the leaking or diaper rash once switching over! I also love the plant conscious initiatives. Since we were just trying it out, we got the smaller sized packs which are wrapped with paper and I was very impressed by that!
One may think buying a brand name diaper with so many good things would cost a fortune but I was happy with the price I paid for the quality of the product!
17 April 2025
Unprompted review
Reply from Mypura.com
Hi Summer,
Thanks for leaving us a review. We're thrilled to hear how well our diapers are working for you and your little one. Our goal was to make a diaper that was as environmentally friendly as possible, without compromising on quality. We're glad that leaks and rash are no longer a problem!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Excellent nappies
Nappies are great - kind on the skin and never leak. They have definitely won me over and I will be purchasing mypura from now on. The Subscription system on the website however is a little confusing - it tells me I have no previous orders after having ordered my first batch.
21 April 2025
Reply from Mypura.com
Hi Amal,
Thanks for leaving us a review. We're glad to hear how well our eco-awesome nappies are working for you and your family.
We do appreciate you sharing your experience on our website too and will be checking to ensure your previous order show on our site.
We really appreciate your feedback!
Warm Regards,
The Pura Team
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